I-Horizontal vs. Intengiso ye-E

Ngaba Ngaba Ufanele Ube Ngumphathi, okanye Ngaba Ufanele Uthengise Into Yonke Kuyo Wonke umntu?

Ukuthengwa kwetlastiki kumemeza ngokukhawuleza kukuxelela ukuba uzihlukanise. Ukuthengiswa kwempahla kukuvakalisa ukuba into yonke kubantu bonke ayisona sicwangciso esivakalayo, kwaye mhlawumbi akuzange kube njalo. Nangona kunjalo iibhizinisi ezixabisekileyo kunye nezoqoqosho ezizimeleyo kwihlabathi ziyimidlalo ehamba phambili: amashishini afana ne- Amazon ne-eBay athengisa phantse yonke into.

Yiyiphi intengiso ye-E-commerce?

Eyona nto ibonakalayo, amashishini angaphandle angama-e-yorhwebo yilabo abathengisa iimveliso kwiqela elikhulu.

I-business.com eyona edumileyo ye-e-commerce iyimveliso ye-Amazon.com. Ithengisa iincwadi, ifenitshala, ukutya, ukutya, izambatho, iifayili, isofthiwe, umculo, ijejethi kunye nokunye okuninzi.

Amashishini e-e-commerce anama-horizontal azibonakalisa njengevenkile enye kunye nokuthetha ngokulula njengenzuzo enamandla. Baye bathambekele ekufumaneni i-chain chain okanye iindleko ezibanceda ukuba banike amaxabiso aphezulu.

Yintoni i-E-yorhwebo ebonakalayo?

Ngokungafani nemidlalo engqamlekanga, abadlali be-e-yorhwebo baxhomekeke kwiingcali. Ngoko umthengisi we-intanethi othengisa kuphela iimveliso zamabhinqa yoshishino oluqhelekileyo lwe-e-yorhwebo, ngoko ke umntu othengisa kuphela izicathulo. Kufana " nebala lokubulala " ukuba abathengisi bendabuko baqonde.

Abadlali be-e-yorhwebo baxhomekeke ekubeni banakho ukubonakalisa umveliso ngcono. Ekubeni bajolise kumnye, okanye kumbalwa amacandelo emveliso, banokuzivelisa amava osebenzisi ngendlela ebonisa iinkalo ezikhethekileyo zoluhlu lwemveliso.

Okungenani oko kufuneka bayenze. Ngokomzekelo, umthengisi oyigugu kufuneka athathe imifanekiso yendlela ilitye elikhazimulayo ngayo. Ngokufanayo, i-pharmacy kwi-intanethi yeemveliso ezingaphezulu kwe-counter-counter can be able to write the description of product that are more to a medication.

Amashishini e-e-yorhwebo aqhelekileyo ahlala ehlulwe ngokweenqanaba lomkhiqizo.

Oko kuthetha ukuba yonke i-niche e-yorhwebo idlala imfuneko yokuba ingaba ma shishini e-e-commerce. Ngokomzekelo, abadlali be -e-yorhwebo be -e-commerce abadlali be-niche. Kule meko, i-niche yindawo abahlala kuyo. Kodwa i-hyperlocal abathengisi ayifumani ngokuzenzekelayo ixesha elixhomekeke kubo.

Yintoni e bhetele?

Ewe, awulindele ukuba ndikwazi ukuphendula lo mbuzo, akunjalo? Ekuqaleni abathathi-nxaxheba beemakethe babevuya xa bekhona. Ingcamango yukuthi ukongezelela iindidi kuphela ezithatha iibits kunye ne-bytes kwaye kungekhona indawo yomgangatho wangempela; ayinayo iisentimitha zesikwere kwikhathalogu yomkhiqizo. Ngako oko unokuthi uthengise yonke into. Ukuza kwabadlali abathintekayo bavakalisa i-e-commerce elandelayo. Igama elithi "umgca wokubulala" lichaza ngokucacileyo okokuba abanye abaqeqeshi beentengiso bacinga ngeentengiso ezinkulu.

Ukuba iBusiness Vertical inokusebenza ngendlela, iBusiness Horizontal ayikwazi ukuKhuselwa

Akukona nje ngokugxila ngokungqongqo kwinqanaba lemveliso. Kwakhona ngokukhetha isigaba esifanelekileyo se-e-yorhwebo. Njengomzekelo ogqithiseleyo, ukuthengiswa kwesandla ngezandla ezenziwe ngobuciko kunika amathuba amaninzi okubonakalisa umkhiqizo ngendlela iifemati ezingaphezulu okanye ezingaphantsi ezifanelekileyo ze-e-commerce abadlali abayi kukwazi ukukhuphisana.

Kungenzeka Kungabi Nzima Kunzima Ukubeka I-E-Commerce E-Commerce Ezingqambileyo Namhlanje

Enye ingongoma ebalulekileyo ekufuneka uyiqwalasele kukuba ezinye zezona zoshishino ezinkulu ze-e-yorhwebo zikhulu kakhulu ukuba zijongene nekhanda. Ngeli xesha ndibhalela eli nqaku, i-Jet.com iye yazisa izicwangciso ezinkulu abathi abanye bangasongela i-Amazon.com. Kodwa amanyathelo afanelekileyo angaphandle. Andiyi kuba nethemba ngomntu othi bangathatha abadlali abakhulu kwi-home turf yabo.

Ngoko ityala lingenziwa ukuba amashishini e-e-yorhwebo asemgangathweni yindlela yokuhamba. Ukuba uyavuma, qiniseka ubuncinane kwezi zimbini zilandelayo:

1. Iimakethe ezithengiswayo zinkulu ngokwaneleyo ukuba ufike ngelinye ilanga ufike kwisikali ofumanisayo.
2. Ulwimi olukhethiweyo luyinkimbinkimbi ngokwaneleyo kubadlali abanqamlekileyo ukuphepha, okanye ubuncinane abanako ukwenza okusesikweni.