Abathengi banokuqonda kwaye benze ukhetho. Asisayi kubaxelela oko bathenga, bakuphulaphule abanye abathengi kwaye bawubonelele ngokuthengisa ngegama ngokubanzi kunanini ngaphambili.
Ixesha lokuba abathengisi bezobhengezo bayeke ukukhangela iintloko zabo kwaye baqwalasele iimanani eziphazamisayo ezibonisa ukuba abathengi ngoku bafuna ukusebenzisana kunye nokusebenzisana nabo.
Yeka ukumemeza kubo - kuluntu lwanamhlanje ukuba aluxubekiyo luphazamisa nje.
Ngoku, sonke sinokuhlala esihlalweni sethu siphezulu esiphezulu siphinde sibheke iifestile zethu size siwunqabe oko abathengi bathethayo, kodwa ndiza kuba ngowokuqala ukuxelela ukuba usenokuba ngumsebenzi olandelayo ovala iingcango zabo ukuba ngqalelo. Ukuguqulwa kwamashishini atshintsho kubaluleke kakhulu kwaye xa ungayithobeli ingqalelo, ubeka ishishini lakho engozini.
Ukuthengisa kuye kwaba kakhulu kunokuba kuthengi indawo yesikhangiso, uludwe lwe-imeyile, kunye nokusasazwa kweendaba zoluntu. Abathengi namhlanje banethuba lokukhetha ngakumbi xa kuziwa ekuthengeni. Bafuna ukuthenga kwiinkampani abazithembayo kwaye babe nolwalamano kwaye olo lwalamano alukwakhiwe kwiindlela "zokuthengisa" zendabuko.
Xa sisebenzisana kwaye sisebenzisana nabathengi abanakho, bayava. Bayavuma ukuva umyalezo wethu kwaye bafuna ukuthobela ingqalelo yethu.
Izifundo zibonisa ukuba abathengi abafunanga kuphela ukubandakanya kunye nokuthengwa kwiimveliso ezidibanayo kwaye zibandakanye nabo, kodwa zichaphazela inkqubo yazo yokukhetha.
Ndiyazi ukuba ndibhalela isihlwele esinzima esoloko sifuna iinkcukacha - andinakukusola. Ndinezinto ezimbalwa ezabelwana ngazo endicinga ukuba ziza kukujonga ngokukhawuleza ekuthengiseni ukusebenzisana ukuba awukho.
Iingcali kunye ne-ROI kutshanje yenza isifundo malunga nabantu abayi-3,000 kwaye bafumana oku kulandelayo:
I-34% yabathathi-nxaxheba bathetha ukuba baye basebenzisa injini yokukhangela ukuze bafumane ulwazi malunga nemveliso, inkonzo, okanye uphawu emva kokubona isikhangiso kwisayithi yokunxibelelana nabantu.
30% bafunde ngemveliso entsha, inkonzo okanye uphawu kwiziko lokunxibelelana nabantu.
I-32% yathi imilayezo emayelana nezikhuphoni eziprintiweyo kwiindawo zentlalo zihlala nazo.
I-28% yalabo baphenduliweyo yathi imilayezo malunga nokuthengiswa okanye izaziso ezikhethekileyo zesaziso zidibene nazo.
Uphando luye lwabonisa ukuba omnye kwabaphenduli abane abanearhente ezine zenethiwekhi zentlalo kunye nabangaphezu kwekota enye bafikelela kwi- akhawunti yabo ye- Facebook okanye ye- Twitter ubuncinane kanye ngosuku ngosuku lwefoni yabo yeselula. Ngaba bakufumana kunye nemveliso okanye iinkonzo zakho? Uthetha nabo?
Xa sibheka kwindlela yendabuko yokuthengisa, sinokubona ukuba ukuziphatha kwabathengi kuguqulwa kwaye abathengi abanokuthi bangathandi ukuphazamiseka nemiyalezo yethu yokuthengisa. Bememeza ngathi "ngokwanelisayo."
Ngaba iindlela zokuthengisa zendabuko ziyafa? Ndicinga ukuba ungayiphendula loo nto ngaphandle kweenombolo zophando. Konke omele ukwenze ukucinga ngendlela yakho yokuphila kunye nabo bakufutshane nawe.
Zingaphi izihlandlo ozifakela kwiphepha lokukhangisa xa ufunda iphephancwadi?
Bangaphi kuwe ovimba iziteshi kumabonwakude? Ukuba awuyivali iziteshi ukuba uninzi lwazo olukhawulezayo ludlulisela ngeentengiso?
Ngakuphi ixesha lokugqibela owathatha iphepha eliphuzi?
Ubacaphukisa njani xa ufumana ifowuni evela kwi-telemarketer okanye ummeli wokuthengisa?
Ngaba unesihlunu segaxekile kwi-imeyile yakho yebhokisi?
Utshintsha kaninzi kangakanani isiteshi somsakazo xa uva ukuthengisa?
Abathengi banjengawe - njengokuba kunjalo, nguwe.
Njengabathengi, siye sabhaqwa ngokubhengezwa ngemilayezo yokuthengisa eyona nto ayifumanekanga kuphela, kodwa siye saqala ukufumana uluhlu lwethu lwezihlunu zokulwa nokugqithisa.
Uyenza njani xa kuziwa ekufikeleleni kubathengi bakho abakwaziyo?
Ngaba unxibelelana nabo okanye uphazamise?