Thelekisa ukuBaluleka kweMigqabantshintshi kwiSiqalo ngeGoogle Trends
Ukuba unomsebenzi wekhaya kwaye ufuna ukunyusa i-website kwiziko lewebhu, enye yezinto ezibaluleke kakhulu ongayenzayo kukuba ukhethe i- injini yegama lokukhangela eliza kutsala i-traffic kwiwebhusayithi yakho. I-Google Trends ithuluzi lokuphanda ngegama eliphambili elinokukunceda ubone ngombono ukuba bangaphi abantu abasesha kwiGoogle ngamagama aphambili ocingayo. Ekubeni iGoogle ikude kwaye ingekho injini yokukhangela, ukugxininisa kwii-Google zeenkcukacha zeenkcukacha ezibonelelwe zinganceda kakhulu.
Ukubaluleka kwamagama angundoqo kunye nokukhethwa kwegama elingundoqo
I-injini ye-injini yosesho ngalawo magama abasebenzisi bewebhu abasebenzisa ukuqhuba uphando kwinjini yokukhangela. Igama elingundoqo lingaba nelinye igama, njenge "ibhasikidi" okanye ibinzana lonke, njenge "iinqwelo zeentaba ezilishumi".
Ukwenza uphando lwegama elingundoqo kuthetha ukuthatha ixesha lokufumanisa ukuba yeyiphi i-keywords yakho yeendwendwe kwiwebhusayithi ekufuneka ifune, kwaye phakathi kwale migaqo yophando, eyiphi igama elingundoqo lakho lithuba elihle kakhulu lokubeka amaninzi kumaphepha ekhompyutheni ye-injini.
Ukukhethwa kwegama elingundoqo le-injini ye-injini yintlukwano phakathi kokuthandwa kwegama elingundoqo okanye ibinzana legama elingundoqo (apho iGoogle Trends ingakunceda) kunye nokhuphiswano olukhoyo kakade ukuzama ukulinganisa igama legama elingundoqo.
Ungasebenzisa kwakhona amagama angundoqo athandwayo njengenxalenye yeprojekthi yokukhangisa ye- Pay Per Click (PPC) , njenge-Google AdWords. Amanani okubhengeza amaxabiso ngamagama angundoqo okukhuphisana angadala kakhulu, kodwa ekubeni unokulawula umda wakho wemihla yokunqakraza, unokufuna ukukhupha ukukhupha izithinteli zakho, kwaye uhlale uhlala kwisabelomali sakho sokukhangisa ukuba ukholelwa i-traffic amagama akho akhethiweyo aya kubangela ukuba amathuba okuba uhambo lwakho lwePPC luya kubangela ekugqibeleni ukuthengisa.
I-Google Trends inokukunceda ngokukhawuleza ukuhlawula ngokukhawuleza ukukhangisa ngegama elingundoqo, kunye.
Iintetho zeGoogle njengeThuluzi lokukhetha igama elingundoqo
Kukho izixhobo ezikhululekile ongazisebenzisayo ukuphanda kanani kangangeentsuku ngeentengiso zeWebhsayithi ziyakwazi ukuqhuba uphando lwegama lakho elingundoqo. Omnye umzekelo yi-Digital Point's Simahla yegama elingundoqo leSixhobo sokucebisa.
Enye inguqulelo yamahhala ye-Wordtracker. Ukusebenzisa ezi zixhobo, unokuthayipha igama elingundoqo igama elithi "iibhasikidi" kwaye isixhobo sibuyisela amanani amela amangaphi amaxesha afunyanwa ngongoma, kunye nenani lemiqathango ehambelana nexesha, njenge "bicycle tandem", isetyenziswe kwimibandela yokukhangela . Ungakwazi ukugxila phambili ngokuchofoza enye yeziphumo, ezinjenge "amabhayisiki amabhinqa". Kodwa i-Google Trends ikunika ulwazi olubalulekileyo olongezelelweyo kwiindawo ezimbini. Okokuqala, xa kuziwa kukuthandwa kwamagama akwii-injini zokukhangela kwithuba, kubonisa ukuba ukuthandwa kukunyuka, ukuwa okanye ukuhlala uhleli. Okwesibini, ngokuthelekisa ukuthandwa phakathi kwezinto ezimbini ukuya kutsho kwii-injini zeprojekiti ozicingayo.
Ukusebenzisa iGoogle Trends, unokuthelekisa ukuba kaninzi kangakanani amagama akho akwii-key akhankanywe kumcimbi wemizuzwana. Ngokomzekelo, masithi awuqinisekanga ukuba yiyiphi igama eliphambili elikhethiweyo, "iibhayisikili" okanye "iibhayisikili". Vula iGoogle Trends kwisiphequluli sakho ngokuya ku-www.google.com/trends okanye nqakraza ikhonkco yeTends kwi-top of the search results page. Emva kokuba isixhobo seGoogle Trends sivula, thayipha "iibhayisikili, iibhayisikili" kwibhokisi. Awudingi amanqaku eempendulo, kodwa ufuna i-comma phakathi kwegama ngalinye legama elikhethiweyo okanye igama legama elingundoqo elifuna ukuyijonga.
Unako ukungena amanqaku amanqaku angama-5 ekhethiweyo ngamagama athile ngexesha elilodwa. Xa usugqibile, nqakraza inkinobho ye- Trends Search .
I-Google Trends ibuyisa umgca womgca wekhowudi obonisa umbala apho imigaqo yakho ecacisiweyo isetyenziselwa ngayo umbuzo wosesho lwe-Google kule minyaka emithathu yekhalenda. Ukusebenzisa iibhayisikili, umzekelo weebhayisikili, i-Google Trends ibonisa ngokukhawuleza ukuba igama elithi "iibhayisikili" lisetyenziselwa ukukhangela ixesha elide kunokuba "iibhasikidi" kwaye "iibhayisikili" sele ziphephe ngokugqithiseleyo kwixesha elipheleleyo. Ngoko ke, abo bafuna iibhayisikili kwiGoogle banokukwazi ukusebenzisa "iibhayisikili" ekukhangekeni kwabo kunokuba basebenzise "iibhayisikili". Unokwenza ngokucacileyo ukuba uyilungiselele wena ngokwakho, kuba ukhawuleza ukuthayipha "iibhayisikili" kunokuba uchaze "iibhayisikili".
I-Google Trends yindlela ekhawulezayo yokuthelekisa phakathi kweyodwa kunye nobuninzi beefayile ze-injini yakho yokukhangela.
I-Google Trends ikuvumela ukuba uqhathanise nokukhangela ibali leendaba ezimalunga namagama aphambili othethelekisayo kwaye unikezela isatshixo sebar ephula iziphumo ngezixeko ezikhethiweyo, kwiindawo ezikhethiweyo zehlabathi kunye neelwimi zehlabathi ezikhethiweyo.
Ekugqibeleni, iGoogle Trends iya kubonisa uluhlu oluxubileyo lweentetho ezibhekiselele kula magama angundoqo. Igrafu yokuthelekisa iya kubonisa xa ezo zihlandlo zipapashwe kwiwebhu.
Iintsilelo zeTGoogle Trends zokukhetha eziphambili
Yiyiphi iGoogle Trends ayikuxeleli inani elithile lamaxesha akwii-key echaziweyo. Uyabona kuphela igrafu engabonakali uphando lwangempela ngosuku - nje ukuthelekiswa phakathi kwexesha elide, phakathi kwegama elingundoqo, okanye zombini. Kodwa, unamanye amathuluzi, njengethuluzi le-Digital Point elikhankanywe ngaphambili kunye nenani labanye abangakunika loo nkcazelo.
I-Google Trends ayinakuxelela indlela ukukhuphisana ngayo amagama angundoqo - oku kuthetha ukuba inani leemfuno zophando libuyiselwe kula magama angundoqo. Kukho izixhobo zokusebenza zamahhala ezinokukwenza oko, okanye unokwenza nje uphando kwi "bhasikidi" kwaye uthelekise inani lemiphumo yosesho kwinani leziphumo zophando "zeebhayisikili".
Ukuba inani lemiphumo liphantsi, awuyi kufika nayiphi na imiphumo, kodwa i-Google izakuxelela ukuba kukho iziphumo ezinganeleyo. Ukuba akukho ziphumo ezikhoyo, unokufuna ukulawula ukujoliswa kwegama elingundoqo okanye ibinzana. Emva koko, akukho nto eninzi yokubeka ixesha elininzi kunye nokuzama ukuzama ukufumana iindawo zokukhangela ezilungileyo zamagama angenawo uphando.
Ngokufanayo, ulwazi malunga nokukhuphisana, okwenziwa yiGoogle Trends kubaluleke kakhulu. Ngokomzekelo, ukuba ingqungquthela yodwa yegama lakho eliphambili ineziphumo ezizigidi ezingama-33 kwiziphumo zophando lweGoogle, kwaye ubuninzi banempembelelo yezigidi ezili-16, uza kuba nelithuba elingcono lokubeka ubuninzi kunobunye. Ngelishwa, i-Google Trends ayinikezeli olo lwazi.