Imbali yeDicino's Pizza
Ukhuphiswano luvela kumacala onke, ngokusebenzisa amamenyu ukwandisa ukubandakanya ialadi kunye neentlobo ezikhethiweyo ezikhethiweyo, kwiimpawu eziye zaqinisa ukugxila kwabo ekudaleni ipey pie engcono kakhulu abangayenza .
Imarike ibonakala ibonisa ukuba umthengi wayefuna konke , okanye babefuna into engcono .
Kwizinto ezisemgangathweni, u-Domino unokuba wenza utshintsho olubonakalayo ukulungelelanisa imarike entsha; baguqule igama labo, bewa "i-Pizza" ngo-2012 ukuze baziwe ngoku "njengeDominino." Ukuhamba kwakuhambisane nephulo elikhulu lokukhangisa likazwelonke elithi ngenxa yokuba uDominino wayedlulisela ixesha elingaphezulu kwe-pizza ixesha elide, baqondakala nje ukuba bangazithinteli kwigama labo.
Ngoxa i-brand iqhubekile ukuphuhlisa imenyu yabo, uninzi lwayo umnikelo luhlala lujikeleza i-carbs, ushizi kunye ne-tomato sauce, ingaba ziza ngendlela ye-pizza, is sandwich, okanye isitya se-pasta. I-Domino iqalile ukugxininisa ibhizinisi labo ekuphumeni nasekusebenzeni kwabo. Ngokwesiko, iimveliso ze-pizza ezikhawulezayo zagxila ngokukhawuleza ekunikezeni, kwaye uDominino akafani.
Ekuqaleni kweminyaka yama-1970, u-Domino waphuma kunye nomkhankaso wokuthengisa ongabonakaliyo kwiminyaka engamashumi amahlanu edlulileyo kunye nesiqinisekiso sabo "seMaminithi angama-30 okanye i-Free," esiye sagqitywa ngokukhawuleza, sidibeneyo, kwaye ekugqibeleni sibhekene necala kule minyaka engama-40 edlulileyo. Nangona kunjalo, kwiminyaka yakutshanje, njengabaqhubi abafana noKesare Caesar baye bandise isabelo sabo semarike, u-Domino uye wenza ukuzimisela ukuzibeka njengento ehamba phambili ekukhutsheni.
Imizamo eqhubekayo yokulungelelanisa kwimarike yokutshintsha iye yasikhonza kakuhle i-Domino, zombini kunye neminyaka yamuva. Nangona i-30 Minutes okanye It Free "isiqinisekiso sokuhanjiswa ekugqibeleni kwakufuneka sichithe ngenxa yokugweba okubanzi okubangela ukuba isiqinisekiso sokuhambisa siholele ekuqhubeni ukuqhubela phambili ngokuqhuba abaqhubi, ekugqibeleni kwaba nempembelelo yokubeka iDomino kwi-oligarchy egciniweyo ye-pizza kwisizukulwana sokugqibela .
Emva kokunyuka okuthe ngcipheko ukuya kwindawo ephantsi kwe-stock, ngo-2009, utshintsho lweDominino lwangoku luye lwabangela ukuba libuyele ekugqibeleni, ngokunyuselwa kwenyuka kwamaxabiso angaphezu kwama-700 ekhulwini kwishumi elidlulileyo lokugqibela. Ukongezwa kwayo kwangoko - i-Pizza Car "entsha" engakwazi ukuthwala ii-pizzas ezingama-80 kwaye ine-oven ye-140-degree e-board - iye yaqhubeka nenkcubeko yenkampani entsha.
I-Domino iyaqhubeka nemozulu nemimoya apho yonke inkqubo eyimiselweyo ibhekane nayo, kwaye iyaqhubeka isebenzayo ekukhuseleni nasekwakha inqaku layo elixabisekileyo. Umagazini we- entrepreneur uye wahlala ebala iDicino's Pizza "ithuba elifanelekileyo lokufumana ilungelo lokuthengisa i-pizza."
I-Domino's Franchise System
Ekhaya, i-Domino inama-franchisee angama-900 ahlukeneyo. Baqhayisa ukuba abangaphezu kwama-90% abo baqhubi baqala imisebenzi yabo njengama-hora aseDominino, ephakama ukusuka kwiinqanaba zabaqhubi kunye nabenzi be-pizza ukuba babe ngabanikazi bamashishini abancinci abancinane .
Ngokubanzi, i-97% yeendawo zeDomino zimeli- franchisee .
Ngaphakathi, i-Domino isebenza kumazwe angama-73, kunye neendawo ezinama-5,700 kwizixeko jikelele. Inkampani ikwandisa kwiimarike ezikhulayo, kuquka ukuvula indawo yokuqala kwindawo eThailand ngo-2013 kunye ne-Kenya ngo-2014. Uninzi lwentando yamazwe ngamazwe kaDomino luye lwafikelela kwizivumelwano ze-Master Franchise. Kwiminyaka yakutshanje lamalungelo angamazwe ngamazwe aye ahlanganiswa phakathi kweenkampani ezintathu, kunye ne-Australian Domino's Pizza Enterprises ezinamalungelo okugqithisa ama-Australian ne-New Zealand kuphela, kodwa eninzi neYurophu.
Amalungelo omnini kwimakethe yase-UK ne-Ireland, kunye neSwitzerland, Liechtenstein, kunye neLuxembourg, ziphantsi kweenkampani zaseBrithani i-Domino's Pizza Group. Amalungelo e-Indiya, okuyiyona nto ibalulekileyo kwi-market yehlabathi yaseDominino ngaphandle kwe-USA, kunye neBangladesh, iNepal, neSri Lanka, ziphantsi kwenkampani yaseNdiya iJubilant FoodWorks.
Ulwazi lwe-Franchise kaDomino
- Ushishino lwakhiwe: 1960
- Utyalo-mali lokuqala: i -119,950 i-$ 461,700
- Imfuneko yeCash Quash: i-$ 75,000
- I-Franchise Fee: $ 25,000
- Iimali zolawulo : 5.5%
- I-Ad Fund: 3% +
I Pros
- Iiprogram eziKhethekileyo zokukhuthaza - iVetFran ethatha inxaxheba kunye nesaphulelo sezilwanyana ezinamandla, iincinci kunye neenkqubo zowesifazane ezikhoyo.
- Ukubuyiselwa kweMakethe yoBungqina - Ukutya kwe-Pizza kwandiswe ngokunyuka kwiimarike ezithintekayo.
- Ukumiselwa kweBracing - Izibonelelo zikaDominino ekuqinisekisweni kwegama elingenakugqitywa kunye nenkxaso yesizwe yokuxhasa ukukhuthaza ulwazi lwengingqi.
- Inkqubo yoQeqesho oluPhezulu - Ukhupha imisebenzi yokugcina ivenkile, ukuthengisa, i-finance, kunye nemithombo yoluntu; Inkqubo yokuphuhlisa i-franchise yeentsuku ezingama-5 kunye ne-4-Day Pizza Prep School.
- Inkxaso-mali iyatholakala - Ngokusebenzisa iiprogram zabathengi beDominino.
Umxhasi
- Ngaphandle kweenjongo zezoshishino - u-Domino akavumeli ukuba i- franchisee ibe neenjongo zezoshishino ngaphandle kwe-franchise indawo.
- Ukwakhiwa kobuNini - abanini abanako ukuhlawula ngaphantsi kwe-51% ubunini kwaye kufuneka bajongise imisebenzi yeevenkile ngokwabo.