Indlela yokuThengisa ishishini lakho kwi-Facebook
Cinga ngamanani alandelayo anikezelwe nguOreilly Media. Phakathi kukaSeptemba 2008 noFebruwari 2009 ...
- Inani labasebenzisi be-Facebook phakathi kweminyaka eyi-35 no-44 likhuphuke ngo-51%
- Abasebenzisi be-Facebook abaneminyaka engama-45 ukuya ku-54 banda nge 47%
- Abasebenzisi be-Facebook abaneminyaka engama-26-34 banda ngo-26%
- Ingaphezulu kwesigamu sabasebenzisi be-Facebook abayizigidi ezili-140 abayikholeji
Njengoko ubona, i-Facebook ayisekho nje kubafundi beekholeji. Kutheni ufanele usebenzise i-Facebook njengethuluzi lokuthengisa? Impendulo ilula; ungasebenzisa i-Facebook ukufumana abathengi abatsha, uhlale unxibelelana nabathengi bamanje, kwaye ukhuthaze iimveliso ezintsha kunye nezibonelelo zokuthengisa. Ungayisebenzisa kwakhona ukudala i-buzz kunye ne-PR ecacileyo kwishishini lakho.
Uyenza njani oku? I-Facebook inika izixhobo ezininzi. Ukuze uphumelele ekuthengiseni ishishini lakho kufuneka ube nokuqonda kwezi zixhobo. Kule nqaku siza kujonga ezimbini ngokukodwa:
- Facebook Pages
- Facebook Groups
Facebook Pages
I-Facebook inikeza iiWebhu ze-Facebook. Ungasebenzisa i-Facebook amakhasi ukudala kwaye unike ishishini lakho iprofayili yabo kwi-Facebook; into ephambili ngoku ikhululekile. Ezi phepha zinika ishishini lakho ukuba yi-Facebook kwi-Facebook eqinisa ubungqina bakho.
Abathengi banamhlanje okanye nabathengi banokuba ngababalandeli bephepha lakho kwaye ngokwenza njalo oku kuvumela ukuba bakulandele kwaye bamkele naluphi na ulwazi oluthumelayo kwiphepha lakho.
Into ebalulekileyo nge-Facebook Pages kukuba njalo xa umntu eba ngumtsalane wekhasi lakho bonke abahlobo babo babona ukuba baye baba "ngumtsalane." Oku kudlalela abanye abalandeli kunye nokudala i-buzz ngokuphathelele ibhishini lakho kwaye kunjalo nekhasi lakho le-Facebook.
Ungasebenzisa ikhasi lakho le-Facebook ukuba ungabelani nje ngolwazi lwenkampani yakho, kodwa nokuthumela izithombe, iividiyo, izicelo kunye nemiyalezo. Nayiphi na imisebenzi oyenzayo kwi-Facebook Page yakho isasazwa kwii-mini-feeds of your followers.
Xa udala ikhasi lakho le-Facebook, kukho izinto zokugcina engqondweni. Uya kunikwa ukhetho lwezinto ezintathu xa uqala. Uya kubuzwa ukuba ngaba iphepha lakho liphathelele:
- Ibhizinisi Lendawo
- Ibhenki okanye uMveliso
- Umculi, iBhodi, okanye umfanekiso weSizwe
Ngolunye lwezi zigaba ziya kukunika ithuba lokugqiba "ulwazi olusisiseko", "ulwazi olunzulu" okanye "ulwazi lwakho loqhagamshelwano." Ikhetho ngalinye liya kukunika iphepha elenza ukuba unike iindlela ezahlukeneyo zokubonisa ulwazi lwakho. Kubalulekile ukuqaphela ukuba awukwazi ukuhlela uhlobo lwakho lwephepha xa ukhetha oko, kwaye ukhumbule ukuba uhlobo lwephepha owukhethayo luzahlula iphepha lakho ngamanye amaphepha afana naloo candelo; Yingakho ufuna ukuqiniseka ukuba ukhetha iqela elifanelekileyo ukuba liboniswe kuyo.
Ikhasi lakho le-Facebook, xa lenziwe ngokuchanekileyo, lingasetyenziselwa ukuzisa abathengi abatsha kwakunye nokukunceda ugcine ubudlelwane bamanye amazwe.
Facebook Groups
I-Facebook Amaqela afana nokufana ne-Facebook Pages.
Ukwahlula ukuba zakhiwe malunga neqela labantu kunokuba ibhizinisi lakho okanye uphawu lwakho. Kumele ube ilungu le-Facebook ukudala i-Facebook Group. Ukuze udale iqela nje ungene ngemvume kwi-Facebook uze uklikha kwiqhosha leqela kwi menu ephezulu kwicala lasekhohlo lephepha.
Ungasebenzisa amaqela e-Facebook ukudala ulwazi, kodwa abanalo uphawu oluvumela abasebenzisi ukuba babe ngabalandeli, kuphela amalungu. Ukuwa kwele nto akuyi kukwabelana ngolwazi olungakumbi kunye nabahlobo bamalungu "eqela" njengoko besebenzisana neqela.
Nguwuphi na onelungelo kuwe?
Umbuzo andiva kakhulu xa kuziwa ekuthengiseni kwi-Facebook ngu "Laura, ngaba ndifuna iphepha okanye iqela?" Impendulo ixhomekeke kwinjongo ofuna ukuyifumana ngokuthengisa kwi-Facebook. Inyaniso niya kufumana ukugqithisa ngakumbi kwi-Facebook Page, kuba ibonwa ngabasebenzisi abangabhalwanga, kodwa iphepha leqela liyabonakala kuphela ngabasebenzisi abasebenzisi ababhalisiweyo be-Facebook.
Ngoku, loo nto yedwa yenze kube lula ukwenza isigqibo, akunjalo? Ngalunganga. Kufuneka uqwalasele ukuba xa uthumela umyalezo kumalungu e-Facebook Page, baya kufumana isaziso sokuvuselela kuphela, kodwa ukuba uthumela umyalezo kwiqela lakho le-Facebook baya kufumana umyalezo ngebhokisi lemiyalezo ye-Facebook. Ukuba unenjongo yokuba ukwazi ukuthetha ngendlela yakho, inketho yeqela le-Facebook inokuba yinto engcono kuwe.