Abathengisi abaPhambili kakhulu baseMzantsi Afrika, ukusuka kwi-Steinhoff ukuya kwiWoolworths

Ukunyuka kwamaCandelo okuThengiswa kweeNkcukacha zeeRhwebo zaseAfrika kunye neeNkampani ezineNgeniso enkulu kakhulu

Xa ukhangele uluhlu lwabathengisi bezona zikhulu kakhulu base-Afrika, kubonakala ngathi ukuthengiswa kwempahla kunye nevenkile ziyimveliso kunye neyona mveliso enkulu yokukhula kweentengiso. Ngokutsho kwe-Euromonitor, ukugqithiswa kweentengiso zevenkile zithengisa ukuphakama phakathi kweyona nxalenye enkulu yoluntu lwabantu abasebenzisa umgangatho ophantsi ukuya kwabaphakathi. Akumangalisi ukuba iinqununu ezinkulu zaseAfrika zithengisa ivenkile kunye neetrakethi ezinkulu.

I-Hub yaseMzantsi Afrika

Ukubuyiselwa kweAfrika kwakuninzi ngokuthengiswa koMzantsi Afrika ngaphambi ko-2014, apho apho phantse yonke into eyenziwa yintengiselwano yelizwekazi. Izixeko ezinjengeGoli kunye neTheku zineemitha eziphezulu ezingama-37 eziziihektare ezingama-37 eziqhelekileyo kwisiqingatha sobukhulu beMall of America eBloomington, eMinnesota. Ukuqwalasela ukungabikho kwemibutho yehlabathi, iinkampani zentengiso ye-Afrika (ngakumbi abathengisi babo) zikhulu xa kuthelekiswa nabanye abathengisi behlabathi jikelele.

Nangona akuzange kube njalo, ukubuyisela eMzantsi Afrika kulindeleke ukuba kukhule, ngokwe-Euromonitor. Nangona kunjalo, ukuba ukukhula kungathatyathwa ngokungazinzi kwezoqoqosho kunye neengxabano ezongezelelweyo zabasebenzi kwimveliso yezolimo. Njengemarike ekhulileyo, uMzantsi Afrika unamathuba athengiswayo okuthengiswa kweentengiso xa kuthelekiswa namanye amazwe ase-Afrika apho umsebenzi olungelelaniswe ngamaketanga okuthengisa uthengela okanye ungabikho.

Uqoqosho, izibonelelo kunye nezinye izinto

Ngenxa yokuba imboni yokuthengisa yaseAfrika ayinaso isiseko, iinkampani ezinkulu zakwa-ShopRite Holdings zifumana impumelelo enkulu kwiimarike ezifana neMzantsi Afrika. Bafezekisa ngoku ngokutyalomali kwiindawo zokusabalalisa zendawo, ezithintela iindleko. Oku kuvumela i-ShopRite ukuba inikeze iimveliso kwisiqendu esikhulu sabemi.

Njengoko uqoqosho lwaseAfrika luqhubeka luphucula nokwandisa, ukuthengiswa kwezinto zokuthengisa kuyaqhubeka nokuqhuba imboni. Iifenitshala kunye neendawo zokuthengisa izindlu nazo kulindeleke ukuba zibone ukwanda kwenzuzo njengoko abathengi abaninzi bekwazi ukufumana izinto ezithengiswe kule ntlobo zabathengisi. Kulo hlanga olumakhaya kwamanye amazwe ahluphekayo kwihlabathi, abathengisi balindeleke ukuba baphumelele kwikota elifutshane yilabo ababonelela ngokusisiseko kwi-middle class class. I-Bhanki yehlabathi ibonise izigidi ezili-122.7 zeAfrika kwiloluhlu lwangaphakathi phakathi kuka-2014, oluyi-30 ekhulwini ngaphezu kwe-13 engaphambili.

Billionaire Population kulindelwe ukukhula

Ngokuchasene nobuhlwempu obuninzi obufumaneka kumazwe amaninzi ase-Afrika, kunikwa kwangaphambili ukuba inani lama-billionaire kumazwe afana neNigeria, iGhana, eKenya kunye neMozambique ziza kuphinda ziphindwe kabini ngonyaka wama-2030, ngokwe-Bizcommunity. Olu buncwane bunobuninzi lunikeza ithuba elibonakalayo lokuthengiswa kwezinto eziphathekayo kunye neempahla. Ulawulo lwe-Global Consulting firm firm Bain & Inkampani liqikelela ukukhula kweepesenti ezili-11 kule nxalenye ephezulu yokutya. Ukuthengiswa kwempahla yezinto eziphathekayo kuxhomekeke kwanda ngamaphesenti angama-30 ngo-2019, ngokwe-Euromonitor.

I-intanethi

Ukuthengiswa kwe-Intanethi kuye kwanda ngokukhawuleza e-Afrika, kubone ukukhula kwamanani eminyaka kwiminyaka edluleyo, ngenxa yentengo yokuthengisa ngokukhawuleza kunye nokusetyenziswa kwezixhobo ze-smartphones kunye nezinye izixhobo eziphathekayo. Njengabathengisi bezentengiselwano zanda kwiimarike zaseAfrika, ukuqhelaniswa kwabathengi baseAfrika kwiinknoloji zeselula kufuneka kukhuthaze ngaphezu komthengisi omnye ukuba agxininise ekuphuhliseni i-m-yorhwebo. Kunokwenzeka ukuba bayakweqa ukuphuhliswa kwewebhusayithi ye-intanethi yokuthenga intanethi ngokupheleleyo.

Isithembiso esakhulayo sokufumana inzuzo kubathengisi abaqhelekileyo, ngokubanzi, kufuneka bakhuthaze abathengisi ukuba bandise kwiimarike ezisekelwe ngakumbi njengeMzantsi Afrika, njengoko zibeka izibonelelo eziyimfuneko zokunyuka kwamanye amazwe aseAfrika.

Abathengisi Ababaluleke Kakhulu

Enye yezona zikhuphiswano ezinkulu ukuthengiswa koMzantsi Afrika yi-2013 yokuthengwa kwamashishini eMassmart yiWalmart, umthengisi omkhulu wase-United States.

I-2.4 2.4 yezigidigidi zanikezela ukufikelela kwiWalmart kubaxhasi abatsha abangaphezu kwezigidi ezingama-50, ngokwe-BusinessDayOnline. Ngalo mbandela kwi-African auction industry, i-Massmart iinkokeli zatyelela ivenkile yokutyelela eNigeria ngo-2014 eyenzelwe ukukhuphisana ngokukodwa kunye neenkampani ezinkulu zokuthengisa zaseAfrika: ShopRite, Pick n Pay kunye neqela le-SPAR. Akukho siqinisekiso sokuthi i-Walmart iya kucelomngeni ngempumelelo ezi ntando zakwabo ngokukodwa becinga ukuba iWalmart yaphoqelelwa ukuba ivalwe malunga nama-50 asezantsi eBrazil naseChina ngo-2015 no-2016.

Kwiimarike zamazwe ngamazwe ngaphandle kwe-US, abathengi baye bafakazela ngokunyanisekileyo kwimveliso yendawo, abathengisi abazimeleyo kunye neemarike zendawo ezixhomekeke kwiinkonzo zoluntu njengezidlayo. Ukufika kwabathengisi "bamazwe angaphandle" akuthethi nje ukuthengisa iimpahla ezahlukileyo, kwinto yokudala inkcubeko eyahlukileyo. Nokuba ngaba abathengi baseAfrika bazimisele ukwenza oko, iWalmart / iMassmart iya kubakho iqhankqalaza nabanye abathengisi bamazwe ngamazwe abafana neCrorefour yaseFransi, esele yacacisa ukuba inenjongo yokwenza okufanayo.

Iimpawu zokuThengisa ezithembekileyo

Iimpawu zokuhlaziya ezilungileyo ezikhoyo kwi-industry ye-African auction kulindeleke ukuba ziqhubeke nokukhula kwiinkampani ezinkulu ze-Afrika zentengiso, ngenxa yecandelo lokwandiswa kwe-African auction industry eya kunika amathuba okufumana amathuba kunye nokukhuthaza uqoqosho lwe-Afrika jikelele. Nangona kunjalo, oku kunokuba kuthintele ngandlela-thile ngabathengisi bamazwe ngamazwe abazabalazela ubunzima (okanye ukungenakwenzeka) ukubonelela ngeenkonzo. Aba bathengi banokukhetha ukungenisa iimveliso ezivela kubanikezeli behlabathi abasemgangathweni endaweni yabavelisi bemveliso yaseAfrika.

Ukungakwazi kwabathengisi abazimeleyo bendawo kunye nosomashishini ukuba bancintisane nenkxaso yehlabathi jikelele ibali eliqhelekileyo kulo lonke elase-US emva kwemihlathi ye-Wal-Mart eya kwidolophu encinane. Akuyena wonke umntu ocinga ukuba oku kuyinto embi kubaxhasi. Njani (okanye ukuba) isalathiso siya kutshintsha e-Afrika iya kuxhomekeka ngokulinganayo kumnqweno wabathengi kunye nekhono lemveliso yokuthengisa yaseAfrika ukuba iphendule kuyo.

Ngonyaka ngamnye iNgxelo ye-"Global Power of Repetition" ihlanganiswe nguDeitteitte Touche Tohmatsu kunye ne-STORES Magazine, abathengisi bezinto ezivela kwihlabathi lonke ngokwemali engenayo. Ngomhla ka-2013, uluhlu lwama-16 lwangonyaka lwakhululwa, lulula abadayisi abangama-250 abavela kumazwe ahlukeneyo angama-32.

AbaThengi beMzantsi Afrika

Uluhlu loLuntu oluPhezulu lwama-2013 loLuhlu oluPhezulu lubonakalisa ingeniso eyenziwe kunyaka-mali ka-2011 nganye kwiinkampani zentengiso yaseMzantsi Afrika, eyayiyiminyaka yokuphulukana nokuthengiswa kwehlabathi jikelele. Olu luhlu luhlelwe ngokwemali yengeniso eyabelwe nganye kwiinkampani zentengiso yaseMzantsi Afrika xa kuthelekiswa nengeniso yeenkampani zonke zeentengiso emhlabeni jikelele.

Ngo-2013 abaRhwebi bezona ziTyebi kakhulu eMzantsi Afrika nakwiiRevenue Rankings

Usetyenziso # 72- Steinhoff International Holdings Ltd.

USteinhoff International ngumbutho waseJalimane wokuthengisa iimpahla esekelwe eMzantsi Afrika. Yadlulisela ikomkhulu layo eMzantsi Afrika NGONYAKA ka-1998, ithathwa yiindleko zokuvelisa ezantsi, kwaye yahamba yoluntu kwi-Johannesburg Stock Exchange ngaloo nyaka. Isebenza ngokuthe xa kuthengiswa ifenitshala kunye nempahla yasemakhaya. Njengase-Aust 2016, iqhube imisebenzi yokubuyisela kumazwe angama-30, ukubala ama-6,500 aphumayo angama-40 ahlukeneyo kwaye isebenzisa abantu abangaba ngu-90,000. Imveliso ye-South Afraicn iquka i-HiFi Corp, i-Pennypincher, i-Timbercity, i-Pep, i-Ackermans, isiXeko seSiThotho, isiXhobo esingaqhelekanga kunye ne-Unitrans.

Usetyenziso # 110 - I-Shoprite Holdings

I-Shoprite Holdings ngumthengisi omkhulu wokutya wase-Afrika. Isebenza kumaziko angama-2,653 kumazwe angama-15 kulo lonke elase-Afrika nakwii-Indian Ocean Islands Le nkampani ibandakanyeke kwiPhondo laseNtshona Koloni laseMzantsi Afrika. Ibhizinisi layo eliphambili kukuthengiswa kokutya kubathengi bamanqanaba onke omvuzo, ngenjongo yokubonelela bonke abantu baseAfrika ngokutya kunye nezinto zekhaya kwiindawo zokuthenga ezithengiswayo emhlabeni kodwa kumaxabiso aphantsi kakhulu. Ukususela ngoJuni ka-2016, i-76% yabantu bonke abantu abadala baseMzantsi Afrika batyunjwe kwelinye lamasitolo. Inkampani isebenzisa abantu abayi-138,000 aba-212,000 basebenza ngaphandle kwe-Afrika.

Usetyenziso # 155 - Iqela le-SPAR

Olu hlobo lwevenkile lusetshatsheli lweentengiso zamazwe ngamazwe aseDutch kunye neentengiso ze-franchise kunye neentsimbi ezili-12 500 kumazwe angama-42 emhlabeni wonke. Kwasekwa ngo-1932 ngu-Adriaan van Well. Ngemibutho yabambiswano, i-Spar isebenza kwiindawo ezininzi ze-Afrika kunye namazwe aseYurophu, iinxalenye ze-Asia ne-Oceania. Inkulu e-Amsterdam. NgoJulayi ka-2014, i-Spar Group yaseMzantsi Afrika yavula isitolo sayo sokuqala e-Angola. Ngo-Agasti 2014, iqela lafumana i-80% yeqela le-BWG, elinamagumbi ase-Ireland nasentshonalanga yeNgilani. Oku kunceda ukuba kube nzima kumanani amathathu kwinani labathengi baseMzantsi Afrika.

Usetyenziso # 171 - Pick 'n Pay

I-Pick n Pay iyona yesibini ivenkile enkulu yevenkile yevenkile eMzantsi Afrika. Yayisungulwa ngo-1967. Inokufumaneka nakweminye imimandla yaseMzantsi Afrika, njengeBotswana, iMozambique, iZambia, iZimbabwe, iLesotho kunye neNamibia kunye neMauritius. I-supermarket behemoth yasungulwa nguJack Goldin, owazalelwa e-Obeliai Lithuania kodwa waya eMzantsi Afrika xa amaNazi ehlasela idolophu yasekhaya. URaymond Ackerman wathenga iitrato ezintathu zePikk n Pay (eKapa) esuka eGoldin nanamhlanje, unyana ka-Ackerman uGareth, okwangoku ukhonza njenge-CEO yenkampani

Usetyenziso # 197 - Woolworths Holdings Limited

I-Woolworths Holdings Limited (engeyikudideka kunye ne-now-dedtifct yase-American WF Woolworths ikhonkco) yi-South African chain of stores ezithengisa iimpahla kunye nolunye lwezona zikhulu kakhulu kweli lizwe, zilandelelwe emva kweMarks & Spencer yase-UK Ivenkile yokuqala yeSebe ivuliwe I-Old Royal Hotel eKapa ngo-1931 kwaye yasungulwa ngumntu ogama linguMax Sonnenberg. Isebenza ngezobini zorhwebo kunye ne-franchise kulo lonke elaseMzantsi Afrika kunye nakumakhelwane. Izakhiwo ezahlukeneyo zevenkile ziquka izitolo ezigciniweyo, izitolo zokuhlala ezizimeleyo, ukutya kunye neendawo zokuphila zasekhaya, kunye neevenkile ezinika iimpahla ezifana nezambatho, izicathulo kunye nezinto zokuhlala ekhaya. Iifesi ze-ivenkile zinika iikhoyibhile kunye nekhofi kunye nokutya okulula, ngelixa ezinye izitolo zibonelela ngeendawo zokutyela ze-tapas. Ngo-2015 uWoolworths wabizwa ivenkile engcono kakhulu yokunakekelwa kwabaxhasi ngokuhambelana ne-Index yaseMzantsi Afrika yabathengi.

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