Kukho i-psychology ekudlaleni ekudaleni iinjongo zezemali (yingako zonke iiprogram ezenziwayo zingcono kunezicwangciso zenkxaso-mali). Yenza ividiyo ebangele i-crowdfunding kwaye unako ukukhupha abaphulaphuli bakho. Uninzi lweeplani eziphakamileyo zengxowankulu ziqonda ukuba kwaye zidale iimveliso zazo ukuba zisebenzise ngokupheleleyo le ngqondo.
Imivuzo, imivuzo
Enye yemibono engcono kakhulu yendlela abantu abaphumelele ngayo abanomashishini abanokubangela ukuba iingxaki zengqondo zabancedisi babo zingabakho neenkqubo zabo zokuvuza. Khangela nayiphi na uluhlu lwembuyekezo engcono kakhulu ye-crowdfunding kwaye unokuvakalelwa indlela iiprojekthi ezinokukrazula ngayo kubalandeli abanomdla.
Ngoko, udala njani inkqubo yovulo ebangela ukuba kuqhutywe umkhankaso ophumele umvuzo?
Uphando lwabaphulaphuli bakho
Yenza uphando lweemarike kwaye uzama ukuchonga ukuba ngubani ojoliswe ngabaphulaphuli bakho. Ukuba ngaba abaneminyaka engama-18 ubudala abaneminyaka engama-18 ubudala, loo ngcezu yolwazi iya kuba negalelo ekubunjweni kwenkqubo yakho yomvuzo. Ukuchonga nokuphonononga iikhankaso ezikhuphisanayo okanye ezongezelelweyo eziye zathengisa kubaphulaphuli bakho. Ngaba baxhomekeke kwi-Facebook? Ngaba ingafumaneka kwi-Intanethi kunye nakwi-intanethi? Kubiza kangakanani ukufikelela kubo?
Uhlahlo lwabiwo mali
Kwababalandeli bakho, imivuzo inesivakalelo sokuba bahlobo "bekhululekile".
Kodwa kuwe, njengomququzeleli womkhankaso, le mivuzo ibe neendleko ezinxulumene nazo. Ikhadi lokuposa elithunyelweyo lihamba neendleko zokuthunyelwa ezinxulumene nayo - nantoni na into ebanzi kufuneka ihlanganisane kwaye ithunyelwe. Njengoko uqala ukuchaza inkqubo yakho yemivuzo, qinisekisa ukuba 'uhlahlo lwabiwo-mali kunye neendleko zeprogram yakho yomvuzo.
Eli lixesha elibucayi kwaye amaninzi amaphulo aqhubela phambili (nangemva kokuphakamisa imali ebalulekileyo nge-crowdfunding) kuba abahluleki ukuqwalasela umsebenzi kunye neendleko zokubonelela ngeprogram yokuvuza.
Qala ngeZiseko
Ngombono wento enokubakhuthaza abaphulaphuli bakho, qalisa ukudala umvuzo ophezulu ophezulu kwaye unyuke ukuya kumvuzo ongezantsi. Le ngqalelo kwimiphumo ephezulu, ixabiso eliphezulu liqinisekisa ukuba ukwandisa umkhankaso wakho malunga nembuyekezo ebiza kakhulu (kungekhona iindleko eziphantsi kakhulu). Uya kufuna ukudala imivuzo embalwa kakhulu apha kwaye unikezele ngamanye ambalwa. Zama ukuqulunqa umvuzo ongeyonto ebiza kakhulu ukuhambisa kodwa uthabathe amava ahlukeneyo kumgcini oyingcali okanye ezimbini (oku kungena kwifom yokufikelela kwiqela okanye ukuvuma okukhethekileyo okanye intengo ekhethekileyo yeentaka).
Emva koko, sebenzisa indlela yakho ukuya kumvuzo omncinci ophantsi. Ukuba uqobo uthengisa ngemveliso yakho, yenza ii-multiple tiers zemveliso ezahlukileyo kuphela ngexesha labo. Abaxhasi bakho bokuqala baya kufumana i-best deal. Oko kukhuthaza abaxhasi ukuba bafike kwangaphambili - kufana newashi likhawuleza ngamaxabiso akhulayo.
Uphando lubonisa ukuba abaxhasi bangakwazi kwaye baya kungena kwimbuyekezo ephezulu yamanani kwixesha xa iphulo lakho lizuza umphunga.
Ngoko, gcina oko engqondweni njengoko uhlela inkqubo yakho yomvuzo.
Kwiphepha eliphantsi kakhulu, cinga i-set set of rewards kubantu abangayi kukhangela ukuthenga umkhiqizo wakho kodwa bafuna ukuziva beyingxenye yesikhankaso sakho sokuxhamla, nangona kunjalo. Ezi zinto zinokuba zilula njengokuvuma kwiwebhusayithi yakho. Kwiphepha eliphantsi, zama ukuphepha konke okufuneka kuthunyelwe. Ungayithinteli le mivuzo - ngelixa bengenise imali eninzi kumgcini we-backer, ukufumana abaninzi bee-backers $ 1 banceda ukunceda abasebenzi be-Kickstarter okanye intatheli ezilandelayo kwisiza.
Uze uyibeke
Enye indlela ebalulekileyo yokwandisa umkhankaso wakho wokuxhamla umxhwele ngaphandle kwesikhuselo sokuqala kukudala iinjongo ezilula. Le mivuzo iya kukhaba kuphela ukuba wena (kunye nabaxhasi bakho) utshitshisa iinjongo zakho zemali. Oku kungaba nguhlobo oluthile lwemveliso yakho (okanye umbala ohlukeneyo, umzekelo) ukuba abaxhasi bangakhetha kuyo - kuphela xa ushaya iinjongo zakho.
Ukufumana iinjongo ezilula ezithathayo kunokuthatha iphulo lakho libe yindawo ephezulu emva kwexesha lakho lomkhankaso.
Musa ukulibala: Iintlawulo zeR Rward Backersers yakho
Ngamanye amaxesha, abantu abatyhishini abaninzi bayazibona ukuba kutheni imivuzo ikhona. Ziyindlela yokuba uhlawule abaxhasi bakho. Ekupheleni kosuku, abaxhasi bakho bayinto yonke kwiphulo lakho. Ngaphandle kwabo, aninanto. Imivuzo idlala kwiengqondo zobuntu esiyathanda ukuba ziphinde zenzeke xa senza okuthile kumnye umntu. Imivuzo yindlela oyibulela ngayo ingqondo abaxhasi bephulo lakho.