Ukwahlula iBusiness Ecommerce Yakho kunye neNgcaciso yeMidlalo yokuThengisa

Phuma kwilizwe le-cookie-cutter ye-ecommerce

Iiwebhusayithi ze-Ecommerce zihlala zilungelelaniswa. Kufana nokuba umntu wadala iiflates eziqhelekileyo, kwaye wonke umntu wakhetha lowo ayeyithandayo. Ngokuqinisekileyo kukho imifanekiso yemifanekiso kunye nemibala, kodwa amava amaninzi kumawebhusayithi e-ecommerce afana. Kodwa oko kukusingatha ekupheleni kwewebhusayithi ye-ecommerce. Njengomsekeli, awuyi kucinga malunga nendlela yokuhlukanisa ibhizinisi lakho loshishino?

Makhe sithethe ngokufutshane malunga nomva wokugqibela.

Isithunywa sotyalo-mali siya kwiindawo ezininzi ngokuqalisa i-ecommerce. Kuyathakazelisa ukuqaphela ukuba uninzi lwabo alukwazi ukunika impendulo efanelekileyo kumbuzo othi, "Uhluke njani kwamanye amabhizinisi e-ecommerce ?" Masibe nzima kakhulu kule ziqalo. Kunzima ukuhlukanisa ibhizinisi loshishino. Ngulo uhlobo lwesilwanyana.

Kodwa abaphumeleleyo bahlala befumana indlela, kunene? Ngoko makhe sicinge kwaye sizame ukuza ngeendlela eziya kwenza ukuba ishishini lethu loshishino lime.

Yenza iimveliso zakho ezikhethekileyo

Kuvumelekile ukuba uthe ukuba unemveliso ekhethekileyo abathengi abanqwenelayo, unomnye wabahluli abanamandla kunokuba i-ecommerce inokunikela. Kakade, kuya kuhlala kusekho imiba enxulumene namanqaku afanelekileyo kunye nemveliso eyongezelelweyo yokunciphisa isabelo sakho semarike.

Ukukhangela iTeknoloji

Ngakolunye uhlangothi, kubonakala ngathi iteknoloji ye-ecommerce yenziwe ngexabiso. Ngolunye uhlangothi, kukho amathuba okuba abekwe kwicala.

Njengomzekelo, iiwebhsayithi zokuqala zee-ecommerce ezivumela abasebenzisi ukuba "bajikeleze" imifanekiso yemveliso ukuze loo mveliso ibonwe kuyo nayiphi na i-angle, kubangele ubumnandi bamakhasimende. Ewe, ukujikeleza, ukukhulisa, imifanekiso eminye kunye neminye ekugqibeleni yaba yindawo evamile. Kodwa ukuba unobungcali, unako ukuqhuba i-teknoloji yakutshanje ukuma.

Nazi ezinye zezesayensi zengcamango ezifana neengcamango, ezinokuthi zenzeke ngokukhawuleza:

• Kuthekani ukuba ungevumba iisampuli ze-intanethi kwi-Intanethi?
• Ngaloo mva, kuthekani ukuba unokuziva unxibe yengubo oceba ukuyithenga?
• Kuthekani ukuba i-website ye-ecommerce ingacebisa ubungqina bobuhlangu obugqibeleleyo xa ulayisha imifanekiso yonyawo lwakho?
• Ngokufanayo, bekungeke kwenzeke ukuba i-website yeeyestile ingabonisa iingcamango eziza kunika ukulungelelaniswa kwintloko yakho?

Ukuba ucinga ukuba iingcamango ezifana nalezi zigqithisiwe, cinga kwakhona. Uninzi lweethekhnoloji esiyithathayo namhlanje luya kubonakala lubala ngaphandle kweeminyaka embalwa edlulileyo.

UkuHlanganisa iiMidiya zoLuntu

Njengoko iindaba zoluntu zentlalo ziye zaba ngumtsalane, kubalulekile ukuyibeka kwindawo ekhethekileyo kwisicwangciso sakho se-ecommerce. Eminye imizekelo enomdla wokuphumelela kwintsebenziswano endikubonayo kumajelo asekuhlaleni:

• Iwebhsayithi ye-ecommerce evumela ukuba ubeke kwaye uzalise i-oda kwi-Twitter. Ukongeza kwindlela entsha yokuthenga, inethiwekhi yabalandeli yomthengi iyakubona ukuthenga. Ingaba kukho enye indlela engcono yokupapashwa kwegama-yomlomo?
• Amashishini e-Ecommerce alawula ukudala ukulindela nokuxhamla kwemveliso yokukhishwa kwangoko. Ngelo hlobo lokuthengiswa kwangaphambili, umveliso uba yinto esheshayo yokuqalisa.

• Iwebhusayithi ye-Ecommerce ekwazi ukufumana ingcamango "yokuthengiswa kweendleko zero," ngokuhamba ngokubanzi kuluntu kwimigudu yabo yokuthengisa.

Ukunikezela ngeenkonzo ezizodwa

Oku kulula ukutsho kunokuba kwenziwe. Kodwa inkonzo yamakhasimende enobungane ingaba ngummeli, ngakumbi ukuba ayinayo imali. Njengomqeqeshi we- ecommerce , kuya kufuneka ugqibe isigqibo sokuba yeyiphi into ebhenkcela kumxhasi wakho. Kungenzeka kubekho ukuhanjiswa kwelanga elifanayo; mhlawumbi ngeyure enye yokuhanjiswa ukuba oko kwenzeka. Kungabakho ukupakisha, ukukhetha umntu kunye nokukhethwa kokuthumela. Ulinganiselwe kuphela ngobuchule bakho xa kuziwa ekufumaneni iindlela ezikhethekileyo zokukhonza amakhasimende akho ngcono.

Ixabiso

Ndiyazibuza ukuba ngaba i-4 P yokuthengisa ukuba i-majors iqhube isifundo nantoni na, kodwa ndifumanisa ukuba nanini na kukho ingxoxo ejikeleza ibhiziniselwano lomntu, uhlala ehlala ebonisa ukuba ngumthengisi wexabiso eliphantsi.

Ndiyavuma ukuba ixabiso eliphantsi lingaba luncedo olukhuselekayo. Kodwa andiyazi ukuba ingaba yinzuzo ekhuselekileyo yokuncintisana. Emva koko, sinalo uWal-Mart njengomzekelo weqhinga "lemihla ephantsi", kwaye kubonakala kusebenza.

Ezi Zinyana Izinto Ezincinci

Ngamanye amaxesha indlela engcono yokuhlukanisa ishishini lakho kukukwenza izinto ngokuchanekileyo. Nazi ezinye izibonelo:

• Ukuphendula kuma-imeyile yeakhasimende, kwaye uphendule ngexesha.
• Ukubonelela ngesicatshulwa esibukhoma esisebenza ngaso sonke isikhathi.
• Ukukhulula imveliso elungileyo, kwindawo efanelekileyo, ngaphandle kokulibaziseka.

Akukho nanye yale miba evelele, kodwa xa ufumana ezi zinto ziseko, uphepha ukuphazamisa umthengi.

Wonke umnini-shishini we-ecommerce ufuna ukufumana umlinganiselo obalaseleyo, uEl Dorado we-ecommerce ukuba uya kuthanda. Bambalwa baya kukwazi ukwahlula ngokwenene. Sekuncinci kuya kulawulo ukugcina loo mahluko. Kodwa impumelelo enkulu ayifanele ibe lula ngoku, ngaba kunjalo?