Amanyathelo kwiSicwangciso soLuntu seNtlalontle esiphumeleleyo

Musa Ukuhamba Yodwa! Uphule phantsi iSilo seNhlangano

Iingenzi-nzuzo zisebenzisa uluhlu olubanzi lwezinto zokuzonwabisa zentlalo (ividyo, i-audio, itekisi yedijithali, iifoto, imidlalo) ukwabelana ngomxholo wabo kwintlalo.

Nangona kunjalo, ngokukhawuleza ukufikelela kuma-bandwagons aseburhulumenteni, amaninzi angenzi nzuzo angakuhoyili isicwangciso kunye nokucwangciswa okufunekayo ukufezekisa impumelelo.

Nazi iindlela ezili-11 ezinokuthi inhlangano yakho ithathe ukwenza isicwangciso kunye nokucwangcisa imizamo yakho yeendaba zoluntu. Ucwangciso oluncinane luhamba lude!

1. Yakha iKomidi yezoLuntu.

Umsebenzi wemihla ngemihla yeendaba zentlalo azinakwenziwa kwi-silo. Ukuze wenze iComedia Media Committee esebenzayo kunye nokusebenza, cinga ngabantu abandakanyekayo nombutho wakho:

• Nje ukuthetha nabachaphazelekayo;
• Njengeteknoloji (ayifanele ukuba yi-tech-savvy);
• Ngaba ubuchule;
• Unomunwe wabo kwi-pulse yeendaba zakamuva;
• Zixhunyiwe kakuhle kwaye zinomdla.

Ingundoqo kukufumana eli qela labantu bacinga ngelo lensi yeendaba zentlalo .

2. Cwangcisa.

Qala ngokuchaza iinjongo kunye neenjongo zakho. Uyazazi njani impumelelo? Yintoni onokuyilinganisa echaphazelekayo ngqo kwimidiya yoluntu?

Ametriki angabandakanya:

• Ukwandisa i-imeyile yokubhalisa
• Ukuthatha inxaxheba kwenyango
• Ukuzithandela okutsha ngokuzithandela
• Ukwandiswa kwezithuthi zewebhu

Ukuba ufuna kuphela ukusebenzisa i-media media ukuze ukhulise imali, kufuneka uhlaziye kwakhona isicwangciso. Khangela i-Facebook Ladder of Engagement ukubona indlela ezingenzi-nzuzo ezingasebenzisa ngayo i-Facebook (kunye namanye amanxibelelwano asekuhlaleni) njengemigangatho kwinqanaba lokuxhasa imali.

3. Hlanganisa.

Yenza ispredishithi seMedia Media Measurement. Khetha usuku lokuqala, kwaye urekhode nayiphi na idatha ofuna ukuyilandela, ngokuhambelana neemetriki zakho (inyathelo 2).

Iziphakamiso ziquka: Ukuthandwa, Abalandeli, Abafundi beBlogs, ababhalisi be-imeyili.

Bhalisela i-akhawunti ye-Google Analytics yamahhala ukuze ulinganise ukuhanjiswa kwewebhusayithi yesigxina - apho iindwendwe zakho zewebhu zivela khona.

4. Yenza imigaqo.

IKomidi yezoLuntu, kunye nommeli okanye umntu wakwa-HR, unokuya kulawula ukuyila le nkqubo. Iimvavanyo zeenkqubo zorhulumente nezingenzi nzuzo zentlalo zifumaneka apha.

Imibuzo ekufuneka uyibuze xa udala iMgaqo-nkqubo wezeNtlalo:

• Yenza isicwangciso seengxaki zonxibelelwano. Yintoni eyenzekayo xa kwenzeka ingxaki ye-PR?
• Hlakaniza ngokuqeqesha abasebenzi malunga noko bakufanele kwaye akufanele bahlanganyele kwi-intanethi.
• Ukuxhobisa nokufundisa abasebenzi kunokuba bajezise.
• Ngoobani abalawuli bephepha? Ngubani oza kuthatha uxanduva xa lo mntu eholide / ngaphandle? Ngubani ophethe iphasiwedi kwaye ungena ngemvume?

5. Khetha iziteshi.

Ndifumanisa ukuba imibutho emininzi yenza le nyathelo kuqala, kungekho cwangciso. Uyakwazi njani na isiphi isiteshi ongakhetha ngaphandle kokwazi abaphulaphuli bakho kwaye bakuphi na? Uyazazi njani ukuba uthathe inxaxheba ukuba wazi ukuba ngubani oya kuqhuba nokugcina i-akhawunti?

Izinto oza kuziqwalasela:

• Baphi abaxhasi bakho?
• Bahlangana kuphi?
• Buza okanye uhlolisise abaxhasi bakho kunye nombutho.

Musa ukubanjelwa kwi-syndrome entsha yezinto ezintle. I-Vine neSigapchat inokuba yinto eyoyikisayo, kodwa oko akuthethi ukuba baya kuzuza ngokungenzi nzuzo.

6. Phu laphula.

Ukuthatha inxaxheba kula majelo ukuze uvakalelwe inkcubeko.

Landela / Njengeminye imibutho efanayo. Inethiwekhi nganye inenkcubeko yayo, ivakalelo zayo kunye nolwimi lwayo.

Phu laphula oko abantu bathethayo - yintoni ebenza bahambe? Yintoni ababelana ngayo kunye ne-retweeting?

Mamela ukuba yintoni enye imibutho eposayo-ingabe iwa phantsi? Ukuhamba kwintsholongwane? Fumana iingcamango uze ubone oko unokukwazi ukulinganisa.

7. Sebenza kakuhle.

Hlola iiDashboards ezahlukeneyo zoLuntu kunye noTshintsho lwezixhobo (HootSuite, TweetDeck, Buffer, PostPlanner). Khumbula, ihlala isebenza ngokuthe gqolo ukungena ngemvume nokubeka esweni indawo nganye.

Ukunyaniseka ngokuzenzekelayo ngokuzenzekelayo kuyinto yokulwa! Ufuna ukugcina ixesha, kodwa ufuna ukuqiniseka ukuba uthatha inxaxheba ngexesha langempela, ukwabelana ngezithuba zabanye kunye neetweets kunye nokuvuma abo babelana ngomxholo wakho.

8. Yenza umxholo omkhulu.

Ukudala umxholo omkhulu ohlala kuyo ekuhlaleni ukufuna ukwabelana nabanye uyisitshixo ekuphumeleleni kwimidiya yoluntu.

Qala iKhalenda yoHlelo olulula. Ikhalenda sisixhobo sokucwangcisa, ukucwangcisa nokulawula ukupapashwa komxholo kuzo zonke iziteshi.

9. Cwangcisa ukujonga.

Ihlabathi elibonakalayo kwaye sonke sifuna ukuba singene. UDan Zarella we-Likeable Media ufumene ukuba iifayile eziquka iifoto ezilayishiwe zazingama-94% amathuba okufumana i-retweeted!

ISIBONELELO: Udinga umlambo oqhubekayo weemifanekiso eziphosakeleyo, iifoto, iividiyo kunye ne- infographics .

Awukwazi ukusula i logo yakho kwi-Page yakho ye-Facebook uze ubenze ukuxhomekeka kunye nabanikeli abanakho.

10. Ukulinganisa nokuphucula.

Ubaluleka beli nyathelo alinakugqithiswa. Ukulinganisa iziphumo ngokukhawuleza, kodwa qiniseka ukuba uyazi ukuba impumelelo ibonakala njani.

Sebenzisa ezi zixhobo:

• I-Facebook - I-Post Instant Insights
• I-Twitter - ReTweets, ikhankanya
• Uhlalutyo lwewebhusayithi kunye neendlela-Google Analytics
• Ibhulogi yezithuthi
• I-imeyili yephepha

Bona oko kusebenzayo. Yenza okungakumbi.

11. Ukubhiyozela impumelelo!

Bhiyozela izinto ezibalulekileyo kwaye ubulele uluntu lwakho lwentengiso ekuncedeni ukuba ufike khona!

• Thumela ukuba ufikelela kwi-100 Facebook fans.
• Yazisa wonke umntu okuncede ukuba ufike khona.
• Ukuzibamba ngokwakho kwi-intanethi yeendaba zoluntu kunzima!
• Yimarathon, kungeyi-sprint.

UJulia Campbell usebenza kunye nonzuzo kunye namashishini ukuphucula iziphumo zabo zeendaba zoluntu.