Indlela i-ROI, iNkonzo yabathengi, kunye neNzuzo inokunceda Uncedo lwakho
Le nkcazo inokukwenza ukuba ungakhathazeki. Ukuba uyilungu lobomi beli candelo elingenzi nzuzo okanye utshintshe kwicandelo lenkampani, usenokude udideke.
Ingaba uqala ukungenzi nzuzo okanye ucinga malunga nendlela osebenza ngayo yangoku-nzuzo, kubalulekile ukuba uqonde indlela efanayo ngayo ishishini kunye nokungenzi nzuzo.
Kwakhona, ukungenzi nzuzo akuthethi ukugatya bonke ubulumko boshishino. Emva koko, ngokuqhelekileyo ihlawulela ukucinga njengeshishini. Akukho shishini lingaba khona (ixesha elide) ukuba lihluleka ukwenza ixabiso kwabanye kwaye liqinisekisa abathengi balo ukuba inkampani inokukwenza ubomi babo bube bhetele kwaye bunentsingiselo. Akunjalo na into engenzi nzuzo nayo?
Umfanekiso wesithuba sokugqibela usichitha imali kwi-Netflix yobhaliso lwakho, isidlo esifanelekileyo, i-bill yakho ye-inshorensi okanye kunye neengcaphuno zomntwana wakho. Ibhizinisi lenze zonke ezi zinto, kwaye uthenge ngenxa yokuba zongeza ixabiso ekubomi bakho. Ukwahluke kakhulu kunoko okokubaluleka kwalo kubonakala ngathi. Endaweni yeemveliso kunye neenkonzo, abaxhasi bathengisa ukwaneliseka kokwenza umehluko. Ngeendlela ezininzi, oku kwenza ukuba imali iqokelele ngakumbi kunokuba ithengise. Kunzima kakhulu ukukhomba "impumelelo yempumelelo" kunokuba "inani lamajethi adibeneyo athunyelwa."
Izinto ezi-5 Zonke (eziphumelelayo) Amashishini anayo kunye neNtlunkulu ezingenzi nzuzo
Ngoko ukungenzi-nzuzo kufana namashishini kunoko.
Ubonakala njani ishishini eliphumelelayo?
KuJos Kaufman's Personal MBA, uthi ibhizinisi ::
- Udala kwaye ukhulule into ethile yexabiso ...
- Abanye abantu bafuna okanye bafuna ...
- Ngexabiso abazimisele ukuhlawula ...
- Ngendlela eyanelisa iimfuno zabaxhasi kunye nokulindela ...
- Ngoko ukuba ishishini lenze inzuzo eyaneleyo yokuba ibe neenzuzo kubaphathi ukuba baqhubeke nokusebenza.
Ukuba udiliza nganye yezi zinto, kuya kutshintsha indlela ojonga ngayo ekuqhubeni inhlangano yakho engenzi nzuzo.
Yakha kwaye ukhulule into ethile yexabiso
I-American Red Cross inikezela ngoncedo kwabo bafuna. Indawo yokuHlaliswa koBuntu iyakha amakhaya. I-MilkWorks, engenzi nzuzo kwidolophu yakulo, inikeza iiseshoni zemfundo ekunceliseni.
Ukuba i-nonprofit yakho izinzileyo, fumana isidingo okanye ingxaki uze usebenze ukuyisombulula .
Ukuxazulula ingxaki ngumthetho wokuqala wokuqala kunye namashishini amatsha. Ininzi engenzi-nzuzo ingabonakali ingxaki efuna ukuyiqwalasela okanye ihambe emva komdlalo ongeyilungelelaniso lwezibonelelo zazo. Ngayiphi indlela, unengxaki.
Gwema ukucinga ngokuncinci malunga nendlela yokubonelela ngexabiso. Enye yeeminqweno ezinamandla kunentsingiselo. Ukunikela kungongeza intengo ebomini bakho ngezizathu ezahlukeneyo. Ngokomzekelo, ukunika isalathisi senhlalakahle, kukhuthaza umzibo-mnikelo, kwaye abaxhasi baziva bexhomekeke kwinto ebalulekileyo. Zonke ezi zixabiso.
Into ethi abanye abantu bayayifuna okanye bayifunayo
Akwanele ukudala into ebalulekileyo ukuba akukho mntu uyifunayo okanye uyifunayo . Amashishini amaninzi adala iimveliso ezingabikho. Musa ukuvumela into efanayo ukuba yenzeke kwi-yakho engenzi nzuzo. Xa uceba inkqubo, buza ngubani na?
Ngubani oya kuvuyela ukuhlawula? Kungenxa yokuba kubalulekile kuwe akuthethi ukuba kuya kubakho kwihlabathi lonke.
Ukubandakanya abaxhasi bamundoqo kwizigqibo zakho ezingenzi nzuzo ngokubonisana nabo kwaye uqikelele ukuthanda kwabo. Thumela uphando kwiingcali zakho kunye namavolontiya. Yenza umboniso omncinane wesiganeko sakho okanye inkqubo ukuba ubone ukuba kusebenza ngaphambi kokuba uphonsa zonke izixhobo zakho.
Kungakhathaliseki ukuba uvuyiswa njani ngombono, i-market ithola njalo. Oku kuyinyaniso kumashishini nakwiingeniso.
Kwixabiso, abantu bazimisele ukuhlawula
Nantsi enye yezona zifundo ezilungileyo endandizifundile kumntu osomabhizinisi uSeth Godin: Ukuba umntu uzimisele ukuhlawula i-$ 4 kwi-latte, loo latte ixabise i-$ 5 kumntu lowo. Sithenga into kuba sicinga ukuba yinto. Ukuba ukufumana i-latte njengamanje kuxabisa i-$ 5 yovuyo kum, ndivuyiswa ukuhlawula i-$ 4.
Ukuba ishishini lakho libuyisela i-$ 2 kuyo yonke idola oyifakayo kwintengiso, uya kuchitha kwi-infinity kuba iya kuhlala ilungele.
Bonisa abaxhasi imali yabo yenza ixabiso elingaphezulu kunokuba liza kunika kwenye indawo, okanye bahlala kwi-akhawunti yabo yebhanki okanye bachithelwa kwikhofi epholileyo.
"$ 35 ukususa i-cataracts yomntwana kwaye utshintshe ubomi babo." Beka phambi komntu okholelwa ukuba unokuguqula ubomi bomntwana ngonaphakade unomnikelo. Lo mnikeli uzimisele ukuhlawula ngenxa yokubuyela ngokumangalisayo kwi-investments ayifumanayo.
Nelisa izidingo neemfuno zabathengi
Ukudala ixabiso kubaxhasi bakho kukuqala nje, nangona kunjalo. Yisithembiso. Ngoku kufuneka uhambise. Umcwaningi wokuxhaswa kwemali u- Adrian Sargeant uthi ukuba ukwaneliseka kwabathengi akubhekiseli ngeengxaki. Enyanisweni, ukusombulula isikhalazo kwenza abathengi baneliseke kunabo abangenazo izikhalazo! Oku kutyhila inyaniso ecacileyo : Ukwaneliseka kulandelwa ngendlela obeka ngayo ngokuya kulindeleke kubaxhasi bakho .
Ukuba uthembisa izinto ezinkulu uze uhambise izinto ezintle, abaxhasi bakho baya kuneliseka. Ngakolunye uhlangothi, ukuba uthembisa izinto ezimangalisayo kwaye ukhulule ubukhulu obukhulu, baya kudana. Emva kokuba ubeke izilindelo, kufuneka uzinikezele, uze udibanise oko. Yenza ukuba namava angenzi nzuzo ahambelane nezithembiso zakho ezingenzi nzuzo. Emva koko, nikela ngaphaya kwelo lindele.
Nika iNgeniso eyaneleyo yokwenza ixabiso liqhubeke
Into ephazamisayo kwilebula "engenzi nzuzo" yindlela edlala ngayo kubaluleka kokwenza imali. Njenga-inzuzo, ukuba unayo nayiphi na imithombo, unzima kunzima ukufeza nantoni na. Awukwazi ukuhlawula abasebenzi. Awukwazi ukudala iinkqubo ezilungileyo. Kwaye awuyi kukwazi ukuxhaswa ngempumelelo . Kwihlabathi ledijithali, iindleko zokusika zilula kunanini ngaphambili. Sebenzisa i-Google Docs yolawulo lweprojekthi. Sebenzisa i-Skype ukusebenza kude kwaye ulondoloze kwizixhobo. Sebenzisa izixhobo ze-intanethi ukuqokelela iminikelo . Ibhulogi kunye ne-imeyile ukugcina kwi-imeyile ngqo.
Kodwa, ekugqibeleni, kukho umda wokuba ungabonakali. Unokukhawula kuphela iindleko ezininzi, kodwa akukho mda wokunyusa imali engakumbi . Iingeniso-nzuzo kunye neenzuzo zibabini zifuna inzuzo . Yintoni eyahlukileyo yintsimi "yenzuzo". Ukuba awukwazi ukwenza inzuzo eyaneleyo yokuba unokuqhubeka nokudala ixabiso kwaye uphile ngokuvumelana nomsebenzi wakho, usebenza ngokuncinci akusombululi nantoni na. Lo umehluko phakathi kokungenzi-nzuzo okungabizi-mali kunye nentlawulo engenzi nzuzo. Esikhundleni seendleko zokunciphisa kuphela, i-nonprofit engenzi nzuzo ichitha ngokugqithiseleyo ekuphuculweni kwintlangano.
Xabisa abaxhasi bezimali. Yenza amalungu akho ebhodi abe ngabavangeli. Ukulinganisa ixabiso lomcimbi omtsha okanye umkhankaso wokuxhasa imali. Invest in iwebhusayithi efanelekileyo kunye nokuthengisa. Futhi unike abasebenzi bakho izixhobo abazidingayo ukuze baphumelele.
"Ibhizinisi" lokutshintsha ubomi
Ukungenzi nzuzo (ngeendlela ezininzi) ishishini. Oko akuthethi ukwenza njengefayili okanye ukugxotha inzuzo ngokukhawuleza.
Kodwa kuthetha ukuthatha into enenani. Kuthetha ukutshintsha ubomi. Kwaye kuthetha ukutshala imali ngokwaneleyo ukuba intlangano yakho ingaqhubeka ukwenza umhlaba ube ngcono, indawo emangalisayo ukuhlala.
UMarc Koenig ungumthengisi wedijithali kunye nomthengisi wezinto ezingenzi nzuzo. Ingumhleli oyiNtloko kwiHhovisi engenzi-nzuzo, iwebhusayithi ezinikezelwe ekuncediseni inzuzo engenzi msebenzi ophawulekayo.