Kungenzeka kukufumana abahambisa ukutya okanye ukuthengisa ukutya kwakho kwi-intanethi
Isaziso esivela kwiDom Celentano, i-Foodpreneur
Ndiyathanda ukuba nabasomabhizinisi bokutya bathetha ibali labo ngendlela abafumana ngayo umkhiqizo wabo wokutya kwi-shelf zokuthengisa ... ngenzuzo! I- Critical Retailer Ad Sales Pitch Elements zibandakanya izibonelelo zendawo yokuthengisa, inkxaso-esitolo esisekuhlaleni (njengemiboniso yokugqibela kunye nabathengisi bamashishini) kunye nokunye okunjalo. Iziqalo ezininzi ziza kwishishini lam, i-Foodpreneur ukufumana uncedo olwandisa ngaphaya kwemarike yemfama kunye nemikhosi ... sinceda bathengise iimveliso zabo kwiivenkile zokuthengisa.
Into ebalulekileyo isasazwa okanye i-term fancy, i-Supply Chain.
Umceli mngeni wokwandisa ukusabalalisa kungenza kube nzima kwaye kubize. Ekuqaleni kwindlela yokutya abasomashishini bazama ukwenza ngokwabo ... ukupakisha imoto yabo nokuzinikela. Oku akusebenzi kakuhle ixesha lakho kwaye ndifuna ukuba bonke abathengi bam bajolise ekuphuhlisweni kwemveliso emitsha, baqalise iimveliso zabo kwaye bajolise kwi-media yabo yokufikelela kwimidiya yokwakha igama labalandeli bomlomo kunye nabamnyama.
Ndihlala ndifikelela kubanini bokutya abafana noMichael Adams, umsunguli we-Green Mountain Mustard. Ubhale malunga namava akhe ngendlela i- Green Mountain Mustard ifumane ngayo kwiSheyile zeZityalo kunye noLawulo lokuThengiswa koLimo lokuThengisa uLhwebo. Ngoko uyazi ukuba unamacebiso ama-5 malunga nokusabalalisa okuthe xaxa.
Sebenzisa iNkonzo yokuThuthwa kweNgingqi ukuSasaza iMveliso yakho yokutya
Ukhumbule xa uqhuba yonke indlela ngaphesheya kwiphondo ukuya kumthengisi wakho omtsha? Kwakuyinto yokuqala ngexesha lokuqala, kodwa ukubeka kwakhona isitorefini ngesondlo sakho sesibini kwakukho igesi eninzi kunye nexesha.
Yilapho iinkampani zokuhanjiswa kwendawo zifika khona. Kuba nje u-bucks ombini, baya kukwenza kwaye bakhuphe umkhiqizo wakho - kwaye akufanele uhambe naphi na. KwiVermont, kukho iinkampani ezininzi ezenza oku. Kuyi-15 yezigidi ukuya kuma-pounds ama-50 - kwaye kuthi kuthi, ngumyalelo oqhelekileyo. Beats ukuqhuba iiyure ezimbini ukuhambisa omnye!
Ukwandisa umyalelo wakho ophantsi
Ngethuba lokuqala iminyaka emibili ye-Green Mountain Mustard kwishishini, sasingenalo i-oda encinci ... ukuze sikhule. Ngoku, sinokuqonda kwaye sinomyalelo omncinci - ngamabini amabini (iiyunithi ezingama-24) - azinzima kakhulu, kodwa iqinisekisa ukuba sishukunyisela ivolumu - isitshixo kunoma yintoni ishishini lokutya. Ukuba uhamba ngaphesheya kwidolophu nje nge-oda yokuthenga yeemithi ezi-6 kwaye uya kulahla imali. Ngomyalelo omncinci, unako ukwenza imali nganye ngeenkonzo.
Qinisekisa iMihla ngemihla ethile yeveki
Ukwenza ukudiliva imihla ngemihla uphosa ishedyuli yakho. Yingakho kufuneka udibanise ukuhanjiswa kwakho kwiintsuku ezithile zeveki. Mhlawumbi enye inqununu yiMvulo kwaye inqila elandelayo ifumana ukuhanjiswa ngoLwesihlanu. Okushiya phakathi kweveki ukuvelisa umkhiqizo, ukwenza umsebenzi we-office admin, nokubiza abathengisi abatsha. Kutheni ungacingi ukuba udwebe indlela eya kukunceda ukuba ufumane yonke into yokuhambisa ngokukhawuleza?
Funda indlela yokuthengisa ukutya kwi-intanethi
Emuva xa ndineenkampani zombane yamandla, ndazinikela kwiivenkile ezingama-20 ezahlukeneyo ngeveki. Kuthathe itoni yexesha kwaye kungabi nemali eninzi. I-Green Mountain Mustard ineziganeko ezibini ngokuthe ngqo kwabathengisi bokutya. Kodwa, ukuhanjiswa kokutya kudla kumgama wakho osemazantsi.
Iiwebhusayithi zokutya ziyakhula kwaye zikhona ezilula ukuzisebenzisa iiprogram ze-ecommerce njenge Storenvy, Shopify ne-Etsy zonke zijolise kumashishini amancinci amancinci.
Umlingane kunye nomnye uMveliso wokutya
Mhlawumbi uyazi ubuncinane abanye abakhiqizi abancinci bezilwanyana njengawe ... konke ukuhambisa kwiivenkile ezifanayo, kunene? Qinisekisa ukuhanjiswa komnye nomnye ... njengokuba "wonke umntu uhambisa kwivenkile ethile ngoMvulo". Ukuba uqala ukwenza oku ngokuqhelekileyo kunye nezitolo ezifanayo, unokufuna ukubheka ukusebenza nomthengisi wokutya (indlela yokufumana umthengisi ngemveliso yakho iya kuba sisihloko kwenye inqaku).
Thatha Iseluleko sam ... Nceda!
Ukusabalalisa isilwanyana sawo xa kuziwa ekusebenzeni ishishini lokutya, kodwa kukho iindlela ezininzi zokwenza umsebenzi wakho wokutya. Fumana umkhiqizo othe xa uthengiswa kubathengisi , kodwa ngaba uqaphele ngolu hlobo lweevenkile!
Umbhali Bio: UMichael Adams ugijima i-Green Mountain Mustard, efumaneka kuma-100 abathengisi baseNew England.