Ukunakekelwa kwabaThengi - enye Imfihlo kwiNtuthuko engenzi-nzuzo
IYunivesithi yase-Arizona State, kwisifundo malunga nomsindo wabathengi, yabona ukuba abathengi abanelisayo bathetha abantu aba-10 ukuya kuma-16 ngamava abo amava.
Kodwa, umthengi ongenelisekile uxelela ibali lakhe kubantu abangama-28.
Iindaba ezimbi zihamba ngokukhawuleza!
Kutheni iCompcast enye yeenkampani ezizondwayo kakhulu e-US? UZappos uyayonwaba njani abathengi bayo?
I-Comcast ithatha abathengi bayo ukuba banikezwe ngenxa yokuba ngokuqhelekileyo kukuba ngababhalisi bayo kuphela. UZappos, ngakolunye uhlangothi, uyazi ukuba sinamawaka okukhetha xa kuziwa ekuthengeni izicathulo. Ngoko, uZappos wakhetha ukuhlula ngokwawo ngokuhamba kuyo yonke inkonzo yabathengi.
Kodwa ngaba ukungenzi nzuzo kungafaniswa ne shishini?
Iingeniso-nzuzo zivame ukuthetha ngabachaphazelekayo kunokuba bathengi. Kodwa zifana, nangona zinzima kakhulu. Ulwalamano lwezoshishino lubonakala lungqalileyo. Inkampani ithengisa inkonzo okanye umkhiqizo kumthengi ngokutshintshela imali.
Ngakolunye uhlangothi, inceba ibuza abachaphazelekayo, njengabaxhasi babo, ngemali ukubonelela ngenkonzo komnye umntu. Uthando lusebenza njengendawo yokuhamba. Kodwa abaxhasi kunye nabantu bakhonza nje "abathengi" njengabantu abathenga izicathulo kwiZappos okanye inkonzo yekhebula esuka kwiComcast.
Ngaphezu koko, ukungenzi nzuzo kunjengeZappos kuneComcast.
Kukho izigidi okanye ukungenzi-nzuzo e-US, kwaye ezininzi zazo zilungele ngasemva kwakho. Uthando lwakho lufanele lukhuphisane nezizathu nje ngokuba ukulungelelanisa njengakho. Inxaxheba okanye umthengi unokukunceda ufumane kwaye ugcine abathengi bakho.
Ngoobani abathengi bakho (ii-AKA Abathinteli)? Kwaye Bafuna Yintoni?
1. Abantu Abasebenzisa IiNkonzo Zakho
Kungakhathaliseki ukuba iintlawulo zakho ezingenzi nzuzo kwiinkonzo zayo okanye ubapha, indlela ophatha ngayo "abathengi" kubalulekile.
Kwaye bafuna oko nawuphi na umthengi: ukufikelela okulula, ukusebenzisana komntu, izisombululo zeengxaki zabo, ukuphendula ngokukhawuleza kwizicelo zabo kunye neemfuno zabo, kwaye bakubonga ngokusuka enhliziyweni ngokuthatha inxaxheba kwabo.
Ukukhonza abaklayenti bakho, abasebenzisi, abathathi-nxaxheba, abafundi - nantoni na obabiza ngayo - isizathu sokuba umbutho wakho ukhona.
Unayo imigaqo-nkqubo enokuqinisekisa ukuba abasebenzi bakho, amavolontiya, ootitshala, abaqeqeshi, abahlanguli, abaphathi beeprogram baphatha zonke iinkonzo zabo ngokuhlonela kwaye baphendule ngokukhawuleza?
Sonke siyazi into esiyilindeleyo xa kuziwa kwinkonzo yabathengi.
Ukwahlukana esikubonayo imihla ngemihla kwimicimbi yethu yokuphila, njengokungena kwivenkile kunye nokuba umntu eze kwaye abuze ukuba unokukunceda.
Ukwahlukana phakathi kokulinda kumgca kwi-counter counter kuba zonke zivaliwe, kunye nebhanki apho umgca ufikelela kubantu abathathu xa kuvela enye iwindi.
Nangona iinkonzo zakho "zikhululekile," ungathandabuzeki ukuba abantu abasebenzisa ezo nkonzo bafanelwe kwaye bafuna ubudlelwane obuhle bamakhasimende. Umntu omnye ongazihoyileyo unokuba ngumhlobo ozayo okanye umnikeli olahlekileyo.
Cinga nje ngesibhedlele. Izigulane zayo namhlanje zingaba ngabanikeli babo ngomso. Akunakuze uthethe abantu abaninzi abanxulumene nesigulane.
2. Amavolontiya akho
Zonke izinto ezingenzi nzuzo zixhomekeke kumgangatho ofanelekileyo kumavolontiya. Baya kunceda ukwenza iinkonzo zakho zikwazi, kwaye zizona zixhasayo zeso sizathu sakho . Abantu abavolontiya kunye nolwazi olunolwazi banamathuba okuba ngabanikeli bakho abakhulu.
Bafuna ntoni? Ukufikelela lula. Imisebenzi efanelekileyo. Ukuhlonipha amandla abo. Ndiyabulela ngoncedo lwabo. Uqeqesho olufanelekileyo. Amathuba okufunda nokongeza kwizakhono zabo. Ubuhlobo kunye nentlalo yoluntu.
Amava okuvolontiya angamahlwempu yintlungu yomntu ofike ngokunyanisekileyo kwi-nonprofit ukunikela ngesandla.
3. Abaxhasi bakho
Abaxhasi yilabo banikela ngemali okanye impahla kwiziko lakho.
Umnikeli unokuba ngumntu oshiya umbutho wakho iidola ezigidi kwiintando zakhe , okanye lowo mntu unganikela ngeedola ezili-10 kwi-intanethi .
Abaxhasi basisiseko esinika izibonelelo , kunye neenkampani ezixhasa iziganeko zakho.
Bayibantu abanika iingubo kunye neenfenethi kunye neencwadi kwivenkile yakho yesigqeba kunye negqwetha elifaka isandla kwiinkonzo ze-pro bono ukukunceda uhlale useshishini.
Bonke abaxhasi bafuna ukwaziswa kwaye babongwe. Kwaye ukukhawuleza, ngcono. Bafuna nokuba bakwazi ukufumana umntu ofanelekileyo ukuthetha naye xa baneengxaki, okanye bafuna ukumisa i-fundlarship fund, okanye iqabane lomkhankaso wokuthengisa .
Abaxhasi bafuna ukwazi indlela umnikelo wabo wenza ngayo ulwahlulo ebomini, kwaye usebenzise imali ngokuhlakanipha.
Abaxhasi bafuna ukubulelwa . Ba nqwenela ukuva kuwe ngokuqhelekileyo kodwa kungekho yonke imihla. Bafuna ukuva iindaba ezilungileyo kunye neemfuno ezimbi, kwaye bafuna ukukwazi ukunikela ngeendlela ezininzi ezifanelekileyo kwaye zikhawuleza.
Yenza ngcono ulwalamano lwakho nenjongo yombutho. Qala ngokucinga malunga nabo bonke "abathengi" kunye noko banokufuna.
Bhekisela ixesha elide "labathintekayo" kwaye uqale ukucinga ngabathengi. Iqela elichaphazelekayo linjalo. Kodwa igama lamakhasimende amagama kunye nemibutho, emihle kunye embi. Siyazi indlela yokwenza ubudlelwane bamakhasimende kuba sonke singabathengi kwaye siyayazi into esiyithandayo kwaye siyayithiya.
Ngoko, ufuna ukuba yi-Comcast okanye i-Zappos?