Izindlela ezilula zokukhuthaza ukuThengiswa kwiShishini lakho laseKhaya.

6 Amanqanaba okunyusa iiNtengiso kunye neNzuzo

Ingaba uvumela iwebhusayithi yakho okanye incwadi yokuthengisa yenza konke ukuphakamisa okunzima okanye ukwenza kwimimango yokuthengisa ngomntu, kukho iindlela zokwandisa ukuthengisa kunye noko ufumana imali yokuthengisa nganye. Nangona uvuyiswe ngamanani akho athengisa ngawo, ayikwazi ukulimaza ukuzama ukujonga ukuba awukwazi ukwandisa. Ezi ndlela ezilandelayo zokuqulunqa ukuthengisa zilula kwaye zifikeleleka ukuphumeza.

6 Amanqanaba okunyusa iiNtengiso kunye neNzuzo

1. Ithagethi yakho yemarike. Ubungakanani obufanayo buya kufaka yonke into yokuthengisa. Kunoko, kufuneka uqaphele abathengi abangcono kakhulu kumveliso okanye kwinkonzo yakho ukuze ulungelelanise ukuthengisa kwakho ngqo (bona # 2). Abantu bathenga izisombululo, kodwa awukwazi ukuthengisa isisombululo ukuba awukwazi ukuba imarike iyimfuneko. Qinisekisa i- market target yakho ngokuphanda ngezibalo zabantu, iimfuno, iiminqweno kunye namandla okuthenga abantu abanokuthi bathenge into enikwenza ngayo.

1. Thetha kwiimfuno zentengiso yakho. Cinga ngethuba lokugqibela wenza isigqibo malunga nokuthenga. Ziziphi izinto ezikhokelela ukuba uthenge umkhiqizo omnye kwenye? Nangona ixabiso lisoloko liyingxenye yokulinganisa ukuthenga, ezinye izinto zibandakanya ukuba imveliso ifanelekile njani iimfuno zakho. Njengoko kuboniswe kwi # 1, abantu bathenga izisombululo, oko kuthetha ukuba izinto zakho zokumaketha kunye nokuthengiswa kufuneka zigxilwe kwindlela umkhiqizo okanye inkonzo yakho impendulo yakho imakethi efuna ngayo. Ukwenza oko, kufuneka ugxininise kwiintlobo zenkonzo yakho okanye umkhiqizo wakho.
2. Ukukhuthaza izibonelelo. Abantu abayithandi kuphela umcimbi, bavakalelwa kukuba baphulukana xa bengayisebenzisi. Ukwandisa iimpawu zokuthengiswa ngokunikela ngokubakhuthaza ukuthenga ngoku. Uhlobo lwenkxaso onokuyenza luyahluka kwaye luquka ukuthunyelwa kwamahhala, imveliso eyongezelelweyo / inkonzo yenkululeko okanye isaphulelo (oko kukuthenga enye ifumaneke ngesiqingatha semali), isicwangciso sentlawulo kunye nokunye.
3. Ukunikezela nge-upsell. Abantu abaninzi abayithandi i -sellsells, ngoko kufuneka uqaphele ngendlela oyifaka ngayo. Nangona iinjongo zakho kukunyusa inani lokuthengiswa, awufuni ukuba umthengi okanye umthengi uzive ngathi uzama nje ukwenza i-buck. Kunoko, i-upsell kufuneka ibe yinto eyancoma imveliso yokuqala okanye inkonzo. Umzekelo owaziwa kakhulu ngowona shishini lokutya okukhawulezayo. Xa uthengela umgcini we-burger, umgcini we-oda uyabuza, "Ngaba ufuna ukukrakra kunye na?" Khangela iimveliso okanye iinkonzo onokukunika zona ukuncoma okuthengisayo.

1. Yenza inkqubo yokwethembeka. Ukuvelisa abathengi abathengi enye yeendlela ezilungileyo zokugcina ibhizinisi lakho lihamba. Baye bathe bathenga kanye, ngoko banako ukuthenga kwakhona xa bevuyiswa ngemveliso okanye inkonzo. Nangona kunjalo, ukunyaniseka kwabathengi akunikezelwa kwezoqoqosho apho abantu baxhamla ipennies. Abaxhasi okanye abathengi banokuthandayo, kodwa ukuba elinye ishishini linikeza into engcono, banokuyithatha. Inkqubo yokunyaniseka ivumela abaxhasi bakho kunye nabathengi ukuba uyazixabisa kwaye kubakhuthaza ukuba bahlale nawe. Abathengi abathathe inxaxheba kwinkqubo yokunyaniseka bachitha ngaphezu kwabo bangenayo kwinkqubo yokwethembeka. Ukuphuhlisa nokuphumeza inkqubo yokwethembeka evuza abathengi ukuba banamathele nawe. Khawukhumbule ukuba inkqubo yokwethembeka yodwa ayiyi kugcina abathengi bebuya. Kufuneka kwakhona unikezele ngemveliso emikhulu kunye neenkonzo.

1. Khuthaza ukuhanjiswa. Okwesibini, kuphela ukuvelisa ishishini lokuphinda, ukulungelelanisa ukuhanjiswa kweyona ndlela yindlela efanelekileyo kakhulu yokwakha ithengiso. Abantu abaza kuwe ngomlomo bavele bethanda ukuba bakuthande, okwenza kube lula ukuthengisa. Nangona abaninzi abathengi nabathengi beza kuthetha ngawe bodwa, akulimazi ukuphuhlisa inkqubo yokudlulisela ukukhuthaza abaxhasi bakho kunye nabaxhasi ukuba bazise abanye ngawe. Kungaba lula njengoko ucela ukuhanjiswa okanye unokubanika izikhuthazo, njengezaphulelo kwiintengo ezizayo.