Indlela yokuhlalutya iVeki yeeNkcazo zeeNtlalo zeeNtlalo usebenzisa i-Google Analytics

Isizathu Sokuba Njani Ukulinganisa Ukuxhaswa Kwezentlalo Zoluntu

Ingaba usebenzisa amajelo ezentlalo ukuphucula amandla kunye nempembelelo yesicatshulwa sakho okanye egameni lenkampani njengomphathi weendaba zentlalo , uya kufuna iimetriki ezithembekileyo ukukhetha ukuba zeziphi izicwangciso zakho ezisebenzayo kwaye ziwela phantsi. Ngelishwa, abaninzi abasebenzisi bemidiya yoluntu bayakulahla ukubaluleka kokulinganisa igalelo, okanye nje abazi ukuba ziphi izixhobo ezikhoyo ukwenza njalo. I-Google Analytics yinkxaso yamahhala etholakalayo kunoma ubani onayo iwebhusayithi, kwaye yenye yezona zixhobo ezininzi zokuhlalutya kwezithuthi zewebhu oza kuzifumana.

Ngeengxelo zayo zeveki kwizithuthi zentlalo, uzakufumana ingcamango ebalulekileyo malunga neqhinga lakho loononophelo loluntu, kwaye awuyi kuphakanyiswa ngomunwe ukuze uwafumane.

Kutheni Uqonda Iindlela Zakho Zibalulekile

Ukulinganisa i-traffic yakho kukunika ingxelo malunga nendlela imizamo yokuthengisa kunye newebhusayithi eyenziwa ngayo. Xa uzalisa isicwangciso okanye uchungechunge lweendlela, i-data yakho iya kukuxelela indlela umzamo wakho osebenza ngayo. Ngaloo ngcaciso, unako ukuqhubeka nokwenza utshintsho olunefuthe oluqhubela phambili ukuhamba kweso sithuthi kunye nentshisekelo yomlandeli, kunokuba uphawule ngokuthe ngqondweni kwaye unethemba lokulungileyo.

Umzekelo, ukuba uqala ukudibanisa uhlobo olutsha lomxholo , ungasebenzisa olu lwazi ukulinganisa impembelelo yalo kubaphulaphuli bakho. Ngaba ukwandisa i-website yakho yendlela? Ngaba ukwandisa ukufikelela kwakho kwaye ukwandise inani lakho labalandeli ? Ukuba kunjalo, unokufuna ukwandisa inani lomxholo omtsha othunyelwe. Ukuba akunjalo, unokwenza umququzelele umxholo, we-scrap indlela yokuthengisa enye into.

Ekugqibeleni, ukuhlalutya idatha yakho kukunceda ukuba ugxile kwizinto ezisebenzayo ukuze ugcine ixesha kunye nemali ngokuphelisa oko kungasebenzi.

Amanye amajelo eendaba ezentlalo anika iinkcukacha kunye neenkcukacha, kodwa ngokuqhelekileyo ukuba uhlaziywa kwinkonzo yazo ehlawulwayo. Kunoko, ungasebenzisa i-Google Analytics mahhala ukufumana ulwazi oluyidingayo malunga neendlela zakho zokuzonwabisa, kunye neminye imizamo yokuthengisa isebenza.

IMetrics ukuyiqonda

Xa ungene kwiGoogle Analytics, kukho inani elithile labaphulaphuli abanokuyithatha.

Ulwabiwo lwezentlalo

Okokuqala, nqakraza kwi "Ufikelelo" kwaye klikha kwi "Overview". Apha, uya kubona ukuphazamiseka kwemithombo ephambili yezithuthi kwi-site yakho, kuquka iindwendwe zentlalo. Oku kuya kukunceda ukuba uqonde indlela i-media media ebalulekileyo ngayo ekuzisa iindwendwe kwiwebhusayithi yakho, ngokuthelekiswa nezinye iziteshi. Njengoko ukwandisa imizamo yakho, kufuneka ubone le nani leendwendwe ezikhulayo ngokuhamba kwesikhathi.

Isabelo Sokwabelana

Ukusuka kwoluhlu ngaphantsi kwe-"Ufikelelo", ungakrofa kwikhonkco yecandelo loluntu (okt Facebook), ukujonga izithuthi zentlalo ezityhulwa yintengiso yesabelo. Le ndawo iya kukunceda ukuba uqonde ukuba yeyiphi iiplatifti zezentlalo enoxanduva lokuzisa uninzi lwezithuthi kwindawo yakho. Unokuphinda ubuyekeze iimitha zamatriki njengepesenti entsha yeseshoni, isilinganiselo sokuhlawulela, kunye nobude bemizuzu ephakamileyo ukujonga ukuba yeyiphi iplani ezisa izithuthi ezifanelekileyo-izithuthi ezingakhokelela ekuthengiseni okanye ukwenza imali kanye kwisayithi.

Amaphepha aMhlaba

Ukusuka kwi-"Uthotho" ithebhu, udibanise "kwiNtlalo" kwaye nqakraza kwi "Imibuzo yokuHlola." Apha, uya kufumana amaphepha athandwayo athandwayo avela kubahlali bakho.

Oku kunenjongo ngakumbi xa uhlala uqhagamshelana nomxholo omtsha kwisayithi lakho kuba uya kukwazi ukubona iziphi izithuba kunye nomxholo ovelisa isabelo esikhulu sendlela.

Kukho ezinye iindidi zeengxelo ongayenza ngaphakathi kwe-Google Analytics, kodwa ezi zintathu zibaluleke kakhulu ekuqondeni iipatheni zokuziphatha kwabaphulaphuli bakho. Unokwenza utshintsho kule ngxelo ngokufaka okanye ukuphelisa iikholomu zolwazi, okanye ulungele ixesha eliboniswe kwiinkcukacha zokufunda.

Ukusekela iNgxelo yeveki

Emva kokuba ufike kwisikrini unqwenela ukufumana izilungiso eziqhelekileyo, ungafaka ingxelo ngokuzenzekelayo. Ukuyila ingxelo ngeenkcukacha ozifunayo ngokuphindaphindiweyo, klikha kwiqhosha elithi "Imeyili" kufuphi nephezulu kwiphepha.

Apha, uya kuba nako ukuseta inani lezinto eziguqukayo eziquka:

• Iilesi ze-imeyile apho ungathanda ukuba ingxelo ithunyelwe khona
• Umgca wokufunda ukubamba ingqalelo
• Uhlobo lwefayile yengxelo-PDF ngokubanzi lusebenza kakuhle
• Ubume obunikwe ingxelo-kule ngxaki, ngeveki iya kuba yinto efanelekileyo, kodwa unako ukutshintsha rhoqo oko kusekelwe kukhetho lwakho

Gcina ukhumbule ungasetha le ngxelo ngokuzenzekelayo malunga neengxelo ezininzi-ngoko ukuba kukho iimitha zamatriki ofuna ukuzilandelela, unokufumana iingxelo kuzo zonke i-imeyile kuwe rhoqo.

Qala ukuqokelela ezi ngxelo kwaye uthelekise iiveki zakho emva kweveki. Njengoko uguqula izicwangciso zakho ezikhoyo kwaye ungeze amatsha kumxube wakho wokuthengisa , uza kufumana ingcamango efanelekileyo yindlela amaqhinga abhetele ngayo ukukhanga abaphulaphuli abakhulu kakhulu. Imfihlelo kwimpumelelo yesigxina sezentlalo isilingo kunye nephutha, ngoko ke se benzisa le ngxelo njengenjongo yezigqibo zakho, kwaye wenze i-tweaks rhoqo kunye nezibuyekezo zokuphucula rhoqo iphulo lakho.

Malunga noMbhali:

ULarry Alton ungumlobi ozimeleyo owamanqaku athengiswe eHuffingtonPost.com no-Entrepreneur.com.