Iingcebiso zokuLawula ukuThengiswa kweMidiya yoLuntu
Ukuthengiswa kweendaba zentlalo yindlela efanelekileyo yokukhuthaza ishishini lakho. Kumahhala, kulula, kwaye ngokuqhelekileyo, kumnandi. Ingxaki kukuba iyanqabisa kwaye ingabonakali, kwaye kunokuba nzima ukulandelela iziphumo. Kukho ezininzi iimithombo zentengiso ezentlalo zentlalo ezichazela ngokwaneleyo amanethiwekhi amaninzi kunye nendlela yokusebenzisa ngayo. Ngelishwa, ayenzi umsebenzi omhle kakhulu uchaza indlela yokwenza isicwangciso sobomi bemihla ngemihla.
Ukuba unenkqonkqo yeendaba zentlalo, nakhu iziphakamiso zokwenza isicwangciso esisebenzayo ngaphandle kokuthatha ixesha elininzi.
Icandelo lokuqala: I-Pre-Planning Media Media
Ngaphambi kokuba uqalise i-tweeting kwaye wabelane ngeyeshishini lakho lasekhaya, kufuneka uqinisekise ukuba iiprofayili zakho ziyakulungiselela, kwaye uyazi iziphumo ozifunayo kumajelo asekuhlaleni. Isinyathelo sokuqala kukutyelela nganye intanethi yomntu oyisebenzisayo kwaye uqinisekise ukuba unayo:
1) Layisha umfanekiso ofanelekileyo. Ngaphandle kokuba uhlambe iisuti okanye uthengise iinkonzo zokuhamba kwishishini lakho lasekhaya, umfanekiso wakho kwi-bikini e-Cancun mhlawumbi ayiyi kusebenza. Cinga lakho ishishini kunye nabaphulaphuli uze ukhethe isithombe esifanelekileyo. Ifoto yakho iya kuba yinto ekhangayo ngaphezu kwe logo yakho, nangona ufuna ukucinga ngomfanekiso wakho wesimboli kunye nento ofuna ukuba abantu bayikhumbule. Qinisekisa ukuba yinto enhle yefoto, nto ayithethi ukuba ithathwe ngutitshala, kodwa kufuneka ibe nesisombululo esihle.
2) Kugqityiwe uninzi lwamacandelo eeprofayili. Kwezinye iisayithi, ungazibaleka ungagcwalanga yonke into, njengamafilimu ozithandayo. Kodwa kufuneka uzalise onke amacandelo abalulekileyo ebhizinisini lakho.
3) Abalandelelisi bamebe balandela. Imidiya yoluntu ayikho nje ngabantu abasilandelayo, malunga nawe ngokulandela abanye, ngokunjalo.
Qala ngokudibanisa nabantu obacebisayo okanye ozonwabileyo, ngakumbi kwi-shishini lakho shishini.
4) Ukudibanisa izixhobo zentlalo yoluntu kwiwebhusayithi yakho okanye kwiblogi. Okona ubuncinci, kufuneka ube neqhagamshelo kwiiprofayile zakho ukwenzela ukuba iindwendwe zakho zilandele, kunye neefowuni zesebe zentlalo ukuze zikwazi ukwabelana ngomxholo wakho nabalandeli babo. Nangona kunjalo, kukho ezinye ezininzi izixhobo onokuzisebenzisa ukugcina ixesha kunye nokwandisa iziphumo. Umzekelo, kubandakanya "Chofoza kwi-Tweet" inketho kwizithuba zakho (ungasebenzisa olu Chofoza kwi-generator okanye i-WordPress plugin - khangela i-plugin yakho)) yenza kube lula kumfundi wakho ukuba akhuphe umxholo wakho. Ukudibanisa iifayile ze-Facebook kwiblogi yakho ye-WordPress inokunyusa ukubandakanyeka kunye nemarike yakho. Ndisebenzisa i-plugin ebizwa ngokuba yi-CoSchedule ukudala nokucwangcisa zam izithuba zeblogi kwimidiya yoluntu ngaphakathi kwe-WordPress. Kodwa ungasebenzisa i-Hootsuite (ene-plugin ye-WP) okanye i-Buffer endaweni yoko. Enye i-plugin ye-WP yokuqwalasela i-Revive Old Post, emva kweentsuku ezingama-30 (okanye nayiphi na into oyikhethayo) iya kukhetha ngokukhawuleza umxholo kwiinkalo ozikhethayo uze uyithumelele.
5) Nquma iziphumo ozifunayo kumajelo asekuhlaleni. Impendulo emfutshane kweso sithengiso okanye abathengi, kodwa ukuthumela "ukuthenga izinto zam" okanye "ukundiqesha" lonke ixesha alisebenzi kwaye, e neneni, kuya kubangela ukulahlekelwa ngabalandeli.
Endaweni yoko, cinga ngezinto ongayithumela ngazo ekugqibeleni ekukhokelela ekuthengiseni, njengezithuthi ezininzi okanye ababhalisi be-imeyile . Amanye amajelo aseburhulumenteni abathumela iinjongo zinokuba:
1) Ukwandisa ubulungu beblogi yakho.
2) Fumana ababhalisi abaninzi be-imeyili.
3) Fumana abalandeli abaninzi kwezinye iisayithi zeendaba zoluntu (oko kukukhuthaza ukukhupha iphepha le-Facebook kwi-feed yakho ye-Twitter).
4) Ukwanda kwefuthe (ukuthembeka kunye nobuchule) kunye nekhishini lakho ekujoliswe kuyo.
5) Ukuzaliswa kwendawo ekujoliswe kuyo kwimarike (oko kukubonisa ukuzonwabisa okanye ubungane).
Zonke izithuba zoononophelo zoluntu ozenzayo kufuneka zibe negalelo lokugqibela elijoliswe kuyo. Ngoko ukuba uthumela i-URL yebhlogi yakho yakutshanje, iinjongo zinokuba ukwandisa ukufundwa kunye nefuthe, kwaye ukwakha uxhulumaniso.
Icandelo lesiBili: Ukwabelana ngeMidiya yoLuntu
Xa kuziwa kumajelo asekuhlaleni, unemisebenzi emibini. Enye: ukwabelana ngezinto ukuze uhlangabezane neenjongo zakho ngasentla, kunye neBibini: ukubandakanya nabanye.
Okokuqala, siya kubhalela ukwabelana.
Ukwabelana Ngomxholo Wakho
Ucelomngeni kukwabelana ngemidiya yoluntu kukunyusa ukwanda. Oku kunzima kuba iqela ngalinye lihlukile. Abanye banciphisa inani labalinganiswa (i-Twitter) kunye nabanye baquka imifanekiso eqingqiweyo (Pinterest okanye Instagram). Nazi iindlela ezilula zokucwangcisa isicwangciso sakho sokwabelana:
1) Nquma ukuba ubelana ngani. Ngaba uyabelana neposi, uluhlu lwama-imeyli lokubhalisa, ukunikezela, ukuphefumlelwa, njl. Ekucwangciseni kwakho, kufuneka ube nezinto ezahlukeneyo zokwabelana ngazo . Ngokomzekelo, ndabelana ngezithuba ezintsha zeblogi, ndabelana kwakhona ngeposi, ndithuthukisa i-newsletter yam, kunye nokukhuthazwa kwe-intanethi kwiimidiya zentlalo (oko kukuthi ndabelane ngePinterest feed on Facebook).
2) Qinisekisa indlela oza kubelana ngayo. Ngaba uya kufaka umbhalo? Ngaba uthatha i-selfie kwaye ungeze isicatshulwa? Ngaba i vidiyo? Kancinci, cinga ukwenza umzobo okanye ezimbini. Namhlanje, imifanekiso ibalulekile ekufumaneni umxholo wakho, qwalasela ukwenza imifanekiso eqingqiweyo. Kukho iindawo ezininzi zokufumana iifayile ezikhululekile nezindleko eziphantsi . Ngokomzekelo, unokwenza umzobo wePinterest kunye ne-Facebook ene-post post yakho yeblogi okanye isicatshulwa esichukumisayo kwiposi yakho yeblogi. Ubunzima bokusebenzisa imifanekiso kukuba intanethi nganye inokwakheka kwayo, kwaye kaninzi loo nto itshintsha. Ukuze kube lula, ungasebenzisa isisombululo somfanekiso njengaleyo kwi-Sprout Social okanye kwi-Internet Marketing Ninjas, ukutshala nokulungisa utshintshi imifanekiso nganye kwinethiwekhi oyisebenzisayo.
3) Yabelana ngesithuba sakho kwiinqanki zakho ngexesha leposi. Fumana iibhola zokuqala kwirejista yakho ngokuyifumana kwi-intanethi xa ilungile.
4) Ishedyuli iphinda ifake umxholo kwimihla embalwa ezayo. Ngokomzekelo, unokuthi uphendule iingcaphuno zakho ezahlukeneyo ngekhonkco kwiposi emva kwentsuku ezintathu. Xa kuziwa ekuposeni, jonga ukuba awugqithisi ukuthumela amanethiwekhi athile. Ngokomzekelo, unako ukuhamba ngokuthumela ezininzi iifayile (umxholo oqingqiweyo, kungekhona nje ngezithuba zakho) ngosuku, kodwa oko akusebenziyo nakwi-LinkedIn. UGuy Kawasaki noPeg Fitzpatrick kwincwadi yabo, i -Art of Social Media (fumana i-ebook njengenguqu yokushicilela ayinayo ii-URL kuzo zonke izibonelelo ezikhankanywe) batusa ukuba abasebenzisi beendaba bezenzo zentlalo babonelele kwi-Facebook 1-2 ngamaxesha, i-Google + 3-4 amaxesha , LinkedIn 1 ixesha, Pinterest 6 amaxesha kunye ne-Twitter ngamaxesha angama-8-12 ngosuku. La manani aphindwe kabini kubasebenzisi abanzi abanzi. Okokugqibela, ungakulibali ukucwangcisa umxholo wabalandeli bakho ngaphesheya kwehlabathi, ngakumbi kwi-Twitter ukuze banokukubona.
5) Yenza ikhalenda okanye esinye isicwangciso esibhaliweyo. URus Soukup ye-Elite Blogging Academy kunye ne-LivingWellSpendingLess.com, unesipredishithi esicatshulwa ngemibala yePinterest oniyilungiselele ukuba iziphi izikhonkwane zithunyelwa kwiibhodi zeqela nini. Kwaye yiyo nje iPinterest. Ukuba nekhalenda yeendaba yoluntu kukunceda ukhumbule ukuthumela kunye nokwazi oko kufuneka ukuthumela. Kukho izixhobo zoononophelo loluntu ezivumela ukuba ulungiselele umxholo. Ngokomzekelo, unokubeka isithuba seblogi ukuba sabelwe kanye ngenyanga ngeenyanga ezintandathu ezizayo kuyo nayiphi na amanethiwekhi akho asekuhlaleni.
6) Ukulandelela oko kusebenzayo. I-Google Analytics kunye nezixhobo zoonxibelelwano loluntu ziza kukuxelela ukuba zeziphi izithuba zendaba zentlalo ezenza iziphumo. Ngaphezulu, i-analytics yakho iya kukuxelela into eyaziwayo kwiblogi yakho okanye kwiwebhsayithi, ngoko unokumisela izithuba zoononophelo loluntu kula maphepha ukugcina isithuthi.
Ukubandakanya kwi-Social Media
Le yindawo apho abaninzi abanini-shishini basekhaya bengabhatali ngokukodwa, kodwa kubalulekile kwimpumelelo yolwazi lwezentlalo. Ukuthumela umxholo wakho ngaso sonke ixesha ngaphandle kokunikela ingqalelo kwinto eyenziwa ngabanye kufana nokuhlala kwindibano kwaye uthetha nje ngawe. Ngoko kunye nokulungiselela umxholo wokuphuma, kufuneka ube nesicwangciso sokubeka izimvo, ukwabelana kunye nokubandakanyeka nabanye. Nazi izicebiso zokwenza oko.
1) Bhalisela ithuluzi lolawulo lwezentlalo, njengeHootsuite, evumela ukuba ubone ukutya kwakho kwindawo enye, kunye neeshedyuli zithuba. Ukuba usebenzisa i-Hootsuite, faka i-Hootlet kwibhar yebar yakho ukuze ukwazi ukwabelana kalula nomxholo ofumanayo kwi-intanethi. Ukusebenzisa ithuluzi loononophelo loluntu olunikeza ukulungiswa kukuvumela ukuba uhlanganyele (kuquka iReTweets) umxholo ngamaxesha ahlukeneyo, ngokuchasene nokuthumela yonke into kanye. Enye inzuzo yeso sixhobo kukuba unokulandela abantu kunye nokutya okufunayo ukusebenzisana nayo, kwaye ucoca isandi esichaphazelayo.
2) Khetha enye okanye kabini ngosuku ukwenza inxaxheba yoluntu. Cwangcisa imizuzu engama-15 ukuya kwi-20 ngosuku (ingabandakanywa ukulungiselela izithuba zakho njengoko kuboniswe kwicandelo elingentla).
3) Yabelana ngeziqendu ezi-2-3 zomxholo njengoko kufanelekile kwinethiwekhi yakho. Ukusebenzisa umfundi we-RSS feed ezifana ne-Feedly okanye umgcini wekhawulthi njengo-AllTop unokukunceda ufumane umxholo kwishishini lakho.
4) Yabelana ngezithuba ezintathu ezintathu zentlalo yoluntu kubantu abasilandelayo (oko kukuthi i-Twitter iTweet, iPin Pin, njl). Ukukwabelana ngomxholo wabantu kuyindlela enhle yokubaxelela ukuba babelane ngeyakho.
5) Iigqabazo kwizithuba ezi-2-3 ezivela kubalandeli bakho. Yiba yinxalenye yengxoxo yakho "yabahlobo". Kwakhona, le yindlela enhle yokwandisa ubudlelwane kunye neengxaki oza kuba nazo abahlobo kunye nokubelana nawe.
6) Phendula kwabanye ababelana okanye bavakalise izimvo zakho. Ukungaphenduli kwamagqabaza abanye abenzayo kwizithuba zakho zihlambalaza.
7) Njengomxholo wabantu xa ufumana izinto ezibhenela kuwe. "Njengoko" (i-Facebook) okanye "Intandokazi" (Twitter) kunye nezinye iinkcukacha ezifanayo eziqhagamshelweyo zokuzibandakanya ayifaki ukupakisha i-punch efana nokwabelana okanye ukubeka izimvo, kodwa kusenjalo.
8) Phinda rhoqo. Amajelo asekuhlaleni akusiyo "imisebenzi yokumisela-kwaye-ukulibala." Kufuneka uposise kwaye ubandakanye imihla ngemihla. Kodwa ngesicwangciso, ugcina ijelo zentlalo ukuba ungathathi ixesha elininzi kwaye uqiniseke ukuba ufumana iziphumo eziphezulu.