Imimiselo ye-Smartphone izisa utshintsho kwi-Fundraising
Ungavumeli omnye umphelo wonyaka unike ixesha ukufumanisa i-nonprofit yakho ezayo emfutshane kwi-fundraising mobile.
Ukulungelelanisa okwaneleyo ukuxhaswa kwezimali ngoku kufuna okungaphezulu kunokuba kubhale incwadi ebhaliweyo yesikhalazo yonyaka. Umyalezo wakho wokungaxhaswa ngezimali kufuneka uhambelane neziteshi ezininzi - imidiya yoluntu, i-imeyile, imicimbi-ukufikelela kubalandeli bakho abanakho.
Indlela Ukunikezwa Kwefowuni Kunakho Ukufikelela KwiSicwangciso Sokuqulunqwa Kwemali Sonyaka
Kukho izizathu ezininzi ezingenzi nzuzo zimele zibandakanye ubuchwephesha bokunikezela nge-mobile kwisicwangciso sakho sokuxhasa imali ekupheleni konyaka. Eyokuqala ukunika abaxhasi bakho zonke iindlela zokunikela. I- nonprofit yakho kufuneka ibe yiphi apho abaxhasi bakho. Kwaye, ukuba bafana nabantu abaninzi, basefowuni zabo. I-Pew i-Intanethi ingxelo yokuba phantse amabini kweyesithathu aseMerika anayo i-smartphone kwaye i-19% yamaMelika ithembele kwi-smartphone yokuthengiselana, ulwazi, iindaba kunye nokufumana izibonelelo.
Isizathu sesibini sokufumana ubuchwephesha bokunikezela ngeteknoloji kukuba abantu abaninzi bafikelela kwi-intanethi ngamadivayisi eselula kunokuba bafune ii-laptops zabo!
Ukuba unayo iphepha lokunikela nge-intanethi okanye uqhuba nayiphi na iprojekthi yokuxhaswa kwe-intanethi (kuquka i-imeyile), kufuneka ube yi-savvy-mobile. Uyazi ukuba intlangano yakho idinga ukuzilungela ukuhamba ngomakhalekhukhwini ngaphambi kokuphela konyaka. Kodwa ungayilungisa njani? Nazi iinqununu ezintlanu zokuba ngumhlobo onobungane.
Fumana ngaphaya kwamacebo akho
Nangona unesiseko somnikeli omdala, ungacingi ukuba asebenzisanga i-intanethi okanye angabakho ii-smartphone.
Khangela i-website yakho yeendlela (usebenzisa i-intanethi yeenkonzo ezifana ne-Google Analytics) ukuze ubone ukuba yeyiphi iphepha lokuvakashela iifayile ezihamba ngeefowuni eziphathekayo. Qinisekisa ukulungiselela loo maphepha (ngokuqinisekileyo, i-website yakho yonke) ekubukeni kwisixhobo eselula.
Hlola Zonke Iikhompyutha Zakho zoNxibelelwano kwi-intanethi
Hlola iwebsite yakho, iphepha lomnikelo, amajelo eendaba yoluntu kunye nephepha le-imeyile ukuze uqinisekise ukuba kulula ukufunda nokufikelela kumadivayisi eselula. Khumbula ukuba abanye abantu banokufika kwiwebhusayithi yakho kwithebhulethi okanye kwi-smartphone. Ingaba isayithi lakho linamabala amaninzi? Ngaba ifonti enkulu ngokwaneleyo? Ngaba izixhumanisi zisebenza? Cela umvolontiya ukuba akuhlolisise - unokumangaliswa oko bakufumanisayo!
Nika ingqalelo kwiphepha lakho lomnikelo. Ngaba kulula ukufunda? Ingaba ifom efutshane, icela inani elincinci lolwazi? Ngaba abanokunikela ngokukhawuleza bazalise ukunikela kwabo apho? I-shishini lokufaka ulwazi lwekhadi lesikweletu kwikomnxeba yefowuni apho ikhibhodi ingaphaya kweyona nto iyakuba ngumqobo omkhulu ekugqityeni umnikelo kwi-tablet okanye kwifowuni.
Yingakho abantu abaninzi begqiba iminikelo yabo kwi-desktop yabo okanye kwiikhomputha zeekhomputha. Kukho nawuphi na, uhlawulela ukwenza lelo phepha linikelo libe lukhululekile kunokwenzeka.
Khetha indlela ehambayo eyenza umbutho wakho. Izindlela eziqhelekileyo ababonelela ngazo ngemali ngokusebenzisa izixhobo zabo eziphathekayo zidweliswe ngezantsi.
I-Text-To-Give
Indlela eyaziwa kakhulu yenkxaso yeselula i-"text-to-give" (TTG). Cinga ngomkhankaso we-TTG wamazwe ngamazwe ka-2010 wokunceda iHaiti emva kwenyikima enkulu yelizwe. Lelo phulo laya kwintsholongwane, kwaye i-American Red Cross iqokelele i-$ 43 yezigidi nje ngomnikelo wombhalo. Baye bemkela iminikelo ngokusebenzisa le ndlela:
Ukusebenzisa i-TTG mhlawumbi iyona ndlela eqhelekileyo yokuqokelela iminikelo yeselula kuba sele ijikeleze ixesha elide. Kodwa, ngoxa umniki-mali enokukwenza ngokukhawuleza enze isipho, izibonelelo kufuneka zilinde iiveki eziliqela ukufumana imali. Iminikelo ye-TTG ihamba ngomphathiswa wefowuni ize idluliselwe kumbutho. Igalelo libonisa umrhumo wefowuni yomniki-mali, kwaye emva kokuba ibhajethi ihlawulwa, umrhumo uthunyelwa kunye nothando.
Ingakanani ongayinika yona iphinde ilandelwe kumaphulo e-TTG kwisixa semali esisetyenzisiweyo (ngokuqhelekileyo encinci). Enye inzuzo kukuba ezininzi izicwangciso zedatha azivumelanga ukuba i-TTG iminikelo iqhutywe - ingxaki enkulu njengoko izicwangciso ezabelwana ngazo zikhangeleka kakhulu. Usapho lwakho mhlawumbi lunalo.
Nangona kunjalo, abaninikeli abaninzi abafana ne-TTG, ingakumbi xa kukho intlekele okanye xa basesigubini. Abantu banokusebenza ngokukhawuleza ukuphendula iimfuno ezinzima.
IsiGqeba seMGive sihamba-phakathi phakathi kwezibonelelo kunye neefowuni zenkampani. Ukuba unomdla kwi-TTG, khangela i-website ye-MGive ngolwazi malunga nendlela yokuqalisa, kwaye ufunde uphando olubalulekileyo lweSiseko malunga nokunikezelwa kweetekisi.
Izibhengezo zombhalo
Ngesibonakaliso sokubhaliweyo, iibhalo ezixhasayo ngenani elibonelelwe ngongenalucalulo kwaye ufumana unxibelelwano kwiphepha elithile lokumisela elibandakanya ifomu yokunika i-mobile-optimised. Bazalise ifomu, banike isixa abakhethayo, kwaye unokubonga ngexesha lokunika umyalezo ozenzekelayo.
Ukunika ngale ndlela kusebenza kuphela ukuba ifomu lokunika imfono lilula ukubona nokusetyenziswa. Abaxhasi baya kunqakraza ukusuka kwifomu enamandla kakhulu kwaye ide. Omnye umzekelo wolu hlobo lunikeza ukuhamba ngeselula: I-Elton John AIDS Foundation i-Oscar party yenza i-intanethi yenkqubo yabo yokunikela ngeminikelo yokunika indawo. Iindwendwe zithembisa ngeposi yomyalezo.
Isidlo esiphilayo sisasaza isibambiso kubo bonke abaphulaphuli. Abaxhasi bakhetha imali ababefuna ukuyenza kwaye banqwenela ukuba baqaphele ngontanga yabo kwi-gala okanye hayi. Ukufumana ithuba lokunika uluntu ngokukhawuleza njengolu lusebenza ngenxa yamandla okuthandana nabo.
Ukungenzi Inzuzo Ukunika Iinkqubo
I-nonprofit yakho inokuba neprogram ekhethekileyo eyenzelwe ukufumana iminikelo, ngokukhangela, uphawu kunye nembala. Nangona kunjalo, iifowuni ezisemgangathweni ezikuvumela ukuba unikele kwimibutho enye zingaba nzima ukuzithengisa kubaxhasi ukuba ayiluncedo kwezinye izinto.
Basenokuyisebenzisa kanye kodwa bakalibale malunga ne-jumble ye-apps kwiifowuni zabo. Ukuphuhlisa i-app ngenjongo yokuzonwabisa okanye injongo yemfundo inokubaluleka ngakumbi kubaxhasi, njenge-Seafood Watch eyenziwe yi-Monterey Bay Aquarium, ecebisa iingingqi zokufumana ukutya okulondolozayo kwezilwanyana zasemanzini.
Ngaphandle kokuba unokuhlakulela insiza eyenza enye injongo ngaphandle kokunika, unokufuna ukujoyina inxaxheba kwi-app esele ikhona njenge-Google Today One app. Lolu hlelo lokusebenza, olufumaneka ngokubanzi kwi-iOS ne-Android, luvumela abasebenzisi ukuba banikele i-$ 1 imihla ngemihla kwizizathu ezikhethiweyo kunye nemibutho. Izicelo ezinje ziye zithandwa kakhulu, ingakumbi phakathi kwabanikeli beemillennial .
Ifowuni yeNtlawulo
Iinkonzo zentlawulo ye-Mobile njenge-Apple Pay kunye ne-Google Wallet mhlawumbi ithembise kakhulu kwimibutho engenzi-nzuzo efuna ukuqokelela iminikelo ngokusebenzisa izixhobo zeselula.
Xa usebenzisa isevisi efana ne-Apple Pay, abaxhasi bakho akudingeki ukuba bafake ulwazi lwabo lokuhlawula okanye bazalise ifomu elide, eliqathayo xa befuna ukunika.
Olu buchwepheshe buyakwazi ukwenza ukuqokelela iminikelo efanelekileyo ngakumbi kwaye ikhululekile. Kuyafaneleka ukuhlolisisa ukuba i-nonprofit yakho ingamkela njani le ndlela yokuhlawula ukufumana izipho zokuphela konyaka.
Nika ngeSelula ukuze ubone indlela iNkqubo esebenza ngayo
Ukuba awuqinisekanga yiphi indlela efanelekileyo kwimibutho yakho, okanye ukuba unomdla malunga nenkqubo, yenza umnikelo omncinci kwi-non-profit of your choice ngokusebenzisa idivayisi yakho yeselula. Unokumangaliswa ukuba kulula kangakanani!
Yenza Izinto Zingenanto kwaye zilula
Ncitshiswe yonke imingcipheko yokunikela ngefowuni yeselula - kulula kakhulu, iminikelo eninzi iza kuqhubeka. Ukuphelisa iifom ezinde, ezongezelelweyo kunye nokuprintwa kakuhle. Ukunikezela ngefowuni yeselula kufuneka kube ngokukhawuleza kwaye wenze loo mntu aziva kakuhle ngaloo mzuzu - ukuthotywa kwangoku kwakho kunye nomnikeli!
Nangona ukunikezela nge-intanethi nokunikezela kwee-intanethi okwangoku kwincinci elincinci yokunikezela ngokubanzi, ziindlela ezikhulayo ngokukhawuleza zokwenza iminikelo. Kwakhona, ukunikezela ngemidiya yoluntu, ngelixa lisebuncinaneni, kuya kuvula iindlela ezingaphezulu zabaxhasi ukuba banike umbutho wakho.
Okubaluleke kakhulu, i- Facebook iye yavula iindlela zabasebenzisi bazo ukunika izizathu ezinobuncedo ngaphakathi ngaphakathi kwe-app ye-Facebook, kwaye nokuba baqhube iikhankaso zokwenza imali ngokwabo ngezizathu ezizithandayo. Funda ngeendlela ezintsha kunye nendlela onokubanceda ngayo abalandeli bakho basebenzise.
Xa abasebenzisi be-smartphone bekhululekile ngakumbi ngeentengo zezezimali ngeefowuni zabo kunye namacwecwe, ukunikezwa kweselula kusetyenziswe ukwandisa ngokuphawulekayo. Akukho zizathu - abaxhasi bakho bakulungele ukunikela nge-mobile. Ngaba uzimisele kwaye unako ukuwamkela?