Indlela Yokufumana Ukuthandwa Okuninzi kunye Nokuzibandakanya Kulungile
Uqale ikhasi le-Facebook lakho elingenzi nzuzo. Unamathandwayo ambalwa. Uthumele ezinye izibuyekezo. Ubone iziphumo ezithobekileyo, kodwa uyazibuza ... ngoku yintoni na? Ngaba ndilahlekile into?
Utshisa njani iziphumo zakho uze uthande i-Facebook fan fan?
Nazi iindlela ezinhlanu ezivakalayo zokugqithisa iphepha lakho le-Facebook:
1. Yakha iSicwangciso
Ukuba awusayilanga isicwangciso esibhaliweyo, yenza njalo. Buza uphendule le mibuzo:
- Kutheni usebenzisa i-Facebook? Ngaba ukusabalalisa igama malunga nesizathu sakho? Ukuthetha nabaxhasi abakhona? Fumana amavolontiya? Fumana abaxhasi?
- Ngabaphi abaphulaphuli abazama ukufikelela kuzo? Ngobani? Hlanganisa abantu. Yintoni yabo yokuphila? Ziziphi amaphupha, iimfuno, iinjongo kunye nezikhuthazo abanalo?
- Uya kufumana njani aba bantu? Yintoni eyenza bathathe inyathelo? Ziziphi iintlobo zezithuba kunye nomxholo oya kubapha?
- Ngubani oza kubasebenzi bakho? Ngaba uzimisele ukuba ngubani oza kwenza ininzi yokuthumela nokuphendula?
- Uya kufaka njani iiprojekthi zakho kwi-inthanethi nakwi-intanethi?
- Uza kujonga njani imizamo yakho? Ngaba usuyike imilinganiselo ofuna ukuyilandela?
2. Phakamisa Ikhasi Lakho
- Iphepha kunye neprofayili yakho - Qinisekisa ukuba usebenzisa i-PAGE IP ye-nonprofit yakho. Kuchasene nezikhokelo ze-Facebook kwanoma nayiphina inhlangano ukusebenzisa iprofayili. Ubeka ingozi kwiprofayili yakho ekugqitywe yi-Facebook ukuba usebenzisa iprofayili yakho yakho engenzi nzuzo.
- Yenza umfanekiso wesimboli obandakanyekayo - Umfanekiso ufanele amawaka ayi-1000, umfanekiso wakho wekhava ukhuluma ngokubanzi. Qinisekisa ukuba ifanelekileyo kwaye iyahambelana nesitayela sakho, i-voice, kunye ne-brand. Bonisa imifanekiso yezisebenzi zokuzithandela ezenzweni, abathengi abafumana iinkonzo, abasebenzi abenza imisebenzi yomphakathi, iifoto zomsitho okanye iifoto zonyaka.
Yilungiselele kwaye uyigcine ngokutsha. Ukutshintshela umfanekiso wakho wekhava kukuncedisa ukubandakanyeka kwakho ekubeni imifanekiso yenye yezona zinto zikwabelwana kunye nezinto ezithandwayo kakhulu (ngakumbi malunga nalokhu kamva). Nazi ezinye izibonelo ezikhuthazayo zeemifanekiso zecala elingenzi nzuzo.
Qaphela: i-Facebook ishintshela izikhokelo zesikhokelo sayo somxholo rhoqo, ngoko qiniseka ukuba uyavumelana.
- Gcwalisa malunga necandelo - Le yilapho i-SEO (i-Search Engine Optimization) iqala ukusebenza. I-Google kunye neFayile yeGraph Khangela umxholo wokubamba iqela elivela kwicandelo lakho malunga naloo nto, ke qiniseka ukuba ugqibe zonke iindawo. Kubaluleke kakhulu idilesi yakho yewebhu, idilesi yangokwenyama (ngokukodwa ukuba ungowenzi-nzuzo wendawo), ulwazi loqhagamshelwano kunye nenkcazelo engundoqo yezityebi.
3. Yenza Okuqulathekileyo Izinto kunye neZithuba ezithandwa ngabantwana bakho
- Yakha ubudlelwane kunye nabalandeli bakho. Uyakhumbula ukuba icebo? Qiniseka ukuba unike abalandeli bakho oko bakufunayo. Musa ukunyusa okanye ukunyanzelisa i-ajenda yakho kubo. Ngaba oko kuthetha ukuba awukwazi ukukhuthaza isiganeko okanye ulwazi? Akunjalo. Funda kwi ...
- Sebenzisa umgaqo 70/20/10. Andiqinisekanga ukuba ngubani owavela ekuqaleni nale ngcamango, kodwa ndiyifumana isebenza.
--70% Ukubaluleka kokuqukethwe. Ubuninzi bomsebenzi wakho kufuneka bongeze ixabiso kuluntu lwakho. Yongeza umxholo onomdla, onolwazi, ozonwabisa okanye okhuthazayo.
--20% Umxholo ohlanganyelweyo. Ukwabelana ngeengcamango zabanye abantu okanye izithuba ze-Facebook. Oku kuya kuba ngumxholo wakho woluntu.
--10% Okuqukethwe kokuPhakanyiswa. Yilapho ungakhuthaza iinkonzo zakho, iziganeko, umqhubi wenkxaso, iblogi yakho, okanye nayiphi na into ephakanyiswayo kwimvelo. - Imifanekiso, imifanekiso, imifanekiso. Nge-design entsha ye-Facebook, kuya kuba kubaluleke kakhulu ukusebenzisa imifanekiso kunye nezikhundla zakho. Iifoto zihlala zilawula kwi-Facebook , kodwa kunjalo nangaphezulu ngoku. Imifanekiso ifom eyithandwayo kunye nekwabelwana ngayo kwithuba, ingakumbi xa bethetha ibali. Xa uthumela iikhonkco zewebhsayithi, layisha isithombe ngqo kwi-Facebook, kwaye wabelane ngayo ngesiqhagamshelo kuyo nayiphi na umxholo odibanisa kuyo. Uza kufumana ukubandakanyeka okungaphezulu kwe-20x kuneziqulatho ze-thumbnail ezenziwe yi-Facebook xa ukwabelana nje ngekhonkco.
- Gcina iifayile ezimfutshane. Izifundo zibonise ukuba ukuhlaziywa kwesimo esiphakathi kwamahlamvu angama-80-100 kufumana inxaxheba ephakamileyo. Ngoba? Abantu kwi-Facebook banemifanekiso-mfutshane, ingcono.
- Uhlaziyo lweSheduli. Ukucwangcisa kuzalisekisa isicwangciso sakho. Njengoko ucwangcisa ucinge ngexesha, ixesha kunye nendlela.
- Ixesha elininzi: Thumela ubuncinane kanye ngosuku, kwaye mhlawumbi ngaphezulu. Hlola abaphulaphuli bakho kwaye ulinganise oko kusebenza kakuhle. Akukho myalelo onzima nokhawulezileyo. Uninzi lwamajelo aseburhulumenteni "igurus" luza kuthi akukho ngaphezu kwe-1 ngemini, kodwa abanye banomuvo wokuthi awuyi kubandakanyeka ngokwaneleyo ngaphandle kwezithuba ezi-2-5 ngosuku.
- Xa ukuthumela: Ekuseni, kusihlwa, ngeveki? Kuhluke ngokwenene kubo bonke abaphulaphuli. Sebenzisa ukuqonda kwe-Facebook ukuchonga xa ufumana inxaxheba enkulu kuluntu lwakho.
- Ungayisebenzisi izixhobo zonxibelelwano zentlalo yoluntu ekucwangciseni: Amacandelo amaninzi amajelo eendaba ezentlalo azakuxelela ukuba usebenzise i-Facebook yesimo sokucwangcisa i-tool setting kunye ne-third party apps ezifana ne-Hootsuite, Buffer, i-Sprout Social okanye ezinye izixhobo. Ngoba? Izifundo eziliqela zibonisa ukuba ukuthunyelwa kweemoto kunciphisa ukuthanda kunye nokwabelana ngo-70%. Isixhobo sokuhlela i-FB yile icon encinci yewashi ngaphantsi kwesobunxele kwibhokisi lakho lokuhlaziya. Kuyinto encinci kodwa emva kokuba uyayifumana, kulula ukuyisebenzisa.
- Ngokubanzi, kulungile ukuba uhlale uhambelana, uphendula, kwaye uyazi xa uluntu luhlala lusebenza.
4. Sebenzisa ii-Call to Action ukuze Khuthaza Ukwabelana
Uluntu lwakho luya kusebenzisana nawe xa ucela. Yilapho iifowuni ezithatha inyathelo (ii-CTAs) zibeka izinto zazo. Uyazi zonke ngee-CTA njengenxalenye yokuthengiswa kakuhle kunye nokuxhaswa kwemali, ngoko ke se benzisa loo ngcamango kwi-Facebook updates yakho.
Iintlobo zeefowuni kwizenzo kwi-FB ziquka:
- Imibuzo enomdla - imfutshane, kulula, kwaye iphendule ngokukhawuleza.
- Imifanekiso yezenzo - imifanekiso enefowuni ethile kwisenzo, njengokucela abantu ukuba bayithande, izimvo okanye isabelo sinokunyusa ukuthandwa kweposi yakho 3-7 kumaxesha angaphezu kokuba ungenayo.
- "I-Tease" - into elula njengokuba kufaka umfanekiso othakazelisayo, kodwa ongeyimfihlakalo kunye nekhonkco ukukhohlisa abalandeli ukuba "nqakraza apha" kwibali, ividiyo, ingxelo okanye enye ingcaciso.
- "Ikhonkco" - umzobo umnxeba kwisenzo esiphendula ngokuthi "yintoni na kum?" Baya kuzuza ntoni ngokuthatha inyathelo?
5. Zama iziThumo kunye neZithuba zokuKhuthazwa kweMithombo
Kuze kube kweli nqanaba, zonke izenzo zikhululekile. Ixabiso elilodwa lixesha lakho. Nantsi xa i-wallet yakho iyadingeka. Iintengiso ze-Facebook kunye nezikhundla ezikhuthaziweyo zizinye zeentengiso ezilula, ezincinci kwaye ezijoliswe kakhulu kwiwebhu. Ukuba uqala nje, ndincoma ukuba uqale ngeentengiso ze-Facebook ukuvelisa ukuthandwa kwephepha.
Emva koko, zama izithuba ezikhuthaziweyo. Iposi eliphakanyisiweyo xa uhlawula i-Facebook ukuze "ubonise" isithuba esithile ukusuka kwinqanaba lakho kumanqaku akho angoku. Yabona, akusiyo yonke imbuyekezo yakho ebonwayo ngabo bonke abalandeli bakho xa befunda iindaba zabo. Iposi eliphakanyisiweyo ngokusisiseko "likhupha" iposi lakho kwaye libonisa kubaninzi bakho abalandeli.
Ngoko ke unayo - iindlela ezinhlanu ongakhuthaza uthando oluthile lwe-Facebook! Hamba uzame. Isibalulekileyo kukuzonwabisa, yenza uhlale uqhubeka kwaye uqhubeke ubeka uluntu lwakho okokufunayo.
Ngendlela, enye yeyona ndlela efanelekileyo yokufunda indlela yokusebenzisa i-Facebook "ukuba ithande" amaninzi eFB kwizinye zezinto ezingenzi nzuzo, kwakunye nezo bacebisi abasebenza kunye nongenzi nzuzo, kwaye babukele oko abakwenzayo. Yiyiphi imifanekiso eninzi enokuyifumana? Ziziphi ii-CTA ezisetyenziswayo? Phawula ukuba zeziphi iintlobo zezithombe abelana ngazo.
Izibonelelo eziphakanyisiweyo:
Isikhokelo sika-Facebook sezinto ezingenzi-nzuzo kwaye sibangela 403
Ibhulogi kaJohn Haydon kumajelo asekuhlaleni angenzi nzuzo
Ibhulogi likaHeather Mansfield, Isikhokelo soLuntu lweNtlalo ngeNtlonipho