Masiqale ngokujonga iinkcazo ezisisiseko ngamnye kwaye sithathe i-dive ngokunyanisekileyo kwindlela ukuthengiswa kunye nokuthengiswa kwehluka ngayo omnye komnye ngenxa yokuba ulwahluko luphawulekayo.
Ukupapashwa Kuphela Kwisiqwengatha se-Pie yokuThengisa
Nasiphi na isikhangiso (kungakhathaliseki ukuba sisiphi iifom ezithathayo) sisibhengezo esikhokhelwayo, esidlangalaleni (esingekho somntu siqu) esisisigidimi esichukumisayo esenziwe ngumxhasi ochongiweyo wenkampani, inhlangano okanye umntu ukuba abekho (okanye abanakho) abathengi okanye abangenayo inzuzo yelungu.
Ukupapashwa kuyingxenye enye yenkqubo yokuthengisa jikelele. Ukupapashwa kukuba yinxalenye yokuthengisa ebandakanya ngokuthe ngqo ukufumana igama malunga nebhizinisi, imveliso, okanye inkonzo yakho kulabo ofuna ukufikelela kuwo. Phantse zonke iintengiso ziza kuba negama lomxhasi (kwaye kaninzi iqhosha elibonakalayo).
Ukupapashwa kufaka ukufakwa kwesibhengezo kwii-mediums njengamaphephandaba, amaphephancwadi, i-imeyile ngqo, amabhodi amabhodi, iTV, i-rediyo kunye ne-intanethi. Ukwandisa, njengoko ihlabathi lokupapasha lithengisa, abantu bafumana iindlela zokudala ukuvakalisa, ezifana nokubonisa imiqondiso phezu kweetekisi.
Ukupapashwa, kuba kuqukwa amaninzi amaninzi-kubandakanywa ubugcisa kunye noyilo, ukubekwa kwezibhengezo kunye nokuphindaphindiweyo-yinxalenye ebiza kakhulu kuyo zonke izicwangciso zokuthengisa. Ulwalamano loluntu (kuba lusebenza kakhulu kakhulu) luyinkalo yesibini eyimali yokuthengisa, kwaye uphando lweemarike yinto yesithathu ebiza kakhulu.
UkuThengiswa Kukho Iindawo ezininzi zokuhamba
Ukuthengisa kukucwangciswa ngendlela echanekileyo, ukuphunyezwa kunye nokulawula umxube wezinto ezijoliswe ekuhlanganiseni abathengi kunye nabathengisi ngokutshintshiselana okanye ukuhanjiswa kwemveliso okanye iinkonzo. Ngeenjongo zethu, makhe sisebenzise imigqaliselo yabathengi kunye nabathengisi. Nangona uqhuba umbutho ongeyinkonzo engqongileyo kufuneka uthengise abantu kwingcamango yokuba umoya ungumthombo onamandla ombane ococekileyo.
Cinga ngokuthengisa njengendlela yokunyathela ngamanyathelo okuqala ngesiphakamiso sokuthengisa esisodwa-isigwebo esifutshane esichaza ibhizinisi lakho. Esi siphakamiso (okanye isigidimi) sisenza njengesihloko esikhokelayo esinceda ukuba ubone abaxhasi abajoliswe kuyo abanomdla kwizinto othengisayo.
Ukuba ucinga ukuthengiswa njenge-pie, yonke i-pie yokuthengisa ingahlula kwi-intengiso, uphando lwemarike, ukucwangciswa kweendaba, ubudlelwane boluntu, ubudlelwane boluntu, inkxaso yenkxaso, kunye necebo lokuthengisa. Ukupapashwa, ngelixa isonka se-face-to-face sakho se-pie, sisona sinye esinye sliceba sokuthengisa.
Zonke izinto zokuthengisa kufuneka zisebenze ngokuzimela kodwa nazo kufuneka zisebenzisane ngokubhekiselele kwinjongo enkulu yokukhankanya yokuthengisa kunye nomyalezo oqhelekileyo.
Ukuthengisa kuyinkqubo ethatha ixesha kwaye ingaquka iiyure zophando ukwenzela ukuba isicwangciso sokuthengisa sisebenze. Cinga ngokuthengisa njengento yonke inhlangano eyenzayo ukutshintshiselana (okanye ingxoxo) phakathi kwekampani nomthengi.
Ewe, phambi kokuba uthenge indawo yezibhengezo kwiphina ifomathi (okanye uqeshe umntu we-PR pitch) kufuneka uqhube uphando lwakho lweemarike ukuchonga ukuba ngubani ojolise kuyo kubafundi be-target and the best way to reach them. Ingaphetha ukuba iqonga leendaba yoluntu njenge-Instagram yindlela efanelekileyo yokufikelela kwisiseko sabathengi bakho. Okanye, kungaphetha ukuba umxhasi wakho ulunge ngakumbi ngokubhala umxholo wemiqulu yezobugcisa bendabuko. Nangona kunjalo, xa uphando lwakho lugqityiwe ungaqala ukuphuhlisa izicwangciso zakho zokuthengisa, kwaye ke zonke ezinye izikhundla ziwela endaweni.