Indlela yokunqoba i-Facebook Ennui ngokuTyala kwiZipengiso ze-FB
I-News News Feed yindawo ephakamileyo kakhulu.
Ukuba i-nonprofit yakho ihlala ihambisa izithombe, ukuhlaziywa, kunye nezipapasho kwi-Facebook Page kodwa zifikelele kwipesenti encinane yabalandeli bakho, awunabo.
I-AdWeek ibike ukuba iphepha le-Facebook eliphakathi lifikelela kuphela kwi-2.6% yabalandeli balo ngokusebenzisa "ukufikelela kwi-organic."
Indlela efanelekileyo yokuphumelela kwi- Facebook namhlanje kuya ku-1) ngokukhawuleza ukudala izithuba ezinkulu ezisekelwe kulokho abaphulaphuli bakho bayakufumana kwaye zifumanisa ixabiso kwaye 2) batyala imali encinci ekukhuthazeni ezo zithuba.
Akukho zixhobo zesilivere kwi-Facebook yokuthengisa, kwaye akukho nto yasemini .
Kodwa musa ukuphelelwa lithemba! Iingeniso-nzuzo kunye nezizathu zentlalo zinenzuzo ecacileyo kwi-Facebook malunga namashishini, ngenxa yemeko yengqondo yomsebenzi wabo. Abantu abaya kwi-Facebook ukuze bafumane i-sales pitch. Bafuna ukuxhuma, ukubonakalisa iinkolelo zabo neempawu zabo , ukuba bafumane ulwazi olufanelekileyo, kwaye bafumaneke.
Abaxhasi bakho bakuthanda ngenxa yento oyenzayo, ngubani onceda, kunye nefuthe oyenzayo. Ukuba uyazikhumbuza rhoqo ngendlela oguqula ngayo ubomi, abaninzi babo baya kubandakanyeka ngezithuba zakho, wabelane ngokuhlaziywa kwakho, kwaye uthathe inyathelo.
Kakade, ukufikelela nje kwinani eliphakamileyo labantu akumele libe yinjongo ephambili yiphina i-campaign media media. Ukufumana abantu ukuba bathathe inyathelo kufuneka.
Yilapho ukuthengisa kwi-Facebook kungena khona.
1. Ziziphi iintengiso ze-Facebook?
Iintengiso ze-Facebook ziphakamisa izithuba zakho ze-FB, ufumane ukuthanda kwamanye, ukwandisa imibono yevidiyo ethile, khuthaza i-traffic website kwaye uhenyuze abantu ukuba bathathe isenzo njengokuba banikele okanye batyikitye kwi-newsletter yakho.
Ibhonasi kukuba iintengiso zeFB zisebenza kwideskithophu kunye nezixhobo zeselula. Kwaye unokuyila iintengiso usebenzisa amagama akho ahlukeneyo, iintloko kunye nemifanekiso.
Kukho iintlobo ezimbini zeentengiso ze-Facebook ezingenzi-nzuzo: Iintengiso zePost Post and Ads to Action.
I-Post Engagement: Sebenzisa olu hlobo lwesibhengezo ukuba ufuna ukwandisa inani labantu abona isithuba esithile kwiPhepha lakho.
Khuthaza isithuba esele sinezikhundla ezingaphezulu kunomlinganiselo wokuba uncedise ukusikhupha kwi-stratosphere.
Isilumkiso! Musa ukuhlawula ukukhuthaza isithuba esinokuthanda, ukuphawula okanye izabelo! Ukuba eso sithuba asizange sisebenze, lixesha lokuhamba.
Shayela kwi-Ad Ad Action: Ukusebenzisa i-Facebook Manager Manager, ukungenzi nzuzo kunokwandisa izithuba zakho, yenza iphepha lakho libonakale kwaye likwazi ukuthandwa, thumela abantu kwiwebhusayithi yakho, bafumane abantu ukuba baye kwimbali yakho, okanye ufumane ukujonga kwevidiyo. Zizo zonke izigqibo ozenzayo kumphathi wezentengiso.
2. Ngaba iintengiso ze-Facebook zilungele ukungenzi-nzuzo?
Kukho izizathu ezintathu zokucebisa ukuba yonke ibhajethi engenzi-nzuzo, ubuncinci, imali encinci yokukhangisa i-Facebook:
- Iintengiso ze-FB zisebenza kakuhle xa kukho injongo ethile kwingqondo . Awukwazi nje ukubhalisa, upake phantsi i-$ 20 kwaye ufumane "isikhangiso se-Facebook." I-Facebook yenza ukuba wenze uphando oluthe xaxa kunye nokucinga okukhulu. Kutheni udala le sikhangiso? Ubani ofuna ukufikelela? Yintoni ofuna ukuba abantu benze? Yintoni eya kuba yimpumelelo?
- Iintengiso zakho ziyinxalenye yeendaba zeendaba . Akufani nesibhengezo soonomathotholo, apho kukho izikhefu zokurhweba ezicwangcisiweyo kunye nabantu baqhubela phambili i-DVRs okanye bahamba entloko yokuhlambela. Ukuthengiswa kweendaba zoluntu kuthetha ukuba abaxhasi bakho banokungcola kwiintengiso kwaye bathathe isenzo esifanelekileyo.
Iintengiso ze-Facebook zikuvumela ukuba ulinganise oko wenzayo. Ukuba uthenge ibhodi yebhodibhodi, uya kuziwa njani na osibonile, oko bacinga, kwaye ukuba bakubizile ngenxa yalo? Xa udala isikhangiso se-Facebook, ungayiguqula njengoko uhamba kwaye ufumane ngokukhawuleza oko kusebenzayo noko kungenjalo.
3. Iintengiso ze-Facebook zibiza ntoni?
Unokuqala ukuqhuba i-ad yakho namhlanje ngebhajethi ye-$ 5 kuphela. Ixabiso lixhomekeke kwiinjongo zakho kwaye uluhlobo luni lwesilengiso ofunayo.
Ukupapashwa kumajelo asekuhlaleni akusebenzi njengentengiso yesintu, apho uthengisa isikhangiso kwiphepha le-X lemali yeedola, kwaye iqhubela i-X inani leentsuku.
Kunoko, ubeka ibhajethi yakho yansuku zonke okanye yobomi be-Facebook kwaye uyitshintshe ukuba ayisebenzi. Unako ukurhoxisa okanye ukumisa isikhangiso nanini na, nakwefowuni yakho.
Indlela esebenza ngayo kukuba "u-bid" ukufikelela kubathengi bakho abajoliswe kuzo.
I-Facebook isebenzisa "i-bidding. "Bayakubiza (ukuhlala ngaphakathi kohlahlo lwabiwo-mali), kwixabiso eliphantsi kunqakrazo, kuxhomekeke kubaphulaphuli bakho kunye noko ufuna abantu benze.
Le nkqubo ingabonakala iyinkimbinkimbi, kodwa yindlela efanelekileyo kakhulu yokuthenga intengiso. Ufikelela kubantu ukuba i-Facebook inqume ukuba inokuthatha inyathelo oyifunayo. Esikhundleni sokuhlawula ikhulu leedola kwi-adversi yendabuko enokufikelela kubaphulaphuli ababi.
4. Yintoni oyifunayo ukuba uqalise?
Into yokuqala oyifunayo yikhasi le-Facebook lakho elingenzi nzuzo. Xa oko kusekwa kwaye kulungiswe , ungaqala ukudala umkhankaso wesikhangiso.
Okwesibini , phawula injongo yephulo lakho lesibhengezo. Yintoni ozama ukuyifeza? Nazi ezinye iinjongo zesampula zeentengiso ze-Facebook:
- Thola ngaphezulu "Ukuthandwa" kwi-Facebook Page yethu
- Ukwandisa inxaxheba (ukuthanda, izimvo, izabelo) kwiphepha elithile le-Facebook Page
- Ukwandisa isibonakaliso seendaba zethu zeendaba ze-imeyile
- Fumana abantu abaninzi kumcimbi wethu
- Cela umnikelo wokuphela komnyaka
- Fumana iimbono ezininzi zevidiyo yethu yokwenza imali
- Ukuqokelela amasayineli kwisikhalazo esicacileyo
Okwesithathu , khetha uhlahlo lwabiwo-mali. Ukuba awuzange usebenze isikhangiso se-Facebook ngaphambili, oku kuya kuba yinto engathandabuzekiyo. Qala ngexabiso elincinci uze ubone ukuba liyasebenza. I-FB yenza kube lula ukulinganisa ukubuya kotyalo-mali (ROI) .
Ngokomzekelo, ukuba usebenzisa iintengiso ze-Facebook ukuzisa iminikelo, jonga oko kuhambelana nokuhlawula imali. Ukuba unenjongo yokubhalisa i-imeyili okanye i-traffic traffic, sebenzisa ibhajethi yakho yokuthengisa. Kucacile malunga neenjongo zakho kunye noko bakufanele ukukwenza umbutho wakho ngemali.
Okwesine , khetha udidi oluphezulu, imifanekiso ekhethekileyo . Kumele ube namalungelo kulo mboniso! Kukho izikhokelo ezicacileyo malunga nobukhulu bomfanekiso obuhle kunye nefomathi kwiziko leZiko loNcedo lwe-Facebook. Qinisekisa ukuba umfanekiso okanye umzobo awuqukethe ngaphezulu kwe-20% itekisi, kubandakanywa nelogos, okanye isikhangiso sakho sinokuthathwa.
Thatha ixesha lokudala umfanekiso okhangela amehlo. Uphando lufumene ukuba imifanekiso ithatha isigqibo esingaphaya kwe-75% yentsebenzo yesibhengezo.
Okwesibini , khetha abaphulaphuli bakho. Unako ukudala iintengiso kwiintetho ezahlukeneyo. Ukulungiswa ngakumbi kwesikhangiso kubaphulaphuli abathile, kuya kuphumelela ngakumbi.
Nazi ezinye zezikhetho ezijoliswe kuwe xa udala umkhankaso wakho wesikhangiso:
- Abaphulaphuli abaqhelekileyo: Unokulayisha uluhlu lwakho loqhagamshelwano kwi-Facebook uze ujolise isikhangiso kubantu abasele bawaziyo. Oluthe xaxa malunga nokusebenzisa abaLuntu abaPhakathi apha.
- Amanani abantu: Indawo, iminyaka, ubulili, ulwimi lwabesetyhini ngabaxhasi abancedisayo, ngoko jonga ukujolisa kubo.
- Inzala: Khetha iimfuno ofuna ukuba abaphulaphuli abafuna ukuba nazo. Ngokomzekelo, "ukuzithandela" okanye "ukubandakanyeka koluntu" kunokusebenza kakuhle kwintsimi engenzi nzuzo.
- Iimpazamo: Ngaba ufuna ukujolisa kubasebenzisi abafikelela kwi-Facebook nge-mobile? Ngubani othengayo kwi-intanethi? Iminikelo yokuhlawulela iyatholakala ekukhetheni.
- Ukuxhamla: Unokujolisa kwisibhengezo sakho kubalandeli bakho be-Facebook kunye nabahlobo babo.
Ukuqala umkhankaso wakho we-ad adware, uya kufuneka kwakhona:
- Umntu omnye okanye ngaphezulu odala nokujonga iintengiso zakho. .
Iintengiso ze-Facebook kufuneka zitshintshe rhoqo ukubandakanya okungcono. Abasebenzisi be-Facebook bangena kwiihlandlo ezininzi ngeentsuku. Abafuni ukubona isikhangiso esifanayo ngaphezu kwesinye. Shintsha iintengiso zakho zonke iintsuku ezintathu okanye kunjalo. (Kakade, ukuba isikhangiso senza kakuhle, gcina uze udibanise iinombolo okanye i-plateau.)
- Ukuzimisela ukufunda .
I-Facebook kunye neenguqu zalo zesikhangiso sesikhangiso rhoqo. Ukuzinikezela kwiintengiso ze-Facebook kudinga ixesha lokufunda malunga nezenzo ezilungileyo kwishishini kunye nokufumana iindlela ezintsha.
- Olunye ulwazi lwe-Facebook .
Awudingi ukuba ngumsebenzisi wentsuku yesikhulumi, kodwa ulwazi lwe-Facebook kunye nendlela olusebenza ngayo kubalulekile ekudaleni iintengiso eziphumeleleyo. Yintoni ongathanda ukuyibona kwi-News Feed yakho? Ziziphi iintengiso oyithandayo? Thatha izibhengezo zesikrini kwiintengiso ezingenakunanzuzo ozibonayo.
5. Yintoni eyenza isikhangiso esikhulu se-Facebook esingenzi nzuzo?
Isikhangiso esikhulu se-Facebook esingenzi nzuzo sinempawu eziliqela:
- Iquka ukubonakala kwamehlo, okubonakalayo kumbala.
- Ikhuthaza ukutshintshela okuthethiweyo, ukulingana.
- Kubukeka ngathi ku-Facebook News Feed.
- Yenza abantu benze oko ufuna ukuba benze
Khangela ezinye zeentengiso zam intandokazi ze-Facebook kwiPinterest.