Funda malunga ne-App yeBhizinisi kunye ne-Chad Mureta
Inqaku loMhleli: Le ngxoxo yodala phakathi kweChad Mureta noBrian Haines. Amanqaku angaphezulu anikezelwa nguShishino lwe-Intanethi / uNgcali oMninimzi uBrian T. Edmondson unemifanekiso.
Ukuze siqalise, masigubungele ezimbalwa zezinto ezisiseko. Emva koko siya kuqhubela phambili kwi- How To Create a Business App .
UBryan: Iyiphi insiza?
I-Chad Mureta: I-app iyisicelo esisefowuni yakho yeselula. Oku nantoni ukusuka kumdlalo onjenge "Iinyoni ezinomsindo" kwinkqubo eyakhelwe ngaphakathi efana ne "Weather" okanye "Amanqaku".
UBryan: Uneminyaka emininzi kwishishini?
I-Chad Mureta: Le shishini laqala nge-app yokuqala yokugcina i-iOS kunye ne-Android) ngo-2008. Abantu bahlala bebuza ngamathuba okuphumelela kwindawo yokuthengisa ematyekeni, kodwa imarike incinci kakhulu kwaye isesezincinane. Kukho uphuhliso oluninzi oluye lwashiya ukutyhila.
Kwiminyaka kamva ukudala iprogram kuseyona ndlela efanelekileyo yokufikelela kubaphulaphuli abatsha, qhubeka udibanisa nabo, kwaye ungeze isongezelelo sentlawulo kwi-shishini lakho. Ngokumalunga namanye ama-mediums ( njengeblogi kunye nabezindaba zoluntu) kusekho inani elincinci lokukhuphisana. Kungakhathaliseki ukuba yintoni ishishini okanye iimarike ophakathi kwakho kufuneka ucinge ngokucwangcisa ukuphuhlisa i-app ukuze ungeze iwebhusayithi yakho kunye neendlela zokuthengisa nge-intanethi.
Funda indlela yokudala i-Business App
UBryan: Unxibelelwano lwenkqubo luyenzeka njani? Nceda uhambe nathi ngamanyathelo.
Chad Mureta: Iqala ngohlelo lokusebenza! Iifowuni zomsebenzisi ezisetyenzisiweyo ekusebenziseni "kwindawo yokuthengisa." Ukususela apho umsebenzisi unokukhangela amashadi aphezulu, amacandelo, okanye angene amagama abalulekileyo kwibar yokukhangela ukuze ufumane i-app eyazifunayo.
Bona isihloko okanye uphawu olubamba isohlo, uze uthethe kule app ukuze uvelise ulwazi oluthe vetshe. Bafunda inkcazo yeprogram, bafunde inkwenkwezi yayo, uze uphelele ezantsi ukuze ubone ikhutshulwa. Ngokuqhelekileyo baye benza isigqibo sabo sokuthenga okanye sele bakhethe ukuba "bafunde izibuyekezo" ukuqinisekisa ukuba bafuna insiza. Emva koko kuthatha iipompo ezimbini kwaye ngamanye amaxesha ukuqinisekiswa kwephasiwedi ukuthenga nokufaka ifowuni kwisixhobo sakho. Abaphuhlisi bahlawulwa kanye ngenyanga xa iApple isasaza imali kwi-akhawunti yabo kuwo onke amavidiyo.
Njengoko kuchazwe ngentla, ezinye iindlela eziphambili zokwenza i-app yakho ivele kwaye iqwalaselwe (kunye nokulandelwa) kufuneka ibe neprogram yoqwalaselo lweprogram, inqaku elifanelekileyo, kunye neenkcukacha ezifanelekileyo kunye neentlobo ezifumanekayo. Iiwebhusayithi ezininzi ziya kuba nomsebenzi apho uya khona kwiwebhsayithi izakufaka ngokuzenzekelayo inketho yokukhuphela i-app ngaphandle kokusebenzisa i-website eqhelekileyo kwisixhobo esisefowuni.
UBryan: Kukude kangakanani ne-app saturation?
UChad Mureta: Le ngenye yezinto ezixhalabisa ngabantu. Njengoko ndathi, indawo yokuthengisa i-app iselula kakhulu. Akukho mntu uyayazi le mpendulo, kodwa yonke into isuka kwikhompyutheni iya kwi-mobile ukuze kukho ubomi obuninzi namathuba asele kulo shishini.
Oku kusekho namhlanje!
UBryan: Ziziphi iintlobo zezona zixhobo ezithandwa kakhulu? Ininzi inzuzo?
I-Chad Mureta: Ngokucacileyo imidlalo iyathandwa kakhulu kwaye inenzuzo. Iinqwelo ezivuthayo i-franchise ngoku. Oku kungaphezulu nje nje kweprogram. Nangona kunjalo, abantu badla ngokudlala umdlalo. Kodwa kukho imfuno yazo zonke iindidi zee-app. Akunjalo kuphela iifayile ezikwintloko ezikwenza imali eninzi. Iimbono ezilula ezifana nokwenza izintlu, iincwadi zezikhokelo kunye neefayili ze-flashlight zifumana amakhulu ekulandwayo ngosuku.
Akunandaba nokuba yeyiphi imarike oyikhoyo, kukho ithuba lokusebenzisa iifayili ukuba abe nabaphulaphuli abatsha bakufumene, bahlale behamba kunye nabaphulaphuli, baze benze imali ngabaphulaphuli nge-apps. Kwakhona, insiza ingaba yinkqubo yohlelo lokusebenza lwewebhusayithi yakho.
UBryan: Ziziphi iifizi zokuhlawula / iintlawulo ozenzayo kwiSitolo seTunes?
I-Chad Mureta: Uhlawula umrhumo we $ 99 / ngonyaka ukuba ube ngumqhubi we-Apple kunye ne-Apple ithatha i-30% yentengo yakho yohlelo lokusebenza ngokukhuphela (ukwenzela i-app ye-$ 100, umqambi ufumana i-$ 30 kuyo yonke into yokukhuphela) ngaphandle kokuba i-app ezamahala i-Apple ayithathi.
Uhlelo lokusebenza olukhululekile luyindlela enhle yokufumana ezininzi zokulanda kunye nokwakha abaphulaphuli bakho kwisitoreji sohlelo lokusebenza. Kunokuba uzame ukwenza imali phambili ngenkqubo ehlawuliweyo, unokufumana ezininzi zokukhuphela mahala kwaye wenze imali ngeentengiso kwi-app, ukuthengisa iimveliso zakho okanye iinkonzo, njl.
UBryan: Ziziphi izinto zokusebenza ozisebenzisayo ukuqhuba ibhizinisi lakho?
I-Chad Mureta: Ndisebenzisa uhlelo lokusebenza lwe-Apple Developer ukujonga i-rankings kunye ne-akhawunti, u-Uber uhamba ngokukhawuleza njengenkonzo yemoto xa ndigijima, ndisebenzisa i-Yelp yokufumana ukutya, ndisebenzisa i-Rabbit Rabbit ngeempendulo zemizuzu yokugqibela, iBasecamp umbutho wezoshishino, i-Skype yee-call, kunye ne-Google Docs yohlelo lokusebenza ukufikelela kumaxwebhu ekuhambeni.
Kubantu abenza imali kwi-intanethi kunye ne-intanethi yeefowuni zokusebenza ezidumileyo ziquka iinkonzo zentengiso yezokuhlalisana nokuphathwa kwee-Facebook, ii-akhawunti ze-Twitter, i-LinkedIn kunye namanye amajelo ezentengiso ezentlalo. Iinkqubo zokukhawuleza ukuyila imifanekiso yezentlalo (ezifana ne-Canva) zithandwa kakhulu.
UBryan: Yintoni ocebisa abantu ukuba baqalise?
Chad Mureta: Uphando! Khuphela iitoni zokusebenza, jonga iitshathi nsuku zonke kwaye ubhale phantsi ukujonga kwakho. Abantu abaninzi banombono omkhulu kwaye abaqondi isizathu sokuba bangakwazi ukufumana ukulandwa. Ngethutyana elidlulileyo, ndandifuna ukuphuhlisa i-yoga app, kodwa ndagqiba isigqibo malunga nayo emva kokuphanda kwaye ndabona kungekho zixhobo ze-yoga ezinezikhundla eziphezulu. Ngomnyaka kamva, ii-yoga zixhobo zaza zavela kwaye emva kwexesha kwakukho ixesha lokubetha. Yonke iinguqu zengqungquthela zenzeke ngoku, kodwa ngokubanzi, ufuna ukuqala ngeenkqubo ezinesidingo ukuze ukwazi ukwakha ingeniso ngaphambi kokungena kwiingcamango zakho zokutshintsha umdlalo.
Ukuba ubona ukuba sele sele ikhona iifowuni kwindawo yakho yemarike eyenza kakuhle kwisitoretya sohlelo lokusebenza, oko kungumqondiso omhle wokuba uphumelele ngohlelo lwakho lokusebenza, ungavumeli ukhuphiswano lukunciphise; Kunokuthi uyisebenzise njengenkcazelo yokuba unokufikelela kwikarhwebo yakho ye- niche kunye ne-app kwivenkile yesicelo.
Ulungiswe nguShishino lwe-Intanethi / uNgcali wezokuHlala uBrian T. Edmondson