Ahh, umnyaka wokuphela. Ixesha lokuba neentsapho kunye nabahlobo. Ixesha lokwabelana ngamabali kwaye uzenzele ngokutya okumnandi. Ixesha lokubonga. Ixesha lokupha isipho.
Ixesha lokuncedisa ukupha isipho?
Ewe, ewe. Ukuphela konyaka lixesha elihle lokunxulumanisa izipho. Makhe ndicacise ukuba kutheni.
Iiprogram zesipho ezihambelanayo nolu hlobo oluhle lokuxhaswa ngemali. Bathatha umnikelo omnye kumntu oncedisayo, fumana umqeshi womxhasi ebhodini, kwaye akushiye ngesipho sakho esilindelekileyo esibini. Ayikho into embi, kungekhona into embi.
Ukongeza kwixabiso leenkqubo zesipho esifanayo kukuba bahlala benokubakho ixesha elide ngaphambi kokuba kufike ixesha elide. Abantu abaninzi bacinga ngokungenakwenzeka ukuba kukho iwindi elindileyo phakathi kokuba umntu enze umnikelo kwaye xa isipho esifanelekileyo sokudibanisa siphela.
Nangona kungenjalo, ukungaqondi kakuhle kukhokelela ezininzi ezingenzi nzuzo ukuba zilahle iifikelo zenkxaso-mali ezifanayo. Ndiyathetha konke ukubonisa ukuba imirhumo ehambelanayo ngokuqinisekileyo iyafikelela kwaye, ngeendlela ezininzi, ukuxhaswa ngemali ekupheleni konyaka yithuba elifanelekileyo lokuzikhuthaza.
01 - Faka ezi zi-3 eziNyathelo kuCwangciso lwakho
Inyathelo # 1: Qonda ukufa okuqhelekileyo
Nangona kuya kuba kukumangalisa ukuba bonke abaxhasi abanomsebenzi ohambelana neeprogram zesipho bahambisa izicelo zabo ngokukhawuleza emva kokuba banikezele, oko kungumgomo ongenakwenzeka.
Kwimeko yesipho esifanayo, isantya sokungenisa kubalulekile, kodwa kungekhona ukuphela-konke-konke. Umbutho wakho unokuba nokunyamekela ngokukhawuleza ukuba ngabaxhasi benze izicelo kuba iinkqubo ngokwabo zixhomekeke kwixesha elide.
Ngokuqhelekileyo, ixesha lokugqibela lenkqubo liwela kwelinye leendidi ezintathu:
- Ixesha elimisiweyo emva komnikelo, okt ishumi elinesibini, ezisibhozo okanye ezintandathu
- Ukuphela konyaka wekhalenda
- Ukuphela kukaJanuwari, ngoFebruwari, okanye ngoMatshi kunyaka olandelayo kunyaka wokunikela
Ukuxhaswa ngemali ekupheleni konyaka, udidi lokuqala lokugqibela aluhambelani kakhulu, kodwa okwesibini kubini.
Ngexesha elikufutshane lokusondela ekupheleni konyaka, lixesha eligqibeleleyo lokukhumbuza abaxhasi ukuba bangenise izicelo zesipho esifanayo. Fumana ezo mali eziphindwe kabini ngaphambi kokuba umhla wokugqibela uphele, kwaye uya kufumana ukuphucula ukuphela konyaka.
Inyathelo # 2: Thatha iStock of Potential Benefit Gift Donors
Isicwangciso esiphezulu sonyaka-sonyaka kukujonga ngenkqubo yakho yokulawulwa kwabanikeli kunye nokudonsa bonke abaxhasi bakho kwi-khalenda yangaphambili.
Emva kokuba unoluhlu phambi kwakho, lungiselela idatha ngokwemibuzo mibini elandelayo:
- Ngubani othumele izipho ezifananisiweyo kunyaka ophelileyo?
- Ngubani kulaba bantu abanjalo abazinikezelwa kunyaka wekhalenda, kodwa abazange bafumane izipho zabo?
Iqela labanikeli ozahlula kuloluhlu luza kuba ngabaviwa abaphambili kwisipho sakho sokufana esifana nesithuba sonyaka.
Ukongezelela, bhakana ngabaxhasi bakho kwaye ujonge abo basebenza kwiinkampani ezineenkqubo eziphosakeleyo zesipho . Uninzi lwababanikeli bakho abayi kukwazi ukuba izipho ezifanayo ziyakwenzeka.
Ukuba uncinci ulwazi lomncedisi kwingcaciso yakho, yenza uphando oluthile kubanikeli bakho abakhulu ukuba uzuze i-nonprofit yakho ukuba ijonge.
Inyathelo # 3: Khuthaza, iMarike, Phinda
Ukungabikho kokwazisa kuya kuba yinto ebaluleke kakhulu phakathi kwezinto ezingenzi nzuzo kunye neenjongo zesipho esifanayo. Uzakufuna ukuphakamisa ulwazi.
Ngomhla wokuphela konyaka ushukunyiswe njengesishukumisayo, phuma uze ukhuthaze.
Kukho iiplani ezahlukeneyo apho unokukhuthaza izipho ezifanayo . Ukukhushulwa kwezipho ezihambelanayo neeholide, ezi zintathu ezithengisa phambili zizo:
- Imeyili
Cinga ngalawa mathathu amakhulu ekukhuthazeni okungenzi nzuzo. Nangona iinjongo zakho ngenye yeendlela zifana, amafomathi osebenza kuyo aya kuba nefuthe kwindlela ofikelela ngayo kuloo njongo.
Funda malunga nendlela yokusebenzisa isicwangciso ngasinye seendaba zoluntu kwaye ubone imimiselo yobomi bokwenene.
02 - Indlela yokukhuthaza abaxhasi malunga nokuziqhelanisa izipho ngokusebenzisa i-imeyile
I-imeyli yi-veteran ye-nonprofit marketing online .
Xa ukwenza isipho sokugqibela esifana nesithuba seminyaka sibhenela nge-imeyile, yenza ukukhuthazwa kwakho kumnandi kunye neenkcukacha zexesha leholide.
Umzekelo obalaseleyo we-holiday matching gift gift is email apha ngasentla kwi-Adrian College.
Esi siphelo sonyaka esifana nesibheno sesibheno senza izinto ezininzi ngokufanelekileyo kuba:
- Izithintelo kumoya weeholide kunye nomxholo webusika kunye ne "Isibingelelo Sonyaka" njengesihloko
- Iqukethe isicatshulwa echaza iintlawulo kunye nokwenza lula ukuhambisa isipho esifanayo
- Ngaba unxibelelwano lufakwe ngaphakathi kwenkcazo yenkcazo
- Ibonisa umzobo wocingo-on-action odibanisa kwakhona, emva kokubhaliweyo
Unokukhetha ukuphakamisa izipho ezihambelanayo kwiphepha lakho leendaba le-imeyili njengekota okanye uyithumele nge-imeyile yalo. Naluphi na ukhetho olukhethayo, lugxininisa kubaxhasi ukuba kusekho ixesha lokungenisa izicelo, kodwa ixesha elide lokugqibela liza ngokukhawuleza.
03 - Indlela yokusebenzisa i-Facebook yokuphela kweziNyaka zoMgqibelo
Nge-Facebook, imigaqo efanayo kwi-imeyile uluhlu lusebenza. Gcina isithuba kwinqanaba kunye nomxholo. Faka ifowuni kunye neyiphi na ingcaciso ebalulekileyo.
Ungasebenzisa imodeli yesibheno sesiphelo sesigqibo se-Camp Kudzu (sibone umfanekiso wesentla).
Nokuba isigijimi esilula kunjengeli sinokuchaphazeleka. Zama ukuthumela izibuyekezo zakho zeFB rhoqo ukufumana phambi kwabaxhasi bakho.
04 - Ukusebenzisa i-Twitter yokuPhakanyiswa kweziKhokelo zoMgqibelo
Ukusetyenziswa ngempumelelo kwe-Twitter kungaba ngumtshintshi wezemidlalo kwintlangano yokuxhasa imali. Vumela i-Twitter ncedise inhlangano yakho ngokubhena izipho ezifanayo.
Twitter ngokukhawuleza. Ngenxa yolu mgangatho wokukhawuleza komlilo, isibheno sakho esifanayo esifana nesibheno singasakazeka ngokukhawuleza ngasemva, ngoko ke ukuba uya kukhuthaza kwi-Twitter, qiniseka ukuba uhlala uthumela.
Iifayili ngokucacileyo ziya kuba mfutshane ngenxa yobume befomethi. Ukuze i-tweet, ngaphezu kweyiphi enye intshukumo yokuhambisa, fumana ulwazi olubalulekileyo ngaphandle kwangoko!
Omnye nje ukukrazula iifayile kufuneka akwazi ukuqonda oko ukhuthazayo nokuba unokufunda njani malunga nemizuzwana engama-10.
Cinga ukuthatha iphepha kwincwadi yeFreedom House DC kunye nesiphelo sakho sokubhanisa isipho sonyaka (khangela umfanekiso ongentla).
Ukongezelela ekukhuthazeni izipho ezihambelanayo usebenzisa imidiya yoluntu kunye ne-imeyili, thatha ixesha lokubonga esidlangalaleni abaxhasi bakho abathumele izipho ezifanayo. Ixesha leeholide lixesha elifanelekileyo lokubonga ngokuthumela umdlalo, unokuphucula ukugcinwa kwabanikeli, kwaye ukhuthaze abaxhasi ukuba baphinde baphinde.
Kungakhathaliseki ukuba ukhetha ukukhuthaza njani, ukuthatha indawo apha kukuba ukhuthaza.
Ukuphela konyaka yisikhathi esihle kakhulu sokubhathanisa izipho, nokuba ngaba ngabaxhasi abanokukholisa kwiinyanga ezintandathu ezedlulileyo okanye ukuzama ukufundisa abaxhasi abatsha malunga neenkqubo zabo zesipho esifanayo. Uya kufumana impumelelo xa uthetha nabo malunga nokuba kulula kangakanani ukukhusela loo mali eyongezelelweyo.
Mhlawumbi uqhuba i-quirky and creative-themed fundraiser njalo ngenyanga kaDisemba. Mhlawumbi uthumela iiphakheji zeposi ngokuzenzekelayo kubo bonke abaxhasi bemali yakho yonyaka emva kwe-Thanksgiving.
Kungakhathaliseki ukuba yeyiphi i-standbys ye-fundraising standbys yakho ye-year-end, zibandakanya ukukhuthazwa kwezipho ezihambelanayo kwinkqubo. Uhlahlo lwabiwo-mali luya kuvuyisa.