Kuthi naphi i-Social Media Marketing?
Okwangokunje i-media media yithuba elikhulu lokuba ufikelele ekujoliswe kuzo kwabafundi abajoliswe kulo kunye nokwandisa i-sales online.
Makhe sithethe ukujonga kwiindidi ezahlukeneyo zeewebhsayithi zeendaba zoluntu kunye nendlela ongayisebenzisa ngayo ukufikelela kubahlali bakho abajoliswe kuyo.
IiMidiya zeeNkcukacha zeNtlalo
Isici esahlukileyo solu hlobo lwamajelo eendaba loluntu kukuba abasebenzisi bangenise iinqununu kwi-Web content (amanqaku, ama-podcasts, iividiyo, njl. Cinga ngala maziko njengendlela yokucoca uluntu okanye iindawo zoluhlobo lwe-curation, apho i-intle eyona nto ifanelekileyo, into enomdla kakhulu ifaka phezulu.
Imizekelo yeendawo zeendaba zentlalo ziquka iDigg, Reddit, neStumbleUpon.
Xa kuziwa ekuthengiseni ishishini lakho kwiiwebhsayithi zeendaba zentlalo, into ephambili kukugxila ekunikezeni umxholo obalulekileyo kwaye ungazithengisi ngokweqile ngokwakho, iimveliso zakho okanye iinkonzo zakho (le yindlela ekhawulezayo yokufumana impendulo engalunganga kwaye ingavunyelwa ezi ndawo). Ukuba kunengqiqo, unokudibanisa kwiwebhusayithi yakho okanye esinye isixhobo esinxulumene nayo kwiwebhusayithi yakho; kodwa ingqwalasela ephambili kufuneka ibe kukunikezela ngolwazi oluncedo- ukuthengiswa komxholo igama lomdlalo apha.
I-Social Media Networking Websites
Isici esahlukileyo sesayithi yokunxibelelana kwezentlalo yikhono lokulayisha iprofayili yakho. Ezi ndawo zihlala zigxila kumntu kwaye zidibanisa nabanye abantu.
Namhlanje, abantu abadala (kunye namashishini) baye bajoyina i-bandwagon yezonxibelelwano zentlalo kunye namasayithi amancedo anjenge-LinkedIn (i-intanethi yezonxibelelwano zeengcali) kunye ne-Facebook (inethiwekhi yomntu wonke, kubonakala ngathi).
Ngokungafani neyeendaba zeendaba zeendaba zentlalo apho kugxininiso ekunikeni umxholo obalulekileyo, ukhiye kunye neendawo zokunxibelelana kwezonxibelelwano zentlalo ukwenzela ukudibanisa nokuphuhlisa ubudlelwane ngabanye. Izingosi zokunxibelelana kweendaba ezentlalo zenye indlela yokuba udibana nabantu kwaye uhlakulele ubudlelwane obunokugqibela ekukhokelela ekusebenzisaneni ngokubambisana, amathuba okushishino kunye nokuthengisa.
Ngelixa abaninzi abantu bacinga ukuthengisa ngokukhululekileyo kwiindawo zokunxibelelana kwezentlalo zentlalo, elinye ithuba elikhulu kukuzivakalisa iintengiso kwiimidlalo zentlalo . Ubuncedo beentengiso ezihlawulelwayo kumajelo asekuhlaleni, ngaphezu kwezinye iindlela zokubhengezwa, kukuba unokwazi ukujonga abaphulaphuli bakho abafanelekileyo ngabemi, i-psychographics, njl.
Qaphela kwakhona: Amaxesha amahle kakhulu okuthumela kwi-Facebook kunye namaxesha amaninzi kakhulu okuthumela kwi-LinkedIn .
I-Photo Media Photo kunye ne-Video Sharing
Enye yezona ntlobo ezidumileyo kwiindawo zokuzonwabisa zentlalo yilezo zithombe kunye neenkonzo zokwabelana ngevidiyo. Nangona izingosi zokunxibelelana kwezentlalo ezifana ne-Facebook zivumela abasebenzisi ukuba balayishe iifoto kunye namavidiyo, iinkonzo ze-standalone zisasaziwa kakhulu.
Isitulo esithandwa kakhulu kwisigxina soxanduva lokulayisha iifoto ngu-Instagram kunye nesayithi elithandwa kakhulu ukwabelana ngamavidiyo yi-YouTube.
I-Pinterest iphinda ibe yiwebhusayithi enkulu yokwabelana ngemifanekiso. Ukuba unesicatshulwa esisekelwe ngokukhethekileyo uya kufuna ukusebenzisa iPinterest ukuqhuba enye indawo yewebhu .
Bona kwakho:
- Iindlela ezi-5 zoKhuthaza ishishini lakho usebenzisa i-Instagram
- Indlela yokwenza imali ngeNtengiso yeMidlalo kwi-YouTube
- Indlela yokufumana ngakumbi iThuthi yeWebhu kwiPinterest
I-Microblogging Blogging Websites
Ngamanye amaxesha kuthiwa "iinkqubo zobungqina", ezi nkonzo mazivumele abasebenzisi bathumele imilayezo emfutshane kakhulu (uhlobo olunjengeblogi), kwaye baqhubele phambili ngokugqithiseleyo oko abahlobo babo babathumela khona (yilapho i-media media inokudlala).
I-Twitter yiyona nto inqwenelekayo yinkonzo ye-microblogging. I-Twitter ikukhawulela kumahlamvu angama-280 ngeposi, kwaye ikuvumela ukuba ulandele isethi yabasebenzisi ("abahlobo") ukusuka kwideshibhodi enye.
I-Twitter iyingqayizivele ngendlela efana ne-LinkedIn, yindlela enhle yokuxhuma kunye nabashukumisayo kwimarike yakho kwaye kufana ne-Facebook, yindawo enhle yokugcina abalandeli be-date-to-day kunye nomxholo wakho wakamuva kunye nokunikezelwa kokunyusa.
Olunye uhlobo oluthile lwedivayili yoluntu loluntu oluya kuthiwa yi-"micro" platform yiSpapChat. Efana ne-Twitter, kuphela umxholo owenziwe ngumsebenzisi yividiyo esekelwe ngokuchasene nombhalo.
Qaphela kwakhona: 3 Izinyathelo ezilula zoPhulo lweNtengiso lwe-Twitter
IiWebhu zoLuntu zeMidiya yeeNtlalo
Indawo yokuphononongwa kwendawo yeYelp! ibonisa indlela ukuhlolwa kweentlalo kunokwenza okanye ukuphula inkampani.
Umsebenzisi uhambise iingxelo kwi-Amazon kunye nenkqubo yengxelo kwi-eBay yiminye imimiselo emibili yokuhlaziywa kwezenzo zentlalo ezingenza okanye ziphule inkampani (okanye umkhiqizo).
Ezi ngundoqo apha kukukhuthaza abathengi bakho ukuba bayeke ukuhlaziywa okulungileyo kunye nokulinganisa kwishishini, iimveliso kunye neenkonzo kwiiwebhusayithi. Oku kunokwandisa izikhundla zakho kunye nokwandisa ukuthembeka kwaye kubaluleke kakhulu ukuthengisa kwishishini lakho.
Ngokomzekelo, ukuba uthengisa iincwadi kwi-Amazon.com kufuneka ukhuthaze abafundi bakho ukuba bayeke ukulinganisela kunye nokuhlaziywa kwi-Amazon. Ukuba uneshishini lendawo kufuneka ukhuthaze abathengi bakho ukuba bayeke ukuhlolwa okulungileyo kwiYelp. Yaye ukuba uthengisa iimveliso kwi-eBay, ngoko kufuneka ... ufumana iphuzu!
Gcinani engqondweni ukuba unomashishini wendawo "wezitena kunye nomdaka" kufuneka ube nohlu lwezoshishino kwiGoogle kwaye ukhuthaze abathengi ukuba bayeke ukuhlaziywa okulungileyo kwishishini lakho kwiGoogle. Oku kunokwandisa i-rankings yakho kunye nenani labathengi abatsha ukhangela.
Qaphela kwakhona: Indlela yokubeka iliso nokulawula iSifa sakho kwiMidiya yeNtlalo
Iindaba zoLuntu kwiNtlalo
Iindaba zentlalo zinempembelelo ebanzi kumashishini-kwi-intanethi nakwi-intanethi. Kukho ubuncinane isayithi elithile lejelo leendaba loluntu kubo bonke kwaye mhlawumbi ulungele ukusetyenziswa ngokusetyenziswa kwamaninzi amaninzi eendaba zoluntu ngokunokwenzeka; nje ngeendawo ozenzayo amathuba okufikelela kubaphulaphuli bakho. Nazi ezinye izikhokelo eziqhelekileyo malunga nokusetyenziswa okusemgangathweni kweendaba zoluntu kwishishini lakho:
- I-Facebook: Indawo enkulu xa uthengisa kwiimarike zabathengi jikelele (nangona kunjalo kuncedo malunga naliphi na ishishini kunye ne-market niche).
- I-LinkedIn: Epheleleyo kubantu abathanda inethiwekhi eyodwa-to-one. Enkulu ishishini kumashishini.
- Pinterest: Umdlalo omkhulu kumashishini abonakalayo (iimveliso zomzimba, ukuyila ngaphakathi, njl.)
- I-YouTube: Ukuba uzimisele ukubeka ixesha kunye nomgudu kwiqhinga lokuthengisa levidiyo, le yindawo ekumele ibe kuyo. (Qaphela: ngoku ngokusebenzisa i-video yokuthengisa kwi-Facebook yithuba elikhulu.)
- Yelp !: Ukuba ungumgcini wesitrato okanye ivenkile yokudlela, uhlala kwaye ufe ngeengxelo kwiYelp !.
- I-Google Business: efanayo neyasentla, kufuneka ukuba ibe namashishini asekuhlaleni.
- I-SnapChat: okwangoku ngoku kakhulu ukuba ujolise kubancinci / abawaka abankulungwane.
Uyakwazi ukubona onke amanqaku ethu okuthengisa amajelo asekuhlaleni apha.
Qaphela: Ulungiswe nguShishini lwe-Intanethi / iNkcenkcesha yokuBamba uBrian T. Edmondson