Akukaze kusondele kakhulu ukuba ucinge ngexesha lokuphela kwexesha lokuxhaswa kwemali! Yaye yintoni enye indlela engcono yokwandisa ukuqokelela imali ngaphandle kokubamba iqela elinamandla lama-ambassadors e-Social Media ukuba akuncede?
Ukuba uninzi lwesingeniso, usebenzisa enye ifom ye-intanethi okanye ye-mobile platformraising platform ukuze usasaze igama malunga nesizathu sakho kunye nokukhuthaza abaxhasi.
Ingxelo ye-NTEN 2015 ye-Outlook Report yabona ukuba phantse ama-60% engenzi-nzuzo asebenzisa iiplatifomu zokumaketha zedijithali zokuzisa ulwazi.
Ingxelo ka-Kivi Leroux Miller ka-2015 Ingxelo engekho inzuzo yokuThintana iNgxelo yabona ukuba i-62% yeengeniso-nzuzo ithi i-media yoluntu ibaluleke kakhulu kwi-platform yolwazi. Kwakhona, ukuxhaswa kwemali kwi-intanethi kusekwe kwi-skyrocket kulo nyaka - ngokusekelwe kwi-network network.
Indlela yokubhala i-Army ye-Social Media Ambassadors
Nazi iindlela ezithoba ezithatha i-nonprofit yakho, ivuselele kwaye iququzelele umkhosi onolwazi kunye nomdla we-Social Media Ambassadors ukuxhasa i-stellar end-fundraising season.
1. Fumana ukuthengwa kunye nenkxaso evela kubasebenzi kunye namalungu eBhodi.
Izinto zokuqala kuqala - fumana abantu abanefuthe kunye nabanamandla entlanganisweni yakho ngebhodi lakho. Ukuphumelela ekupheleni kweminyaka ukuxhaswa kwemali kudinga ukuphelisa ii-silos zesebe. Ukufumana iziphumo, icebo lokuxhaswa kwezimali lokuphela konyaka alinakuqhutywa ngumntu omnye! Abasebenzi kunye namavolontiya ( ngokukodwa ibhodi yakho ) kufuneka amkele iingxenye zawo kwisicwangciso sokuxhaswa kwezimali ekupheleni konyaka ukuba kuphumelele.
Ukubamba abasebenzi kunye kunye neBhodi ukudibanisa ukubaluleka kokucwangciswa kwezimali ekupheleni konyaka. Baxelele ukuba ufuna uncedo lwabo ukwenza umdlandla, umkhosi onolwazi lwezithunywa ze-intanethi eziza kusetyenziswa ukuphakamisa imali yentlangano. Uzakufuna abasebenzi kunye neBhodi ibali, iifoto zabo, kunye negalelo labo ekudaleni izinto ezinokubakho ezabelwana ngazo kumajelo asekuhlaleni.
2. Yakha isicwangciso.
Ngaphambi kokungena kunye nokuthumela kwi-Facebook, kufuneka uqaphele isicwangciso sonyaka wokuxhasa imali. Thatha ixesha lokusebenza kwiinjongo zephulo lakho - ngokufanelekileyo, iinjongo ze SMART .
Azikho zonke iinjongo kufuneka zibe neefayili zeedola ezixhomekeke kubo! Ngokuqinisekileyo, ufuna ukuba nenjongo epheleleyo yemali oyifunayo ukuphakamisa. Nangona kunjalo, ezinye iinjongo zephulo lokuxhaswa ngemali ekupheleni konyaka zingaba - ukufumana amanqaku amaphepha e-imeyili; ukunyuka kweminikelo; abahamba phezulu kwizehlakalo zokukhaba; ukutsala i-Facebook izabelo kunye ne-Twitter indonesian, njl
3. Ukuphuhlisa ixesha elifanelekileyo.
Umhlathi kufuneka ube ispredishithi esilula kunye nezi zihloko ezilandelayo:
- Nguwuphi umsebenzi? Imisebenzi yesampula yomkhankaso wokuxhaswa ngemali ekupheleni konyaka ingabangela ukuboniswa kweendaba zentlalo nge- Canva ; ukucoca iphepha le-intanethi kwi-website; ukubhala i-imeyili yokuqala ye-Social Media Ambassador; ukuthumela incwadi yokuqala yesibheno sokugqibela
- Uza kuqalwa nini umsebenzi?
- Umsebenzi uza kugqitywa nini?
- Ngubani oza kuba noxanduva?
- Ziziphi iindleko?
- Amanqaku akhethekileyo kunye nemiba
Ngokufanelekileyo oku kuya kuba ngumsebenzi wekomiti encinci, kodwa kufuneka kubekho umntu oyedwa onokuphendula ngenxa yeziphumo kunye nokulungelelaniswa komzamo.
Qinisekisa ukuba yonke imisebenzi ibambelela kwiinjongo kunye nesicwangciso sakho.
4. Ukuphuhlisa izinto.
Iimpawu ezibonakalayo zibalulekile kunoma yimuphi umkhankaso weendaba zoluntu. Awukwazi ukufumana umkhosi wakho wezonxibelelwano zentlalo ngaphandle kokubonelela ngezinto ezinemibala, ezithakazelisayo nezixhomekeke kuzo!
Yenza i-Inthamadri yeThuluzi ye-Intanethi ngeemifanekiso, iziboniso, iividiyo, isampuli tweets kunye nezithuba ze-Facebook, isampuli Pinterest izikhonkwane kunye nezithombe ze-Instagram. Ukubonelela ngeendlela ezininzi njengoko unako ukuqinisekisa ukuba abameli bakho banalo uluhlu olubanzi lwezonxibelelwano.
U mzekelo:
I-National nonprofit #GivingTuesday inikeza iikethi zeeNtlalo zoLuntu, iifayile, iingubo, izicatshulwa kunye nezinye izixhobo kunoma ubani ofuna ukuba "ngumlingane." Kwiiveki ezikhokelela ku-#GivingTuesday, iqela lithumela izaziso kunye nokuphakanyiswa kweendaba zentlalo kubalingani babo , bakhuthaze ukuba babelane ngokubanzi kunye noonxibelelwano lwabo.
IBhanki yokutya yaseCentral neMpuma North Carolina isebenzisa inkxaso ye-intanethi ye-intanethi ngokusebenzisa iNkqubo yeeNgcaciso zeeNtlalontle. Bafaka amagama kaManyanisi kunye neeprofayili kwiShare zabasebenzi be-SMA kwaye bababiza ngokuthi "AmaHighter Heroes." Amanyathelo okubandakanyeka afakwe kwiphepha elithile kwiwebhusayithi yabo.
5. Qala ukuqashwa!
Kufuneka ucele ngokuthe ngqo abantu ukuba bajoyine iqela lakho le-Social Media Ambassador. Yiza ngegama elinconisayo njenge-Childhood Cancer Champions okanye iProt Protectors. Sebenzisa zonke izitishi zokunxibelelana ozobamema abantu ukuba bathathe inxaxheba.
I-imeyile iyaqhubeka iyona ndlela ethembekileyo yokunxibelelana nabalandeli. Nangona ungababiza ngokuba ngabameli be-Social Media, awukwazi ukuqinisekisa ukuba baya kubona yonke i-tweet kunye ne-Facebook post. Uzakufuna ukuba uhlalutye uluhlu lwakho lwe-imeyile kwaye udale enye eyahlukeneyo yabameli beeNkonzo zoLuntu - baya kufumana ii-imeyli ezingaphezulu kunomsikeli wakho oqhelekileyo okanye umnikeli.
- Thumela i-imeyile imema yonke inethiwekhi yakho ukujoyina eli qela elikhethiweyo. Cacisa impembelelo abaya kuba nayo - iidola eziphakanyisiwe = abaninzi abantu bakhonza.
- Buza ukuba bathumele kumanethiwekhi abo.
- Bacele ukuba babelane ngesicelo sakho kumajelo asekuhlaleni.
- Ukukhuthaza izibonelelo, iziklomelo ze-raffle, njl njl.
- Xelela abantu ngokuchanekileyo oko kuyimfuneko kuMmeli-we-Social Media Ambassador - yenza iphepha elikhethekileyo kwiwebhusayithi yakho kwaye uqhagamshelanise neli phepha.
6. Yazisa, uvume, uvume!
Qinisekisa ukuba uqaphele umsebenzi weeNtlalontle zakho zoLuntu. Yonke isabelo, njenge-retweet ibala! Uhlahlo lwabiwo-mali ixesha lakho yonke imihla ukulandela ama-hashtag afanelekileyo kunye nezihloko, ukuphulaphula iingxoxo zabo kwaye ubonge kakhulu ngokuxhasa kwabo.
Kungenxa yokuba umntu uhlolisisa ikhonkco yakho kwaye anganikeli ngemali akabenzi "i-slacktivist". Basenokungenawo imali yokunikela ngeli xesha, okanye bangathabatha ukushisa kombutho wakho ekulungiseleleni umnikelo. Yiphatha wonke umntu ngenhlonipho nangokwazisa, kungakhathaliseki ukuba kuyinto encinane kangakanani umsebenzi.
7. Qhubeka uqhagamshelana rhoqo nemisebenzi emitsha.
Xa ixesha lokuphela kwexesha lokuxhaswa ngemali lugqiba ngokugcwele, thumela i-imeyli yeveki kwi-Ambassadors enomsebenzi wayo oyintloko. Umsebenzi unokuthumela i-tweet yangaphambili ebhaliweyo, ukwabelana ngezithuba ze-Facebook zekhasi lakho, okanye ukwabelana okanye ukuphawula kwiposi yeblog yamuva.
Ukuba ufuna ama-ambassadors ukuba akhuthaze into ethile, njengekhonkco lokuposa kweblogi okanye isimemo somcimbi, qi ni sekise ukuba ubenike zonke iinkcukacha. Musa ukuzithumela umyalezo oqhelekileyo othi "Sisize sikhuthaze oku ku-Facebook!" Kwaye wenze ukuba benze umsebenzi wokufumana isiqhagamshelo esifanelekileyo.
Bhala i-post yangempela ye-Facebook ofuna ukuba babelane ngayo. Bhala i-tweet ngeenhlamvu ezingama-140 kubandakanya ama-hashtag kunye nokuthetha. Nika ii-ambassadors zakho ngeemifanekiso ezikhethiweyo kunye neefoto ezithatha amehlo ukuba zibandakanye, kwaye zibandakanya ukuxhumela kwi-website yebhsayithi okanye iblogi yakho.
Ngaloo ndlela ii-Ambassadors zakho zinokunquma, zidibanise kwaye zenze igalelo, okanye ziyakwazi ukulungelelanisa ulwimi ukuze zenzeke ngakumbi kumanethiwekhi abo. Isitshixo kukukwenza kube lula kwaye kulula - into ayenokwenza ngokulula xa elindele ukuthabatha abantwana babo esikolweni okanye ukubukela umboniso weTV ngokuhlwa.
8. Ba bonise impembelelo.
Kubalulekile ukubonisa ngokuqhubekayo iziphumo zemizamo yabameli bakho. Chaza ixabiso lomsebenzi. "Ukuba siphumelele ekusebenziseni amajelo asekuhlaleni ukuxelela amabali amakhulu nokunyusa imali, oku kuya kubangela ukuba abantu abaninzi bakhonze kwaye banakho ukudala iinkqubo ezininzi zasehlobo."
Ngangoko kunokwenzeka, bonisa ii-ambassadors ukuba iifayile zabo, izithuba, iifoto ze-Instagram kunye neembalo zeblog ziye zanceda ukunyusa inaliti ngenxa yakho. Ukuba unokubonisa ukunyuka ngokuthe ngqo kwiminikelo ye-inthanethi, loo nto imnandi! Izicelo zolwazi, ukubhaliswa kwe-imeyile, ukunyuswa kweendlela ze-website yonke imiphumo ebalulekileyo yempikiswano yeendaba zoluntu. Yabelana ngezi mpumelelo!
Batshengise ukuba ukwabelana ngamabali kunye nomsebenzi we-intanethi kwi-intanethi kuye kwandisa uluntu kunye nokudibanisa-ukuba akugcini nje nge-tweeting ngenxa ye-tweeting.
9. Yabelana ngempumelelo yakho yokuxhasa imali kwaye uphumelele rhoqo! Bhiyozela kwaye ujabule!
Yiba nexesha elifanelekileyo, bhiyozela kwaye ungazithathi kakhulu. Umsebenzi unzulu kodwa izithuba zoononophelo zoluntu akufanele zibe. Ukusebenza kunye nokuhleka kweyona ndlela kusebenza kakuhle kwiintanethi zentlalo, ngoko gcina loo nto ingqondweni.
Kwakhona, khumbula ukuba ukwabelana kukhathalela! Abalandeli bakho be-Facebook, abalandeli be-Twitter kunye nababhalisi beblogi bangaphantsi koxanduva lokufunda zonke izithuba, okanye ukubeka izimvo, njengokuthanda okanye ukwabelana. Abaphulaphuli bakho benza izigqibo zesahlulo sesibini (engazi kakuhle) ngomzuzu malunga naluphi ulwazi abaza kufunda, baxoxe baze bahlanganyele kunye neenethiwekhi zabo. Ibhola ihlala enkundleni yabo ngonaphakade.
Inyaniso kukuba, akukho mntu uhlawula imali yakho yenhlangano-kungakhathaliseki ukuba ufanelekile yini isizathu. Ngumsebenzi wakho ukuphula iingqinamba zokunikezela, kwaye indlela yokwenza oko kukungumxholo ochaphazela ingcamango olwabelwana ngokubanzi, usebenzisa amajelo asekuhlaleni kunye nezinye izixhobo.