Intatheli yeendaba yentlalo (SMR) ngumntu onemvelaphi yobungcali kwi-journalism kunye nengxelo eyona nto imbopheleleko eyona nto ibalulekileyo ekuncediseni ingxelo yeendaba zendabuko ngokufaka unomxholo ochaziweyo kumacandelo eendaba ezifana neeblogs, iibloblogs (ezifana ne-Twitter), iiwebhsayithi, iphepha lewebhu, kunye namanye amaqonga axhumene noluntu oluku-intanethi.
Ukuqesha ii-SMR
Injongo yesigxina se "intatheli yeendaba zentlalo" kukuzisa umgangatho kwiinkcazo zeendaba zakudala kwi-intanethi ngokubanzi kwaye kufumaneka ngokukhawuleza nge-intanethi ukuze kuzuze abaphulaphuli be-intanethi.
Aba basebenzisi balindele "ixesha langempela" (ngokukhawuleza) ingxelo yeendaba njengoko zivela, ukuhlaziywa okuqhubekayo kunye nokufikelela kwezinye izixhobo zentlalo ukuqokelela ulwazi olongezelelweyo.
Apho i-SMR isebenza khona
I-SMR isebenza kwigumbi leendaba kunye nabameli bezokuthengisa bamashishini kunye nabasebenzi beendaba. Zibandakanya iibloggers, abahleli kunye nabanye abatapheli. Leli qela labantu lihlala lichonga iziganeko ezintsha, ezenzeka kwiindaba eziphathekayo, i-fact-checking, imithombo yophando kunye nokujonga oko kuhamba kwamanye amaqela eendaba ezentlalo.
Ukwahlukana phakathi kweNdaba yeNdabuko kunye ne-SMR
Uhlobo oluphambili phakathi kwentatheli yendabuko kunye ne-SMR yinqanaba lokubambisana okufunekayo ekugcineni kunye nabaphulaphuli. I-SMR kufuneka ikhulume iingxoxo kwaye iqhube imfuno yabalandeli be-intanethi ukwenzela ukuba iingxoxo ezininzi ziqaliswe kwaye zigcinwe. Olu hlobo lugcina idumela loluntu leqela leendaba kwaye libonisa ukukhanya.
Eli gama lokugqibela libhekiselele kwingcamango yecandelo leendaba ezithembekileyo kwaye lithembeke.
IiNtengiso zoLuntu ngeeNtlalo kunye ne-SMR
Ithimba lokuthengisa izentlalo liya kusebenza ngokusondeleyo kunye ne-SMRs ukudala iindlela zokuthengisa kunye nokwenza uphawu lweqela leendaba. Thatha amabinzana kunye nama-#hashtag azisa abafundi beendaba ze-intanethi kunye. Ukusetyenziswa okufanelekileyo kwezixhobo zentlalo kugcina iqela elinobudlelwane be-intanethi labafundi abaza kufumana lula amaqela eendaba esebenzisa la magama asekuhlaleni.
Ezinye iiNkqubo ze-SMR
Emva kokuba iindaba zichongiwe, kunye neenkcukacha kunye nemithombo iqinisekisile, intatheli yeendaba zentlalo iya kugcina ingxoxo ye-intanethi iya kuhamba kwaye iya kuthobela nayiphi na imfuno yeqela lokusasaza, okanye kubhala amanye amanqaku, ukugcina iphepha elihlaziyiweyo, okanye ukuthumela i-Tweets eqhubekayo .
Imvelaphi yoLwazi
Ukubika amafomathi ahluke omnye komnye, kwaye ke ke abo banqwenela ukuba ngabaculi beendaba beendaba zentlalo kufuneka babe nolwazi lwefomathi kunye nemithetho yokunika ingxelo ngeendaba. Kwakhona kufuneka ukuba abonise ukuba namava wokwakha abaphulaphuli, izakhono zokubhala eziqinileyo, izakhono zokubhala, ukufumana ulwazi lwe-injini ye-injection (SEO) xa kufuneka, kunye nokuqonda kakuhle kweengxelo zewebhu. Ukusukela ekubeni izicelo ezintsha kunye nobuchwepheshe bubanzi minyaka yonke kwiWebhu, umviwa ofanelekileyo uza kuba ngumntu onokukwazi ukuvumelanisa neendlela ezintsha kunye nobuchwepheshe.
I-Skill Eyona Yibaluleke Kakhulu I-SMR engenzeka ibe nayo
I-qualification ebaluleke kakhulu kule sikhundla yolwazi malunga nendlela yokusebenza kunye nenkqubo yokuphathwa kokuqukethwe kwe-enterprise (CMS). Oku kufuna ubuninzi bezakhono zentlangano, imfuneko yokusebenza kakuhle nokuthetha ngokukhawuleza nabantu abaninzi, ukwazi ukuba nini ukubika ingxelo, kwaye ukuqonda imida kunye nemigqaliselo (imida) yokunika ingxelo yokuziphatha.
I-SMR ebaluleke kangaka isikhundla
Amazwi e-SMR afundwa kwihlabathi jikelele kwaye ahloselwe ukufumana nokumelela ithoni kunye nenkcubeko yeqela lo sasazo. Nayiphina impazamo yokupeliswa kolwimi kunye negrama, kwaye nayiphi na ukuhluleka ukukhuthaza ukukhathazeka kwezenkcubeko, ukuchaneka kwezopolitiko kunye nokungakhethi kungabangela ukuphazamiseka okukhulu kwintlonelo kunye nomfanekiso wombutho. Yingakho ukuqashwa kwe-SMR yinkqubo epholileyo efuna umntu owona mhle kuzo zonke izakhono ezikhankanywe ngasentla.
I-SMR inokubuza, inobungqina, inengqiqo, i-upbeat, inxibelelwano kwaye, ngaphezu kwabo bonke abo bafanelekayo, kufuneka ibe ngumntu ovuyiswe ngeteknoloji kunye nexhotywe ngezakhono zokubhala ezimangalisayo. I-SMR ayibhengezi. Ayithethi ngeemeko. I-SMR lizwi leqela lo sasazo kunye nezwi labaphulaphuli ngexesha elifanayo.
Akuwona umsebenzi olula. Kuthatha ukucwangcisa okuninzi okumele kwenziwe ngokukhawuleza kwaye ngexesha langempela.
I-SMR enkulu iya kufuneka ibuye ihlangane nazo zonke iziqinisekiso kunye nokuba ngumntu ozimisele ukukwabelana kunye nokuthetha. Ukuba ufikelela kumsebenzi, cinga ngamaphephandaba amnandi afana neNew York neWashington Posts. Leyo yinqanaba eliphakamileyo elilindelweyo kwi-SMRs namhlanje kunye nekamva elizayo.