Ezi zikhundla zolu hlobo lwezentengiso zingaphantsi kancane, kodwa ngamnye unikezela ngamathuba omsebenzi wokuthengisa kunye nomsebenzi omtsha wokuqesha abaviwa kunye nabaza kuba ngabaqeshwa.
Kanjalo
Eneneni injini yokukhangela yomsebenzi igcina ixesha ngenxa yokuba inika inani elikhulu loluhlu lwemisebenzi kunye nolwazi olucokisekileyo lokukhangela ulwazi kwiindawo ezithile kunye nommandla, phakathi kwezinye iifayile. Ngokuqinisekileyo idibanisa iintengiso ezivela kummandla wezithuba ezahlukeneyo zomsebenzi, ezingasebenzi njengebhodi lomsebenzi kodwa njengejinjini yokukhangela kwiindawo ezininzi ukufumana eso sikhundla esigqibeleleyo. Kwiinkampani, yindlela efanelekileyo yokuthumela umsebenzi kwaye ufumane abaviwa abafanelekileyo abazithengisayo ngaphandle kokuchitha imali. Indawo leyo ibandakanya iimeko zengqesho kumashishini athile, ukhuphiswano lwamashishini kunye nezinye izixhobo ezincedo.
Abaninzi abafuna umsebenzi kunye nabaqeshi bayakuthanda i-LinkedIn - kungekhona nje kuphela kumandla wokunxibelelana, kodwa ngokufuna uphando nokuqesha.
Iqonga libonelela ngesitoreli esisodwa ukuthumela umsebenzi, ukufuna umsebenzi, fumana inkampani eqesha kunye nophando lwabasebenzi bamanje ngokunjalo. Abacebisi baJob bangabonakalisa iiprofayili zenkampani, bona ukuba oonxibelelwano lwabo badibanisa nabaxhamli nabaxhasi kunye nabanye abakwi-industry. Iinkampani ezikhangele ukuqesha zingajonga iphrofayili ye-LinkedIn yomsebenzisi, ukuxhaphaza ukuxhamla kwabo, iingcomo zabalingane kunye nembali yomsebenzi.
Ukongeza, ngoFebruwari 2018, abaqeshi abanokukwazi ukusebenzisa i-LinkedIn ye-pay-per-click price to pay for postings, ukuvumela ukulawulwa kohlahlo lwabiwo-mali kunye nokucwaningwa kwabaviwa. Isixhobo esibalulekileyo ekuzingeni umsebenzi kunye ne-toolkit yokusesha i-toolkit.
iMarketing Silo
Eyilwe ngumntu owayengumqashi, iMarketing Silo yilewebhusayithi yokukhangela yomsebenzi we-digital niche, enika iingenelo kubaqeshi kunye nabacebisi bemisebenzi. Indawo yeMarketing Silo ine-database equkethe amawaka emisebenzi yokuthengiswa kwe-intanethi, amaninzi amanqaku okuqala kwisiza, kunye namanye ahlanganisiweyo ukusuka kumasayithi aphando-msebenzi. Indlela yesayithi iphatheka kakuhle, kunye nezibonelelo ezinjengezizukulwana ezihamba phambili kunye nezihloko ezijoliswe kuzo ekuboneleleni ngemibuzo yodliwano-ndlebe kunye noncedo lokusetyenziswa ngabaqeshi. Amanqaku angongeziweyo, afana nokuphuculwa kweenjini zothungelwano (SEO) kunye ne-intanethi yokupakisha i-injini (SEM). Abafuna umsebenzi kunye nokuqeshisa amafestile abhekisele ngqo kwidijithali, okanye kwimisebenzi yokuthengiswa kwe-intanethi okanye italente, le ndawo ye-niche ingaba yindlela efanelekileyo yokuhlola.
I-American Marketing Association (AMA)
I-AMA yintlangano emele "iindlela ezilungileyo kunye ezilandelayo" ekuthengiseni.
Le nhlangano yelungu elimisiweyo libandakanya icandelo lomsebenzi kunye nokukwazi ukuthumela imisebenzi emitsha, ukukhangela izikhundla kunye nokugcina uluhlu lwemfuno. Le ndawo ibonakala ngenxa yokuba inika ezinye izixhobo ekuncedeni abafuna umsebenzi ukuba baxhaphaze izakhono zokuthengisa kubaqeshi abangabakho, kubandakanywa iingxelo zophando, uphando lwezifundo, kunye ne-toolkit yokuthengisa phakathi kwezinye izinto. Abaqashi abanokufumana banokubaluleka ukujoyina intlangano kunye nentsebenziswano namanye amalungu eshishini lokuthengisa ngaphezu kokufumana abaviwa abaqeqeshiweyo.