Indlela yokuthengisa iwebhusayithi yakho kwiinjini ezinkulu zophando.
Ii-2 ezinkulu zeeNjini zoPhuhliso lweeNjini
Kukho iindlela ezimbini ozenzayo zokuthengisa injini:
- I-SEO (uphando lwe-injini yokukhangela) kwi-organic search: I-SEO yindlela yokukhulula ye-SEM esebenzisa iindlela ezahlukeneyo zokuncedisa iinjinjini ukuqonda ukuba yeyiphi iwebhusayithi yakho kunye ne-webpages malunga nabo ukuze bakwazi ukuzithumela kwi-web searchers. Ezi zixhobo ziquka izinto ezifana nokusebenzisa izihloko, amagama angundoqo kunye neenkcazo kwiwebhusayithi nakwiimet tags zekhasi lewebhu, ukubonelela ngomxholo ochaphazelekayo ngesihloko, usebenzisa ii-tags ezahlukeneyo zezihloko (okt
), kunye nokuqhagamshelana nokuvela kwiimithombo zentengiso kwi-intanethi.
- I-PPC (ukuthengwa kwemali ekhokhwayo ): PPC (hlawula ngokukhawulayo) ukukhangisa kubandakanya ukuhlawula ukuba iinjini zophando zibonise iwebhusayithi yakho okanye kunye neziphumo zophando. Umzekelo, inkqubo ye-Google Adwords iya kubonisa isikhangiso sakho phezulu okanye kwicala lasekunene lekhasi lemiphumela yophando (ukubeka kuxhomekeka kwizinto ezininzi kuquka amagama angundoqo kunye nomgangatho wesikhangiso). I-Google iya kwondla iintengiso kwiiwebhusayithi eziqhuba inkqubo yayo ye-Adsense. Kukho ezinye iintlobo zeentengiso ze-PPC, ezifana neZaziso ze-Facebook. Kwi-PPC yentengiso, uhlawula rhoqo xa umntu echofoza kwisipho sakho. Ukukhangela okuhlawulwayo kuyahlukana nokucwangcisa uphando kwindlela ohlawula ngayo ukuba iwebhusayithi yakho okanye ukunikezela kuboniswe ngaphezulu kwiziphumo zophando.
Yintoni e bhetele?
Abantu abaninzi bayazi ukuba zeziphi iziphumo zophando ezihlawulwayo ngokubhekiselele kwendalo kwaye ngokuqhelekileyo zibeka phambili kwizinto zokukhangela zendalo. Ngakolunye uhlangothi, ukuba iwebhusayithi yakho iboniswe kumaphepha asemva kweziphumo zophando, unokufumana inhlanhla engcono usebenzisa i-PPC ukuze ibonakale. Ngenxa yokuba i-PPC ibiza imali, unokucinga ukuyisebenzisa kwizinto ozithengisayo, ngokuchasene nokukhuthaza isipho samahhala okanye iblogi yakho.
Ngaloo nto, abantu abaninzi baye baphumelela ukusebenzisa i-PPC yokuthengisa ukukhuthaza i- magnet ehamba phambili .
Kungakhathaliseki ukuba usebenzisa iPPC okanye akunjalo, kufuneka usebenzise amaqhinga e-SEO, kuba ikhululekile kwaye isebenza.
I-Injini yokuThengisa iNkcazelo kwiNkampani yakho
SEO
Nangona ungafuni ukuthembela kwiinjinjini zedwa ukuza kubaxumi kunye nabathengi, akufanele bahoywa nokuba. Izicwangciso ze-SEO zikhululekile kwaye ii-injini zosesho zihlala zikhahlela kwaye zibeka iiwebhsayithi, ngoko kungabonakalisi kukunceda bafumane iwebhusayithi yakho.
Isinyathelo sokuqala kukusebenzisa izihloko, amagama angundoqo kunye neenkcazelo kwikhowudi yakho ye-metatag. Yiyiphi iinjongo zokukhangela ezifundwayo zokufunda malunga nokubeka i-website yakho kwinqanaba. Umxholo wakho ongaphambili oza kubonwa ngabakhenkethi beewebhusayithi kufuneka babe nezihloko kunye namagama asemqoka, njengoko iinjinini zokukhangela zichonga le nto.
Uhlobo lwewebhusayithi aluveli nje kwizinto zakho kwiwebhusayithi yakho. I-Google, injini enye yokukhangela esetyenziswa namhlanje, isebenzisa iintlobo ezahlukeneyo zezinto eziza kufakwa kwiwebhusayithi. Izinto ezifana nomsebenzi wakho weendaba ezentlalo, ukubonakala kwamanye amasayithi ngokusebenzisa udliwano-ndlebe okanye ukubhengezwa kweendwendwe, kwaye kubhalwe njengesixhobo kwenye indawo ukunyusa ukuma kwakho emehlweni eGoogle.
Nangona kunjalo, ukuba uzama ukwenza umdlalo kwenkqubo, njengoko kwakuqhelekileyo kwiminyaka emininzi, kwaye i-Google, ngokukodwa, isebenze kanzima ukuyeka, inokulimaza izikhundla zakho.
Ngoko qiniseka ukuba uqonde i-SEO ngaphambi kokuba uyisebenzise kwisicwangciso sakho sokwenza i-injini yokusesha.
Usesho olukhokhelwayo
Inzuzo yokukhangela okuhlawulwa kukuba unako ukufumana iwebhusayithi yakho ibhalwe kumaphepha okuqala kwindawo evelele kwi-Google nakwezinye iinjineli zokukhangela. Nangona kunjalo, ukubonakalisa kuphela inxalenye yenkqubo. Udinga ukudala isikhangiso esingekho kuphela ekukholiseni, kodwa ekuthengiseni okanye nasiphi na isiphumo ofunayo. Ukuba awukwazi oko ukwenzayo, kunokwenzeka ukubhala isikhangiso abantu abakhankanywe kuso kwaye uqakraza, nangona kunjalo, awuwenzi ukuthengisa. Ekubeni uhlawula ngokukrola, kwaye ukuchofoza kunokungongeza ngokukhawuleza, ungalahlekelwa yimali. Umzekelo, ukuba uhlawula iicenti ezingama-50 ngokuchofoza kunye nabantu abayi-100, chofoza isikhangiso ngemini, esiza kukubiza i-$ 50 ngosuku. Ukuba uvumela ukuba isikhangiso sibalekele ngenyanga leyo, uya kuhlawula i-$ 1,500 (i-$ 50 ngosuku ngokuphindaphindiweyo ngeentsuku ezingama-30) kulabo bachitshiweyo.
Ingongoma kukuqinisekisa ukuba isikhangiso sakho esikhokhelwayo asifumani nje ukuchofoza, kodwa kwakhona, ezo zitshixo ziya kuba yinzuzo.
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Ukuba ujonga ubuchule be-SEM, kukho amanye amashishini aza kukuhlawula ukuba ubancede. Ukuqhuba injini yokukhangela inkonzo yokuthengisa inokuba yishishini elihle lekhaya. Isihluthulelo sokuqalisa siyakwazi ukubonisa ubungqina beziphumo zakho, kubandakanywa ukukhangela kohlobo lwezinto eziphambili, kunye neengeniso okanye ezinye iziphumo ezivela kwi-search pay.