- Hlawula iibhili.
- Yenza iintsuku.
- Ukulahla abantwana esikolweni.
- Ukudibanisa ixesha lokusebenza.
- Thabatha abantwana bavuke.
- Shayela kwibala lebhola.
- Pheka ukutya.
- Ngaba uhlamba.
Kwaye ngoMvulo nje! Akukho nto yesibini yokuphefumula, ixesha elincinci lokubhala, ukusayina, kwaye unamathele isheke kwaye uyibeke kwi-imeyile ye-nonprofit yakho. Aba baxhasi bafuna ukunika intlangano yakho.
Bafuna nje indlela elula, ekhawulezayo yokunikezela ekuhambeni.
Isisombululo? Ukuxhaswa ngemali ngemali, ukusuka kwimiyalezo-yokunika i-imeyile yeselula.
Olunye uphando lubone ukuba omnye wabanikeli abahlanu banikeze i-smartphone okanye ithebhulethi, ukwanda kwama-80 ekhulwini ukususela ngo-2013. Kwaye oko kuyinyaniso kumaqela eminyaka, ukusuka kwi- Millennials ukuya kwi- Baby Boomers .
Ngoko, uqala njani ngokuxhaswa ngemali? Sinempendulo kuwe ngqo apha, isinyathelo-nge-nyathelo.
Hlola izicwangciso zakho ezikhoyo
Isinyathelo sokuqala ekuqaliseni umkhankaso ophumelelayo wokuxhaswa kwemali kukufumana apho ukhona khona ngoku.
Kukhona olula, ngubani na, nini, phi, njani, kwaye kutheni ukuqonda ngaphambi kokuba uqalise ngokuxhaswa kwemali.
Ngubani: Ngaphambi kokuba unethemba lokufumana umxhasi wemali ephathekayo, kufuneka uqale ukhethe umntu (okanye iqela, ukuba unenzuzo engenzi-nzuzo) ukulawula zonke izinto eziselula.
Okokuthi: Kufuneka uqonde ukuba yeyiphi indlela yokuxhaswa kweemali oza kulandela kwaye ekugqibeleni unikezele kubanikeli bakho.
Ngaba uya kuqalisa umkhankaso wokunika umbhalo , umxhasi we-email fundraiser, okanye ukukhuthazwa kwekhowudi ye-QR? Okanye zonke ezi ngasentla? Amathuba angapheliyo. Unokuzama ngaphezulu kweyodwa ukuba ufunde oko kusebenza bhetele kwintlangano yakho.
Kuphi: Inxalenye ebalulekileyo kunoma yimuphi umxhasi wezimali uqikelela ukunyanzeliswa kweminikelo yenkxaso kuyo nayiphi na indawo.
Oku kuyinyaniso ngokukhethekileyo kubaxhasi bee-fund, njengoko ungaze wazi ukuba bakho abaxhasi bakho baya kuba nini xa banikela kwimibutho yakho. Bangahlala kwindawo apho i-nonprofit yakho ingabhaliswanga.
Njani: Xa uceba umxhasi wemali, kubalulekile ukugqiba indlela oya kuhlangabezana ngayo nayo yonke ingcaciso engenayo. Uya kufaka njani ulwazi olutsha lomnikezeli kwiinkqubo zakho ezikhoyo ?
Kutheni: Ekugqibeleni, kufuneka ufumane ngokuchanekileyo isizathu sokuba uza kusebenzisa indlela nganye yokuxhaswa ngemali. Ukuba nesizathu esiqinileyo kwisigqibo ngasinye siya kunceda uqhubeke phambili nenjongo.
Ngoku ukuba unobani, yintoni na, nini, phi, njani, kwaye kutheni konke kuqikelelwe, lixesha lokujonga indlela oza kwenza ngayo indawo yokuxhaswa ngemali kwintlangano yakho.
Yenza Igumbi leNkxaso yeFowuni
Ngoku ukuba uhlolisise apho ungenzi nzuzo khona ngoku kunye nalapho kufuneka ukuba khona, sekuyisikhathi sokuqala ukuphucula iziteshi zakho ezikhoyo ukuba zifake kwaye zihambisane neselula.
Ukuqinisekisa ukuba ukulungele ukuxhaswa ngemali, uya kufuneka:
- Hlaziya iphepha lakho lokunikezela nge-intanethi ukwenzela ukuba lilungiselele iselula.
- Qinisekisa ukuba iwebhusayithi yakho engenzi-nzuzo iyakwazi ukuphendula.
- Qinisekisa ukuba ii-imeyile zakho zihamba kakuhle.
Indlela yokuphendula imfono ifaka imithwalo yesayithi kunye nemisebenzi ngokunjalo kwisixhobo esisefowuni (njenge-smartphone okanye ithebhulethi) njengoko bekuya kwikhompyutha yakho okanye kwi-laptop.
Uninzi lwabaxhasi bafuna kwaye bafumana iwebhusayithi yakho engenzi-nzuzo nge-app ye-intanethi yeselula kwiifowuni zazo. I-Google ibonelela phambili kwiiwebhusayithi ezinobungakanani bemoto . Ukuba isayithi yakho ayikwazi ukuqhubeka, unokubheka abo baxhasi abanokuthi bashiye indawo yakho kwaye bafumane enye engenzi nzuzo.
Kwiphepha le-flip, ukuphendula ngokukhawuleza kwiphepha lakho, uphumelele ngakumbi umkhankaso wakho wokuxhasa imali .
Unokunyusa ukwandisa impumelelo yompopasho wakho wefowuni ngefayile:
- Ukunciphisa inani leemfuno ezifunekayo zeselula.
- Ukwandisa ubukhulu bemibhobho yakho yomnikelo.
- Ukusika isicatshulwa esingadingekile.
- Ukunciphisa ubukhulu bemifanekiso yakho (ngaphandle kokunikela umgangatho wokubingelela) ngokusebenzisa indawo yokuqhafaza imifanekiso.
Imigaqo efanayo inyaniso nge-imeyile yakho engenzi-nzuzo kunye newebhusayithi.
Ii-imeyile zakho kufuneka:
- Yithwala ngokukhawuleza.
- Yiba ngobukhulu obufanelekileyo.
- Kulula ukudibana kunye okanye amaqhosha.
- Yiba lula ukufunda.
Iwebhusayithi yakho kufuneka:
- Imifanekiso echaphazelekayo.
- Kulula ukukhetha amaqhosha.
- Yithwala ngokukhawuleza kwisixhobo esisefowuni.
- Yiba nombhalo omkhulu, olula ukufunda.
Emva kokuba uqinisekisile ukuba onke amaziko akho, iphepha, kunye ne-imeyile zilungisiwe, kuya kuba lixesha lokuqalisa ukuthengisa i-fundraiser yakho yeselula ngokusebenzisa imidiya yoluntu.
Ukuphucula iMedia Media yakho
Kule mini kunye neminyaka ubudala, kunzima ukuphepha kwimeko yeendaba zoluntu. Wonke umntu unayo i- Facebook . Ngaphambi koMongameli ku-Twitter. Kwaye i-Snapchat iyakhawuleza ibe yinto ebomini.
I-media media iyindlela elula, efikelelekayo yokudibanisa kunye nokusebenzisana nabanikeli bakho ngokukhawuleza.
Kuyacaca ukuba ukuze uqhubeke kunye namaxesha, ukungenzi nzuzo kufuneka ufike ebhodini kunye nemidiya yoluntu.
I-nonprofit yakho ingasebenzisa indlela elula kwaye ifumaneke ngayo ukufumana igama ngokuphucula iindlela ozisebenzisayo ngazo zonke izitulo zeendaba zoluntu.
Ukuze ufumane uninzi lwamaziko eendaba loluntu (kunye nokuthengisa i-fundraiser yakho yeselula), i-nonprofit yakho kufuneka inake ingqalelo kule miba efanelekileyo.
- Yigcine imfutshane, i-sweet, kwaye i-point-point.
- Hlanganisa amahlaya.
- Tweet phakathi kwexesha lesithathu kunye ne-3 PM ngeveki.
- Faka imifanekiso kwizithuba zakho .
- Gcina umbhalo kumncinci.
- Ukuthunyelwa kweposi emva kwemini, ngoLwesithathu ukuya ngoLwesihlanu.
- Yenza imifanekiso yakho ibukhali kwaye inomdla.
- Nika unxibelelwano kumxhasi wakho wemali kwi-bio yakho.
- Thumela nayiphi na ixesha (ngaphandle kwe-3 PM-4PM) ngoMvulo-ngoLwesine.
- Gcina umxholo wakho ojoliswe kumanyathelo.
- Qinisekisa ukuba unemifanekiso ehlambulukileyo, eqingqiweyo, njengoko kunokwenzeka ukuba iphinde iphetshwe .
- Abasebenzisi banomsebenzi kakhulu kusihlwa, ngoko qi ni sekisa ukuba uthumele phakathi kwe-6 kwe-PM kunye no-10 ngeveki ngeliveki.
- Ukusebenzisana nabaninzi bezentengiselwano kwiingxowa zabo zokudla kwamasemini ngokuthumela nge-evekini ngeliveki.
- Qinisekisa ukuba umxholo owabelana ngawo ufanelekileyo kwaye uyasebenza.
- Xa kunokwenzeka, faka ikhonkco kwi-fundraiser yakho yeselula ukuvumela ukudibanisa kwakho kwiiplani zakho.
Ewe, le mithetho ayinzima-kwaye-ngokukhawuleza. Ziyiziphakamiso nje zokuncedisa ukungenzi nzuzo kwakho kumhlaba ekuthengiseni izicwangciso zakho zokuxhasa imali.
Emva kokuba ulungelelanise amanethiwekhi akho asekuhlaleni, ixesha lokuba wandise amanethiwekhi omnxeba.
Ukwandisa iNethiwekhi yakho
Enye indlela yokufumana igama malunga nomxhasi wakho wenkxaso-mboleko ngoluhlobo lweentlawulo zontanga. Ungayisebenzisa njani i-fundraiser ukwandisa ulwazi malunga nomxhasi wakho? Umbuzo omkhulu!
Kulula kakhulu. Konke okufuneka ukwenze ukufumana uncedo lwabantu abasondeleyo kumbutho wakho. Abantu bathanda:
- Amalungu eBhodi.
- Amavavolontiya rhoqo.
- Abaxhasi abaphindayo.
- Abameli beVocal.
- Kunye nokuninzi!
Nika aba bantu izixhobo abaza kudingeka ukuze baqalise kunye nomxhasi wakho wemali.
Unga:
- Bakhombise indlela yokusebenzisa iteknoloji yokunika iteknoloji yakho.
- Bazise kwi-email yakho yomkhankaso.
- Makhe badale iifowuni zabo ezixhamlayo .
Isinyathelo esilandelayo kukukhuthaza ukuba basebenzise ezi ziqonga.
Emva kokuba bazifundele kunye nokuphuma kwithekhnoloji, bazimisele ukuphuma apho kwaye baqale ukuthengisa imali yakho yeefowuni kwiimitsapho zabo, abahlobo kunye nabani na omnye kumanethiwekhi abo asekuhlaleni abanokuba banomdla ekunikezeni isizathu sakho .
Oku kungekhona nje ukunyusa imali kwi-fundraiser yakho, kodwa nayo inokukwazi ukwandisa inethiwekhi yakho ukubandakanya abaxhasi abatsha kunye namavolontiya.
Ngokusebenzisa iiforate-peer fundraising , unokwenza lula ukuba unikwe abaxhasi bakho ukufaka inetha elibanzi.
Emva kokuba ukwandise inethiwekhi yakho yomntu, yithuba lokubheka iinjongo zombutho wakho we-fundraiser yakho yeselula.
Beka Iinjongo ezifezekileyo
Ukuxhaswa ngemali ngefowuni akunakwenzeka ngokukhawuleza. Kuthatha ixesha. Kufana nokukhwela ibhayisekile. Ukuze ufike kuphi, kufuneka ubeke umgudu. Kwakhona uthanda ukukhwela ibhayisikili, kufuneka ubeke ilindeleke. Awunakulindela ukukhwela ibhayisikili yakho enyangeni.
Kodwa unokwenza uceba ukukhwela ibhayisikili yakho ukuze usebenze imihla ngemihla, ukugcina indawo kunye nokuphucula impilo yakho. Ngokufanayo, kuya kufuneka usebenze rhoqo kwi-fundraiser yakho yeselula kwaye ube ngqiqo malunga nento onokuyenza kuyo nayiphi na imini.
Beka iinjongo zakho ekuqaleni kwenkqubo, ukuze ulandele inkqubela yakho kwaye uphucule izicwangciso zakho ngokufanelekileyo. Ngeenjongo zakho engqondweni, ulungele ukucinga ngeenzuzo zokubonakalisa izicwangciso zakho zokuxhaswa ngemali kwisiganeko sakho esizayo.
Thatha inzuzo yeziganeko ezikhokelayo
Enye yezinyathelo zokugqibela ekuqaliseni umcimbi wefowuni ophumelelayo kukusingatha isiganeko sokuxhaswa kwemali apho uyazisa izicwangciso zakho.
Iziganeko ezikholileyo zigqibelele ukuvakalisa izicwangciso zakho zokuxhasa imali ngenxa yokuba:
- Unabaphulaphuli abathunjiweyo.
- Unayo iqonga apho uthetha khona.
- Unokubonisa lula indlela esebenza ngayo.
- Abangenelela kumcimbi baya ekhaya baxelele abahlobo kunye nosapho malunga nendlela entsha epholileyo yokunikela kwi-nonprofit yakho.
Yintoni enye oyifunayo? Iziganeko ezikholileyo ziyimathuba athengisayo ekuthengiseni imali. Ngexesha elizayo xa uceba isiganeko , qiniseka ukuba ushiye ixesha lokuqulunqa izicwangciso zakho ezintsha. Emva kokuba wenze isibheno sakho kwisiganeko esiphilayo (nokuba kukho ikonsathi okanye 5K), lixesha lokulandelela inkqubela yakho.
Ukulandelela nokuphucula iSicwangciso sakho
Isinyathelo sokugqibela somkhankaso wakho wokuxhaswa ngemali ukulandelela inkqubela yakho kunye nokuphucula izicwangciso zakho zokuxhasa imali. Njengokuba kukho nawuphi na omnye umxhasi wezimali, kukho iinkcukacha ezithile zokusebenza eziphambili (i-KPIs) oza kuyidinga ukugcina umkhondo, njenge:
- I-ROI-buyela kwi-mali. Qinisekisa ukuba imali oya kuthululela kwi-fundraiser yakho yeselula iya ekubhekaneni kwaye ekugqibeleni yenza inzuzo. Ngeke kwenzeke ngokukhawuleza, kodwa kubalulekile ukuba ilandelelanise ukusuka ekuqaleni.
- Ukufumana umnikelo. Ukufumana umkhondo ngenxa yeyona nto inokwenzeka ukuba i-KPI ukunika imiphumo yakho entle ngokukhawuleza.
- Ukugcinwa kwabanikeli. Kubaluleke kakhulu (ukuba akunjalo) njengoko ukukhula kwabaxhasi kukugcinwa kwabanikeli . Uya kufuna ukuqinisekisa ukuba abo baxhasi osebenze kanzima ukuze ufumane intonga kunye nawe ngokukhawuleza.
- Iimitha zamatriki ezentlalo. Kukho amaninzi amathrikhi eendaba yoluntu ukulandelela, kubandakanywa izinga lokuhlambalaza (abantu bathanda umxholo wakho), izinga lokukhulisa (ngaba abantu babelana nomxholo wakho), kunye nomyinge wezinga (bathetha abantu ngomxholo wakho). Ukuba uyaphawula nayiphi na indlela yokukhathazeka kuyo nayiphi na yale methrikhi, kusenokuba ixesha lokubuyela emva kwaye uphinde uhlole amaqhinga akho.
Xa usanda kuqalisa ukuxhaswa ngemali, kubalulekile ukuzama izinto ezintsha. Ukuba abayisebenzanga okokuqala okokuqala, kulungile ukuzama enye into.
Fumana into efanelekileyo ifanele iimfuno zakho.
Ukuxhaswa ngemali yefowuni kunjalo, ufanele ufumane ibhotela ye-peanut kwi jelly yakho. Okanye i-macaroni yakho. Nantoni na imisebenzi kuwe!
Ukuqalisa nanoma yimuphi umxhasi wemali unokubonakala kunzima. Nangona kunjalo, ngawo onke amanyathelo kunye neengcebiso kwi-pocket yakho yangemuva, kufuneka kube yinto esebisa kakhulu.
Ngokuxhaswa ngemali, inhlangano yakho inokufikelela kunoma yimuphi umnikezeli, naphina na, nayiphi na ixesha. Ngoko phuma uze uqalise namhlanje!
UJohn Killoran ngu-CEO we-@Pay, isatifikethi sokunikela ngeselula. UJohn kunye neenkampani zakhe basemgangathweni wezithuthi ezingenzi nzuzo, esebenzayo ukwenza lula ukuxhaswa kwemali ngokulula kunye nokungabizi. Bona i -bio kaYohn malunga neenkampani kunye nendlela yokuhlala ekuthinteni.