Ezentlalo, abaxhamliweyo, izikolo ezihamba ngeenkulungwane kunye neewaka eziwaka
I-arhente yokuthengisa Ihlangene neCandelo leSiseko ukuphuhlisa uphando olubanzi kwi-Millennials (iminyaka engama-20 ukuya ku-30). Baye bahlalutya ngokucacileyo ukuthatha inxaxheba kwenzalo kunye nokuqhagamshelana nezimbangela kunye nemibutho engenzi nzuzo.
Ngokusekelwe kwiziphumo ezivela kule ngxelo emnandi, ndize ngeendlela ezisibhozo ezingenzi inzuzo ezingabandakanyela abaxhasi beemali kunye namavolontiya.
1. Gcina ulwazi lwakho luhlaziywe.
Iwebhusayithi yakho engenzi nzuzo, amajelo eendaba yoluntu kunye nolunye ulwazi kufuneka luhlaziywe rhoqo ngolwazi olutsha, olufanelekileyo.
Kwi-Millennials, iteknoloji iyinxalenye yobomi bemihla ngemihla. Bakhula bebenzisa ii-smartphones kunye namacwecwe, kwaye bajwayele indlela yokuphila ehlala "kwi" kwaye apho ulwazi luhlala lufikeleleka khona lula.
IiMillennials azixhomekeke kwiiwebhusayithi ezidlulileyo ezisebenza njengeencwadana ezinokuthi zenzeke . Ukuthumela isithombe okanye ividiyo ngexesha langempela kunye nokuhlaziywa kwiprojekthi yindlela efanelekileyo yokuhlala ifanelekileyo kwaye uqwalasele abalandeli abasemva.
2. Yenza yonke into ephathekayo yomnatha.
Iwebhusayithi yakho kufuneka ifikeleleke kwiindwendwe kungakhathaliseki ukuba ivelaphi - ifowuni ephathekayo, ithebhulethi okanye ideskithophu.
Ngaba wayesazi ukuba i-website efana nayo ifumana ngaphezulu kwe-30% yendlela yokuhamba kuyo kwiiselula? Ifowuni ye-intanethi ilindeleke ukuba ifumaneke kwi-Intanethi ukufikelela ekupheleni kwe-2015.
Ukunxibelelana kweefowuni kuhamba ngaphaya kokuphela kokunikela. Uphando luye lwabonisa ukuba abantu bazimisele ngakumbi kunanini na ukuba bafumane umxholo malunga neentlobo ezininzi zezihloko nge-mobile ezivela kwiimfuno ezixhasayo.
3. Sebenzisa amajelo asekuhlaleni - kwaye wenze umxholo wakho ubenokwabelana.
Ii-Millennials ngokupheleleyo kwi-media media, kunye ne-90% yabantu abaneminyaka eyi-18-29 abaneminyaka engama-18 ukuya kusetyenziswa ii-intanethi.
Enyanisweni, abaxhasi kunye namavolontiya abo bonke ubudala bayaziqonda ngokubangela izimbangela ngeendaba zoluntu kunye nezicelo zeselula.
Nangona kunjalo, ukuphinda uvuselele iphepha lakho lokushicilela kunye nokusika nokudlulela kwi-Facebook akwanele. Kufuneka uthumela ulwazi abantu abafuna ukuwabelana nabo ngeenethiwekhi zabo.
Njengabasebenzisi abakhulu beendaba zentlalo, i- 75% yeeMillennials njengaye, isabelo okanye izimvo kwizithuba zentlalo zentlalo- zisenokusasaza igama malunga nesibangela sakho kubangani, entsapho kunye noogxa babo.
4. Ungalibali i-imeyile.
Ukufumana kufumaneka ukuba i- 65% yeeMillennials ifumene i-imeyile ukusuka kwimibutho eyodwa ukuya ezintlanu ezingenzi nzuzo !
Qiniseka ukuba ii-imeyile zakho zilula ukufunda kumadivayisi eselula, apho i-imeyli ye-imeyile ifundwa kule mihla.
Oku kuthetha imifanekiso embalwa, iifutshane ezimfutshane kunye neenkcukacha ezininzi kunye nolunye uhlobo lwekholomu yokufunda lula.
5. Ukubonelela ngeendlela ezininzi zokunikela.
Nangona zibizwa ngokuba zizingca kunye nokunganakwa, ama- 83% weeMillennial anike isipho semali kwisizathu ngo-2012.
Qinisekisa ukuba iphepha lakho leNgcaciso ngoku libonisa iindlela ezininzi zokunika ikhadi-khredithi, hlola, kwi-intanethi, iselula-ukwenza le nkqubo ibe lula.
Abantu abakhulile ukufikelela kwi-intanethi ngeedivayisi eziphathekayo abanakho ukunyamezela kwiphepha elide elinzima, elinzima ukulusebenzisa.
Kwakhona, i- 52% yeeMillennials inomdla kwiinketho zenyanga zokunika - ngaba umbutho wakho unenkqubo yokunika inyanga nganye?
6. Yi nyaniso.
Ii-Millennials zithengisa kakhulu i-savvy, ngokukodwa kwi-intanethi. Bayazi xa bathengiswa kwaye xa intlangano okanye i-brand "i-cheesy".
Bafuna incoko yencoko ekuthengiseni, incoko ebabini. Esi sizukulwana esikhule "ukusika intambo," ukuthengiswa okukhawulezayo kunye nokunyanzelisa ukupapashwa kweempapasho zentengiso.
Kufuneka wenze inxalenye yomyalezo wakho ongenzi nzuzo kwinxalenye yeMilennials esele ikhona. Ukuthengiswa kwe-intrusion kunye neentengiso zihamba ngendlela ye-dodo ... ngokubulela.
7. Ukubonelela ngeendlela ezizodwa zokubandakanyeka.
Ukubandakanyeka nongenzi-nzuzo akufuneki kuthetha ukusebenza kwibhanki yokutya okanye ukwenza i-intanethi yokunikela.
Ukufunda okungakumbi malunga necandelo kunye nokulungiswa kweeMillennials kwienkonzo zebhodi zexesha elizayo okanye enye ingenye indlela enhle yokubenza baxhamle kwaye banelisekile ngomsebenzi wokubambisa intlalo.
Inombolo endiyifumene nayo kwingxelo:
Kule minyaka eyi-Millennials, aba- 72% banomdla ekuthatheni inxaxheba kwiqela elisebenzayo elingenzi nzuzo.
Umzekelo omhle weendlela ukungenzi inzuzo ezingayibamba kulo mdla yiQela loLutsha loBuchule eBoston Symphony Orchestra. I-BSO ihlakulela abaqeqeshi abatsha ngeepakethi ezikhethekileyo zamatiti kunye nezinye iziganeko.
Umbutho wakho okanye ulungelelaniso lwengingqi ongenzi nzuzo ungenza njani ukuba kube yinto enyanisekileyo kubafundi abancinci?
8. Okona kubaluleke - Yenza iMillennials njengabanye abaxhasi kunye namavolontiya.
Kungenxa yokuba bancinci akuthethi ukuba abafuni ukubulelwa, bavuma kwaye bahlaziywa kwiimpembelelo zomsebenzi wabo kunye nomnikelo wabo.
Amaphesenti angamashumi amathandathu weeMillennials ayenandipha kakhulu xa iingeniso ezingenzi nzuzo zikwabelana ngamabali ngeeprojekthi eziphumeleleyo, kwaye abantu banceda ngokuthe ngqo. (Uvakala njengabaxhasi abaninzi, akunjalo?)
Iwaka leMillennials ludinga ukunyamekela ekunikeni kwabo, kwaye azikhawulelwanga kwizizathu zendawo. Banika lonke ihlabathi, ukuphucula ngokukhawuleza kunye nezinye iintlungu abazibona kwiindaba.
I-nonprofit yakho ngoku ikhuphisana kwinqanaba lehlabathi kunye neminye imibutho. Uya kuzibeka njani?