Amashishini asekhompyutheni

Gqibelela Isikhokelo sokuThengisa i-imeyili

Ngayo yonke i-buzz ejikeleze i-Twitter, i-Facebook, kunye ne-Instagram-ingakhangeli ukuthengisa ngokuthengisa kumashoni-kubangelwa ukucinga ukuba abashishini be-intanethi abasebenzisi i-imeyile yokuthengisa. Ezinye iipundits zitsho nokuba ukuthengiswa kwe-imeyile kuye kwehla endleleni.

Kodwa baye bathetha ukuba ngaphezulu kweminyaka elishumi, ngoku.

Inyaniso kukuba, ukuthengisa nge-imeyile- eyona meyile echanekileyo eyenziwe kwixesha le-intanethi - kufuneka ibe yinxalenye enkulu yamashishini amaninzi kwi-intanethi, ngenxa yesizathu esilulayo sokuba sisasebenza kakhulu .

Enyanisweni, iipesenti ezingama-82 zeenkampani zeB2B kunye neB2C zisebenzisa ukuthengiswa kwe-imeyile, ngokubhekiselele kumbonisi wokulinda i-Ascend2. Kwaye sizathu esihle:

• Ngokwe-Campaign Monitor, i-imeyile iphindwe ngamathuba amathandathu okufumana ukhenketho kune-tweet.
• UMcKinsey uthi i-imeyli iphumelele ngakumbi kune-Facebook okanye kwi-Twitter ekuhlaleni abathengi abatsha-malunga namaxesha angama-40 asebenzayo ngakumbi.
• Idatha yokuThengiswa kweNtengiso yabonisa ukuba i-imeyile yokuthengisa inezinga eliphezulu lokuguqula (iipesenti ezingama-66) xa kuziwa ekuthengeni kwimilayezo yokuthengisa - ngaphezu kweendaba zentlalo, i-mail ngqo, kunye nezinye iziteshi.

Ubone ukuthengisa kwe-imeyile ngaphambili. Cinga ngoxa uthenge into ethile kumthengisi we-inthanethi. Kungekudala emva komyalelo wakho, uqala ukufumana ii-imeyile malunga nokuthengisa okuzayo kunye nokunyuswa kwezinto ezifanayo, kunene?

Okanye mhlawumbi ufunda iblogi malunga nokutyalomali kwaye uyibone isikhangiso esinikela ingxelo yehhala kwi-stock play play, kunye nephepha lemiyalezo ye-imeyile yansuku zonke kwi-market. Wabanika idilesi yakho ye-imeyile kwaye ngokukhawuleza waqala ukufumana imilayezo evela kubo kwibhokisi lakho lokungenayo.

Lezo zimbini zeendlela eziliwaka zeenkampani eziqhuba ishishini ekuthengiseni i-imeyile ukuthengisa.

Ewe, zonke iiplani zentlalo kunye neziteshi zokuthengisa zibalulekile. Kwaye banokuba yinxalenye yemizamo yenu yokuthengisa-ngokwenene, kufuneka kwaye banokusebenzisana. Kodwa i-imeyile yokuthengisa yenza into abangenakuyenza, kwaye kutheni kufuneka ibe yinxalenye ebalulekileyo yoshishino lakho.

Kutheni i-imeyile yokuThengisa imisebenzi

Iindwendwe ezininzi zewebhusayithi azilungele ukuba "zitshintshe i-trigger" kwaye zithenge xa ​​ziqala ukutyelela iwebhusayithi yakho okanye ivenkile ye-e-commerce. Ukuthengisa i-imeyili kukunceda ukwakha ubudlelwane ukwenzela ukuba ithemba luzazi, njengawe, kwaye lithembele kuwe.

Uyaziwa ngeemveliso okanye iinkonzo zakho.

Inxalenye ebalulekileyo yale qhinga kukuba kufuneka unikele ngolwazi oluyimfihlo lwentlalo. Awukwazi nje ukuthumela ithengiso linikeza lonke ixesha. Kufuneka uzibeke njengengcali kwi-niche yakho kwaye ubonise umfundi indlela ohlukileyo ngayo kwaye ubhetele kunokuba ukhuphiswano lwakho. Unokuvumela ukuba ubuntu bakho bufike apha, obuya kukwahlula nakwezinye iinkampani kwiimpawu ezifanayo okanye ezifanayo.

Yingakho "ukuthenga" uluhlu lwe-imeyile yoluntu olungabonakaliyo alona ngcamango. Ingakufumana ugqithise ngokuthi "ugaxekile" kwaye, ubuncinci, uya kuhoywa ngenxa yokuba abo bantu babengazange babhalisele uluhlu lwakho. Kutheni bafanele bafunde ii-imeyile zakho xa bengayazi?

Kunoko, kungcono ukwandisa uluhlu lwakho lwe-imeyile ukusuka kumhlaba, ngenxa yokuba uyazi umthombo wale ma-imeyile - umise umkhankaso wakho wesizukulwana okhokelayo. Yaye xa abo bantu bebhalisa, benza njalo kuba banomdla kwizinto ozozinikela ngazo.

Ukususela kwi-Sign-Up kuya kuThengiswa: Indlela yeNtengiso ye-imeyile

Masihambe ngenkqubo yokuthengisa i-imeyile.

Enye yezinto zokuqala omele ukwenze, qalisa ukwakha uluhlu lwakho lwababhalisi be-imeyile kwaye ufake inkqubo kwiindawo ukuze ungeze abhalisele abasha rhoqo. Ewe, oko kunokubonakala kunzima. Kodwa unokwenza oku, kwaye, kwiimeko ezininzi, akudingeki uchithe kakhulu, ukuba kukho, imali.

Unokufumana isikhangiso okanye uthumele kwi-Facebook , isikhangiso ngokukhawuza nge-ad, ibhanner ad, ividiyo kwi-YouTube .... Kungakhathaliseki ukuba kukuphi, uya kuba nomyalezo onyanzelisayo, othembayo, uqinisekisa ukuba ithemba lizakucofa iqhagamshelo lakho ukuze uthole ulwazi olungakumbi. Kaninzi kunceda ukubandakanya ukunikezelwa kwexesha elincinci lokwenza uhlobo, ukudala ukuphuthuma. Kufuneka ufake ikhonkco kuyo nayiphi na uhlobo lwesilengiso osisebenzisayo.

Xa ziqakraza kwikhonkco, zithathwa kwikhasi elikhuphayo elinekopi echanekileyo ebonisa iintlobo ezinkulu zeemveliso okanye inkonzo yakho. Bonisa indlela ubomi babo obuya kutshintsha ngayo. Ufuna iphepha elikhuphayo, elibizwa ngokuba yiphepha lokubhalisa okanye ucofe iphepha, ukuba libe mfutshane kwaye lifike kwinqanaba. (Kunokwenzeka ukuba, ngokuqinisekileyo, ungathumela kwiwebhusayithi yakho eyintloko. Kodwa kunokuphazamisa zonke iinqununu kunye namaphepha ahlukeneyo.

Kwiphepha lokufika kukho umyalezo omnye kunye nesenzo esisithathayo: thumela i-imeyile yakho.)

Ibhokisi ukufaka idilesi ye-imeyile kunye negama kufuneka livelele kwiphepha - kunye nento efana neqhosha elikhulu elithi Bhalisa. Awufuni ukuba iindwendwe zakho zilahleke.

Ungakwazi nokuba neendlela ezininzi zokubhalisa - zithi, enye enye phantsi kwekhasi lakho lokufika - kodwa ubuncinane kufuneka libe "ngaphaya kwefayile" ngoko ke akufuneki ukuba uphewule phantsi ukuze uyibone. Iingcali ezininzi zithi indawo efanelekileyo yebhokisi lokungena li kufuphi nekona eliphezulu eliphezulu lephepha.

Ukukhuthaza abantu ukuba babhalise, kubalulekile ukuba banikeze uhlobo lwebhonasi yamahhala, njengencwadi ye-ebook, ukufikelela kwi-webinar, okanye nayiphi na i-freebie ekhangayo ongayinika yona ehambelana nezoshishino lakho. Kodwa akufanele uqhube umtya wakho wokubeka ibhonasi ndawonye. Unokuqokelela kunye nokuthunyelwa kweeblogi zangaphambili kwi-PDF enye, umzekelo.

Xa sele batyikitye, uthumela ababhalisile bakho i-imeyili yokuqala kunye neenkcukacha zokufikelela zebhonasi okanye ukukhuphela okuqhotyoshelweyo.

Oku kwenziwa ngokuzenzekelayo kwinkqubo yakho ye-imeyile. Olu hlobo lwe-imeyile lubizwa ngokuba ngumququzeli we-auto.

Ngoku sele beluhlu lwakho kwaye ungaqalisa ukuthengisa kubo ngokunyanisekileyo.

Ukusebenzisa iiNkqubo zoNxibelelwano ze-imeyile ezenzekelayo

Kubalulekile ukuba uqaphele ukuba awuyi kuqokelela amagama okanye uthumele i-imeyile ngesandla, enye i-imeyile ngelo xesha. Ngokukhawuleza uza kuphazamiseka ngumthamo! Ungasebenzisa iinkqubo ezifana noQhagamshelwano olungunaphakade , Ukufumana impendulo, i- AWeber , kunye neNgcaciso yeNkcazo ukulawula uluhlu lwakho lwe-imeyile kwaye usasaze ii-imeyili zakho. Iinkqubo ezinjengeli ziyakwazi ukulandelela izikhokelo, iirhafu zokungena , ukuthengisa, amaxabiso avulekileyo, ukukrola amazinga kunye nezinye izibalo ezibalulekileyo.

Kubalulekile ukuba uqaphele ukuba ezi nkqubo zenza umsebenzi wakho ube lula kakhulu ngokuzenzekelayo. Izikhokelo zingabhalisa, zongezwe kwoluhlu, qalisa ukufumana ii-imeyile, zenze ithengiso ... Nonke xa ulala. Ngale nkqubo, unako ukuthumela i-imeyile efanayo kumawaka abantu ngexesha elifanayo, ngokuzenzekelayo. Unako ukuseta ishedyuli ye-imeyile ephuma kwiiveki okanye ngaphezulu ngelo xesha. Ungakwazi nokuthumela ngesandla nge-imeyile ukuba ufuna ukuqhuba iikhankaso okanye ukuthumela imiyalezo kwi-fly.

Kukho umgca wokuba ufikelele kubantu abaninzi kangaka ngokufanelekileyo: Naluphi na iphutha owenzayo landa ngamawaka, kwaye lithetha intsingiselo yababhalisile abalahlekileyo okanye ukulahlekelwa kweentengiso. Ngoko qiniseka ukuba i-imeyile yindlela oyifunayo ngayo ngaphambi kokuba ushaye iThumela! Khangela i-typos, qinisekisa ukuba ulwazi luchanileyo, kunye nezonxibelelwano nakweyiphi intengiso ekunikezeni umsebenzi.

Unokwenza uvavanyo lokuthumela nje ukuba uqinisekise ukuba konke kulungile ukuhamba. Kwaye nangona unayo yonke into eyenziwayo iiveki, uhlawula ukujonga rhoqo emva kwexesha ukuqinisekisa ukuba yonke into ihamba kakuhle.

Oko Kumelwe Uyilimelele Uluhlu Lwakho

Xa usukhokelo lwakho kuloluhlu, uhlala ubathumela uchungechunge lwama-imeyile ukuze ukwazi wena. Kwaye, ngenxa yokuba ufuna ukubetha ngelixa isinyithi ishushu kwaye banomdla kwimikhiqizo yakho, unokubandakanya ezinye izipesheli zezinto eziphantsi kweendleko.

Olu luchungechunge lwe-imeyile ludla ngokuba yi-gauntlet. Kwakhona, bonke bathumela ngokuzenzekelayo. Kwaye wonke umthengi omtsha uhamba nayo.

I-gauntlet ingaba i-imeyile, i-five, ye-10 ... Nayiphi na imisebenzi okanye i-niche yakho kunye nezoshishino. Mbonise oko kukulungeleyo ngokuvavanya. Emva kokuba sele behamba ne-gauntlet, izikhokelo zakho zongezwa kwi-imeyili yakho rhoqo. Kufuneka ube neshedyuli eqhubekayo, uthumele ngexesha elifanayo, ngokuqhelekileyo imihla ngemihla (nangona unako ukukhetha ishedyuli esingaphantsi rhoqo).

Kukho iindlela ezahlukeneyo zokuthengisa kubathengi bakho abatsha nge-imeyile, kwaye bonke banendawo yabo kwisicwangciso sokuthengisa nge-imeyili:

• Iincwadi zeendaba ze-imeyile ezinemixholo enomxholo.
• Mfutshane, ngokukhawuleza ukufunda ii-imeyile. Khumbula, abantu baxakekile kwaye bafumana ezininzi ze-imeyile imihla ngemihla!
• Ukuqhagamshelana nevidiyo kunye nomxholo onomxholo.
• Izaziso zokuqaliswa kwemveliso.
• Iindaba zoshishino kunye neenkcazo zakho.
• Izibonelelo zokuthengisa.

Oko uthumelayo kufuneka kube ngumxube wokuncedisa umxholo "wokuhlela" kunye neentengiso zokuthengisa, ukuqaliswa kwemveliso, ukunikezelwa kwemibutho, kunye nokufana.

Umxholo wokuhlela kulula ukubeka ndawonye. Kungenzeka ukuba uthathe iindleko kumashishini akho, okanye uluhlu lwezona ndlela eziphezulu ezilishumi eziphezulu kwi-niche yakho. Ukuba unesisindo sokulahlekelwa kwesisindo, oko kunokuthetha ukutya kunye namacebiso okusebenzisa. Ibali elikhuthazayo lomnye wabathengi bakho abadlulileyo banokusebenza, nabo.

Ufumana le ngcamango. Olu lwazi lukhululekile luhlobo oluthile lokuthi "i-tease" yeemveliso zakho ezihlawulwe. Ukufumana ibali elipheleleyo, ngoko kuthetha, kufuneka babe ngumthengi ohlawulelwayo. Yingakho ulahla kwii-imeyile zakho-zokunika indlela yokuthenga xa bevuya ngemveliso yakho kunye neyeshishini lakho.

Ukuguqula i-imeyile yakho kubangela ukuba abathengi abaxabisekileyo

Ngokubhalisa nje, abantu ababhalisele uluhlu lwakho lwe-imeyile, ababizwa ngokuthi "amagama" (ukubamba iqela kwi-imeyile ngqo) okanye okhokelayo, babonise umdla kwinto enikela ngayo. Oku kubanceda. Ufuna ukuphatha ololuhlu lwamagama kakuhle, kwaye ungaphuthelwa ithuba lokuguqula loo mdla kwintengiso.

Ukubethelwa kwakho kukugqwesa kukunikela ngemveliso yokuqala yentengo ephantsi. Oku kwaziwa njengophelo olungaphambili. Emva koko unokuqala ukunikezela abathengi baloo mveliso ebiza ngexabiso eliphantsi kweemveliso ezixabiso eliphezulu.

Abambalwa abantu abakoluhlu baya kuthenga "iimveliso ezibiza". Kodwa le ngcamango kukuba, ngokuqokelela igama lakho / isizukulwana sogqirha (ngokukhawuleza kufutshane ukukhokela iinjongo), uza kubakho ukuzisa rhoqo amagama amatsha kwiluhlu lwakho. Kulabo, ipesenti ezithile ziya kuthenga. Ipesenti encinci iya kuthenga iimveliso ezixabiso eliphezulu. Kwaye i-pesenti encinci iya kuthenga iminikelo yakho ebiza kakhulu. Cinga ngabo "njengeemikhomo" kwi-casino. Ufuna ukuhlakulela abathengi bakho bokugqibela ngokunikela ngemveliso emihle kunye nenkonzo yamakhasimende amakhulu. Ziyi-VIP.

Kwakhona kubalulekile ukukhula kweshishini lakho kukuba uhlala ungeze abathengi abatsha. Yiyo eya kukukhulisa imali yakho kunye nokwenza ibhizinisi lakho lizuze. Awunakuyeka ukuvelisa izitsha ezintsha, kuba indala inkhokelo iya kulahla uluhlu okanye iqalise ukungahoyi ii-imeyili zakho ... kwaye abaninzi abanakuze bathenge. Ngoko kuyimfuneko ukuba ungavumeli uluhlu lwakho lube nzima: Gcina lutsha kunye nokufakelwa kwamagama amatsha, bonke abo bangabathengi.

Iindlela zokuThengisa ii-imeyili eziPhambili: Indlela yokuKhulukisa iNzuzo yakho

Kwiintsuku ze-"Wild West" zentsuku zokuthengisa i-imeyile, ungathumela malunga nayiphi na umyalezo kwaye wenze imali. Kodwa njengoko ukuthengisa nge-imeyile kuye kwakhula kwaye kuba yinkimbinkimbi, ngokunjalo ngabaphulaphuli. Kwaye kufuneka ugcine loo nto engqondweni njengoko ulungiselela amaphulo e-imeyile.

Nazi iindlela ezintle zokudonsa inzuzo kwiluhlu lwe-imeyili:

• Sebenzisa izitayela zesifundo ezibandakanyekayo kunye nokunyanzela umfundi ukuba uklikhele.
• Mhlophe. Awufuni ukuthathwa njengegaxekile kwaye uvinjelwe (inkonzo nganye ye-imeyili, njengeGmail okanye i-Hotmail, inendlela yokwenza oku). Kwi-imeyile yakho yokuqala kubo, thumela imiyalelo kumbhalisi ukuba akungeze uluhlu lwabo be-imeyile abathembekileyo.
• Hlanganisa kwiintengiso zentengiso kunye nomxholo onomxholo - awukwazi ukugxotha yonke imihla.
• Fumana amaxesha amahle kakhulu emini ukuthumela imilayezo kwoluhlu lwakho - gqiba ngokuvavanya ukuba amazinga akho avulekileyo angamaxesha ahlukeneyo, uze ugijime kunye nomqhubi.
• Ungayihoyi ifowuni. Iipesenti ezingama-56 zazo zonke ii-imeyili zivuliwe kumadivayisi eselula, ngokubhekiselele kwi-Litmus Email Analytics. Ngoko kubalulekile ukuba ii-imeyile zakho zibe ziphathekayo! Oku kuyindlela ekhethekileyo kwiinkqubo ezininzi zokuhambisa i-imeyili ongazisebenzisa.

Kuzo zonke ezi zinto, nikeza inkonzo enokuthengiswa kakuhle. Qinisekisa ukuba iimveliso, nokuba zizinto zomzimba okanye zedijithali, zithunyelwa ngexesha. Phendula imibuzo yamakhasimende ngexesha elifanelekileyo. Ukuba umthengi uletha ingxaki, zama ukuyicombulula.

Ukuthatha ukuThengisa i-imeyili kwiNqanaba elilandelayo

Unokuba utshintshe kwezinye iindleko ezivela kwi-imeyile yakho-ishishini elisekelwe kumashishini usebenzisa iindlela ezilapha ngasentla. Kodwa kukho iindlela zokuphucula iziphumo zakho.

Akufanele uqalise iphulo kunye kwaye uzame ukuvumela ukuba liqhube ngonaphakade. Awukwazi ukuba ikhophi yakho, isipho sakho, okanye umkhiqizo wakho uya kuyeka ukumelana neemekile. Ngoko isitshixo kukuba uhlale uzama ukuphucula, owenzayo ngokuvavanya.

• Uvavanyo ngokunikela ikopi eyahlukileyo kwiintengiso zezizukulwana ezihamba phambili nakwiphepha lokufika.
• Ukunikezela ngeebhonasi ezahlukeneyo ukuze ubhalisele uluhlu lwakho.
• Sitshintsha intengo yemveliso oyinikezelayo kwimilayezo yokuthengisa.
• Zama ukupapasha ngezindlela ezahlukeneyo kwiziteshi ezahlukeneyo.

Ukufumana iziphumo ezifanelekileyo nezifanelekileyo, kufuneka wenze iimvavanyo ze-A / B, ezivivinyayo ezimbini (okanye ngaphezulu) iindlela ezahlukeneyo. Ngokomzekelo, ungathumela umqolo woluhlu lwakho olulodwa lwesifundo, kunye nomgca wesifundo esinye kwisiqingatha. Unokuvavanya i-A / B ukujonga iindlela ezimbini kunye ne-subset elincinane kwoluhlu lwakho, uze uthumele isihloko esiphumeleyo kulo lonke uluhlu.

Ngenxa yokuba uya kwenza uvavanyo oluninzi, ukulandelela kubaluleke kakhulu. Kufuneka uhlale wazi:

• Bangaphi abantu abavakashela iphepha lakho
• Bangaphi kulabo bantu batyikityo
• Bangaphi abantu abavula ii-imeyili zakho
• Bangaphi abantu abathenga
• Ingakanani igama lomntu ngamnye kuluhlu lwakho luthenge
• Ixabiso lokuphila eliphakathi (inani labathengi abantu ngelixa uluhlu lwakho)

Iimpawu Zakho Ezilandelayo

Ukuze uqiniseke, oku kuninzi ukungenisa. I-imeyili yokuthengisa inezinto ezininzi ezihambayo. Kodwa entliziyweni yayo yinkqubo elula.

Ngoko qalisa nje. Ukusekela ezinye iiprogram ze-imeyile ezisisiseko ukuze ufunde ngokubhaliweyo ikopi, ukuseta amaphepha okungena, usebenzisa i-imeyli inkqubo, ukunikezelwa kokunikezelwa, nokudala umxholo wokudala ubudlelwane namathuba akho kunye nabathengi.

Ngexesha elide, uza kufumana amava kunye nezakhono ezisebenzayo ukuze ukwazi ukuthatha ibhizinisi lakho lokuthengisa nge-imeyile kwinqanaba elilandelayo .