Abanye abantu bathi i-podcasting yendabuko (ie-podcasting yendabuko kuphela) ihamba ngendlela yeentaka ze-dodo, ngokukhawuleza izakuxhaswa yizinto ezithandayo ze-YouTube, iNetflix kunye nezinye iziteshi zevidiyo ezizodwa. Kulungile, ukwenza i-podcasting indlela efanelekileyo yokubonisa uthando lwakho ngokuzonwabisa kunye nokwabelana ngolwazi kunye nabahlobo, kunene?
Nangona i-podcasting iye yajikeleza ixesha elide ngoku ngoku kubonakala ngathi iyishaya iimeko eziqhelekileyo ezithetha ngoku ngaphezulu kunethuba elihle lokuqalisa i-podcast yakho, ukwakha abaphulaphuli, kwaye wenze imali ukwenza.
Ewe, uqoqosho lolwazi lufumana ngokubanzi kwaye lukhulu ngokubanzi kunye nobuchwepheshe bwakutshanje, kwaye ngokuqinisekileyo ividiyo inokhenketho. Nangona kunjalo, okwangoku ngoku, i-podcasting igcina inzuzo malunga nevidiyo. Umzekelo, abantu abakwazi ukubukela ividyo ngexesha beqhuba, bebenza ngaphandle kwendawo yokuzivocavoca okanye ngaphandle (inqaku: ukuba ngaba kunjalo, asebenzanga!), Kunye neminye imisebenzi ebalulekileyo. Kwaye abanye abantu bakhetha ukutya umxholo wabo nge-audio phezu kwezinye iindlela ezifana nombhalo okanye ividiyo.
Oko kuthethwa, ngaba kusekho indlela ebonakalayo yokuba abantu benze imali kwi-podcast. Ngezantsi, siza kuhamba ngeendlela ezithile eziqala i-podcaster xa ziqala imali yazo zenza i-podcast.
1. Khetha isihloko esicacileyo kwiPodcast yakho
Xa ukhetha isihloko se-podcast yakho kukho iindlela ezimbini ongaya kuzo; unokuhamba nabaphulaphuli beemarike kakhulu kakhulu okanye ungaya kunye nabaphulaphuli abancinci.
Kutheni iimarike ezinomvuzo ezinokubaluleka kweenja kunye nokuloba ukuloba kwenzelwe ukulungiselela i-podcasting? Elula, kuba bayasebenza! I-niche eqinile yenza kube lula kuwe ukuchaza abaphulaphuli bakho abafanelekileyo kunye neentlobo zabaxhasi kunye nabathengisi ukujolisa. Kukho ukhuphiswano oluncinci olwenza kube lula kuwe ukuba ubangole ityala lakho kwimarike.
Nge-podcast yemarike emininzi (njengezopolitiko) kukho ukhuphiswano oluninzi kodwa i-marhwebo inkulu kakhulu kufuneka ukwazi ukubamba iqela lentengiso ngokukhawuleza kwaye unombono oyingqayizivele.
Ukuthetha ngeemarike ze-niche, ukuba unomdla wokwenza imali kwi-intanethi (i-podcasting okanye ngenye indlela) uya kufuna ukubona uluhlu lwezinto ezili- 10 ezithengisa kakhulu ukufumana imali kwi-intanethi .
2. Zizinikezele ekwenzeni iPodcast engcono kakhulu
Lo mntu kufuneka ahambe ngaphandle kokuthi - uphucule i-podcast yakho, abaphulaphuli kunye nabalandeli oya kubafumana.
Nangona uqala kunye nabaphulaphuli abancinci, njengokuba abaninzi beepodcasters benza, basebenzise ngeli xesha ukuvelisa umxholo womgangatho, umongo ochaphazelekayo, ukuhanjiswa okuqhubekayo kunye nemveliso ephezulu. Abakhangisi kunye nabaxhasi bafuna izinto ezimbini: umveliso okhangayo kunye nabaphulaphuli abakhulu, abazinikeleyo. Njengoko usebenza ekwakheni abaphulaphuli bakho, hone ukubamba kwakho, ukuxoxisana neengxoxo nezakhono.
Nazi ezinye zezakhono ezibalulekileyo oza kuzinzakala xa ufuna ukuzithumela i-podcasting ngokwakho, okanye mhlawumbi njengomcebisi we-podcasting (jonga ngezantsi):
- Umsindo ococekileyo kunye nemveliso
- Ukwakha nokubandakanya uluntu
- Ukudala i-buzz yokuthengisa kumajelo asekuhlaleni
- Ukudala ii-apps kunye neepodcasts zakho
- Ukuguqula iifowuni kwisenzo
- Ukuhlela
- Ukurekhoda kwendawo
- I talente yezwi
3. Ukuphuhliswa kweNkqubo yokuThengiswa okuThile (USP) yabathengisi abangenzeka
Iipodcasts, ngokungafani neziganeko eziphakamileyo ezifana ne-Super Bowl kunye neNdebe yeHlabathi ayigxininisekanga malunga namanani.
Qaphela kwakhona: Yintoni enokuthi i-Market Marketer ifunde kwi-Super Bowl Advertising?
Ngaphandle kwenyaniso, ukuba unako ukubonisa abakhangisi ukuba unabantu abangama-250 abaphulaphuli beveki nganye (okt amalunga asekuhlaleni) abasebenzisa i-X dollar ngenyanga kwi-dog food, isiluleko esingcono kunokuba ezinye zeblogi zidweba abafundi abayizinkulungwane ezilishumi elinesibhozo abangabonakaliyo nabangenakulinganiswa ngaphandle kwezinto ezijoliswe kuzo.
Kwizaziso zehlabathi kwi-intanethi kunye nabaxhasayo abanokukhathalela ngakumbi malunga nokukwazi ukufikelela kwiqela elithile elikhethekileyo, elijoliswe kulo kunye nabantu abanomdla kunokuba nje inani elikhulu labantu.
4. Yenza Imali Uncede Abanye ngePodcasting
Uya kumangaliswa kubo bonke abantu abanetalente abazama ukuthengisa i-podcasting nje ngeepasodes ezimbalwa okanye nje ezimbalwa zeenyanga baze banike ngokupheleleyo, ukugqiba ukuba i-podcasting ayisebenzi kumashishini abo. Abancinci ukuba bahamba ngendlela, baye bahlakulela izakhono ezifunwa kakhulu.
Inzuzo yakho kukuba unikezele ixesha kunye namandla okuba yi-podcasting ingcali. Abantu abangama-99% abangekho abanezakhono njengawe kodwa bafuna ubuchule bakho - ukuba unokuba ungazibonakalisa kubo. Thengisa iinkonzo zakho njengomcebisi okanye umvelisi we-podcast ukuba ii-podcasts zakho azikho abenzi bemali ngokukhawuleza.
I-Podcasting idla ngokubambisana kunye neminye imisebenzi ye-intanethi efana nokuthengiswa kwe-media, ukufumana indawo ye-intanethi , kunye nokuphuculwa kweenjini zokukhangela njengoko kuninzi malunga nobuchwepheshe. Enyanisweni, kusekho enye yezona nkcukacha ezisekelwe kunxulumano olusondeleyo, kwaye nayiphina impumelelo ipodcaster inandiphayo ngokubanzi isekelwe kwimikhosi / ubuncwane bobuqu kunye nokusebenzisana kwabaphulaphuli.
Unokwenza imali ngokuncedisa abanye ukumisa iipodcasts zabo, ukuvelisa nokuhlela imibukiso, kunye nokuthengisa ngokufanelekileyo i-podcast yabo kwi-intanethi.
Iingcamango Zokugqibela zokwenza imali ngePodcasting
Ukwenza imali kwi-podcasting akuzenzekelayo, kwaye kwanamava, abathengisi abanetalente badinga okungenani unyaka ukufumana izinto ngokuchofoza. Oko kuthethwa, ukuqala nokwakha i-podcast kukulungele ukuba ufinyelele abantu abajoliswe kuzo, unikeze umxholo okhethekileyo, kwaye wenze imali kwinkqubo - nokuba uyayenza kwi shishini lakho okanye uncede amanye amashishini endleleni.
Ukuba ungathanda ukubona imizekelo yeepodcasts eziphumelelayo ukufunda ekuboneni uluhlu lwee-Top 10 zePodcasts ezithethwa ngabaSomashishini baSomandla.