Ixabiso lini? Yiyiphi Imilinganiselo yeBounce Rate kwi-Website ye-Ecommerce?
Ixabiso lini?
Iindwendwe ezithatha indawo kwiwebhusayithi kwaye ihamba ngaphandle kokuchofoza kwamanye amaphepha kuthiwa "iqhubekile." Kuzo zonke iindwendwe ezili-100, inani elithwalayo lizinga lokuhlawula. Ngokomzekelo, ukuba iindwendwe ezili-1 zihlala kwindawo ye-e-yorhwebo ngosuku, kwaye i-583 yazo iphuma ngaphandle kokuchofoza kuyo nayiphi na enye iphepha, isantya sokuhlawula siya kuba ngu-58.3%, oko kukuthi (583/1000) x 100.
Kutheni ku funeka i-Intanethi ze-Intanethi zixhalabele ngezinga labo lokuhlawula?
I-Wikipedia ngumzekelo wewebhusayithi engafanele iyakhathazeka ukuba inezinga eliphezulu lokunciphisa. Abaninzi beefayili bebhsayithi bangahlala kwiphepha le-Wikipedia ngenxa yosesho oluthile kwi-injini yokusesha. Iphepha abahlala kuwo lingenakho lonke ulwazi abafunayo, ngoko bafunda iphepha bese baphuma kwi-Wikipedia. Kodwa oko akusiyo indlela izinto ezisebenza ngayo kwiwebhusayithi ye-e-yorhwebo.
Ukuba isivakashi sihlala kwiphepha lemveliso kwiwebhusayithi ye-e-commerce, isiphumo esihle siza kuba isivakalisi sichukumisa inkinobho ethi "Thenga" kwaye siqhube phambili kwinkqubo yokuthenga.
Esinye isiphumo esihle siza kuba ngaba umthengi watyelelwa ukutyelela iphepha elongezelelweyo aze afake iimveliso ezininzi kwinqwelo yakhe yokuthenga. Akukho nanye kwezi ziphumo ezilungileyo eziza kwenzeka xa iindwendwe zingabonakali kwiziko lewebhu. Yingakho isantya sokuphakama "esiphezulu" sibi kwiwebhusayithi ye-e-commerce.
Yiyiphi ixabiso elihle lokuhlawula amawebhusayithi e-Ecommerce?
Akukho bhotela "elungileyo" lokuhlawula.
Ezinye i-intanethi ze-intanethi zinokuthi zithinte amazinga kummandla we-25%, ngelixa abanye bangaya yonke indlela ukuya kuma-66%, oko kukuthi ababini kwiindwendwe ezintathu eziza kwiwebhsayithi yekhefu ngaphandle kokuthetha ngokuthe ngqo. Ukuba i-intanethi ye-intanethi ye-intanethi iphezulu ngaphezu kwama-66%, kuya kufuneka ukuba ifune ukumba ukuba kutheni izinga lokukhupha liphezulu. Ngokomzekelo, ngaba ii-imeyli okanye enye intengiso yokufikelela kubathengi abanokuthi bathe into into ngaphandle kokuboniweyo okanye yokukhutshwa xa beqhosha? Ingaba i-website ayiyi kuvuleka okanye iyanzima ukuhamba? Njengoko utshintsho lokujongana nale miba yenziwe, Kuya kubaluleka ukubeka esweni ukuba utshintsho lusebenza kwizinga lokunciphisa. Ngoko kunokuba ugxininise kwisantya sokuhlawulela ngokumalunga nesimo esingenakuphikisa, sinokuqeqesha ngakumbi ukugxila ekuphuculeni izinga lokunciphisa xa kuthelekiswa namazinga okuhlawula iimbali zewebhu.
Ziziphi ezinye zezinto ezibangela ukuhlawula okuphezulu?
Kukho amaninzi amanqaku athobayo emva kwezinga eliphezulu lokunciphisa. Ukuqhuba iimvavanyo ezahlukahlukeneyo kunye nokuvavanya kungabonisa imiba ethile. Ngezantsi ezinye zezizathu eziqhelekileyo zezinga eliphezulu lokuhlawula:
- Umveleli ufike kwiwebhusayithi ngengozi
- Iwebhusayithi inikeza amaphepha ambalwa afanelekileyo
- Abaveleli abakwazi ukufumana okanye ukuqonda indawo yokuhamba
- Ukubukeka nokuvakalelwa kwewebhusayithi kuphendulela iindwendwe
- Umxholo wewebhusayithi - imifanekiso, itekisi, ividiyo - ayinakuthethwa kumthengi
- Ikhasi lokuqala lithatha ixesha elide ukuba lilayishe
- I-Popups okanye ezinye iintengiso eziphazamisayo ziphazamisa amava kumakhasimende
- Iwebhusayithi ayifuni kakuhle kwisixhobo esisetyenziselwa ukuyifumana
- Akukho nxeba kwisenzo
Ukuhlalutya okunzulu, kwakhona ufunde iqaku ngokukodwa kwizinto ezibangela ukuphakama kwezinga eliphezulu.
Indlela yokuNciphisa iRhafu
Kungakhathaliseki ukuba yiyiphi intengiso ye-e-commerce yewebhusayithi, ukujoliswa kwayo kufuneka kube njalo. Ukuchasana nezinto ezikhankanywe ngasentla kuya kuba yinto eqalayo kule nkqubo. Ingcamango yokunciphisa izinga lokunciphisa i-synchroniki epheleleyo kunye nembono yokunika abathengi into abayifunayo, i-tenet ebalulekileyo yokuthengiswa kweentengiso kwiyiphi na isiteshi.
Ukuba abathengi banomuva wokuba iimfuno zabo ziya kudibana kwiwebhusayithi ye-e-commerce, banokuhlala kwisiza baze baqhube ukuthenga. Funda kabanzi malunga nendlela yokunciphisa amazinga okuhlawula.
Akukho mfuneko yokugqithiswa ngomgangatho wokufaka umlinganiselo wokulinganisa, kodwa ukusebenza ukuhlahlisa ixesha elifanelekileyo kufuneka kuvelise iziphumo ezilungileyo. Ixabiso eliphantsi lokuhlawula liza kukhokelela ekuthengiseni ukunyuka kwi- traffic -hard won in website ye-e-commerce.