Ukuxhaswa kukunceda ukuphucula ukuthengisa nokunceda imizamo yokuthengisa
Xa kwenziwe kakuhle, uxhaso linikela ngamathuba amakhulu okuthengisa kwaye lubonisa inkxaso kweso siganeko.
Yintoni ekuxhasayo
Inkxaso yinkxaso yezemali okanye ngohlobo lomsebenzi kwaye isetyenziselwa ukufikelela kwiinjongo zoshishino ezicacileyo. Ngokutsho kwe-IEG "Isiqulatho esigqibeleleyo sokuxhaswa," akufanele kudideke kunye nokuthengiswa. Ukuthengiswa kuthathwa njengento ephakathi, kodwa inkxaso-mali ithathwa njengendlela efanelekileyo yokukhuthaza i-company ngokubambisana ne-sponsee. "
Inani elikhulu lemimangaliso kule mihla isebenzisa inkxaso yokuxhaswa ngemali ukunika iinkqubo ezonwabileyo kunye nokukunceda ukuchasa iindleko ezikhulayo. Ukuxhasika kukuvumela ukuba ufikelele kwiimarike ezijoliswe ngqo kwi- niche ngaphandle kwenkunkuma. Ukongezelela, njengamandla ancedisayo nakwezinye iinkqubo zokuthengisa, ukuxhaswa kunokuba nempembelelo enkulu kwiinkcukacha zabathengi.
Amanye amashishini okukhangisa okubonisa ukunyusa aquka ukuxhaswa kwamagumbi okuphrinta, indawo yokuphumla yamazwe ngamazwe, isithethi okanye i-VIP egumbini, ukufumana amabhaso, iinkqubo zemfundo, amabhanki, iibhagi, izixhobo zomsindo, izixhobo zeekhompyutha, iikhompyutheni zokubonisa, iibhokhsi zetekisi, iibhasi zokuhamba, iibheki kunye neziphuzo zokusela. .
Inkxaso-mali inikeza ithuba lokufezekisa iinjongo eziliqela kanyekanye.
Ukuphucula imifanekiso kunye nokwenza isimo sengqondo sabathengi
Iinkampani zivame ukukhangela iindlela zokuphucula indlela ezibonwa ngayo ngabaphulaphuli babo. Ukuxhasa iziganeko ezibhenkisayo kwiimarike zabo ziyakuthi zijonge ukuthenga iingcinga kunye nokunceda ukuvelisa impendulo.
Ngokomzekelo, i-Coca-Cola ihlala ifuna ukudala impembelelo entle yeemveliso zazo kwingqondo yabathengi babo. Ngaloo ndlela, inkampani ixhasa rhoqo iziganeko ezivakalelwa ezinokuchaphazela izimvo zabathengi, njengomboniso we "American Idol".
Ukwakha uLwazi lweMpawu
Unokuchitha ezininzi iidola ekukhangiseni kwintengiso okanye kwiimveliso zomsindo kunye ne-TV, kodwa uya kuchitha ngaphantsi kwaye mhlawumbi uphumelele kwisiphumo esingcono xa unokubeka nje umkhiqizo wakho ezandleni zabathengi.
Inkxaso-mali ayifanele ibe mkhulu, kunye nemigca yento eyenziwa yiCoca-Cola "ne-American Idol." Ukuba unesitishi esilwanyana okanye ukuvelisa izixhobo zezilwanyana, nikeza i-leashes ezithwala igama lakho kwi-kennel club yakho yonyaka we-dog show okanye show show. Nanini na umnini okanye ijaji inamathela kwi-pup, igama lakho lilapho. Ubandakanyela abaphulaphuli bakho, udibana nabo ngomnye ngexesha elifanelekileyo.
Ngoku ngokukhawuleza-thumela iiveki ezimbalwa ukuya kwixesha apho omnye okanye abaninzi balabo bafuyi bekhona abafuna iimfuno ezintsha. Ngaba banakho ukukhumbula isikhangiso abazibona kumaphephancwadi okanye i-leash eyanceda ukulawula i-pooch ngexesha lokuxhatshaza?
Ukuqhuba Ukuthengisa
Ukuthengiswa kwezinto zokuqhuba ukuhamba kuyahamba ngokubambisana ngolwazi ngegama.
Inkxaso eyenzelwe ukuqhuba ukuthengisa ingaba yinto ephakamileyo yokukhuthaza.
Le njongo ivumela abaxhasi ukuba babonise iimpawu zabo zeemveliso. Iikhampani zokutya neziselo zihlala zixhaphaza ukukhuthaza ama-samplings kunye nokuthengisa. IEG "Isikhokelo esigqibeleleyo sokuNcedisa" sichaza i-Visa's effort-raising raising effort around the sponsorship of Games and Olympic Games. I-Visa ikhuthaze umbutho wayo ngokunikela ukunikela umnikelo kwiqela le-Olimpiki ngexesha ngalinye abathengi batyala ukuthenga kwikhadi labo leVisa.
I-American Express isebenzisa isicwangciso esifanayo ngokunikela kwizizathu ezifunekayo kunye nephulo layo "Inxenxa yokulwa nendlala". Ngenxa yoko, zombini iinkampani zafumana ukunyuka okukhulu kwindleko yokuthengisa.
Ukwandisa Ukufikelela
Ukuxhaswa kakuhle akukuvumela ukuba udibanise nabathengi nabathengi, kodwa kunokukhuthaza nokuba ithuluzi lokuthengisa elingathengiyo: ilizwi lomlomo.
Eyona nto, abantu abaya kweso siganeko baya kuqhubeka bexoxa malunga nenkonzo yakho okanye umkhiqizo, ngakumbi ukuba babe namava amahle ngelo xesha.
Igama lakho lokutshintshana kufuneka livele kuzo zonke izixhobo zokuphromotha, kuquka ii-imeyile kunye nezibhengezo zabo. Ngoku ufikelela kubantu abaninzi abanomdla kwizinto othengisa ngazo, yonke inxalenye kunye nephasela lokuxhaswa kwakho.
Ukudala Ubungqina obuhle kunye nokuphakamisa ukubonakala
Bonke abaxhasayo bafuna ukunyanzeliswa ngokubanzi kumabonakude kunye nokushicilelwa kweendaba, kwaye ukuvakaliswa okulungileyo kukunceda ukubonakala okubonakalayo kwemveliso kunye neenkonzo. Amajelo athile achaza umcimbi ngamanye amaxesha aquka amagama abaxhasi okanye iifoto. Olu hlobo lweendaba zokuzonwabisa luhlala lukhungatheka ukuba inkampani kufuneka icinge ngokuyithenga-ukuba yayifumaneka nonke.
Ukuxhaswa kwenkxaso kaninzi kunokuvelisa umthombo wemidiya ongasayi kuba khona. Inkxaso-nkampani kufuneka ibe nephulo elibanzi lolwazi kwiindawo zokunyusa ukuhanjiswa kweendaba rhoqo ezikhuthazwa ngabacebisi.
Ukwahlula kwiiMvumi
Isenzo nje sokuxhaswa kwesiganeko, ngokukodwa ukuxhaswa ngokukhethekileyo, yindlela ebalulekileyo yokwenza ukuhlukana komncintiswano. Igama lakho lenkampani linethuba lokuma ikhanda kunye namagxa ngaphaya kokunye. Eli qhinga lilinceda ngokukodwa xa inkampani yakho ifuna ukulwa nomncintiswano onokwakheka kwebhajethi enkulu. Ukuxhaswa kwemali kukuvumela iinkampani ezincinci ukuba zikhuphisane namaqhosha amakhulu.
Ukunceda Ngomntu Olungileyo "Umhlali Wezentlalo"
Enye injongo enamandla yokuxhasa ivumela iinkampani ukuba zijongwe njengabamelwane abalungileyo. Ziyabonwa njengeyokuxhasa uluntu kunye negalelo ekuphuhlisweni kwayo kwezoqoqosho, okudala ukulungiswa okukhulu.
Abaphulaphuli abajolisweyo babone umxhasi njengokwenza umgudu omkhulu wokuxhasa umcimbi, ngokuqhelekileyo ukuvumela imisebenzi emininzi okanye engcono ibe yiphumo. Oku kunikeza enye indlela onokubambisana ngayo nabaphulaphuli bakho ngokusebenzisa inkxaso yabo kunye nezizathu.
Ukuvelisa iNew Leads
Eli thuba liphila ngokukodwa kwaye likhula kwimiboniso yezorhwebo oya kuzo. Ukhona ngokwenu ... kwaye ke abanye abangenakubalwa abanomdla okanye imfuno kwinkonzo yakho okanye kwimveliso. Sebenzisa umcimbi ukuthetha ivenkile. Zibonise wena okanye umkhiqizo wakho ngaphandle kokungena kwi-overboard. Usuke unento entle ehambayo; ungumxhasi, onika inqanaba elithile lenhlonipho. Akudingeki uzibambe ngasemva. Yiba nolwazi kwaye luncedo ukuze abakhoyo bakukhumbule xa befuna oko kufuneka unikezele.
Ukuphucula ishishini, umThengi kunye noVIP Relations
Iinkxaso-mali ezinika ithuba lokubamkela zihlala zikhangeleka kwiinkampani. Iipekisi zingaquka izicwangciso ezikhethekileyo zokunxibelelana kwee-intanethi, njengeempendulo ze-VIP okanye i-tournaments zegalufu, ezibonelela ngamathuba okuhlangabezana nabathengi abakhulu kunye nokuqinisa ubudlelwane bezoshishino.