Kwimashishini e-E-yorhwebo, Ngaba iSEM Beat SEO? Ngalo lonke ixesha?
SEO
Imisebenzi oyenzayo kwiwebhusayithi yakho, njengokugcina igama elithile elingundoqo, okanye nakwezinye iiwebhusayithi, njengokwakhiwa kwekhonkco, ngenjongo yokubeka phezulu kwiiprogram zeziphumo ze-injini yosesho, ibizwa ngokuba yi-Search Engine Optimization (SEO).
SEM
Ukuhlawula iinjini zokukhangela ukuthumela indlela efanelekileyo yokuhamba kwendlela, mhlawumbi usebenzisa indlela yokukhokha ngokukhawuleza , i-Search Engine Marketing (SEM).
Inokuthi ilula ukuba i-SEM ibanzi kakhulu kunokuba ndichazile kwaye, eqinisweni, kubandakanya ukusetyenziswa kwe-SEO. Ukuze sikwazi ukufikelela kwizigqibo ezithile ezinokuthathwa, ndiyahlukanisa i-SEO nakweminye imisebenzi ye-SEM.
Yiyiphi Eyilungeleyo Amashishini Ezoshishino?
Ukuba ngaba ndiyindlela yokuphendula ngokuqinisekileyo lo mbuzo ngokuthi "lo," ndiza kuba ngenye yezona zinto zifunyenwe kakhulu kwi-e-trade marketers. Njengoko kulindeleke, impendulo ingaphezulu "kuxhomekeke." Ndiyazi ukuba izandi zithandeka, kodwa ungakhathazeki ziba ngcono.
I-SEO Ingcono Kuba ...
- usebenzise izibonelelo ngokukhawuleza kwaye ufumane uncedo ngonaphakade.
- xa ufezekisa impumelelo kwi-SEO yakho, inzuzo ekhuselekayo yokuncintisana engelula ukuyiphendula ngexesha elifutshane.
- I-intanethi ye-e-commerce ifumaneka ukuba ne-SEO ehluphekileyo ngokwemvelo. Ngenxa yoko, nokuba nomgudu omncinci ungathwala iziqhamo ezinkulu.
- abasebenzisi, abangakwazi ukwahlula phakathi kweziphumo ze-organic kunye neentengiso, bathambekele ekufumaneni iziphumo zezinto ezibonakalayo ezithembekileyo.
- Kulindeleke ukuba ekuhambeni kwexesha, iindleko nganye ngeendwendwe ziya kuba yincinci encinci yento oya kugqiba ukuhlawula ngayo iimkhankaso ze-SEM.
- kwezinye i-verticals, i-SEM ichithe iguqule ixabiso elibizayo.
I-SEM ilungile kuba ...
- Iikhankaso ze-SEM ziqala ukuvelisa iziphumo ngokukhawuleza, ngelixa i-SEO inokuthatha inyanga.
- uyazi ngokuqinisekileyo oko uhlawulayo, kwaye unokulinganisa ukubuya kotyalo-mali (RoI).
- I-SEM yakho isichitha ayiyi kufikelela ngokukhawuleza xa i-injini yokukhangela njengeGoogle ifake i-algorithm yayo
- xa ushaya i-formula yokuphumelela, unako ukuqhubela isicwangciso sakho seSEM ngokukhululeka.
- kulawulo lwakho kwaye aluxhomekeke kwi-whims zeStanford PhDs kunye neenkcukacha zabo.
- Uninzi lwamashishini-shishini lugqithise ukuba, kwi-visitor ngasinye, i-PPC itshintshe ingcono kunokuba i-organic search traffic.
- ufumana ukulawula indlela igama lakho legama kunye nezinye iimpawu eziphathwa ngayo.
Yiyiphi Eyona Impawu Eyona Mhle?
Iinkonzo kunye neengxaki ezikhutshwa ngoluhlu olukhankanywe ngasentla ziyanyanzela. Ngokucacileyo, amashishini e-e-yorhwebo ayinakukujonga ngokupheleleyo i-SEO okanye i-SEM. Nazi ezinye izigqibo ongayenza:
- Ukuba iwebhusayithi yakho ye-e-yorhwebo iyinto entsha, awukwazi ukulinda ukuphumelela kwe-SEO ukukhahlela. Ngenxa yoko, ubuninzi bezinto zakho, kuthetha i-90%, kufuneka kusetyenziswe ukusetyenziswa kwe-SEM, kunye ne-10% esele kwi-SEO.
- Njengoko ixesha liqhubeka, kwaye ufumene impumelelo ye-SEO, unokunyusa ngokunyuka ukwabiwa kwezibonelelo kwi-SEO.
- Ngenxa yokuba kuya kuhlala kusekhona into ofuna ukuyikhuthaza "okwangoku," kuya kufuneka uxhomekeke kwindlela yokuhlawula ehlawulwa ngonaphakade. Ekugqibeleni, unethemba lokuzinza kwi-50-50 yokuchitha kwimisebenzi ye-SEO kunye ne-SEM.
ILizwi Lokulumkisa
Kulula ukunamathela kwindlela ye-SEM kuphela, njengokuba oko kuvelisa iziqhamo ekuqaleni. Kodwa ixabiso ngokuchofoza ngokukhawuleza lingasenyuka kumazinga ukuba ishishini lakho lingaze likwazi ukulondoloza. Ngoko kulungile ukwakha umlenze wakho wendalo. Kwakhona, i-SEO iyajika ibe yinjongo ehambelayo. Cinga ngokusebenzisa ukuthengiswa kokuqukethwe njengendlela ye-SEO. Ngokuqinisekileyo kubonakala ngathi ukuthengiswa kwezinto ezinokubambisa kunokwakheka kwesantya.