Wonke umntu Uthanda i-Infographics
Njengento engenzi nzuzo, ufuna abantu badibanise kunye nesizathu okanye umyalezo wakho. Ingxenye yomsebenzi wakho uzama ukuqwalasela umsebenzi obalulekileyo owenzayo, iingxaki ofuna ukuyixazulula okanye abantu abafuna uncedo lwakho.
Nangona kunjalo, ukufumana "igama," kufuneka ubonwe. Ungabonwa njani ngelixa ukhuthaza abantu ukuba badibanise nesizathu sakho? Ngokuqhelekileyo, ukungenzi nzuzo kubambelela ukuzama ukufumana izixhobo ezifanelekileyo zokubanceda banwebe ukufikelela kwabo kwaye babone iziphumo ezincinci.
Ngaphezu koko, ndibetha inzuzo yakho engenzi nzuzo inetoni yeenombolo ezibangela ukuba yintoni oyenzayo yonke imihla. Kodwa, amehlo amaninzi abantu aphephe xa ebhekene namanani omile.
Ngethamsanqa, kukho enye indlela (abantu abayithandayo) ukukhuthaza abaxhasayo kunye nokukhulisa ukubonakala kombutho wakho: i- Infographics.
Kwakhona, i-infographics, nangona beye bahlala ixesha elide, bebe lula ukuba ubani enze. Yonke into oyifunayo yindlela elula yokusebenzisa izixhobo zemifanekiso kunye nengcamango encinane yokudala umdla, ukuzonwabisa xa ubheka, kunye neziboniso ezibonisa ulwazi oluchanekileyo ongalusebenzisa naphi na nanini na.
Khawubheke nje imizekelo engezantsi ukuphazamisa ingcinga yakho malunga nendlela ongenzi-nzuzo ngayo ongasebenzisa ngayo i-infographics ngempumelelo kwizonxibelelwano zakho.
01 - Iziboniso Eziphefumlelweyo
Ingaba usebenzela isebe lokuthengisa, lawula imidiya yoluntu okanye iimeko ezizithe ngqo, uyazi ukuba kukho umxholo omninzi ongenakho inzuzo.
Kukho iividiyo , iifoto, ii-webinars, i- Facebook Live , kunye neendaba zoluntu . Nangona kunjalo, kuthekani ukuba abo abazange basebenzele intlangano yakho, okanye awunayo indlela (okanye ixesha) ukwenza ukuba basebenze ngokwenene?
Cue i nfographics.
I-Infographics, eyaziwa ngokuthe ngqo kwi "imifanekiso ebuyisela ulwazi," ibe yinto elula kakhulu kunye neyokusetyenziswa. Mhlawumbi uye wabona kwaye wabelana nge-infographics, ingaba uqobo okanye umbutho wakho kuba balayisha ulwazi ngale ndlela elula.
Abantu babona izidalwa ezibonwayo (iipesenti ezingama-65 zethu ziyabonwa ngabantwana), oko kukuthi kutheni i-infographics inceda kakhulu. Imibala, iimpawu, kunye nentlangano epheleleyo ye-infographic ithatha iso-kwaye igcina ingqalelo yomntu.
Ukuthetha ngqalelo, ngaba uyayazi ukuba umyinge wendlela yokujonga abantu ngoku malunga nemizuzwana engama-8? Izifundo zifumanisa ukuba iifowuni ezifana ne-infographics enye yeendlela ezimbalwa zokunqumla "i-tape ebomvu" malunga neengqalelo zabathengi bethu. Ngamafutshane, i-infographics ithatha iindawo ezibonakalayo zobuchopho, okwenza abantu banike ingqalelo.
I-Infographics ingenye yezinto ezibelwana ngazo kwi-intanethi, oku kuthetha ukuba umbutho wakho uya "kubonwa" ngabantu abaninzi. Kodwa nabo banikezela umbutho wakho ithuba elilodwa lomntu: ukuthengiswa okufanelekileyo.
Nsuku zonke, inani le-infographics lidale ukwanda ngo-1%. Abantu abaninzi, imibutho, kunye namashishini abasebenzisa amandla ala ma boniso, mhlawumbi ngenxa yokuba banikela:
- Ku lungiswa. Ungatshintsha ubukhulu, utshintshise ifomathi okanye imibala kwi-brand yakho, kwaye uyisebenzise kuzo zonke izinto ozifunayo. Ukususela kwimibhobho, iiflaya zeefestile, kwimifanekiso ye-imeyile kunye neendaba zentlalo, i-infographics ingasetyenziselwa nawuphi na apho inhlangano yakho ifuna khona.
- Okubalulekileyo. Ngomnye umgca wolwazi unedatha ekhethekileyo okanye ulwazi, kunye nolwakhiwo oluzimeleyo. Umbutho wakho unokusebenzisa umtsalane we-branding, umkhombandlela wesimboli kunye nedatha ngamnye ukuze wenze umfanekiso othi, "Nguye lo thina!"
- Ukulula. Nangona imibutho eninzi yenkxaso-mali ingenza i-infographics ngxondorha ngezixhobo ezahlukeneyo ze-intanethi. I-Infographics ayifanele ibe yinto egcweleyo yolwazi olunzima. Konke omele ukwenze kusebenzisa imifanekiso endaweni yesicatshulwa (khangela umfanekiso ongezantsi) kwaye uqinisekise ukuba ulwazi lucacisa ukuxoshwa komsebenzi obaluleke kakhulu kumbutho wakho.
02 - Ngaba Abalandeli Bethu Bayayazi Ngabantu Esiyasinceda?
Kodwa Sithini nge-Infographics?
Usenokucinga ukuba, "Yonke into isandi, kodwa sinokuyintoni na into eyenza ukuba i-infographic?" Inombolo enye into enokuthi inhlangano yakho ibuze ngaphambi kokudala nayiphi na into ekufuneka ibe nayo: "Ngaba oku kuncedo?"
Kwakhona kunjalo nakwi-infographics. Ukukunceda ufumane ezimbalwa "iingcebiso" ezinengcamango ezibangelwa ngabaxhasi bakho, zibuze le mibuzo elandelayo.
Thatha lo mzekelo we-infographic njengomzekelo:
Ngamazwi ambalwa nemifanekiso, abahlali bezoBulungiseleli boLuntu baxelele:
- Ziziphi iimfuno zabantu abafuna uncedo
- Imiba aba bantu bajamelana nayo
- Indlela umbutho usebenza ngayo ukuguqula umda
Ingaba umbutho wakho unokukwenza into efanayo? Ungayichaza njani into oyisebenzayo?
03 - Ngaba i-Public Know How They Can Help?
Ungalokothi uthathe nantoni na. Inyaniso kukuba ngaphandle kweminikelo kunye nokuxhaswa kwemali, abaninzi abantu abazi ukuba banokukunceda njani ukulungisa iingxaki ezijongene nehlabathi lethu.
Unokwazi ukugqamisa iindlela "umntu wansuku zonke" anokuxhasa inkxaso yakho, abantu ozama ukubanceda, okanye iingxaki ozama ukuzisombulula.
Thatha le nkcazo, ngokomzekelo. Ibeka iindlela eziliqela zenkxaso yabancedisi be-End Child Labor kungathatha inyathelo. Abantu abavakalelwa kukuba banamandla ngakumbi, baya kufuna ukuxhasa isizathu esenza kube lula ukuba basebenze, besuka bebuza imibuzo ekusabalaleni ilizwi, ukutshala imali.
04 - Ngaba abantu bayazi into esiyenzayo?
Njengommi ngokuqhelekileyo, abantu bayazi ukuba ukungenzi nzuzo kwenza umsebenzi omkhulu, ukuba benza umehluko, nokuba bafanelekile.
Nangona kunjalo, ngaba oko kuguqulela kwinkxaso yabo? Ngaphandle kokuba bazive bexhunyene nento eniyenzayo, abayi kukhwela izikhwama zabo, bavolise ixesha labo, okanye bafune utshintsho. I-Infographics inokunceda ukuba wenze oko, nangona kunjalo.
Le nkcazo yenzalo yenza oku.
Kwithuba elincinane, i-Charity Sub iye yagqamisa:
- Bangaphi abantu abaye bancedisa
- Yintoni abaye baxhaswa ngayo imali
- Indlela oku kutshintsha ngayo ingxaki
Kakade ke, akukho mingcele kwizinto ezenzelwe i-infographics enokuyenza kwimibutho yakho. Nangona amaninzi angenzi nzuzo asebenzisa i-infographics ekunxibelelaneni noxanduva loluntu (iindaba zentlalo, i-imeyile, ukupapasha), unokusebenzisa kwakhona:
- Iingxelo zangaphakathi
- Ulwazi lomnikeli
- Iikethi zeMedia, izitatimende zemisebenzi, njl.
- Iingxelo zemali
- Ukusebenzisana kwedatha kunye nezinye ezingenzi nzuzo
- Iindibano, iindibano, iintetho
- I-Web conferencing
I-Infographics ngokwenene yenye yezona ziqulatho ezinxulumeneyo kakhulu ngenxa yokuba awuphelelwanga ngumbhalo wexesha elide okanye imiba yokuhambisana nevidiyo. Inzululwazi iphinda iphinde iphinde iphinde ilandele i-infographics; ba sebenza.
05 - Zifuna izizathu ezininzi zokusebenzisa i-Infographics?
Izifundo ezingakumbi zifumana impembelelo ekufikeleleni kwentlalo, iminikelo, kunye nokudibanisa nokufikelela. Inyaniso:
- Abathengi banamaxesha angama-30 ukuba banokufunda i-infographic ngaphezu kwesicatshulwa.
- Izithuba zoononophelo zentlalo kunye nomfanekiso zifumana u-39% ngaphezulu kokubandakanyeka kunezithuba ezingezizo.
- Imifanekiso eyahlukileyo ibophelelwe kumzwelo; imifanekiso ibingama-17% ngaphezulu okukholisayo kunokubhaliweyo.
Ama-Infographic asetyenzisiweyo kumaphulo okuthengisa angakwandisa ukubandakanyeka ngama-35%, ukuguqulela kwiminikelo engaphezulu, amavolontiya kunye nokuqonda kweendaba. Khawucinge ngomsebenzi omkhulu onokuwenza umbutho wakho uncedo oluncinane kule mimandla.
Ukubonakala kwe-intanethi nge-infographics ngenye yeendlela ezikhawulezayo zokukhupha impembelelo yakho engenzi nzuzo kweli hlabathi lanamhlanje, kodwa i-infographics ixhaphake. Ungesabi ukuwaphonsa kwintengiso yakho yokushicilela, iingxelo zakho zempembelelo, okanye i-imeyile yakho, nayo. Ulwazi olunolwazi olubalulekileyo olwabelana ngalo, abantu abaninzi baya kukuxhasa isizathu sakho.
06 - Yonke into oyifunayo yindaba
Ukungenzi nzuzo kwakho kwaqala ngebali. Mhlawumbi kwakuyibali labantu abafuna uncedo, okanye imeko ethile eyashukumisela abasunguli ukuba benze isenzo. Mhlawumbi kuyimfuno eqhubekayo yemfundo nokwazisa. Enoba ibali lakho elingenzi nzuzo lifuna ukulixelela, zama ukuthetha ngokubonakalayo.
I-Infographics inokukunceda ukuba unqumle ukulandelelana - ukuziphatha kwangempela kwibali lakho - ukuba ugxininisa kwizinto abaxhasi bakho, amavolontiya, okanye abaxhasi abafuna kwaye kufuneka bazi. Xa ufuna ukugqamisa imbangela yakho kunye noko ukwenzayo, qulunqa i-infographic efundisa kunye nokubandakanya.
07 - Isikhathi sokuqala ukudala
Ngaba ufuna amathiphu okukhawuleza angcolileyo kwaye angcolileyo ukukunceda uqalise? Nazi izinto ezimbalwa zokugcina engqondweni xa ucinga ngeengcinga:
- Yakha abaphulaphuli bakho. Musa ukwabelana ngemifanekiso evela kwezinye imibutho, kwaye musa "ukuphinda usetyenzise" ulwazi. Yenza okuhambelana neenkqubo zakho, amavolontiya akho, okanye indawo osebenza kuyo.
- Jonga ikhalenda. Ngaba kukho iiholide eziza kunyusa iminikelo? Ingaba unomcimbi ongathanda ukuwugqamisa? Ishedyuli ebalulekileyo imicimbi ye-infographic kwaye uqale ukudala ngoku; ungalindeli!
- Yenza ngcono imifanekiso yakho. Oku kuthetha ukuqiniseka ukuba imifanekiso yayizikhulu ngokulinganayo kwe-Twitter (ubungakanani bomfanekiso obuncinane kunamanye amapulatifomu), i-SEO, kunye nokungena.
- Ukwandisa umxholo ngokwakha uluhlu. Ezinye i-infographics zingaba ngamaphepha kunye namaphepha amade. Phula ngokwakho ukuya kwiincinci ezincinci (cinga ngamaphikseli ama-1500 ubude) kwaye wabelane ngezicucu. Oku kukufumana "inkunzi yebuck yakho" kwaye igcina abantu abanomdla.
- Ungalibali i-Call to Action. Khumbula ukwenza i-ask acacileyo, njengokuba wenza kwileta yokuxhaswa ngemali . Qinisekisa ukuba ufake into enjengokuthi "Nikele ngoku" okanye "Bhalisela ukuzithandela" phantsi kwe-infographic yakho. Ungenza kwakhona umfanekiso obalaselisa oko abantu abakwenzayo ukuxhasa yakho imbangela.
Ngokuphathelele ukudala eso sithuba se-infographic, iindlela ezithandathu ezona zilungileyo kwi-infographic ngasentla ziya kukunceda uqalise. Ziquka:
- Okuncinci kuninzi: ukukhawulela imibala uze ugcine umfanekiso ulula
- Yiba njalo. Ukuba usebenzisa iifoto, musa ukulahla ubugcisa bomgca.
- Sebenzisa indawo emhlophe ngokufanelekileyo. Zonke iiliso zifuna ukuphumla.
- Ungasebenzisi ngaphezu kwamagama amabini angaphantsi kwamathathu
- Gcina ubukhulu becala lakho lomgca. Iingcali zibonisa ububanzi kufuneka zibe ngama-pixels angama-600 ukuya ku-735 kunye nobude obungaphezulu kwama-pixels angama-5000.
Jabulela kunye ne-infographics yakho kodwa ungalokothi ukhohlwe injongo yabo enkulu ekukhuliseni umyalezo wakho.
ULatasha Doyle ungumlobi ozimele ohlala eDenver. Uyabhala malunga nazo zonke izinto ezinxulumene ne-infographic-related for Easel.ly kwaye unomdla wokuncedisa ukungenzi inzuzo ukwenza umsebenzi wabo obaluleke kakhulu. Xa engabhali, ufunda okanye uceba ikhefu elizayo.