Ngaba i-Adwords Better?
Ndabhalisela inkqubo ye-Zillow Premier Agent Julayi 2010, ngoko ndilungile kwiinyanga ezili-10 kule nkqubo njengoko ndibhalela oku. Ndandifuna ukubika ngeziphumo zam, kwaye ndiza kuvuma, ukuba njengezinto ezininzi endizenzayo kwi-real estate, iziphumo zam ziza kuba zingekho.
Intengo yonyaka eya kubonakala kule nkqubo yayiyimali engama-468. Ndiza kukubonisa iziphumo ezikhokela ngaphandle kwimibiko yam evela kwi-Zillow namhlanje, ngoMeyi 27, 2011.
- Uluhlu lwentengiso yeejenti yomthengi: 203,930
- Bonisa izikhangiso: iimbono ezipheleleyo: 94,249
- Bonisa iziThuthi: ukucima inani: 57
- Abafownelwa: 63
Ukususela kwiirekhodi zam ingxelo, iidola kwiinkomishini ezivela kule nkqubo: $ 0.
Kwakhona, iziphumo zakho zinokuhluke kakhulu kum, ngokukodwa ngenxa yokuba ndihlala kweholide / indawo yendawo yokutyelela, kwaye indlela yokwenza i-Zillow ingasebenza kangcono kwisimo semetropolitan. Nangona kunjalo, apha amanqaku am amanqaku ahlobene nalo kwezi zikhokelo:
- Umntu wokuqala wayengummeli wendawo owayesebenzisa ukuba ndibuke amakhaya, kwaye wabhala isivumelwano sakhe. Ayikho iphoso likaZillow, kodwa kufanelekile ukuphawula.
- Ubungaphantsi kweyesithathu yabathintana babenempahla engekho kwindawo yam MLS, njengoko i-Zillow yayiza kubonisa isikhangiso sam phezu kwendawo ebanzi.
- Ukunxibelelana abathathu abafake iimboniso kubangele ukuba ndime ngumbonxibelelwano.
- Ngokuqhelekileyo, ukucinga kwam kukuba ukuba inqanaba lomdla kunye nokunyaniseka kwabafowunelwa be-Zillow bekuphantsi, ukuthengwa okuninzi kunokuba kuthengele inzala.
- Ngokuqinisekileyo, oonxibelelwano endawafumanayo kwiwebhsayithi yam kuninzi kakhulu, kwaye bandifumana ngqo kwiblogi yam, endicinga ukuba yongezelela ukuthembeka.
Yonke ishishini lokuthengiswa kwamathengi elivela kwiwebhusayithi yam, kwaye ukuthengisa kuphela endikwenzayo kwiwebhsayithi yi- Google PPC (Pay Pay By Cofa) kunye ne-SEO evamile. Uhlahlo lwabiwo-mali lwama-$ 120 / ngenyanga kuphela, kwaye ngamava, amagama okubhengezwa, kunye nomsebenzi wesiza, iindleko eziqhelekileyo ngeklikhethi nganye ziye zanyuka ngoku, ngoku ngokubanzi malunga ne $ 0.75 / qhosha.
Ukusebenzisa loo manani, oko kuthetha ukuba ndihlawula malunga ne-1,920 ukuchofoza ngonyaka (160 / ngenyanga) kwi $ 0.75 nganye.
Ukuba ndandichitha i-$ 468 yam kwi-PPC, bekuya kubakho malunga no-624 ukunqakraza, okanye malunga nocingo olungaphezulu kwama-50 / ngenyanga. Nguyonyuka i-32.5%. Ndingalindela into enje malunga nokwanda kwenzeniso yam, kodwa nakwi-20%, i-10%, i-5%, okanye i-1%, bekuya kuba yimali engaphezulu kune-zero.
** UKUPHATHA 2016: Ndiyifake ibhajethi yam emva kwe $ 150 / ngenyanga kwi-Adwords. Ndandinomyinge we-$ 0.78 yeCCC, oko kuthetha ukuba ndihamba nge-200 ukuchofoza ukuya kwisiza ngenyanga.
Kwakhona, iziphumo zakho zinokuba ngcono kakhulu , kwaye mhlawumbi uya kuba xa usebenza isikhokelo. Ndaphendula ngokukhawuleza, ngokuqhelekileyo ngeyure kwiimpendulo zabo ze-imeyile, kwaye ezininzi zinokuthumela i-imeyile, kodwa abaninzi banikela ngenombolo yefowuni baza bathi bawabizele, endizange ndide ndibenithumele i-imeyile ngolwazi abayifunayo kwaye ubuncinci bamkela impendulo ngasemva. Kwakukho neefowuni ezihambelana ngqo, ukuhanjiswa kwi-Zillow kwisefowuni yam, kodwa ngokuyininzi imibuzo eyayifunayo ukuba ndiyithumele i-imeyli ngolwazi olunolwazi olucacileyo okanye uchaze ukuba ikhaya abacelayo malunga nalo lwangaphandle kwendawo yam yokusebenza. Kodwa, umgudu ongaphezulu unokuvelisa idibanisa.
Nangona kunjalo, kucacile kum ukuba i-ROI yam kwi-Google PPC ibhetele kakhulu, ngoko ke apho imali yam iya kuhamba phambili.
Ndiya kwandisa isabelomali sam sesigxina se-Google endaweni yokuhlawula i-Zillow ukuhlaziywa.
** QAPHELA: Ndifuna ukuhlaziya eli nqaku, kodwa kungekhona ngenxa yokuba nditshintshile imbono yam. Kungokuthi umntu ufunda iminyaka kamva, njengoko isipilimi sam se-Zillow sasiyiminyaka engama-2010, sinokucinga ukuba ndiyitshintshile ingcamango yam yesiqingatha sexabiso leZillow kunye ne- Google Adwords . Kwakhona kukho ezinye iisayithi ngaphandle apho kunikezelwa ngamathuba afanayo-ekuthengiseni, ngoko kuyonaxesha elifanelekileyo lokulijonga kwakhona.
Ndiyafumanisa i-Google Adwords ukuba iphumelele ngakumbi kwisizukulwana esihamba phambili, kodwa kuphela ukuba iwebhusayithi yakho ilungele ukuxhaswa kwiitshicks uzakufumana kunye negama elifanelekileyo. I-Zillow ibanzi kakhulu ngoku, kwaye ndiqinisekile ukuba amathuba okuthengisa kummandla we-realtors aya kuba kubiza. Andiyikubona indlela umgangatho wezikhokelo ungayifumana ngayo ezinye izikhangiso ze-Adwords zendawo kwindawo yam.
Bazisa abaphandle beempahla kwi-site yam ababefuna iipropati kwindawo yam yemarike okanye bekhangele uluhlu. Ikho ngqo kwaye igxile ngakumbi kunentengiso yeZillow.