01 - Abaxhasi be-intanethi basenalo uthando Ukubonga iiNcwadi ngeposi
Abaxhasi abanikezela nge-intanethi (kwaye baninzi kuwo onke amaxesha), fumana i- imeyile ngiyabonga . Inkqubo yakho ye-intanethi ye-intanethi kufuneka ivelise enye kwindawo.
Kodwa, nantsi i-catch. Ukubulela nge-imeyile akuboni okwaneleyo. Kufuneka kwakhona uthumele unobumba onokubulela ukuze wenze umxhasi wakho azizwe exabisekileyo.
Ukwenza iMemori
ULudis Herrera, uMphathi weeNkonzo zoPhuhliso eBoston Medical Centre, kwingxoxo kwi- LinkedIn wathi,
"Kwi-BMC, sinayo i-imeyile ye-generic ethunyelwe kubanikeli bethu ngokukhawuleza emva kokuba kunikwe umrhumo we-intanethi (oku kuya kuba yi-risithi.) Ngale ndlela abaxhasi bethu bazive bekhuselekile ukuba umnikelo wabo udlulele kwiwebhusayithi. ukuvuma kunye neposi ukuze sibonise ukubonga kwethu kwaye senze kube lula ngakumbi .... Enye imibutho inokukubona oku njengenkunkuma yamaphepha, kodwa abaxhasi bethu bayayixabisa. "
I-mail ye-Snail idlalwa kakubi, kodwa ngubani ongakhangeli phambili ukuya ebhokisini leposi? Uninzi lwababanikeli londoloza iincwadi zabo zokubulela, zibeke efrijini okanye zifake kwiibhodi zeendaba. Ileta yithunyelwe nge "intonga" ngendlela edibanisa ngayo i-imeyile. Oku kuyinyaniso ngokukhethekileyo kubaxhasi bokuqala.
Uqikelele ngubani owenza i-intanethi? Abaxhasi bexesha lokuqala. Ucwaningo lwe-Blackbaud lwe-multi-channel fundraising lufumene ukuba abaxhasi abatsha babesenza isipho sabo sokuqala kwi-intanethi. Ngelishwa, aba baxhasi banamanani amanqanaba aphezulu. Ababuyanga.
Kodwa, ngaba banikeli banikela ixesha elilodwa nje? Ziba ngabanikeli abazinikeleyo, amavolontiya, okanye abaxhamli ngenyanga.
Ukubulela umnikeli, ngeposi, yinto edlula yakho yokudubula ekwenzeni oku kuguqulwa.
Nini i-Donation Large?
Ayikwazi ukubulela oku kunene kwi-bat? Emva koko khawucinge ukunika unyango lwasebukhosini abo banikela ngaphezu kokuncinci. Kodwa gcina umgca ophantsi kakhulu. Awukwazi nje ukuba umnikezeli omncinci uya kuba ngumnikeli wakho olandelayo.
Siyabulela Unomnye Umzila Kwiphulo Lakho
Ukuxhaswa ngemali nge-Multichannel ngumxholo oshushu, nangona akukho mntu uthetha ngeendlela ezininzi zokubulela. Cinga ngokubulela nge-mail ye-konnail nje enye iseshini yephulo lakho. Abantu abaninzi abafumana i-imeyile yakho ngokuchanekileyo bayayiphendula ngokuya kwiwebhsayithi yakho kunye nokunikela. Kungumcimbi wokulungelelanisa, ungathandeki ngeposi.
Ngaba uyabonga abaxhasi bakho be-intanethi ngokubonga ngethuba ngokukongeza kwi-intanethi? Ukuba akunjalo, cinga ukwenza loo nto. Ndinika inani elincinci kwizinto ezininzi zokunceda njengenxalenye yophando lwam ekuxhaseni imali kwiindlela ezilungileyo. Xa ndinika i-intanethi, ngamanye amaxesha ndiyakuthokoza ngeposi kodwa kaninzi. Ngaphezulu, ngokuqhelekileyo, ukuthumela umbulelo kuza emva kokulinda ixesha elide.
Kodwa xa ndifumanisa i-imeyile ngumbongeni ngexesha kwaye iinkwenkwezi, umnikeli, ndivuya kakhulu. Khangela umzekelo wolu hlobo unombulelo kwiphepha elilandelayo.
02 - Ngaba Oku Kungaba Ngumzekelo Wokubonga Incwadi?
Dear Joanne,
Umbhali uHames James wathi, "Izinto ezibini ebomini babantu zibalulekile: owokuqala kufuneka abe nomusa, okwesibini mayibe nomusa, kwaye yesithathu mayibe nomusa."
U-Joanne, ububele bakho abuyazi imida kwaye, ngenxa yoko, siyabonga ngonaphakade.
Isipho sakho esivulekileyo se- _____ siphucula ubomi base-Southern Arizona. Lapho kwakukho itafile engenanto, intsapho ngoku ihlala kunye kwaye iyakonwabela ukutya. Into eyayiyindawo eyayiyincithakalo, ngoku iqulethe iqonga elincinci lentsimi apho inkwenkwana ifunda malunga nokutya okunempilo. Kwaye, loo mfazi owayengenamakhaya owake waziva engenakuphelelwa lithemba, ukhuthazwa kukufudumala kwesidlo esisithuthuzelayo.
Ububele bakho buye benza izinto ezinokwenzeka, kwaye siyanibulela ngenkxaso yakho enengqiqo.
Siziqhenyce ngokuba ngumlingani wakho ekulwa nomlambo ku- _____. Abantu abangaphezu kwe-16,000 banenzuzo kwiprogram yokuncedisa ukutya kokuxakeka kwinyanga nganye, ngelixa iqela lethu legadi legadi lisebenza ukwenza izitiya zeentsapho ezineengxaki zemali. Ngexesha elifanayo, sinika ukutya kweendawo zethu zokungenamakhaya, zombini kwi-Community Kitchen kunye nakwiimibutho yabalingani kulo lonke idolophu.
Ukunika kusekelwe ebubele, kwaye usibonise ukuba u _____ ungumntu onomusa. Ndiyabonga ngokunyamekela, kwaye ndinokubulela ngokunikela, kodwa ngokubaluleke kakhulu, siyabonga ngokuba nomusa.
Ngokuthobeka,
UMichael McDonald
Igosa eliphethe i-ofisi
I-PS Ihlobo liza kusondela ngokukhawuleza kwaye, kunye nalo, iindleko eziphezulu zokutya kunye nezibonelelo njengoko abantwana bephuma esikolweni. Nceda uncede abazali abadinga ukufikelela kulo nyaka, oko kunokuba nzima kunabo.