Ukuhamba ngesandla - kukho "iipulatifomu" onokuyisebenzisa ukuba wenze iqela lakho liqalise ngokukhawuleza kwaye kulula - akukho mfuneko yokwenza iwebhusayithi yakho, isitolo se-intanethi okanye iwebhusayithi ye-e-commerce.
Kwaye, eneneni, iinkonzo zecandelo lesithathu zingenza isiseko somsebenzi wakho kwixesha elide.
Mhlawumbi inamandla kunamhlanje i-Amazon. Kule minyaka, lo mthengisi wexesha elilodwa uye waba mkhulu. Ingumthengisi othe ngqo kwi-intanethi, uthengisa yonke into esuka kwiphepha langasese ukuya kwizicathulo ze-tennis.
Umdlali kwimiboniso yeefilimu kunye ne-TV emiboniso yezobugcisa-nokuba zivelise iimpawu zayo. Ithengisa i-hardware njengesixhobo somlilo somlilo. Kuye kunokuba izitena kunye neentengiso zentengiso ngoku. Kwaye, kungathethi, kuthathe utyando lweevenkile.
Oko konke kubhekisela kwinkampani enamandla kunye nezobugcisa. Kwaye nangona oko kulungile, akusona nto wena, njenge-solo ye-intanethi usomashishini, kufuneka ube nomdla kwi-Amazon.
Omnye owaziwayo (ubuncinci kwiindawo eziqhelekileyo) zoshishino ze-Amazon kukuba ivumela abantu ukuba bathengise iimveliso kwiziko lalo, oku kuthetha ukuba unokusebenzisa ngokunjalo ukufikelela kwelo gama kunye nefuthe.
Baye banikezela ngeli thuba "kwindawo yokuthengisa yesithathu" ukususela ngo-2000.
Ukuba uya kule ndlela, uya kuba yinkampani enhle. Phantse iipesenti ezingama-50 zentengiso kwi-Amazon zenziwe ngabathengisi bezithathu. I-Amazon ithumele izinto ezingaphezu kwembini zezinto zebhiliyoni ngonyaka we-2016. Ngoko kuyacaca ukuba abathengi bayathemba baze bathenge kumanye amaqela.
Ithuba elithengisayo - i-akhawunti yentengiso yesithathu yezigidi ekuthengiseni ngonyaka. Ungathabatha isahlulo sawo phaya uze wenze eyakho intlanu okanye yesithandathu ngenani lemali engenayo njenge-Amazon Seller .
Kwakhona kulula. Ukusebenzisa i-dashboard ye-"Seller Central" ye-Amazon, uya kukwazi ukulawula ishishini kwi-intanethi ngaphandle kwewebhusayithi yakho kwaye uvumele ama-Amazon asebenze yonke "umsebenzi wokugubha." (Kuyafaneleka ukuba ube newebhusayithi, okanye iblogi, okanye i-media media esebenzayo ubukho - kungokokuba uthumele abathengi kwiphepha lakho le-Amazon.)
Inzuzo enkulu yokuba ngumthengisi we-Amazon:
- Unokusebenzisa umzila oya kwi-Amazon.com, eyi-150 yezigidi ngenyanga ngenyanga e-United States kuphela. Aba bantu bazimisele ukuthenga. Akunjalo wonke umntu uya kuba semakethi kwimveliso yakho, kunjalo. Kodwa kwabo ba tyelela isayithi baze bafune iimveliso kwi-niche yakho ... usesikhundleni esiphambili.
- Awunayo inkxalabo malunga nokuseka i-website ye-intanethi yokuthenga . Ulungelelanise iimveliso zakho kwi-system ye-Amazon kwaye ziyabonakala kunoma ubani othe tyelela isayithi.
- I-Amazon iyinqaku elithembekileyo. Enye yeengxaki ezinkulu ezijongene naluphi na omtsha osomashishini we-intanethi ufumana ithemba lokuzithemba ngokwaneleyo ukuthenga into ethile. Xa usebenza phantsi kwe-ambulera yama-Amazon, sele kusekho inqanaba lokuthembeka.
Indlela yokuba ngumthengisi we-Amazon
Ngoko wenze isigqibo sokuthengisa iimveliso zakho kwi-Amazon. Uqala ngokuya kule khowudi ukuza ungena njenge-Amazon Seller: https://services.amazon.com/content/sell-on-amazon.htm.
Kufuneka ufikelele kwiqela eli-20 ukuze ube ngumthengisi womntu wesithathu. Ezinye zeendidi eziqhelekileyo - ezixhamlayo-zizinto zokugqoka, ukunakekelwa kwezempilo, iimveliso zelungileyo, iimveliso zentsana, ubucwebe, izinto zekhaya kunye negadi, iifowuni, i-electronics ... malunga nayiphi na into ofuna ukuyithengisa. Uluhlu olupheleleyo luya apha: https://services.amazon.com/services/soa-proproval-category.html.
Ewe, kufuneka ukhokhe intlawulo yeli lungelo lokuthengisa kwi-Amazon. Ukuba uthengisa iimveliso ezingaphezu kwe-40 ngenyanga - mhlawumbi umgomo wakho - uza kuhlawula i-$ 39.99 ngenyanga, kunye nezinye iimali zezinto ezifana ne-Amazon yokuphatha iimveliso zakho.
Ukuba uthengisa ngaphantsi, uya kuhlawula i-99 eentente ngeentengiso, kunye nezinye iirhafu.
Indlela yokungahlawulelwayo yokuthengisa kule ndawo iya kuba yi-Amazon FBA Seller.
Oku kuthetha ukuba zonke ii-oda zakho "Ukuzaliseka kwe-Amazon." Ngamanye amazwi, i-Amazon ilawula ukuthunyelwa, ukuhanjiswa, kwaye, ukuba kuyimfuneko, kubuya nokubuyisela imali okanye ukubuyisana. Awunayo ukugcina okanye ukulawula i-inventory okanye. Uthumelela izinto zakho (othenge ukuthenga) kwiindawo ezininzi zokugcina impahla ze-Amazon ezijikeleze ilizwe. Ngalo lonke ixesha umntu oyalela - bafumana umyalelo kwaye bayithumele yona. Oku kufana kakhulu nokuba ne- intanethi ye- intanethi yokuthunyelwa kwe-drop-down .
Yimodeli yezorhwebo engabonakaliyo ekuvumela ukuba ugxininise ekuthengiseni nasekunyuseni kwakho ukuthatha imali engenayo ekhaya.
Ukwenza i-Amazon yakho Intengiso yintengiso yeyona nto inenzuzo kakhulu
Oko akuthethi ukuba konke kuhamba ngokuhamba kakuhle. Ukuze wenze imali enhle njenge-Amazon Seller, kukho izinto ezimbalwa zokugcina engqondweni.
1. Yiba nguMakethi osebenzayo
Okokuqala kwaye ngokubalulekileyo, awukwazi nje ukuluhlu nje iimveliso zakho kwi-Amazon uze uthembele abantu abaneleyo ukukhubeka kubo. Kufuneka uthengise ishishini lakho kumajelo asekuhlaleni, kwiblogi yakho, usebenzisa i- forum yentengiso , ukuthumela ii-imeyile kwoluhlu lwakho ... kufuneka ufumane igama ngeli shishini lakho kunye nemveliso yakho. Ngokomzekelo, unokubhala ibhokisi yeblogi kunye nokuhlaziywa kweemveliso kwi-niche yakho - kunye nezixhumanisi kwikhasi lakho le-Amazon Seller. Yaye kunye nomzamo ngamnye wokuthengisa - qhagamshela kwi-akhawunti yakho ye-Amazon. Ukwakha uluhlu lwe-imeyile kwaye ukuthengisa kwiloluhlu lusebenza kakhulu.
2. Khetha i-Right Niche
Xa uqhuba ishishini kwi-Amazon, kufuneka uthengise iimveliso abantu abanomdla kuzo. Kulo, kubalulekile ukugcina unxibelelwano kunye neendlela ngokusebenzisa imidiya yoluntu, kwiindaba, nakweminye imithombo.
Kukho iifowuni onokukwazi ukwenza inzuzo ngokukhawuleza - uthathe abafakiweyo, njengomzekelo. Kodwa ekuphumeleleni kwexesha elide, uza kufuna ukugxila kwimveliso kwiimarike ezihlala ziqinileyo , njengokulahlekelwa kwesisindo, impilo yemvelo, ukuphuhliswa, i-yoga, i-electronics, izinto zezingane kunye nabanye. Indlela efanelekileyo yokulinganisa imarike enenzuzo kukujonga i-Amazon ngokwayo - yiyiphi i-bestsellers?
3. Yiba Nokhuphiswano kwaye Yazi ukhuphiswano lwakho
Ihlala ihlawulela ukubona oko abanye abakwenzayo kwi-niche yakho. Bona indlela abahlawula ngayo ixabiso lemveliso yabo. Ziziphi iintengiso ezisebenzisayo. Yiyiphi imveliso ekhethekileyo, ngokukodwa imveliso emitsha, ayinika yona. Nangona ivenkile yakho ye-Amazon yenza into emangalisayo ... akusikho isiqinisekiso sokuthi siya kuhlala ngaloo ndlela. Awukwazi ukuhlawula. Njalo uphumelele kwiimarike ukuhlala unenzuzo.
4. Ukwandisa iNzuzo
Unokuqala ngomkhiqizo omnye kwi-Amazon. Kodwa ukuba ufuna ukukwenza imali ethile, kuya kufuneka ukwandise ukuthengisa lonke uluhlu lwezinto. Kwakhona, kufuneka ukhangele ngokuthe xaxa kwiimarike ukuze ubone oko kuthengisa kakuhle ... uze usulele kwi-bandwagon.
Kwakhona kubalulekile ukusetyenziswa kwexesha leeholide. Ixesha likaKrisimesi xa kubakho abathengisi bezitena-kunye nabathengi bempahla benza inani elikhulu lemali ngamnye ngonyaka. Kuyafana nabathengisi be-intanethi. NgoMvulo ngoMvulo , kunene? Qinisekisa ukuba ugcinwe kakuhle ukuphatha umkhukula wee-oda.
Uze ufumane oku, kukho indlela yokuzihlawula kabini. Ngokuzibandakanya kwinkqubo ye-Amazon Associates, ungafaka izixhumanisi ezihambelanayo kwimveliso yakho ekuthengiseni kwakho. Ngoko xa umntu ekuthengayo akuzukufumana kuphela inzuzo ekuthengiseni ... kodwa kunye nekhomishini yokuthumela!
Izinyathelo ezilandelayo kwi-Amazon Intengiso Intengiso
Ukuthengisa e-Amazon yindlela enhle yabanini-mveliso abatsha kwi-intanethi ukuqalisa kule shishini. Kuthatha ilahleko ekuthengiseni i-intanethi. Makhe umntu enze umsebenzi onzima wokuthunyelwa nokulawula i-inventory yakho. Ubeke uphawu oluthembekileyo lokusebenzela egameni lakho.
Beka konke kunye kwaye unayo iresiphi yesihlanu okanye yesithandathu-ntlawulo yengeniso yonyaka.