Uyazi ukuba imfazwe yesitolo sekhefu iqala umzila ophantsi xa i-cupcakery encinci ithola i-infusion enkulu.
Ngazo zonke izibonakaliso, "I-Cup Greater Rush" (eboniswa kwiinkcubeko zePop kwi-Food Network kunye neyona nto iboniswe ngayo "I-Cupcake War") inokuthi ihlawule ukuya kwizinga eliphezulu lokukhula. ezinye iibheke zeebhaki zingabangela ukuba zizibalo ezibuhlungu kwaye ziyeke ukuba zikhona.
Ihlabathi malunga neCapecakery
Ukugqitywa kweekomityi intsha, ukucaciswa kwemboni yegama elithi "ikomityi" limbalwa kwaye liphakathi. Ngokuyisiseko, ziindawo zokubhaka ezikhethekileyo ezijolise kwiinguqu ezintle, ezingaqhelekanga kunye ezahlukileyo kwikhefu lomdabu. Iingqayi ziphindwe kaninzi kuneziko zentsika (okanye zinokuba ziinguqu ezincinane) kwaye ngokuqinisekileyo zibiza kakhulu, ukusuka kwi-3 ukuya kwi-5 ukuya kwii-5 okanye ngaphezulu kwikhefu.
I-Mintel, umniki-mboneleli wophando lweemarike zabathengi eshicilelwe iMintel ufumana imitshato ekudlubeni kweemali zineentsimbi ezimbalwa, zonke izinto ezilungileyo, zithi, "izibini zithengisa ikhekhe lomtshato ngamnye." ICape Cod Lollicakes, echazwe kwi-"Cupcake Wars," idala i-cake creations kunye nekhekhe.
Into ebonakalayo yenkomishi yenkomishi yayiyinto enomdla kumakhasimende abakhulayo abanomdla kwiminqweno enempilo kunye nokuncipha.
Kwisixeko saseNew York, umzekelo, awukwazi ukuhamba ngeebhloko ezimbini ngaphandle kokusebenza kwindawo yokutya ye-juice okanye isaladi.
Iintlanzi xa sele idibene neNdebe yeNdebe
Kwiminyaka embalwa edlulileyo, i-Crumbs Bake Shop yakhangela umkhwa wekhefu. I-cupcakes yokubhaka, iigqabhethi zazo zityinwe kwiiyunithi ezingama-6 kwaye ziphantse ezi-4 "zide, zatsholwa i-bankruptcy ngo-2014, zatshintshwe izitolo zayo, zaza zafumana ngokukhawuleza zavulwa kwakhona.
Namhlanje, bawandise (kwaye baphinde baxhaswa) uphawu lwabo olwaziwayo noluthandayo, kunye neentakeki, kwi-new-trend indulence, ice cream. Uchungechunge lwe-premium ice cream ephethe ikhefu le-flavour yenza abantu bathathe ikhefu kwaye badle ice cream yabo.
Iindlela zokutya zokubukela
Iikhokheki zazingumthi "oshushu" ohamba ngeendlela zokubambisa zabathengi:
- Ukubuyisela Ukunyameka
- Ukuxhamla
Ukuxhamla
Ukunyaniseka okungahambi kakuhle yindlela yomthengi yokunciphisa intlungu yokuthengisa-phantsi ekuthengeni. Njenge-pick-me-up, bafumana izinto ezinokuzithengisa nezithengekayo ezizikhumbuza ngamaxesha amanwabileyo. I-Symphony IRI idale Ingxelo yokungaqiniseki ngokukodwa ngokubhekiselele " kutshintsho kwenkcitho yomthengi (leyo) eyenzekayo ngokukhawuleza, ngokuphindaphindiweyo, kwaye ayilungqiqelekanga kunanini ngaphambili ... imivuzo eqhubekayo iye yavelisa intengo yokubaluleka kwexabiso, okubangelwa imfuno ephantsi kwiindidi ezininzi."
Ngenxa yoko, abathengi bayathengisa phezulu, ngezinye iimeko bathenga izinto ezincinci kwimveliso ethile yokugcina imali kunye nokuhweba kwezinye izinto, njengamakhekhe. Iikhokheki "ziyinto enokuthengwa ngokukhawuleza" apho abathengi bazimisele ukuhlawulela. Kungakhathaliseki ukuba uhlahlo lwabiwo-mali olunzima kangakanani, unokuhlala ufumana izandla zakho kwi-$ 5 eyongezelelweyo.
AmaSpredishithi Ukwandisa ngaphakathi-Ukugcina ii-Bakeries ngeCakecakes
Akuzange kuthathe ixesha elide kumaketanga okuthengisa ukuze kubonakale umgangatho kunye nevenkile ezithengiswayo kwiimakethe ze-baks bakhonkco (uphethiweyo nge-HEB yongeze i-cupcake emnyama egcotyiweyo emxube kumxube ngo-2015). Isitora singasebenzisa abasebenzi abangenazo izakhono ukugqiba ukupheka kweekomake kunye nephunga elimnandi lama-pastries abhabhiweyo kunye ne-dessert ye-dessert kulo lonke ivenkile. AmaSpredishithi apho ukukhula kwoshishino lwaso olude luya kwenzeka khona. Okwesibini, i-marketervice yemakethe yinye inxalenye abaya kubhenela kuyo.
Ukunyaniseka okungaxhamliyo kunokwenzeka ukuba uhlale apha, nokuba ngaba iikomicaka ezinkulu, i-artisan donuts, okanye i-cronuts. Nangona kunjalo, iimfazwe zekotyi ziza kuhlaliswa kwinqanaba elizinzileyo lokukhula okulungileyo kumgangatho kwaye uphilile kumboleki.