Yiyiphi i-copywriting kwaye kutheni ikhono eliphezulu lokufuna ukuthengiswa kwe-intanethi
Qaphela: Iingxelo ezongezelelweyo zikaBrian T. Edmondson ziphawulwe kwiimpawu eziqhelekileyo.
Yintoni ikopi yokubhala? Inkcazo elula yile:
Ukubhalwa kobungcali bubungcali - kunye nomsebenzi womsebenzi-apho abantu babhala ukuthengiswa kweentengiso kunye nezinye izinto zokuthengisa iimveliso, iinkonzo, iikhankaso zemali, njl njl.
Yimisebenzi yokubhala imiyalezo echukumisayo ekhuthaza abantu ukuba bathathe isenzo (bathenge into ethile, buze malunga nenkonzo, khuphela i-eBook yamahhala, nikele ngesizathu, njl.).
Xa kuziwa ekuthengiseni nasekuthengiseni ishishini lakho, ikopi yokubhala iyona nto ibaluleke kakhulu ekufuneka ufunde inkosi; nokuba uyenzela ngokwakho okanye uyithumele kumcuphi wongcali.
Uyazi ukuba ithelevishini yezorhwebo owawujonge ngaphambi kweendaba ezihlwa? I-copywriter wabhala i-script yaloo shishini.
Kuthiwani malunga neencwadana ozithathileyo kwindawo yokuhlala yasekhaya nasegadini? Ewe, abakhophi beencwadi babhala nabo.
Kwaye umxholo wale website uvakatye? Ewe. Omnye okanye abakhophi bee-copywriters mhlawumbi babhala umxholo kwiphepha elilodwa leloo ndawo.
Le mizekelo yokupapashwa, ukuprinta kunye nokubhala kwikhompyutheni ye-intanethi, kwaye ukuba icace Ukukhusela iimveliso okanye imisebenzi yokudala yi-copyright, isihloko esihluke ngokupheleleyo.
Ngoku, Yona Impendulo Engummangaliso "Yintoni Ukubhala?"
Ukubhala ikopi kuyimfuneko efunekayo KUNYE nanamhlanje.
Isetyenziswe kumawaka kumawaka eempahla kunye nemilayezo ethunyelwe ukufikelela kubaphulaphuli abathile, malunga neeholi, yonke imihla. Oku kuthetha ukuba kukho i-pool eqhubekayo yokuthengisa umsebenzi we-copywriter kubantu abangabhalela iiprojekthi ezahlukeneyo.
Ngokwemveli, phambi kweentsuku ze-Intanethi, ukubhalwa kwirekhodi kwakudingeka malunga neentlobo ezahlukeneyo zezinto zokuthengisa, kuquka iiphakheji ezithunyelwe ngqo, ii-postcards, iintengiso zephephandaba kunye namaphephancwadi, iintengiso zeTV ne-rediyo, iincwadana, ii-posters, ii-coupons, ezithengisa amaphepha (ukuthengisa i-reps ukuba ithwale), kunye neebhokisi zokutya.
Namhlanje, umhlaba we-copywriting uphumele kwi-intanethi njengecandelo elibalulekileyo lama-75 ukuya ku-100 okanye iintlobo ezahlukeneyo zokuthengisa izixhobo kunye namaqhinga, njengamawebhsayithi, ikopi ye-imeyile , amanqaku e-intanethi, izithuba zeendaba zentlalo, iiblogi, iintengiso ze-intanethi, iividiyo, i-webinar iintetho, njalo njalo.
Cinga ngako. Umkhankaso wokuthengisa omnye umkhiqizo omnye ungadinga zonke ezi ntlobo zokukopisha kunye nezinye ezininzi, kuxhomekeke kuhlobo lomkhiqizo:
- Ikhasi lokuthengisa lemveliso kwi-intanethi (cinga iLL Bean okanye i-Amazon inkcazelo yezobugcisa)
- Ukupakishwa kwemveliso / ilebula (ewe, umntu wabhala amagama ebhokisi)
- Iintengiso zeMveliso kwiiGoogle, kwiintengiso ze-Facebook nakwezinye iindawo ezifumaneka kwi-intanethi
- Iintengiso zeMveliso kumaphephancwadi okupapashwe
- IiNcwadana eziza kuhanjiswa kwi-show show
- Imveliso yedemo yevidiyo (s)
- Iphepha elimhlophe okanye ingxelo ekhethekileyo kwingxaki imveliso isombulula
- Ama-imeyili anokukhuthaza umveliso
- Izifundo zecandelo ezichaza indlela abathengi abazuza ngayo kwimveliso
- Imveliso yeekhredithi kunye nendlela yokusebenzisa amaphepha ewebhu
- Amanqaku kunye nezithuba zeblogi malunga nemveliso
- Iingqinisiso kunye namabhengi ngamabali
- Iileta zokuthengisa ngeposi ngqo kunye / okanye kumaphepha ewebhu ewebhu
Ndingaqhubeka nokuqhubeka, kodwa ufumana ingcamango. Yonke inkampani eyenza iimveliso, ithengisa iinkonzo okanye iphakamisa iimfuno zeemali ezibhalwe kakuhle ukuba zincintisane nabathengi kunye needola.
Kwiinkampani ezininzi ezithengisa zona, zivele zithatha ukuqiqa kwazo ngokubeka amagama kuwo nawaphi na uhlobo olukhankanywe apha ngasentla. Kwiimeko ezininzi bavele baboleke kwezinye iintengiso abazibonayo; ezenziwe ngabantu abenza into efanayo. Ayikwazi ukugqithisa ukuba amagama osebenzisayo anokuba nompempo omkhulu phakathi kwempumelelo ephawulekayo kunye nokungaphumeleli okubuhlungu; kwaye kukho yonke indawo yesifundo esinikezelwe ukulawula ukukopisha.
Ngoko Nantsi Enye Umbuzo obalulekileyo: Yintoni i-GOOD Copywriting?
Hayi! Kukho umahluko omkhulu phakathi koko-ngoko ukukopisha kunye nokukopisha okusebenzayo . Ukubhala ikopi ephumelelayo kubhala okusebenza kakuhle ekuphenduleni iimpendulo nokuthengwa kokuthenga.
Makhe sijonge ezintlanu zezinto ezifanelekileyo zokubhala ikopi, usebenzisa umkhiqizo wekethi ukubonisa amaphuzu ethu.
I-Copywriting Enhle ibhaliwe kwi-Audience Special
Ukuba ukhuthaza umkhiqizo onika amanzi amancinci kwiikati malunga neeholide, ikopi yokubhala kufuneka ikhulume nabanikazi bekati. Kwintetho "ngomnye," uya kufuna ukucacisa ukuba imveliso isombulula njani umnqweno wenkatha yomnqweno wokubonelela ngokutsha, amanzi aphilileyo.
Enye yezona ndlela eziphambili zokuphucula izinto zokuthengisa zakho kukuyeka ukuzama ukuzwakala "uchwepheshe ophezulu" nokubhala kumntu wesithathu. Umntu wokuqala obhala kwisithethi escokolayo usebenza kakuhle.
I-Copywriting Enhle inikezela ngeNzuzo eyingqayizivele okanye iThembiso kuLowo walaphulaphuli
Abanikazi bamatata banamawaka enketho yomkhiqizo ukuba baqwalasele, ngoko ikopi yokubhalisa imele ihlukanise le mveliso yamanzi yikhathi kunoma yimuphi na okhoyo. Yintoni eyenza ukuba sisisombululo esona sihle kakhulu (esilula, esona sikhephe, siphephile, njl njl)?
Abantu abaninzi bakubhekisela kule nto njenge-USP yakho okanye isiluleko sokuthengisa esisodwa. Yintoni eyenza uhluke kuyo yonke imveliso yam okanye inkonzo ngaphandle apho?
I-Copywriting Enhle inikeza ubungqina obuqinileyo bokuthi uMveliso unguMninimzi
Ukuqinisekisa ukuba abanikazi bekati abaxhatshazi okanye bakhathazeke ukuba loo mveliso ayiyi kuphila kwizithembiso zayo, kulunge ukubonelela ubungqina obucacileyo bokuthi umveliso usebenza, njengababungqina bemixhasi, iziphumo zokuvavanya xa kuthelekiswa nezinye iimveliso zamanzi ekati, mhlawumbi ividiyo yokuthengisa ngendlela elula ukuyisebenzisa ngayo, njl.
Ukuba ufanele usebenzise ubungqina ekuthengiseni kwakho, qalisa ukwenza njalo ngoko nangoko!
I-Copywriting Enhle Ikhokela Abaphulaphuli kwi-Appeal or Beneficial "Call to Action"
Ukuba uzama ukufumana abanikazi bekati ukuba babukele i-demo yale nkonzo ebalulekileyo yokuhambisa amanzi, i-copywriting iya kufuneka ibakhokele ngokucacileyo ngefowuni kwisenzo , nto leyo ingaba yiyo: cofa kwividiyo ukuze ubone ukuba kulula kangakanani. Ukongeza, ikhophi yokubhala kufuneka inikeze into ekhethekileyo eyenza umnini wekati afune ukwenza ngoku: "Gcina i-$ 25 xa u-oda ngomhla we-XX / XX."
Ukuxelela abantu ngokuqinisekileyo oko kufuneka bakwenze ngokuzayo kwaye kutheni bamele bayenze okwangoku zizinto ezimbini izinto zokuthengisa eziyidalayo kufuneka zibandakanye.
Eyona ndlela, i-Good Copywriting ivivinywa kwaye ixutywe ixesha elide lokuphucula iziphumo
Iinguqu ezimbalwa zenguqu elula zingakhuphula impendulo ngo-10%, i-20% ... nangama-150%, ngoko ihlawulela ukuvavanya imiyalezo eyahlukeneyo kunye nezibonelelo.
Ukuba awukulandelelani konke okwenzayo ngoko uya kukwazi njani okusebenzayo noko kungenjalo? Okongeziweyo kufuneka uhlale uvivinywa ukuze ubone ukuba unokuphucula iziphumo ozifumanayo.
Fumana ulwazi olubanzi kwi-Copywriting eSebenza
Ungaphengulula amanqaku amanqaku ekhululekile ekhompyutheni kwiwebhusayithi ye-AWAI, ebandakanya iingcebiso zeengcali ezivela kubanye abakhompyuthela abakhulu kule shishini. Le nto inomthombo omkhulu ukuba ungathanda ukufumana indlela yokuba ngumkopishi-enye yeendlela ezihamba ngokukhawuleza ezihamba phambili namhlanje kubabhali abanomdla wokwenza umsebenzi wokuphila ngokuzimeleyo ukusuka ekhaya okanye njengomgcini-zincwadi wesikhathi esigcwele nkampani.
Ngokumalunga nombhali: UPam Foster unguMlawuli weCopyriting Training ku- AWAI (Abalobi be-American & Artists, Inc.) , ebancedisa abantu ukuphuhlisa izakhono zokufumana ukhuseleko lwezezimali, ukuzimela kunye nenkululeko ukususela ngo-1997. I-copywriting, ukubhala ukuhamba, ukufotowa kunye neenkqubo zokucwangcisa ikhaya, i-AWAI incede abantu abangamawaka benza oko.
Qaphela kwakhona : Kutheni ukuthengisa kwakho kungasebenzi kunye no-3 izinyathelo zokuCwangcisa ngoku ngoku