I-Branding yakho yindlela abantu abakhumbula ngayo.
Oku ngaphezu kwegama lokuthengisa ; yindlela ozibonisa ngayo kwi-Intanethi kwaye ungaxhunyiwe kwi-intanethi kubaxhasi nabathengi. Ikhontrakthi yakho yakha ibhizinisi lakho, kodwa lihlala likufaka njengabantu ngabanye.
Imizekelo yeBhanking Personal
Ngokomzekelo, amagama "Trump" kunye ne "Clinton" azisa imifanekiso ethile kwiingcinga ezininzi, kodwa ezi mifanekiso zixhomekeke kuphela kumacandelo abaviwa abavumelayo. UDonald Trump kunye noHillary Clinton yimizekelo yabantu abaye bafunda ubugcisa bokuxhuma amagama abo kunye nezoshishino zabo. Bobabini baye bakhela uphawu olusisigxina. Nangona kunjalo, ukutshitshiswa kobuntu kungekhona nje kwezopolitiko kunye nabashishini.
Ngokwe-Nielson Consumer Survey, kuphela i-33 ekhulwini yabathengi abathembela imilayezo evela kwi-brand, ngelixa iipesenti ezingama-90 zithemba imilayezo evela kumntu abazi. Oko kuthetha ukuba ukuba ungumnini-shishini, unokufumana ithuba elingcono lokuwathemba abantu xa uthe wadibana nabo kuqala njengomntu kwaye ukhuthaze abasebenzi bakho ukuba benze okufanayo.
Ukuchaza iMpawu Yakho
Ukuba ukhangele ukuchaza intsingiselo yakho, kufuneka, okokuqala, qwalasela impembelelo ngqo ofuna ukuyakha kunye nemarike enqwenela ukujolisa kuyo . Bahlangana phi? Yintoni abayithandayo kwaye bayifunayo? Ziziphi iingxaki abanayo? Ukuba unako ukudibana nabo apho bekhona, unokwakha igama eliqinileyo njengomntu okhathalelayo kwaye ufuna ngokwenene umthengi wakhe.
Kwakhona, khumbula ukuba ukutshatyalaliswa komntu akukuthi kuthengiswa. Ngokuphathelele ukuzenza ufumaneke kwabanye, bobabini abathengi, kunye noontanga. Qinisekisa ukuba uneakhawunti esebenzayo kwi-Facebook, Twitter kunye ne-LinkedIn. Gcina ukulinganisela phakathi kokuhlaziywa okuhlobene nezoshishino kunye nokuhlaziywa komntu, ukwenzela ukuba abanye bakubone njengabo bobabini abaqeqeshiweyo nabanomntu. Akukho mntu ufuna ukuyazi into odla ngayo isidlo sakusihlwa, kodwa umfanekiso wekati yakho ezayo ecaleni kwiposter yokupapasha izakufumana i-buzz.
Ukushicilelwa kwegama lomntu akubophelelwanga kwi-intanethi. Xa ushiya indlu yakho kwaye udibene nabantu abasedolophini, qiniseka ukuba uhlale ubonakala kakuhle kunye nobugcisa ngokuhambisana nomkhwa wakho. Yithatha amakhadi oshishino kunye nawe, kwaye ujonge abaxhasi. Abantu bathanda inkxaso ama shishini kunye neengcali, kwaye ukuba ulawula ukwenza ubudlelwane nabanye ebomini, baya kufuna ukujonga iinkonzo zakho kwi-intanethi.
I-brand yakho kufuneka ibonise umntu onguye kunye nomntu ozama ukuba. Kufuneka ibe ngumqondiso ngokwawo, ngoko kufuneka uzame ukugcina izinto zilula. Iziphazamiso ezininzi okanye imibala eqaqambileyo ithatha ingqwalasela kude nomyalezo wakho. Gcina ubuso obucacileyo kodwa obude, kwaye abantu baya kuqala ukukubona kwaye bakuhloniphe.
Uninzi lwazo zonke zihlala zihambelana nomkhwa wakho. Abaxhasi baya kuqala ukuqaphela i-brand yakho emva kokuba badibana namaxesha amaninzi, kwaye ukuba usebenzisa amaqonga amaninzi, kufuneka ugcine isimo sakho sonke nesimo esifanayo. Unokwenza oku ngokusebenzisa amaqhinga ombala, iipostiki, kunye ne-mottos. Sebenzisa umqondiso wakho kwi-imeyile yakho, tyalela ezinye izinto zokubhala kunye ne logo yakho kwaye wenze ubugcisa.
Isishwankathelo, uphawu lwakho lomntu luyongezwa ukuba ungubani, kwaye yiloo nto ofuna ukuyifumana kubaontanga kunye nabathengi abanakho. Ukuba ugcina uphawu olusisigxina, ibhizinisi lakho liza kubonakala kwabanye abantu, kwaye liza kuphumelela ekuthembekeni kwabo ngelixa lenza ukuba ube ngumsebenzi ozinikezele.
Kukho iindlela ezininzi zokwakha i-brand yakho, kwaye kufuneka ufune into elula eya kuhlala kwiingqondo zabanye ngelixa ukhawuleza ukucinga ngendlela efanelekileyo.
Nabani na onokwakha uphawu oluthile, kwaye kuluntu lwabantu namhlanje, ixesha libaluleke kunanini ngaphambili ukuba uqalise.