Ngethamsanqa, uMthetho we-CAN-SPAM waba ngumthetho ngo-2004 ukukhawuleza kuma-imeyile alahlekisa.
Ukususela ngoko, abamukeli be-imeyli badla ngokufuneka ukuba bangene kabini, bangabhalisi kwiintlobo ngokukhawuleza, kwaye bafumane i-imeyli encinci ngemigca yokukhohlisa.
Ngaba uyazi ukuba yi-CAN-SPAM ithetha ntoni? Yinto yomhlathi. Igama elipheleleyo lalo Mthetho "Ukulawula ukuhlaselwa koMgaqo-nkqubo woTyhila noThengiso ongabonisi." Siyabonga izulu zancinci!
Ngoko le nto ihlangene neenhlangano ezingenzi nzuzo?
Unokuqala ucinga ukuba umthetho unento enokuyenza ngala ma-imeyile aphelisa kwifolda yomgcini we-spam. Kodwa akunjalo, nangona oko kungaba yingxaki yokungenzi nzuzo.
Isenzo se-CAN-SPAM sifanele sivimbele i-imeyile ongazange uyisayine okanye uyicele. Inenjongo yokugcina abantu ababi bebhokisi lakho le-imeyile.
Nangona i-CAN-SPAM isebenza ngokuyinhloko kwi-imeyile yezorhwebo, ukungenzi nzuzo kwakho kungawela phantsi kwe-sambuli sayo ukuba uthengisa iimveliso (izinto zetitolo zesipho, iincwadi, iiminina) abantu abathenga. Okanye ukuba umxhasi wenkampani ubandakanye nantoni na inhlangano yakho ithumela nge-imeyili. Nangona i-imeyili yokuxhaswa imali kufuneka ikhutshwe kwi-CAN-SPAM, ihlawula ukuphosa kwicala lokulumkisa.
Kwakhona, umThetho awuqulethe ukukhululwa okuthe ngqo kwiingeniso. Ngoko, nawe unokuphelisa ngeyona nto ifanele ukuba uwele umnqweno, mhlawumbi ngengozi.
Ngokwenza oko, sonke simele silandele imithetho ye-CAN-SPAM. Ziye ziba ziindlela ezilungileyo ze-imeyile, kwaye zisebenza ngokumangalisayo.
Yiyiphi inzuzo engeyiyo inzuzo okufanele iyenze ukuthobela i-CAN-SPAM
- Ukubonelela isaziso esicacileyo kunye esicacileyo sokuba nethuba lokuphuma. Isaziso kufuneka sibe kuyo yonke imilayezo ye-imeyile kwaye kufuneka inikwe bonke abantu abafumana umyalezo.
- Faka phakathi ukuphuma okusebenzayo kuyo yonke imilayezo ye-imeyile, efana nekheli le-imeyile yokubuyisela okanye omnye umsebenzi osekelwe kwi-intanethi. Ungadingi nayiphi na enye ingcaciso ngaphandle kwe-imeyile kwidilesi ukuba ungabhalisi. Unemihla engama-10 ukuze uhlambe igama lakho kuluhlu lwakho, ngoko ungathumeli ukunikezela emva koko. Ukongezelela, ukuba ummkeli ukhethe, umthumeli akayi kuqeshisa, atshintshisane okanye atshintshe okanye akhuphe idilesi ye-imeyili yommkeli.
- Nika idilesi yeposi yokusebenza yomthumeli.
- Ukuba kukho i-adversi yentengiso kwi-imeyile yakho, kufuneka ucacise ukuba i-imeyile yintengiso. Sebenzisa amagama anjengokuthi "unokuba lunomdla ngokukhethekileyo kulo mnikelo" kwikhopi yomzimba ye-imeyile.
- Ukubonelela "ukusuka" kumgca ochanekileyo kwaye ubonisa ngokucacileyo umthumeli. Ukwenza njalo kunika isiqinisekiso kubaxhasi kunye nabaxhasi ukuba i-imeyili ivela kwintlangano ethembekileyo.
- Sebenzisa umgca wesifundo ongekhohlisayo malunga noko kuqulethwe kwi-imeyile. Sonke sifuna ukunqanda abantu, kodwa jonga abo "bahlukileyo" okanye "abathintekayo".
- Iingenzi-nzuzo, ngokukodwa, kufuneka ziqinisekise ukuba wonke umntu obhalisile ukhethe, ngokukhethwa kabini. Oko kuthetha ukuthumela umthengi ngendlela yokuqinisekisa ukubhalisa kwabo. Nangona iteknoloji yenza le nto ilula kwaye ihleleke kakuhle, abanye abantu abayi kukwazi ukulawula isinyathelo sesibini, kwaye uya kulahlekelwa. Yenza njalo. Ababhalisi ababini abangenayo ukungena kubangelungelo lokukhalaza ukuba abazange babhalise.
Ngethamsanqa, zonke iinkampani ezithengisayo zokuthengisa i-imeyile (apho ungagcina uluhlu lwakho, ukukhwabanisa i-imeyile ye- fundraising appeals , i- newsletters , kunye nokuthumela ii-imeyile ezikhulu) zisetyenziselwa ukukunceda ukuthobela i-CAN-SPAM.
Sebenza ngeemfuno ze-imeyile yakho kwaye kufuneka ukhuseleke. Ukuba umthengisi wakho we-imeyli akafuni izinto ezilandela i-CAN-SPAM, njengokucela idilesi yakho yokwenzela ukubeka ekupheleni kwee-imeyile zakho, fumana umthengisi oya kuhambelana. Ukuba umboneleli wakho unqumla, unembopheleleko.
Kuthetha ukuthini "Ukungena"?
Kubalulekile ukungenzi nzuzo ukuqonda "ukungena ukungena" ukuze ungangeni kwiinkathazo. Kukho iintlobo ezimbini:
Imvume yokuvakalisa - Umzekelo obalaseleyo wemvume evakalayo xa umntu enika idilesi yakhe ye-imeyile kuwe ngenxa yokuba bafuna ukufumana i-imeyili evela kuwe. Oku kwenzeka ngokuqhelekileyo xa umntu e tyelela iwebhusayithi yakho kwaye ushiye idilesi ye-imeyile kwibhokisi lakho lokungena ukuze ufumane i-newsletter ye-imeyili.
Eyona ndlela ihamba phambili kukuthumela i-imeyile ngokukhawuleza kwaye ubuze umthengi ukuqinisekisa ukuba bangenele ngokuphendula kule imeyile.
Ukunikezelwa kwemvume - Imizekelo yaloo hlobo yemvume iya kuba xa umnikeli enza isipho ngephepha lakho lomnikelo kwaye wabelane nge-imeyile yakhe idilesi kunye nawe kwifomu. Qaphela nje ukubeka abantu kwiluhlu lwakho lwe-imeyile kuba sele uhlangane nabo kwindawo ethile. Le mvume ayiyiyo.
Ingaba kukho imvume ecacileyo okanye imvume ecacileyo, andiyi kuthatha nantoni na . Yisoloko icacisa kuyo nayiphi na ifomu egciniweyo yokuba ngokushiya idilesi ye-imeyile abafumanayo bayavuma ukufumana i-imeyili evela kuwe. Kufuneka wenze oku, umzekelo, kwifomu lakho lomnikelo okanye nayiphi na ifomu elivolontiya elizalisa kwisayithi lakho.
Kukho iindlela ezininzi ezinokuthi zenzeke le mvume, ngoko cinga ngenyameko malunga nendlela obeka ngayo iifom, ibhokisi yokubhalisa kunye nokusingatha utshintshiselwano lwe-imeyile kwimicimbi. I-Bloomerang [ISIKHOKELO] Xa i-Nonprofit yakho ingakwazi kwaye ayikwazi ukuthumela i-imeyile inezibonelo ezintle zokukunceda ukuba ufumanise ukuba wenzeni kwaye nini.
Indlela yokuphela kwii-SPAM zeebhokisi zeeposi zingakukhathaza nakwixa udlala ngemimiselo
Iifayile ze-SPAM zizama ukubamba ii-imeyile ezikrokrelayo. Nangona i-imeyile yakho ingahambelana nemimiselo ye-SPAM, i-imeyile yakho isenokuphela apho. Kwaye kunokukulimaza.
Uphando oluvela kwi-EveryAction (2016) lufumene ukuba izinga le-spam yenyanga nganye elithunyelwe ngama-55 engenzi-nzuzo laliyi-7.03 yepesenti, isifundo sifake inani lemali ka-dollar kulo lonke lelo thuba elilahlekileyo. Uphononongo luqikelele ukuba "nganye ipesenti ye-imeyile iya kwiziphumo zogaxekile ekulahlekeni kwe-$ 1,052.64 ngonyaka."
Xa i-imeyile evela engenzi-nzuzo ingabonakali, ingaphantsi kakhulu ivuliwe, izenzo ozilindeleyo kwaye uzicwangcise ukuba unganakunakwenzeka. Ngelixa i-imeyile ingabibizi xa kuthelekiswa ne-imeyile ngqo, inayo indleko. Uhlawula iifizi kwiinkampani ze-imeyile ezithumela i-imeyili kunye nexesha lakho labasebenzi liye lachitha.
Ngokungafani ne-SPAM engekho mthethweni elawulwa nguRhulumente, i-imeyli ye-bhokisi ye-imeyli idla ngokudalwa ngabantu abathi babhalisele ukufumana i-imeyile yakho. I-AllAction yokufundwa kwe-imeyli ibonisa ukuba ukwabiwa kwifolda ye-SPAM kuhambelana nezinto ezintathu:
- Awukwenzi kube lula ukuzibhalisa ukuze umninimkeli akhombe i-imeyili yakho njenge-SPAM. Iyeza? Nika rhoqo unqakraza iqhosha lokungabhalisi kwi-imeyile yakho.
- Uhlu lwakho lwe-imeyile luphelelwe ngumhla . Kunzima kule mihla ukuqhubeka. Abantu bathuthela, batshintshe inkqubo yabo ye-imeyile, okanye bavele bayeke ngaphandle kwesizathu esicacileyo. Impendulo? Coca uluhlu lwakho lwe-imeyile rhoqo emva kweenyanga ezintandathu okanye njalo. Ukuba akukho mqondiso wobomi (ivula, iimpendulo) kwidilesi, yiphonsa.
- Uthumela i-imeyile engabalulekanga . Ukungabi naluphi na uhlobo lokubandakanyeka kuthetha ukuba i-imeyile yakho ayizange ihlangabezane nokulindela ummkeli xa bebhalise. Icandelo lakho uluhlu kwaye uzikhethele ngakumbi ngokubambisana ngakumbi.
Izibonelelo:
Isikhokelo soMthetho Wokuthobela Umthetho we-CAN-SPAM, i-FTC
2016 Isifundo soKhuseleko lwe-imeyili esingenzi nzuzo, Nonke isenzo