Isistim ebonakalisiweyo sokwakha iiNtengiso kwiYeshishini yaseKhaya
Nangona ukuvelisa abathengi abathengi kunye nabathengi kuthatha ixesha, unokukhawulezisa inkqubo ngokufunda indlela yokulindela , nendlela yokukhokela abo abaza kuba ngabathengi kunye nabaxumi ekuthengiseni.
Kwaye ekubeni abaninzi bengathengi ekuqhagamshelaneni kwabo kokuqala, kufuneka kwakhona ukuphuhlisa isicwangciso sokuhlala ekuthinteni baze balungele ukuthenga.
ISINYATHELO 1: I-Zero Kwi- Market Yakho ejoliswe kuyo
Akukho-brainer ukuba uza kusindisa ixesha kunye nemali ngokuthengisa kubantu abangayifuni kuphela into enayo, kodwa nabo bazimisele kwaye bayakwazi ukuyihlawula. Kodwa ke, baninzi abanini bezoshishino zasekhaya abazithathi ixesha lokuchonga i-market target target. Esikhundleni salokho, baphonsa umyalezo wabo wokuthengisa kumhlaba jikelele, apho, ngokuphindaphindiweyo kunokuba kungabikho, ulahlekelwa uphawu.
Indlela yokusebenza ngokuthe ngempumelelo kwaye isebenzayo kukuqala ukuchaza umthengi wakho wemveliso okanye inkonzo. Ingaba bangakanani? Sisiphi isini? Ziyiphi imvelaphi yezoqoqosho nezentlalo? Ukwazi ukuba ngubani umthengi wakho, kwenza kube lula ukuwafumana nokuhambisa imiyalezo ebakhokisayo ukuba bahlole umkhiqizo okanye inkonzo yakho. Yenza ixesha ukuqonda ukuba ngubani na umthengi wakho ekujoliswe kuyo ukuba uchithe ixesha lakho lokufumana nokuthengisa abathengi nabaxhasi.
ISINYATHELO 2: Yakha uMthengi onokwenzeka kunye noLuhlu lwaBathengi
Awukwazi ukucwangcisa iplanga ngaphandle kwoluhlu lweendwendwe kwaye, ngokufanayo, awukwazi ukuqala okanye ukuqhuba ishishini ngaphandle kokwenza uluhlu lwabathengi abanakho okanye abathengi. Uluhlu lwabantu obaziyo yindawo enhle ukuqala njengoko unako ukuthengisa ngokukhawuleza kwaye ufumane ukuthumela. Kodwa kukho ezinye iindawo ezivela kuyo ukuqala uluhlu lwabantu abathengi.
Nazi ezinye ezimbalwa:
- Iifowunelwa zomntu siqu : Abahlobo kunye nosapho bakho banako ukuthenga into evela kuwe, nokuba ngaba ayithethi lakho. Okanye, mhlawumbi abayidingi imveliso okanye inkonzo yakho, kodwa uyazi umntu owenza okanye othanda ukuxelela abanye ngawo.
- Abathengi abakhoyo: Ukuba sele usenzile ukuthengisa okumbalwa, bizela abathengi bakho abakhona ukuba babone ukuba bafuna ngaphezulu kwemveliso okanye inkonzo yakho. Ukuthengisa kumthengi okhoyo okhoyo olula kunokuba uvelise entsha.
- Buza abathunyelweyo : Biza abahlobo bakho, intsapho, kunye nabathengi bangaphambili ukuba babone umntu ofuna imveliso okanye inkonzo yakho. Yondla idibanisa ngokunikela ngokukhuthaza abantu ngokuthumela .
- Uphando lwe-Intanethi : Oku kulungile kumashishini-shishini (B2B). Ukuba uyazi umthengi ofanelekileyo okanye umthengi, ungaya kwi-intanethi uze uphendule, uze ufike kubo ngqo. Nangona unako ukwenza oku ku-intanethi kuwo onke amashishini, isebenza ngokukodwa ukwenza uphando lwendawo lwamashishini ofuna ukusebenzisana nawo.
- Imibukiso yokuThengisa okanye i-Craft Fairs : Iziganeko zindlela enkulu yokunxibelelana namanye amashishini anokungafanelanga imarike yakho (kwi-B2B) okanye ukuvelisa abathengi abatsha kunye nethuba ngokubonisa ukuba uthengisa kumthengi wokugqibela ( B2C ). Nangona ungathengisi, iziganeko zinokukuvumela ukuba wakhe uluhlu lwakho loqhagamshelwano.
- Iziganeko zokuThuthukiswa koLuntu : Ukuba ishishini lakho lijolise kwii-B2B zokuthengisa, qwa lasela i-Chamber of Commerce yakho. apho ungayinxibelelana namanye amabhizinisi asekuhlaleni, ukuya kwiindibano zocweyo kunye nokunye. Enye inxaxheba kukujoyina amaqela achaphazelekayo kwimarike ekujoliswe kuyo. Ngokomzekelo, ukuba imarike yakho ingumama kunye nezingane, faka iqela lamama-nam.
- I-Media Media : Amashishini amaninzi asekelwe kwiinkonzo afumana amajelo aseburhulumenteni enye yeendawo ezifanelekileyo ukudibanisa nokwakha ubudlelwane kunye nabathengi nabathengi. Ngaba unabalandeli beendaba zentlalo kwi-Twitter, Facebook okanye Linkedin ? Ngelixa ungafuni ukubacaphukisa ngemilayezo yokuthengisa rhoqo, unganxibelelana kwaye uxoxe nabo, ukwandisa ulwazi lwabo kunye nokwakha ubudlelwane.
- Ukuthenga uLuhlu lweNkokeli : Nangona oku kungabiza kwaye kaninzi kufinyelela kwiziphumo eziphantsi, ukuba unokuzibophezela, ungathenga iposi okanye udibaniso lwamanqaku afanelekileyo afanelekileyo kwimarike ekujoliswe kuyo (imbali, indawo njl njl. Yenza uphando lweGoogle "uluhlu lweposi" kwaye uya kufumana ezininzi zeenkampani. Kwiimeko ezininzi, amashishini asebenzisa olu luhlu ngokuthengiswa kweposi ngokuthe ngqo , kodwa unakho ukubiza okanye i-imeyile ukuba loo fom yoqhagamshelwano lunikezelwa.
ISINYATHELO 3: Yenza uqhagamshelwano
Emva kokuba unoluhlu lwabathengi abanakho, lixesha lokufikelela. Nazi ezinye iimbono.
Ngaphezulu kwefowuni : Ukubizelwa kobungozi kubangalisa abantu abaninzi, kodwa ukuba uholele ngokubuza into abayidingayo uze uvelise imveliso okanye inkonzo yakho njengesisombululo, uya kuba neziphumo ezingcono. Sebenzisa isicatshulwa esicacileyo, isicatshulwa ukuze uqalise imveliso yakho okanye injongo yokubiza. Khumbula, ukuxelela akuthengisi. Ukuba wenza konke okuthethayo, amathuba okukholisa umntu afuna imveliso okanye inkonzo yakho ayiyi kuba phezulu. Ukubuza imibuzo kunye nokubonisa imveliso okanye iinkonzo zakho zenza i-focus on the call on them instead of you. Vala nge- call-to-action , efana nokucela ukuba bazinikele kwixesha lokuvavanya okanye bakunike i-imeyile okanye idilesi yomzimba, ngoko unokuthumela ulwazi olongezelelweyo. Ekugqibeleni, ukuba umntu uthi abanomdla, babuze ukuba bayazi ngomntu onokuthi abe kunye nokufumana ukuthunyelwa.
I-Imeyile : Nangona i-imeyile ayisebenzisi njengengxoxo ehambelanayo, ayilona nto iyantyikisayo kwaye kaninzi indlela enokuzizisa ngayo. Iqhinga kukungathumeli i-imeyile "yokuthenga", kodwa kunoko, nikela into enokubaluleka. Nika inkcazo emfutshane malunga nokuba ungubani, uze unikezele isigqebantshana okanye inqaku elikhululekile kwisihloko esifanelekileyo. Ukuphonononga imithetho echasene ne-spam, efuna ukuba udibanise ukhetho lokungabhalisi kubo bonke oqhagamshelwano. Nazi ezinye izibonelelo ezongezelelweyo kwi- imeyili yokuthengisa .
Ngomntu : Kukho iindlela ezininzi zokuhlangabezana nabathengi nabathengi ngabanye. NgeB2B, unako ukuhamba ebhizinisini labo. Okanye unako ukubiza kunye nokwenza idibaniselwano ukudibana neB2B okanye iB2C. Kwiimeko ezininzi, unako ukudibana nethuba ngelixa uphuma kwaye malunga nevenkile okanye kwi-moya, okanye naphi na apho ungaba khona.
Kubalulekile ukukhumbuza amanqaku amancinci kumntu othengisayo. Musa ukubatshela yonke into ngokukhawuleza. Endaweni yoko, fumana iimfuno kunye neemfuno zabo kwaye ulungiselele inkcazo yakho ukubonisa indlela umveliso okanye inkonzo yakho isisombululo kwingxaki yabo. Soloko unempahla yokuthengisa ngakwakho ukukunceda kule nkqubo (njengezampulu okanye iikhathalogu). Qinisekisa kwaye uphele ngefowuni kwisenzo kunye nesithembiso sokulandela.
I-Mail yemveli : Njenge-imeyile, i- imeyile rhoqo ayinayo inqanaba eliphezulu, kodwa yindlela enkulu yokwandisa ulwazi lwebhizinisi lakho. Yenza isiqwenga oceba ukuyithumela, nokuba ngaba ikhodikhadi, incwadana , ileta njl. Emva kokuba usuqedile ulunge, ungakhonkxa uze uzibethe uqobo, okanye uqeshe indlu ezalisekileyo yokwenza yona. Ukuba uthumela amanqaku amaninzi, kukho izihlandlo zombini kunye neendleko zokusebenzisa indlu ezalisekileyo ukulungisa, izinto kunye nesitampu. Indlu yokuzaliseka iyakwazi ukufumana umlinganiselo wesitampu, inokugcina i-40% kwixabiso lokuposa. Nangona kunjalo, isitampu esinikwe isitampu sinokungathi sibheke njengeposi engenanto.
ISINYATHELO 4: Landela uze ulandele kwakhona
I-fortune ikulandelelwano. Uyakuva "akukho" kakhulu. Kwabanye abantu, ukuba "akukho" kuqinile. Kodwa kwabanye, "akukho" kuphela "cha" nje ngoku. Abaninzi abanini-shishini banokuva "akukho" kwaye bayeke. Kodwa i-80% yokuthengiswa ayenziwanga kwiyokuqala, yesibini, nokuba yintetho yesithathu! Ingathatha oonxibelelwano abahlanu okanye ngaphezulu ukuze bafikelele ukuthengiswa.
Ukufumana abathengi kunye nabathengi badinga ulusu olunqabileyo kunye nenkolelo enamandla kwizinto othengisayo. Kungenxa yokuba umntu uthi kuwe "hayi" namhlanje asithethi ukuba iya kuba "hayi" ngomso. Iqhinga lokuba nenkqubo engathandekiyo yokulandelelana njengoluhlu lwe-imeyile, okanye isivumelwano sokufowunela kwakhona kwiinyanga ezintandathu.
Gcina ulandelelwano lwenxibelelwano lwakho kunye neendlela ezahlukeneyo kunye nethuba ngokusebenzisa uhlobo oluthile lweziko le- CRM . Yenza izikhumbuzo zekhalenda ukulandelelana kwixesha elizayo kunye nalabo bathi akukho.
Inkqubo yokufumana abathengi kunye nomthengi uhamba phambili ngqo. Ufuna indlela yokubakhohlisa ukuba ufunde ngawe ngemizamo yakho yokumaketha , ngoko kufuneka udale ubudlelwane nabo abaya kuba nethemba lokuthengisa. Ngethuba le nkqubo, uya kufuna ukufumana ulwazi lwabo loqhagamshelwano nge-imeyili yokulandela inkqubo okanye ukugcina uluhlu lwakho lolawulo loqhagamshelwano. Ekugqibeleni, ufuna inkqubo yokuhlala ekunxibelelweni ngexesha elide livulekile ukuva kuwe.