Funda okokuthintana okuqhubekayo kuMphathi Jikelele weHarpreet Grewal
Inqaku loMhleli: Oku kulandelayo ngudliwano lwama-imeyli oqhutywe nguMphathi Jikelele weNxibelelwano oluQheleleyo, iHarpreet Grewal. Iimbono ezongeziweyo ezivela kuBrian T. Edmondson ziboniswa kwiimpawu eziqhelekileyo.
Ngaba unako ukuxelela abafundi bethu ngokunye malunga nawe?
Umsebenzi wam owenza uQhagamshelwano olusisigxina ngumsebenzi wam uncedo kakhulu, njengoko sinceda ngaphezu kwesigidi sezigidi amashishini amancinci akhula ishishini lawo ngokuthengisa i-imeyile.
Ndivela kumgama omde wabanini bamashishini abancinci, kwaye emva kokuba ndiqalise ishishini lam, ngoko ndiyazi ngokucacileyo ukuba kunzima kangakanani kwaye imihlatshelo eninzi kuthatha ukuba ihambe yodwa.
Andizange ndilibale le mingeni, kungoko kukukhulu ukugxininisa amandla wam ekuncediseni amashishini amancinci ukuba anqobe loo miqobo efanayo. Abathengi bethu bayazi ukuba akumele benze oko yedwa. Akukho nelisa ngakumbi kunokuba kuncede abo bantu abanezakhono, abanomdla kunye abanomdla baqonde amaphupha abo.
Qaphela kwakhona: Kutheni kufuneka Usebenzise ukuThengisa i-imeyile ukukhuthaza iBusiness yakho
Kutheni kufuneka ukuba iiNtengiso ze-intanethi zisebenzisa i-imeyile yokuthengisa?
Ukwakha ubudlelwane bamakhasimende kwi-Intanethi kunokuba nzima. Kunzima kumashishini amancinci ukuhlakulela ukudibanisa kwamakhasimende - uhlobo oluzisa abathengi kwakhona kwakhona xa kukho ukusebenzisana okuninzi kwi-Intanethi. Yilapho i-imeyile yokuthengisa ifika khona ukunceda!
Ngelilungelo (kwaye akulona lukhuni) imikhankaso ye-imeyile, amashishini amancinci angakhuthaza i-brand yabo, vumela abathengi bazi ngezinto ezitsha, banikeze amathiphu, banikeze ukukhushulwa (cinga ngamakhonsoni ase-line), kwaye ngokubanzi bahlale bengqondo abathengi.
Isizathu sokuba i-imeyile yokuthengisa inamandla kwaye ifumaneka kukuba ngenxa yeendleko eziphantsi kunye nolwalamano oluthile. Kuzo zonke iindlela zokuthengisa, ukuthengisa nge-imeyli ngokubanzi kufuneka kube neendleko eziphantsi kunye ne-ROI ephezulu xa kuthelekiswa nezinye iziteshi ze-intanethi. Akunjalo kuphela, kodwa isebenza kakuhle ngenxa yobume bezoqoqosho kunye nobuntu bokuthetha nabantu ngokusebenzisa ibhokisi lemiyalezo ye-imeyile.
Ngabanikezeli benkonzo ye-imeyile abanjengoQhagamshelwano olunjalo, amashishini athenge kuphela ithuluzi lokuthengisa nge-imeyile kodwa kwakhona, ngokukodwa, i-CRM. Bayakwazi ukwakha uluhlu lwamakhasimende kunye neenjongo zokujonga, kunye nokuqwalasela iincwadana ezihlaziyiweyo ezibonelela ngefestile zibe ngabathengi abazithandayo.
Ngokomzekelo, sinokuxelela abathengi bethu abancinci ngemini kunye nexesha lokuthumela i-imeyile kumakhasimende abo kwiveki ethile, baxelele ubude obufanelekileyo besikhokelo somgca wesikhokelo ngelixa bebavumela ukuba bawazi inani elifanelekileyo lemifanekiso kunye nezixhumanisi zibandakanya. Ezi nkcazelo, kunye nokunye okuninzi, ncedisa inqanaba lokudlala kumashishini amancinane ase-intanethi akhuphukela kumncintiswano amaninzi.
Ukuhlalutya amathuba akho kunye nabathengi ngokusekelwe kumdla kunye nokuthumela ii-imeyile ezijoliswe kuyo ngokubhekiselele ekuziphatheni kwazo ngenye yeyona ndlela isebenzayo kakhulu yokuthengisa i-imeyili kwaye kutheni kufuneka usebenzise isevisi yokuthengisa i-imeyile ye-third party ukulawula imisebenzi yakho yokuthengisa i-imeyile.
Xa ukongeza kwintlawulo yabasebenzi abanamakhono abancedisayo kakhulu, kubonakala kakuhle into yokuba i-imeyile yokuthengisa ingazisa.
Qaphela kwakhona: Iindlela ezintathu onokunyusa iTrust kunye neNtengiso nge-imeyili yokuThengisa
Ziziphi ezinye iindalo zezoRhwebo ezingasebenzisa ukuQhagamshelana ngonaphakade njengeNgxenye yeSicwangciso sabo sokuThengisa i-imeyili?
Ukuthengisa i-imeyli kulula ukuyisebenzisa kwaye ivelise iziphumo.
Kulula ngokwenene: amashishini kufuneka aqhubeke edibanisa nabathengi bamanje kunye nabathengi ukuba bahlale bephezulu kwengqondo ... kodwa abanalo ixesha elide lokwenza oko. I-imeyile yokuthengisa yindlela enkulu yokuxhuma kunye nabathengi, ukwakha ubudlelwane besikhathi eside, kunye nokufumana abathengi abatsha. Akukulula nje kuphela kodwa indlela enokuthengwa ngayo yokuthengisa ishishini lakho.
Ngenxa yeendleko kunye nokuphumelela ndincoma ukuba uzame ukuthumela i-imeyili uluhlu lwakho ubuncinane ngexesha elinye ngeveki kunye nolunye uhlobo lomxholo obalulekileyo kwaye uzinikezele ukuba basebenze.
I-imeyili ayikho i-imeyile kuphela; yinto yokuqala kunye nokuxhamla kwizentlalo, ezihambayo, kunye nezinye iintlobo zeendlela zokuthengisa. Ubuhlobo obuninzi be-intanethi buqala kwisayithi yokunxibelelana kwezentlalo ezifana ne-Facebook okanye i-Twitter, kwaye ngelixa ezi nxu lumene zikwabelana ngolwazi lwakho nabaphulaphuli bakho abakhona kunye nabathengi abatsha, abanakho ukulawula okungaphezulu kwabo babona ukuhlaziywa kwakho.
I-imeyli kufuneka ibe yinxalenye yendlela eyahlukeneyo ekuthengiseni kwakho kwi-intanethi. Kufuneka uwele phambili ekukhuthazeni iziteshi zakho zokuthengisa, ezibandakanya uludwe lwe-imeyile, ii-platforms zeendaba zoluntu, iwebhusayithi, njl.
Qaphela kwakhona: Indlela yokuThengisa iMali yokuThengisa i-imeyili yeeDivaysi zeSelula
Nangona kunjalo, nge-imeyile, ulawula umyalezo, xa uphuma, kwaye ngubani owamkelayo. Ababhalisile bakho benze isigqibo sokukunika imvume yokuqhagamshelana nabo kwaye balindele ukuva kuwe.
Ubuhle bokusebenzisa uQhagamshelwano olusisigxina kukuba lunceda intengiso emancinci njengeshishini elikhulu. Ngoqhagamshelwano oluqhubekayo, amashishini amancinci ahlakulela uluhlu lwe-imeyili olusekelwe kwimvume, oluxhamla kwiirhafu ezihamba phambili zoshishino (oko kuthetha ukuba ii-imeyile zabo aziyi kuphelisa kwisicatshulwa somntu ogaxekile) kwaye basebenzise iikhompyuthile zee-imeyili ezikhangeleleneyo ezikhangeleka kakuhle kwikhompyutheni yomntu benzayo kwifowuni yeselula.
Kwaye ke, kunye nabasebenzi bethu abancedisayo abanokufumaneka kwifowuni, kwi-intanethi, nangomntu kumasemina akhululekileyo, abathengi bethu bayazi ukuba akumele benze oko yedwa. Ekugqibeleni impumelelo yethu yimpumelelo yakho!
Uncedo olufanelekileyo lomthengi luphambili nokuba uthengisa umnikezeli wesevisi ye-imeyile, inkonzo yokubamba ngewebhu, okanye enye isofthiwe njengomboneleli wenkonzo yomsebenzisi. Qaphela izisombululo zamahhala okanye ezingabizi nto ezinganikeli naluphi na uhlobo lwabaxhasi benkxaso okanye ukukhawulelana nokuxhaswa kwabathengi babo kwi-imeyile.
Qaphela kwakhona: 5 iindlela ezilula zokufumana abaninzi abasebenzisi be-imeyili kunye nokwakha uluhlu lwakho
Mayelana neHarpreet Grewal: I- Harpreet ngumphathi jikelele woQhagamshelwano olusisigxina, esithatha indima ngoJanuwari 2016 emva kweminyaka emihlanu kunye kunye negosa eliyinkunzi yezimali kwiinkampani ezithengiswa ngurhulumente. Ngaphezulu kweminyaka engama-20 yobunkokheli obuphezulu kunye nezoqoqosho, iHarpreet inoxanduva loqhagamshelwano lwezocwangciso kunye nokusebenza koQhagamshelwano olusisigxina, i-unit unit enkulu ye-Endurance International Group (i-NASDAQ: i-EIGI), kunye nokuqinisekisa ukuba inkokheli yokuthengisa ye-imeyile iyaqhubeka ibe ezona zisetyenziswa kakhulu, kwaye zininzi ezithembekileyo, phakathi kwamashishini amancinci kunye nokungenzi nzuzo.
Ukuhlaziywa nguShishini lwe-Intanethi / uShishini lokuBamba uBrian T. Edmondson