Ekubeni i-Millennials injalo iqela elikhulu, linamandla amakhulu okuthenga, i-intanethi ye-intanethi, kwaye ihlala ivenkile kwi-intanethi, kuqiqile ukuyiqonda njengabasebenzisi ukuze sikwazi ukuyikhonza kangcono kwi-eBay.
Iimbalwa ezimbalwa malunga neeMillennials njengabasebenzisi:
Ii-Millennials aziyikunyamekela ukuthengiswa kweentengiso kodwa zijongwa kakhulu kwiimidiya zentlalo kunye neeblogi. Yabelana ngezihlomelo zakho kwi-Facebook, Pinterest, naku-Twitter. IiMillennials zinokuthi zithembele iposi apho abahlobo kunye noontanga babo basabela ngayo kunokubhengezwa kwi-Facebook okanye kwi-Google. Ukuba uneblogu, faka iikhonkco ezimbalwa kwiingxelo zakho ze-eBay apha naphandle. Akunakukuthumela kuphela uluhlu kwiblogi yakho ukudala i-backlinks kuluhlu lwakho, kodwa uya kuzuza ukuthembeka nabathengi.
Uqikelelo lwe-eBay oluninzi lwama-40% yazo zonke iintengiso zenziwa kumadivayisi eselula. Le nombolo inokunyuka kwixesha elizayo njengoko ihlabathi liya kuba yinto ephathekayo kwezobuchwepheshe. Ngokutsho kwinqaku e-Entrepreneur.com, i-85% yesizukulwana seMillennial iselula.
I-85% yesizukulwana seMillennial iguqulela abantu abayizigidi ezingama-70 eUnited States kuphela abanokuthenga nge-eBay ngeefowuni zabo.
Ukuphuculwa kwezihlomelo ze-eBay mobile kubalulekile ukufikelela kuma-Millennial buyers. Ukuba uluhlu aluhambelani nomnxeba, abathengi banokudumka phezu kohlu kwaye baqhubele phambili ukuya kwelinye elilandelayo. I-eBay inikeza izicwangciso ezichanekileyo zokulungiselela ukusetyenziswa kwefowuni yeselula.
Ukongezelela ekuqondeni indlela i-Millennial shop ngayo, kubalulekile ukufunda iimveliso abazithengayo.
Nalu uluhlu lweemveliso ezi-5 ezenziwa nguMillennials kwaye zihlala zithengwa kwaye zithengiswa nge-eBay. Khangela ezi nkcukacha xa uhlala kwiindawo ezithengayo, kwii-Facebook zokuthengisa amaqela, okanye kwi-garage sales.
1. Ikea. Uninzi lwabantu bacinga ngefenitshala xa becinga nge-Ikea, kodwa kukho okungakumbi kwi-brand. Ikea ithengisa ezinye izinto ezininzi ezibandakanya ukuhlobisa ikhaya, iilen, iipilisi zonyango kunye nezixhobo, izixhobo zezilwanyana, izixhobo zempilo kunye nobuhle, kunye nezinto zezingane, eqinisweni, i-eBay ibonisa izinto ezingama-32,000 ngoku zithengiswa ngegama elingundoqo Ikea. Kukho izinto ezili-13,000 ezithengiswayo ngegama elingundoqo elithi Ikea, ezingama-3,400 zazo ezifunyenwe. Ezi manani zibonisa ukuba kukho imfuno yolu hlobo, kwaye abantu baya eBay bobabili bathenge baze bathengise.
2. iVictoria Secret. Le brand ye-sexy international iyayiqonda kakuhle yonke indawo. Ininzi edumileyo ngeengcingo ezithintekayo, iVictoria's Secret ibuye ithengise impahla yezemidlalo, i-swimwear, i-sprays yomzimba kunye neengubo zokulala. Nayiphi into ene-PINK ephawulwe ngaphaya kokuphela kokugqibela ngumthengisi omhle. I-eBay ibonisa uluhlu olungaphezulu kwama-72,000 kwizinto ezisetyenzisiweyo kunye neVictoria's Secret kwisihloko, i-30,000+ yokuthengisa uluhlu, apho ama-3,500 ayizinto kwiimeko ezidlulileyo.
3. Izibhobho zeHunter. Oku kunene uphawu olusisiseko olubamba.
Yadalwa ngo-1856 eScotland, uHunter unembali yezinto ezintsha kunye noyilo lovulindlela. Ezi bhotile zithengisa i $ 150 ezintsha. I-eBay ibonisa u-862 uludwe olusebenzayo lwee-Hunter eBhotshi kwiimeko ezisetyenzisiweyo, kunye nama-4,500 athengisa uludwe. Akunqabile ukubona uphawu olunezinto ezininzi ezithengiswayo ngokuchanekileyo-oku kubonisa ukusweleka okulungileyo kumthengisi. Ngaphantsi kunento ethile, abathengi abaninzi baya kuhlawula.
4. Kendra Scott Jewelry. Le nto ibhanki yeebhanki ezenziwe ngamatye endalo ngokukodwa. U-Kendra Scott uyi-dollar yezigidi ezininzi ezithandwa kwihlabathi jikelele. I-eBay ibonisa uluhlu lwe-1,800 olusebenzayo kulo mqondiso, ngaphezu kwama-6,900 athengiswayo, i-1,191 eyaziwayo. Omnye umzekelo wokunqongophala kwi-eBay.
5. Iidiya zeeVini. Le venkile ivela kuMdiliya weMidiya kwaye ithengisa i-upscale, i-preppy, kunye neengubo ezibiza kakhulu kubandakanye izibopho, inkqayi, iikhati, i-polo, i-skirts, i-swimwear, i-t-shirt ne-sleepwear.
I-eBay ibonisa uluhlu lwe-12,000 olusebenzayo kulo mqondiso, ii-24,000 ezithengiswayo, ezi-14,000 zazo ezifunyenwe.
Ukuqonda abathengi bakho kuyindlela elula yokwandisa umgca wakho wemveliso, unikezele ngeenkonzo ezingcono, kwaye ekugqibeleni ukhule ishishini lakho. NjengoSeth Godin uthi, "Khangela iimveliso zabaxumi bakho, kungekhona abathengi kwimveliso yakho." Njengeminyaka eyi-Millennials, baya kuba namandla amakhulu okuthenga kwaye baya kuba ngumhla wokuthintela.