Enye intanethi yentlalo engayifumani ingqalelo, enokubakho ubuninzi bamashishini afanelekileyo ekubambeni kwizikhokelo kunye nentengiso, i-LinkedIn, ngokukodwa ngokusebenzisa i-advertise LinkedIn.
Iimpapasho ze-LinkedIn ziye zaphela emva kokusebenza kwamanethiwekhi amaninzi athengisa, ikakhulukazi i-Facebook. Nangona kunjalo kunyaka odlulileyo izinto zatshintshile.U-LinkedIn ugqityiwe ukukhupha i-retargeting, ukulandelela ukuguqulwa, ukuxhaswa kwi-InMail, kunye nezinye izinto ezininzi. ngoku kuninzi kunamandla kwaye unikezela abathengi ithuba elikhethekileyo lokukhetha. Naliphi na inkampani kwi-B2B indawo, ukwabiwa kwesabelomali kwiintengiso ze-LinkedIn kufuneka ngoku kuqwalaselwa. " - UJosh Turner, uMsunguli we-LinkedSelling
Mhlawumbi uneprofayile ye-LinkedIn - abantu abayizigidi ezingama-500 emhlabeni wonke. Ngokungafani ne-Facebook, i-LinkedIn ayinayo ukwabelana ngevidiyo zeendlela eziyinkathazo yakho inja yakho ... inengqondo engakumbi yokunceda abaqashi ukuba bafumane abasebenzi, kunye ne-vice-versa, ukuzisa abaxhasi kunye nabaxumi abangasebenzisana kunye, kunye nokukhuthaza ubudlelwane bezoshishino kunye . Zizo, ngenxa yeyona nxalenye, abantu abaqeqeshekileyo nabangqongqo.
Oku kunceda unciphise i-target yakho ye-LinkedIn kunye nayo. Kwakhona yindawo efanelekileyo yokufumana iindaba zakutshanje kunye nemikhwa kwiphina indawo.
Iintengiso ze-LinkedIn zinamandla kakhulu kwiinkampani zoshishino-ukuya-shishini, okanye i-B2B, amashishini afana nesofthiwe, ukuvelisa, nokunye ... kwakunye neenkampani okanye nabashishini ngabanye abanikezela iinkonzo kumashishini afana nokubonisana, ukuqeqeshwa kwezoshishino kunye nokunye.
Le nethwekhi yindawo enkulu yokuba amashishini adlulise iimveliso zabo, iinkonzo, imicimbi ekhethekileyo, iindibano, ii-webinars, nokunye phambi kwabaphulaphuli abajoliswe kuyo. Iintengiso zakho zihamba phambi kwabantu abasenomdla. Enye into malunga ne-LinkedIn kukuba kukuba luncedo kakhulu ekuveliseni izikhokelo. Ngokungafani nabaqhubi be-Facebook - abaninzi abasebenzisi be-LinkedIn abakulungele ukuthenga ngokukhawuleza. Ngoko ufumana ulwazi lwabo lokuqhagamshelana kunye nokulandela ukuthengiswa kamva. Oku kuthethi, usenako ukuthengisa ngokuthe ngqo nge-LinkedIn - inokusebenza kwi-niche yakho.
Unokuqalisa ukuseka kwaye ufumane izikhangiso zakho ze-LinkedIn zihlala ngemizuzu. Yinkqubo elula kwaye engenabuhlungu.
Ngubani omele asebenzise ii-LinkedIn Izikhangiso
Masibe phambili apha. Akukho shishini ngalinye kufuneka likhangise kwi-LinkedIn. Kwaye ukuba ungekho "uluhlu" unokuchitha inqwaba yexesha, imali kunye nomzamo.
Ngokubanzi iinkampani ze-ecommerce ezithengisa iimveliso zabathengi akufanele zisebenzise iintengiso ze-LinkedIn. Kodwa ukuba uhlala kwintlanzi ngokuphathelele ukuphucula ukuzakhela izakhono, ukwakhiwa kwezakhono, ukuphucula izakhono zobugcisa, okanye kwi-B2B kumashishini okanye ukukhuthaza imicimbi yezoshishino, indawo epheleleyo. Enyanisweni, ukuba uhlala kwiB2B kwaye ungasebenzisi i-LinkedIn uyazibetha ngeenyawo.
Kungenxa yokuba i-LinkedIn yakhiwe ngokukhethekileyo kubaqeqeshi kunye nomxholo onikelwayo.
Indlela i-LinkedIn Ads Ads
Kukho iindlela ezimbini eziphambili zokusebenzisa ii-adsIn LinkedIn:
- Iintengiso zenkonzo
- Iiprojekthi
Ngeentengiso ze-self-service ubeka isabelomali sakho sesikhangiso, ubhale ikopi yokupapasha , kwaye usethe iiprojekthi zakho.
Ngeemikhankaso ezilawulwayo ozibandakanya kunye neqela kwi-LinkedIn ukuze uhlalutye ikopi yakho yesibhengezo; banokukunceda ukuba ufikelele kwii-premium zithemba.
Zombini iindlela zisebenzisa i-platform ye-LinkedIn ye-Campaign Manager ukuqala, ukubeka iliso, kwaye umise nayiphi na intengiso ye-LinkedIn osebenzayo. Uyakwazi ukulandelela ukuchofoza, ukutshintsha, ukuguqulwa, kunye nokuba ungakanani uchithe ukuze ukwazi ukukhawuleza kunye neentengiso ezisebenzayo kwaye ziyeke ezo ezingekho. Unokwazi ukubona ukuphazamiseka kwemimiselo yabantu abaye baqakraza kunye nenye inxaxheba kunye neentengiso zakho.
Kubaluleke kakhulu ... unokubeka isabelomali sakho. Ngaloo ndlela uyanciphisa ngokukhawuleza imali onokuyisebenzisa kwiimkhankaso zakho.
Iintlobo ze-AdsIn Izikhangiso
Nge-LinkedIn unemixholo eyahlukeneyo yee-ad ekhethayo.
- IziXhobo zoBuchule kwi-LinkedIn
- LinkedIn Ikhonkco elixhaswe
- LinkedIn Ixhaswe kwiNgMail
- I-LinkedIn Izikhangiso ezibonisiweyo kunye neziDynamic Ads: zifumaneka kuphela kwiinkampani ezixhasayo ze-LinkedIn-kwaye zingabonwaba-ngoko ke mhlawumbi akusisisombululo esiphezulu kulabo baqala ukukhangela izikhangiso ezixhunyiwe kwi-LinkedIn.
IziXhobo zoBuchule kwi-LinkedIn
Le ndlela yindlela eqalayo yokuqala ngeentengiso ze-LinkedIn. Iimpawu zentengiso ziqhutyelwa ngokukhawuleza ngokukhawuleza okanye ngeendleko-nganye ngempembelelo kwaye zijolise kuphela ngamathemba alungileyo. Ungabhala iintengiso zakho kwaye uzilayishe kalula. Okubaluleke kakhulu, unokugcina umkhondo weendleko zakho kunye nomphathi wesikhulumi sesikhangiso.
Ngokubhaliweyo kwintengiso ye-LinkedIn kubalulekile ukugcina engqondweni izenzo ezimbalwa ezilungileyo:
- Faka umfanekiso
- Sebenzisa ifowuni eqinile kwisenzo
- Jolise kakhulu ekujoliseni kwakho
- Thetha nabaphulaphuli bakho ngqo
- Sebenzisa uvavanyo lwe-A / B ukufumana abadlali abalungileyo
Iimpawu zentengiso zingaba ngumngeni kumngeni ngenxa yemida engakanani ongayifaka. Ngoko qinisekisa ukupakisha ngokubanzi njengoko unako kwisithuba esinqingqiweyo. Umxholo ungabalinganiswa namahlamvu angama-25 kuphela, kwaye inkcazo yakho yimiba engama-75 kuphela.
LinkedIn Ikhonkco elixhaswe
Le fom ikuvumela ukuba ufake iintengiso zakho kwi-homepage ye-LinkedIn-ngokukodwa, ulungele ukufumana "isondlo," kwaye ibonakala kuyo nayiphi na ifowuni - ideskithophu, i-laptop, ithebhulethi kunye ne-smartphone - ngoko nayiphi na into enokuyibona. Ezi zizona ziintengiso ezingenanto okanye, iintengiso ezixhaswayo kwi-Intanethi zibandakanya nabaphulaphuli bakho kwaye ziqalise iingxoxo (enokuthi uthathe inxaxheba kuyo) ... kwaye unokwabelana ngesimo se-viral.
Ifomathi yabo ebonakalayo, kunye neefoto ezivunyelweyo, yenza ezi zikhangiso ze-LinkedIn ngokukhethekileyo ezibambisa amehlo.
Unokwenza into entsha, umxholo omtsha oza kuxhaswa okanye ukhethe ukushicilela ukuhlaziywa kwakho kwi-LinkedIn yeNkampani yakho okanye kwi-Showcase Page (ungawahlela kuqala).
LinkedIn Ixhaswe kwiNgMail
Xa kuziwa kwiintengiso ze-LinkedIn, oku kuyifom ejoliswe kakhulu. Ngokwenene unako ukuthumela umxholo wokuba nethuba ngqo kwi-LinkedIn messenger. Xa beza kungena ngemvume - kukho umyalezo wakho (nabo bafumana izaziso ukuba ngaba zifakiwe).
Le yindlela efanelekileyo yokwandisa ukubhalisa kwiiminwebhsayithi okanye ukuhlala kwimicimbi okanye ukuthumela iintengiso zeemveliso okanye iinkonzo. Ngokukodwa le miyalezo iya kwithemba lakho elihle ... kwaye likhuthaza ukuphendula. Kwaye banokuzifumana kwifowuni okanye kwikhompyutha.
Omnye ulungele ukudala umyalezo wakho we-InMail, ukhetha igama lomkhankaso, kunye negama lokuqala nelokugqibela lomthumeli kunye nomfanekiso wenkcazelo. Uze ungalibali umgca wesifundo. Kufuneka kwakhona uquke isishwankathelo sokuqwalasela ingqalelo-oku kuya kuba yimboniso yokubona.
Ekugqibeleni kufuneka ubhale umyalezo wakho - cinga ukuqesha umkopishi oqeqeshiwe ngokuphendula ngokuthe ngqo kunye / okanye imigaqo yokuthengisa ye-B2B ukufumana impendulo enkulu kwiintengiso zakho.
LinkedIn Display Ads
Ngaloo miboniso yeentengiso unokujolisa kwiimarike ezithile. Kwaye ezi ntengiso ze-LinkedIn ziza kuvela kumaphepha e-LinkedIn kunye neendlela eziphezulu, okwenza kube lula ukuba uya kubona. Unokuzithenga ngeendandiso ezivulekileyo okanye ezizimeleyo. Kwakhona, ezi ziintengiso eziyinkcenkceshe ... ayiyona nto yokuqala xa uqala ukusebenzisa ii-adsInternet.
LinkedIn Dynamic Ads
Inzuzo enkulu yalolu hlobo lweentengiso ze-LinkedIn kukuba unokwazi ukugxila kwiintengiso zakho kwizigqibo eziphambili kwiinkampani ezizayo. Kwaye xa ubhala ikhophi yakho kwaye ukhethe ifowuni yakho kwisenzo, ingaba ngumntu ngamnye kumntu ngamnye - unokukhetha kwakhona imifanekiso esuka kwiiprofayili zelungu le-LinkedIn. Ezi ntengiso ezinamandla zizodwa, ezenza ziphumelele.
Iimbali eziphambili kunye ne-LinkedIn Ukuthengiswa
Ngazo zonke ezi ndlela, unokujolisa kuzo ezi ntengiso ze-LinkedIn ezibonakalayo. Unako igama lenkampani elithile, imboni, ubudala, ubulili, ubulungu beqela le-LinkedIn, izakhono, izinga lokuphakama. Zizo zonke iindlela ezintle zokuqinisekisa ukuba iintengiso zihamba phambi kwabantu abalungileyo-izigqibo kwiinkampani ofuna ukwenza ishishini.
Iindlela Zokufumana Impembelelo Eninzi KwiiNtengiso Zakho Ezixhumeneyo
Njengazo nayiphi na intengiso okanye umzenzelo wokuthengisa, ufuna ukufumana i-bang buck yakho ngeentengiso zakho ze-LinkedIn. Nazi ezinye iingcebiso:
- Ukusebenza kokuthengisa konke malunga nekopi ngeendlela ezininzi. Ngoko ke ungagxothi kule nqanaba. Qiniseka ukuba imiyalezo yakho ilula kwaye inamandla.
- Iintengiso zakho ze-LinkedIn zifanele zichaphazeleka kumashishini kunye nabantu ozama ukufikelela kuwo. Qinisekisa ukuba ikopi, imifanekiso okanye iifoto , okanye nayiphi na into yeeNtengiso ze-LinkedIn zifanelekileyo.
- Namela ingqalelo. I-LinkedIn inikezela ngezixhobo ezahlukeneyo ukuqinisekisa ukuba abantu abalungileyo kuphela babona imilayezo yakho, ngokusekelwe kwinqanaba eliphezulu kwiinkampani, kwishishini nakwezinye izinto. Zisebenzise ezo zixhobo.
- Xa kuthengiswa zonke izikhangiso ziya kusebenza. Yingakho uvavanya iintloko ezihlukeneyo, ikopi yomzimba kunye nemifanekiso ... nakwiimarike ezijoliswe kuzo ezahlukeneyo ukufumana oko kusebenzayo noko kungenjalo.
- Ngaloo ndlela kufuneka uqaphele ngokukhawuleza ukusebenza kweentengiso zakho - iziphumo zokuvavanywa kwakho - ngoko unokukhawuleza "ukukhupha" iintengiso ezizisa izikhokelo kunye nentengiso oyifunayo.
Amanyathelo alandelayo kunye ne-LinkedIn Ukuthengiswa
Kutheni silinde? Ngoku yisikhathi sokuqala ukufaka iintengiso ze-LinkedIn ukusebenzela ibhishini lakho. Qalisa ngokukhawuleza, kunye nebhajethi encinci njengoko ufunda inkqubo kunye nendlela yokufikelela ekujoliseni kwakho ukuthengisa ngokusebenzisa le nethwekhi yentlalo.
Enyanisweni, isinyathelo sakho sokuqala kufuneka sibe ukuseta i-akhawunti ye-LinkedIn (ukuba awunayo) kwaye uqale ukuhlola isayithi. Khangela zonke iintengiso eziphambili kwi-feed yakho okanye kwinkqubo yomyalezo. Yenza ingxelo ngeentengiso ozibona ezininzi - oko kuthetha ukuba isebenza kwaye unokufumana iingcebiso malunga nemizamo yakho.
Ngexesha elifanayo kufuneka uphando ngeemarike ezijoliswe kuyo . Khangela oko amaqela e-LinkedIn akho nethemba abandakanyekayo ... into abayithethayo kwiiprofayili zabo. Uhlala ufuna ukunyuka-ukuya ngomzuzu ngokuthengisa kwakho kwaye oku kuya kubonisa ukuba umthengi wakho unokucinga ntoni.
Iintengiso ze-LinkedIn zilula kwaye zifikeleleka kwaye zixhobo ezifanelekileyo zokuthengisa kumashishini amaninzi.