Ewe, unokwenza u-SEO ngokwakho-akukho mfuneko yokuqesha igosa elibi kakhulu elingenakuqinisekisa iziphumo.
Kutheni Ubungakanani Bokukhangela Injini Kubalulekile Kwi-Business Yakho Yoshishino
Ingcamango jikelele kukuba i-SEO ejolise ngakumbi kwisiza sakho, ingqalelo ngakumbi evela kwi-Google, kwaye phezulu ivela kwi-rankings yejini injini. Oku kubalulekile kuba xa abantu befuna amagama angundoqo ahlobene nebhishini lakho, baya kubona iwebhusayithi yakho. Kwaye baya kuba banokungqakraza kwikhonkco eliyithumela kwikhasi lakho lokuhamba, iwebhusayithi eyintloko, kunye / okanye kwi-intanethi ye-intanethi yokuthunyelwa kwewebhu .
Leyo yindlela ekhululekile esuka kubantu abaye batyunjwa ukuthenga iimveliso okanye iinkonzo zakho. Bazama ngokuphandle le ngcaciso, nto leyo eyenza ukuba bakwazi ukuthatha inyathelo, nokuba kungabhalisela uluhlu lwakho lwe-imeyili okanye ukuthenga umkhiqizo.
Le ntengiso inamandla kakhulu kwaye ibaluleke ngaphezu kweentengiso ezihlawulwayo njengentlawulo ngokukhafaza okanye kwiintengiso zentengiso. Cinga ukuba, ngokubhekiselele kumbonisi wokugcina umqhubi, iipesenti ezingama-64 okanye ngaphezulu kwezithuthi kwiwebhusayithi yakho iza kuvela kwiinjongo ze-SEO, ezibizwa ngokuba yi-"organic" traffic.
I-Jupiter Research ithi i-81 ekhulwini. Kubalulekile ukuba uqaphele ukuba abantu abaza kwisayithi lakho njengezithuthi ezihambayo ngokusebenzisa ii-SEO iinzame ziba nexabiso eliphezulu lokuphila (bachitha imali ethe xaxa) kunezo zangena ngeentengiso ezihlawulelwayo.
Kwaye oku kubalulekile. Cinga ukuba abaninzi abantu abahambi ngaphaya kwekhasi lokuqala le-Google search.
Kwaye ngaphantsi kwama-5 ekhulwini kwabaphandi baya kwiphepha lesibini lemiphumo. Ngokutsho kwesifundo esivela kwi-Advanced Web usetyenziso olungama-67 ekhulwini lweefowuni ukuya kwimiphumo emihlanu yokuqala, i-# 1 Spot ithatha kuma-30 engama-30 ekhulwini.
Uqwalasela njani iGoogle kwaye ufumane zonke ezi zinzuzo? Ngenhlanhla kukho ezinye izinto ezilula ukwenza imisebenzi onokuzenza ukuze wenze iwebhusayithi yakho ye-Google-ifanele. Landela ezi ziseko ze-SEO kwaye uzakubona ukuphucula kwinqanaba lakho lekhasi le-Google.
(Ngaphambi kokuba uthethe nto, ewe, ndiyazi ukuba kukho ezinye iinjongo zokukhangela ngaphandle njengeBing kunye ne-Yahoo. Kodwa nge-Google ukulawula malunga neepesenti ezingama-90 zokukhangela kwiwebhu, ufuna ukugxininisa imizamo yakho ukwenza iGoogle ijabule.)
I-SEO Basics - Ukwenza iGoogle ibenwabile-kunye nabaSebenzi beWebhu
Into endifuna ukuyifaka apha phezulu phezulu. I-Google iyakwazi kakhulu.
Awukwazi nje ukupakisha iqela lamagama abalulekileyo kwiiwebhsayithi zakho. Khawukhumbule emva kweentsuku zokuqala zewebhu, xa abantu baquka nje uluhlu olude lwamagama ahlobene ne-niche yabo phantsi kwephepha labo lasekhaya? Awusebenzi kule mihla, kungekhona ngotshongo olude.
Into yokuqala yokuyiqonda kukuba kufuneka uquke amagama akho angundoqo ngokwemvelo kumxholo wakho. Ayinakubonakala iphoqelekile.
Uya kufaka la magama angundoqo kwizinto ezibhalwe phantsi kwindawo yakho. Kufuneka ube neenkcukacha ezimfutshane zokubamba ingqalelo ezibandakanya igama elingundoqo. Kwakhona, igama elingundoqo kufuneka lifakwe ubuncinane kanye elikufutshane nekhasi lakho lewebhu kwimixholo uze ufefe kulo lonke iphepha, kuquka ukuhluka.
Ukuthengiswa kokubambisana kunokuba isicwangciso esihle kwi-SEO yakho, kodwa kufuneka kwenziwe ngokuchanekileyo.
Ngokubhekiselele kwi-SEO ezisisiseko, oku kubizwa ngokuba kusetyenziso lwe-site.
Ugxininiso lweGoogle ngoku kuluhlu oluluncedo, olongeziweyo ngokubanzi, oluchaphazelekayo kwinto abantu abayifunayo, njengezithuba zeblogi, amanqaku, iividiyo. Ngaphambi kokuba bathakise iwebhusayithi yakho kubasebenzisi babo, bafuna ukuqinisekisa ukuba unento yokunikezela ukufikelela kwiingcebiso, ulwazi olubalulekileyo, kunye nabanye abantu abanomdla kwi-niche yakho.
Kubalulekile: musa ukuphindaphinda umxholo, nokuba uvela kwamanye amakhasi kwiwebhusayithi yakho okanye nakwezinye iiwebhusayithi oziphetheyo.
Into enye ukugcina engqondweni kukuba ngelixa usebenza ekwenzeni iwebhusayithi yakho ye-Google-friendly, awukwazi ukulibala ukuba abantu bokwenene baya kufunda umxholo wakho. Kwaye ukuba abanako ukuqonda oko utshoyo - abayi kubuya, okuchaphazela ishishini lakho kunye nokukhangela kwakhona. Ngoko qiniseka ukuba umxholo wakho unobuntu kwaye u-Google-nobungane.
Zonke ezi zicwangciso zinokukunceda ukwakha igunya kwiimakethi yakho kunye nokunyanzelisa ezinye iisayithi ukuba zidibanise nawe-ezininzi izixhumanisi kuwe-ngcono i-SEO yakho.
Ngaphandle komxholo womgangatho, iinzame zakho ze-SEO kufuneka zibandakanye umsebenzi owenziwe "kwi-ofisi yakho yangaphambili." Ukuxhuma kwangaphakathi, umzekelo, kubalulekile. Ngokwenene isayithi yakho kufuneka ibe nento eninzi echaphazelekayo kwizihloko ezihlobene ... kwaye kufuneka uqhagamshelane phakathi kwamaphepha ahlukeneyo. Oku kuza kugcina iindwendwe kwiziko lakho ixesha elide, elibonisa ukuba i-Google indawo yakho iyiluncedo. Kwaye, ngokubaluleka, oku kuvumela iGoogle ukuba iqhube yonke indawo kwiwebhusayithi yakho.
Igama lakho elingundoqo limele libe kwisitaki sakho somxholo, esona sifutshane kakhulu - enye yecatshulwa yombhalo ebonakala njengesixhumanisi esicacisiweyo esicacile kwikhasi lekhasi leGoogle.
Kufuneka uqaphele ukuba uzalise inkcazo yemeta yeewebhu. Le nkcazo emfutshane kakhulu yintoni ekwiphepha-ibonakala phantsi kwekhonkco kwiziphumo zophando kwaye inokukunceda uqinisekise ukuba umfundi ucofe ukufumana ngaphezulu. Kufuneka kwakhona ube negama lakho elingundoqo ngokukodwa. Ayinayo impembelelo enkulu ye-SEO kodwa inokunyusa ukuchofoza.
Ukuba unezithombe okanye imifanekiso kwisayithi lakho (kwaye ngokuqinisekileyo kufuneka), ungalibali ukuquka "i-alt text" echaza umxholo waloo mfanekiso. I-Google ayikwazi 'ukubona' iifoto kodwa ifunda i-alt text. Kwaye ukwandisa utshintsho lweemifanekiso zakho ziya kubonakala kwimiphumo ye-Google yokucinga.
Zonke ezi zinto zingakunceda ukuchaphazela ngokuqinisekileyo i-SEO rankings, kodwa kwakhona, into ebaluleke kakhulu iya kuba ushicilela umgangatho omhle, umxholo wasemgangathweni, rhoqo.
I-SEO Basics - Ukulinganisa Amagama acacileyo
Siye sathetha ngamagama angundoqo abalulekile. Kodwa awukwazi nje ukuza nabo ngaphandle kwebala. Ukuba ulungelelanisa amagama angundoqo angalunganga, nokuba ngaba ahlobene ne-niche yakho, yonke imizamo yakho ayiyi kuba yinto. Kufuneka ufumanise ukuba abantu bafuna njani ulwazi kunye nokulungelelanisa amagama akwiiwebhusayithi yakho kuloo ... oku kufuneka kuchaphazele nezihloko zeposi kunye nezinye izinto.
Kubalulekile ukusebenzisa ithuluzi lokucwangcisa igama elingundoqo ukwenza uphando olunzulu lwamagama angundoqo okulungiselela ukulungiselela. Kuzo zonke iziseko ze-SEO, yiyo apho ufanele uqale khona. Njengoko unamagama asemgangathweni uya kubakhokela yonke imizamo yakho yokwenza umsebenzi.
I-Google ngokwayo inokusetyenziswa apha apha: https://adwords.google.com/home/tools/keyword-planner/
Makhe sibone umzekelo.
Yithi i-niche yakho i-yoga. Igama eliphambili "abaqalisi be-yoga" lenza iziphumo zokukhangela i-1,000 ukuya ku-10,000 kuphela ngenyanga kwi-US, kodwa "i-yoga yabaqalayo" inama-10,000 kuya ku-100,000. Ngaba unokubona ukuba yeyiphi igama elingundoqo ofuna ukulungiselela?
Omnye umzekelo. Ukuba unika unyango kwiintlungu zentlungu, i-term "search relief" i-10 000 kuya kwi-100 000 ukukhangela ngenyanga, kodwa "unyango lwentlungu" luba ne-1,000 ukuya ku-10 000 kuphela.
Le mizekelo emibini ibonisa indlela abantu abafuna ngayo ulwazi kunye nemveliso kwi-niche nganye. Kwaye kunye namagama aphambili okhethayo kwiimfuno zakho ze-SEO kufuneka zibonise oko. Khumbula ukuba olu phando lufanele lukhokelele umxholo onikezela ngawo.
Kuphela i-SEO Constant Is Change
Enye into yokugcina engqondweni kukuba ukwenza i-website yakho ye-Google-friendly ayiyona msebenzi wesikhathi esisodwa. Kumele udale kwaye uthumele umxholo onomdla ngokuqhubekayo. I-Google isoloko ihamba ngewebhu ukuhlaziywa kwamaphepha ayo. Ngaba ufuna iimbono zokubloga? Jonga eli nqaku kwi- 40 Iingcamango ezinkulu zokuBloga kwiBlog yakho .
Kodwa ukuba unamathela kulezi zihloko ze-SEO ezabelwana ngazo kweli nqaku, uya kuba nesiseko esiqinileyo kwisayithi elungiselelweyo elenza iGoogle ijabule - kunye nethuba lakho kunye nabathengi. Yaye kunye newebhusayithi ephakamileyo kwiphepha lekhasi leGoogle, uya kuba neendwendwe ezininzi kwiiwebhusayithi zeewebhusayithi ... okulungileyo kumashishini.
Kwaye, ngeendlela, usenokuva ukuba iGoogle isoloko iguqula i-algorithm enquma isikhundla sekhasi. "Amacandelo" ukufumana isikhundla esiphambili sephepha ngoku angasebenzanga iinyanga ezimbalwa ukususela ngoku. Ngokuqinisekileyo kuyinyaniso kwaye imisebenzi engakumbi ye-SEO uya kufuneka uhlale phezu kweenguqulelo. Kodwa akusikho into yokukhathazeka ngoku ngoku. Gcina kwizinto ezisiseko ngoku kwaye uza kusebenzisa i-SEO iindlela ezilungileyo eziza kuhlawula iminyaka ezayo.