Xa ufuna ukuthengisa okungaphezulu, udinga uhlobo lomlobi olufanelekileyo.
Kwixesha elidlulileyo, bekukho kuphela ukhetho olucacileyo - umkopishi. Namhlanje, izinto aziyinto elula. Iingcali zenkcazelo ziye zangena kwiimarike. Ngokuxhomekeka kwiimfuno zakho, banokukhetha.
Ndiza kukubonisa indlela yokwenza okulungileyo.
Ngexesha lokugqiba ukufunda, uya kuqonda umahluko phakathi koo-copywriter kunye nomxholo wengcali. Akunjalo kuphela, kodwa uyazi ukuba ngubani na oza kuqesha ukunyusa ukuthengisa kwiimeko ezintathu eziqhelekileyo zokuphromotha.
Izinto zokuqala kuqala ...
Yintoni eyahlukileyo phakathi koMcebisi weNkcazo kunye ne-Copywriter?
Iingcali zombini kunye nabakhophi beencwadi bayasebenza kwisakhelo sokuphendula ngokuthe ngqo. Oku kuthetha ukuba babhala ngenjongo yokuvelisa impendulo ethile, njengemidiya yoluntu okanye ukwabelana , i- imeyile ye-newsletters sign-up , webinar RSVP , okanye ukuthenga. Yintoni eyahlula aba babhali ngamacawa abawasebenzisa ukufumana impendulo oyifunayo.
Ukucaca, xa uqesha umbhali, awufuni nje ukuqesha nayiphi na umbhali; kunokuba umbhali othe ngqo ngokubhaliweyo, kodwa ubhala ngendlela ebonakaliswa ukuba ufumane ithemba lakho kunye nabathengi ukuba bathathe inyathelo. Yiyiphi inqaku lokudala umxholo kunye nekopi ukuba ingavelanga imali?
Iingcali zenkqubela zisebenzisa umxholo wokwakha ukuqonda ngolwazi kunye nokunyusa isenzo. Ukuhlaziywa kweendaba zoluntu, iiblogi zithuba, amanqaku encwadana, kunye nabapapashi okanye izipapasho "ezizalwayo" yindawo yabo yokudlala. Ukubiza kwabo kwizenzo maxa wambi kubonakala, kodwa ngokuqhelekileyo kuyinkcenkceshela. Oku kunceda ukugcina imveliso yakho okanye uphawu lwekhredithi yengqondo kwiimarike zakho ezifunayo kwaye "ukufudumala" ngabaphulaphuli abanokuzithengisa imizamo yokuthengisa emva koko.
Isilumkiso: Gwema ezi ziPhulo eziMatyala eziNkcubeko ezi-3 ezinokukwenza uhlulwe yi-FTC
Ngakolunye uhlangothi, abahlaziyi-copywriters, ngabathengisi abacocekileyo bokuthengisa. Ngelixa banokubhala okubhaliweyo, i-copywriters ikhetha ikhophi ekhokelela ekuthengiseni. Iintengiso ze-PPC, ii-imeyile kunye nokulandelelana kwamagama , iphepha lokungena, ii-letters zokuthengisa ezifutshane okanye zexesha elide, iileta zokuthengisa ngevidiyo ... yilapho umkopishi ekhanya khona.
Ukunikezelwa kwale mihluko, yimuphi umbhali onokuwuqesha? Kuxhomekeke kwimeko yakho kunye neenjongo. Makhe ndihambe ngeendlela ezintathu eziqhelekileyo zokuphromotha ukukubonisa oko ndiyithethayo ...
Ngexesha ezininzi kwiimeko ezininzi uphumelele ukukhupha iikopi yakho kwi-professional, ndiyakholelwa ukuba umnikazi wezoshishino kufuneka abe nolwazi oluyisiseko lwekopi efanelekileyo nefanelekileyo. Ngale ndlela unako ukuvavanya umxholo kunye nekopi oyisebenzisayo kwaye ugqibe ukuba usebenza nomlobi onolwazi.
Isimo 1: Ukukhuthazwa kwiFayile yakho "yeNdlu"
Kulo mzekelo wokuqala, makhe sigxile kwenye yezona mingeni eziqhelekileyo ezikuthengisa imveliso kunye nokunikezelwa kweenkonzo kwi -imeyili yakho ekhoyo kunye nabathengi .
Apha, unabaphulaphuli abasele baqhelane nenkampani yakho. Baye bathenga into okanye baphakamisa isandla sabo njengamathemba afudumele ngokubhalisisa uluhlu lwakho.
Ngoku, ufuna ukuba bathathe isinyathelo esilandelayo kwaye bathenge iimpahla ezongezelelweyo okanye iinkonzo.
Ngubani omele uqeshe?
Umgcini we-copywriter engcono onako ukufumana!
Imveliso yokubhala iincwadi zee-imeyile kunye namaphepha okuthengisa ukufumana ingeniso eyongezelelweyo kwifayile yakho yasekhaya ekhoyo. Kwaye, nangona u- imeyile uluhlu lwakho lwemihla ngemihla , umkopishi onolwazi angenza i-imeyili yakho yokuthengisa into abathengi bakho abathengayo rhoqo.
Xa ubhala ikopi, ingakumbi kwiluhlu lwakho lwendlu, kubalulekile ukuba ikopi ibhaliwe "kwizwi" lakho ngoko kukho ithoni ehambelana nemilayezo yakho. Umgcini-mgcini-mhle uya kufuna ukunxibelelana nodliwano-ndlebe kwaye uphinde ubuyekeze izinto ezidlulileyo ukuze uzive ukuba liphi izwi lakho.
Qaphela kwakhona: Izizathu ezi-3 Kumele Uzakhe Uluhlu lweeNkcukacha zokuThengisa i-imeyili
Inkcazo yesi-2: Ukutsalana kunye "Ukufudumala" iCold Traffic
Ukutsala kunye nokuphumelela kwindlela yokuhamba ebandayo kunzima.
Ingaba ufumana le ntengiso kwi- organic search okanye uhlawulelo oluhlawulwayo , kufuneka wenze okokuqala ngqondweni.
Apha, umxholo wengcali unika ithuba. Ngoba? Iiphequluli zewebhu zanamhlanje ziqingqiwe kwaye ziluhlu. Ukutshintshela imimango yokuthengisa nokubaleka - ngokukhawuleza - yinto abayithanda kakhulu. Ukuze ujikeleze izikhuselo zabo, kufuneka unikeze into ayifisayo ... umxholo wekhwalithi ephakamileyo.
Cinga nje ngokuba "unike ukufumana" ixabiso lesiphakamiso ...
Unika umxholo ochaphazelekayo, onolwazi. Abaphulaphuli bakho abajoliswe kuyo baxhamla. Baqala ukwazi, bathanda, kwaye bathemba i-brand yakho. Ubudlelwane buqhankqalaza kwaye bubuyisa, kukunika indawo enobungane apho abafundi banokukwazi ukuba ngabathengi bakho abaluleke kakhulu.
Oku kubaluleke ngakumbi kwaye kubaluleke kakhulu njengoko abantu beba yimfama ukuba bathengise iintengiso kwiinkonzo zentlalo yoluntu. Ufuna ukusebenzisa indlela ehamba phambili apho ubeka khona intengo yokuqala, kwaye uyabathuthela kwinkqubo yokuthengisa yakho.
Qaphela kwakhona: 5 Iindlela ezilula zokufumana iiMali eziPhambili zeThuthi yeWebhu
Isimo 3: Ukuqalisa ukuKwenziwa kweMveliso
Ukuzisa umkhiqizo omtsha ukuthengisa iinjongo ezinkulu. Kukho imali eninzi, ixesha kunye nezibonelelo kumgca. Ngoko yimuphi umbhali omele uqeshe iziphumo ezilungileyo?
Bobabini!
Ukuqaliswa, iingcali zoqulatho kunye nabahlaziyi-copyriters basebenzisana kunye nokwandisa impendulo. Nantsi indlela ...
Umxholo wakho weengcali "ulungelelanisa" ngabaphulaphuli bakho abajolise phambili kunye nephulo eliphambili leetekisi zeendaba zoluntu kunye namanqaku. Iziqwenga ezigqamisa iintlawulo zomkhiqizo ngaphandle kokukhankanya umveliso ngokwawo unokuvelisa inzala ebanzi phambi kokuba izinto zokuqala zokupasa ziye zikarhulumente.
Izinto zokukhupha ngokwabo - amaphepha okungenisa, iileta zokuthengisa, kunye nokulandela ukulandelelana kwe-imeyile - yenza "ukuphakama okunzima" kufuneka kuvalwe ukuthengiswa. Apha, uya kufuna umkopishi onobuchule. Yenza okusemandleni akho ukufumana ikopi ekhusela umfundi kumgca wokuqala kwaye akayi kuvumela ukuba bahambe baze bathenge.
Ngekopi ebhaliweyo, umxholo wenkcazo unokwandisa ubomi bokuqalisa kwakho, naye. Basebenzise ukuba babhangelele itekisi yokuthengisa esetyenzisiweyo kunye nokuhamba ngokukhawuleza kwezivakalisi ezibhalwe ngokutsha okanye izifundo ze-mini-case. Oku kuza kutsala inzala entsha, inzala kunye nesitrato kwisipho sakho.
Omnye umva wokugqibela, xa kuziwa ekuqesheni umkopishi ufumana oko uhlawulayo. Musa ukukhwabaniswa ngabathengi benkqutyana abancinci kunye nabakhophi. Ngokuqhelekileyo, ayancinci kuba akakwazi ukubhala ikopi kunye nomxholo ofumana iziphumo.
Ufuna ukwazi ngakumbi malunga nendlela yokuhlawula kunye nokufumana uninzi lwabaxumi beeNkcazo kunye nee-Copywriters?
Ndiveze ngokufutshane ulwahlulo phakathi komxholo wengcali kunye nomkopisi. Uye wabona indlela ngamnye anokukunceda ngayo ngemigudu yokuxhaphaza efanayo. Nangona kunjalo kuxhomekeka kwiimfuno zakho zokuthengisa, usenokuba nemibuzo.
Ukufumana iimpendulo, tyelela abalobi baseMerika kunye nabaChwepheshe, Inc (www.awaionline.com). Ilayibrari yethu ebanzi yezinto ezikhululekile zihlanganisa yonke into yobudlelwane bekhophi. Ngaphezu koko, ukuba ukhangele ukuqesha umcuphi we-copywriter oqeshwe kakuhle okanye umxholo wengcaciso okwangoku, i-AWAI i-DirectResponseJobs yi-website yebhanki yemisebenzi yabucala yabanini beengcali zontlobo zombini. Akukho mrhumo wokuthumela isikhangiso kunye nabalobi abaqeqeshiwe be-AWAI kuphela abanokufikelela kuwo.
Jonga kwakhona: 3 Izindlela eziqinisekisiweyo zokuThweba ishishini lakho kwi-intanethi