Ungavumeli Ukwesaba Ukungaphumeleli Kukugcine Usuku Lokunika
Ndiyamkela. Ndandithemba ngokunikela imihla.
Kude ndide ndifunde ukuqonda ukuba amava afundwayo amaSuku oPheleleyo angaba yiyo yonke inxaxheba engenzi nzuzo.
Luphi Usuku Lokunika?
Olunye uhlobo oluthile kwi- crowdfunding , iSuku lokuPhupha luyimini ekhethekileyo yeeyure ezingama-24 ekunikezeni inceba.
Ukunika iintsuku kuye kwavela kwiminyaka emininzi edlulileyo kwimigangatho efanelekileyo yokuxhasa imali. Ngokuqhelekileyo zenzeka kwindawo ethile, njengesizwe okanye isixeko.
Ezinye iziseko zasekuhlaleni zase-US ngoku zineentsuku zokunikezela zonyaka eziphakamisa iimali zenkxaso kwimimandla yazo. Imizekelo ibandakanya i-GiveMN, i-Arizona Inika imini, kunye ne-BmoreGivesMore.
Kwaye amaziko afana neeyunivesithi aqalise iiNtsuku zokuBanika.
Ezinye Iintsuku zokunika iinjongo zesizwe kunye nomxholo esekelwe.
Eyona nto iyaziwayo yi-#GivingTuesday, idalwe ukukhuthaza ukunikela ngoncedo emva koMbulelo we-Thanksgiving kunye nokucinywa kwezorhwebo (cinga imiba ye-BlackFriday) kwixesha leeholide.
Nika iNdawo yaseMelika inika indlela yokuba uluntu lwasekuhlaleni ludale iintsuku zokunika. Kukhumbuza iiprojekthi zokuthenga "zengingqi" zamashishini amancinci.
Ekugqibeleni, uncedo oluninzi lwabantu abaninzi lunika iintsuku zabo. Umzekelo ngu-American Red Cross. Usuku lwaKho lokuNika luqhutywa ngo-Apreli ngamnye ngonyaka.
Kutheni kufuneka ukuba inxaxheba yakho ingenzi inzuzo?
Ukunika iintsuku akulula ukukhupha kwizinto ezingenzi nzuzo. Kuthatha ucwangciso, inzondelelo kunye nokulandela okulungileyo.
Ezinye iingcali ziye zabuza ukuba Ukunika iintsuku kunqanda ukupha ngenxa yokuba abaxhasi banokuthatha inxaxheba kwiSuku lokuBanika kwaye abangeke banike i- drive ye-fund yabo yonyaka .
Kodwa, ukutshutshisa kubonakala sengathi kuphelile njengoko ukunika iintsuku kuqale ukubonisa isithembiso, kwaye ukungahlawuliswa kweminye imali kubonakala kungenakwenzeka.
Ngenxa yokuba Ukunika iintsuku kwenzeka kwi-intanethi, banokuba luncedo kakhulu ekuqeshweni kwabanikeli abatsha.
I-Kimbia, isiqulatho se-online fundraising, sithi iminye imibutho ifumanisa ukuba iipesenti ezingama-60 zabaxhasi beSuku lokuNika i-brand new.
Kungenxa yokuba abaninzi abaxhasi abatsha banikela isipho sokuqala kwi-intanethi. Kananjalo kaninzi banemivuzo ephezulu kunabanye abaxhasi, kwaye isixa esinikezayo ngokuqhelekileyo sikhulu kunabanikeli abangaphandle kwamanye amazwe.
Ukunika iiNtsuku, njengento eninzi yokubambisa abantu, zilungele ukuxhaswa ngabalingani .
Abahlobo abacela abahlobo yindlela elula yokufumana abaxhasi abatsha. Ukuba abo baxhasi abatsha balandelwa ngokufanelekileyo ngamaziko encedo, abanokuba ngabaxhamli bexesha elide ababonelela ngeendlela ezahlukeneyo.
Esinye isizathu sokuba uthathe inxaxheba ekunikeni iintsuku kukuba uthando luyakuthandana nolwazi olusisiseko ngokuvelisa okuveliswe ngabaququzeli boLuku lokuBanika.
Usuku lokunikezela lunikeza ithuba elihle kakhulu lothando lokusebenzisa izakhono zedijithali nokufunda ngakumbi. Nangona Ukunika iiNtsuku rhoqo kunikezela ngamaphuso kulawo uncedo oluphakamisa imali eninzi okanye ukuzisa abaxhasi abaninzi, bonke abathatha inzuzo abangenayo inzuzo bafunde amaqhinga angayisebenzisa kuwo wonke unyaka kwimikhankaso yabo yokwenza imali.
Indlela yokuphumelela kwiCrowdfunding kwiSuku lokuNika
1. Qalisa ukucwangcisa ezintandathu ezintandathu kwiinyanga ngaphambi kokuba unike imini
Ukuba enye inhlangano ixhasa iSuku Sokunika, fumana yonke into onokuyenza ngoku ngoku. Qiniseka ukuba uyayiqonda imigaqo. Bhalisa uze uzalise ifomu.
Ukuthatha inxaxheba kuyo nayiphi na uqeqesho (ii-webinars okanye i-online tutorials) ezikhoyo, kwaye ukhupha izinto ezifana neempawu, izinto eziprintwayo, izixhobo zokucwangcisa kunye neemplates.
Abaququzeleli beMinikelo yoSuku banikezela ngezibonelelo ezizixabisekileyo kunye neengcebiso. Musa ukuyihoxisa nayiphi na. Iyakusindisa ixesha nemali.
2. Hlela izinto ezithile, ezinokulinganiswa, kodwa ezinokwenene
Iinjongo zingabandakanya:
- inani lemali ofuna ukuyiphakamisa
- inani labanikeli ongathanda ukubona inxaxheba
- inani labanikeli abatsha ongathanda ukungenisa
- ukuthatha inxaxheba kwabaphulaphuli abaziintloko, njengamavolontiya okanye abasebenzi
Funda malunga neempembelelo ezixhasayo ngumxhasi. Kukho ngokuqhelekileyo umvuzo walezo zoncedo eziphakamisa kakhulu okanye zinokuthatha inxaxheba ephezulu.
Izikhuthazo zingaba lula kakhulu njengemali eyongezelelweyo kwizinto ezintathu zokuncedisa, okanye ziyinkimbinkimbi kakhulu kunye namabhaso ngeenjongo zeeyure.
Qonda zonke ezi zinto, kodwa ungenzi nto injongo yakho ephambili . Ezi zikhuthazo zihlala zixutywa yizinto ezincedisayo kunye nezintlu ezinkulu zeendaba zoluntu kunye nabaxhasi abanobuchule kakhulu ekusebenziseni ezo zixhobo.
Ukuba uthe wagxila kwiibhaso, uya kudana kwaye udangele. Yaye akusiyo injongo yokunika imihla.
Zenzelwe ukwakha uluhlu lwakho lwe-intanethi, ufumane ukubonakala kwakho kobubele, kwaye uncede ukuba ulethe abanikeli abatsha. Gxininisa kwezo njongo, kwaye unokuziva ulungile, nokuba yintoni umphumo.
Yenza umsebenzi wokunika ipiramidi ngokwenjongo yakho yeli dolophu, njengokuba unokwenza nayiphi na umkhankaso wokuxhasa imali. Faka phakathi inani elincinci labanikeli kwizinga eliphezulu kwaye ke usebenze indlela eya phantsi kubaxhasi abaninzi kumanqanaba aphantsi.
Sebenza kanzima ukufumana abaxhasi kuwo onke amanqanaba, kodwa ngokukodwa amancinci. I-Crowdfunding isebenza ngokusemgangathweni ngokuzisa abaxhasi abaninzi, kungekhona izipho ezinkulu.
3. Khangela imali efanayo
Ukudibanisa imisebenzi emangalisayo! Nangona umdlalo othobekileyo unokwandisa iziphumo zakho ngokubanzi .
Imithombo eyenzekayo yemidlalo ngabaxhasi bakho abakhulu okanye ishishini osebenze nayo ngaphambili. Kuya kuba nokuqiqa ukudubula i-5 okanye ipesenti zeshumi zenjongo yakho ukuba ube nemali ehambelanayo.
Ukufanisa okulungileyo kuthetha ukukhuthaza abaxhasi ukuba basebenzise inkqubo yesipho esifanayo nomqeshi . Unokuphakamisa lelo lungelo kwiphepha lakho lomnikelo. Ezinye iinkampani zinokwenza konke oku kufanelana kulula. Into endiyithandayo i-Double Doning Donation.
4. Qala ukuqasha amaqela abaxhasayo abanokukuxhasa
Yenza umdlalo wayo kwaye ubeke ndawonye amaqela amavolontiya okanye abaxhasi bakho abakhulu abangabathunywa bokwenene. Baya kuba nako ukusekela iisayithi zezinkolelo zeqela kwaye basebenze oonxibelelwano lwabo kuluntu.
Ukuba usebenze kunye namashishini asekuhlaleni, bancede badale amaqela anokukuxhaswa ngemini kwiSuku lokuBanika. Ukunika iintsuku kuyimoto engokwemvelo yokuxhaswa ngabalingani.
Ukuba usebenza kunye nenhlangano yokuxhaswa kunye neplati yokunikela, izabelo zakho ziyakwazi ukuseta iphepha labo lokuxhasa imali ukuxhasa inkxaso yakho. Khuthaza.
5. Beka iteknoloji oyifunayo
Uninzi lweentsuku zokunikela lisebenzisa enye inkonzo yenkxaso. Ngokomzekelo, i-Arizona Inika Usuku, ehlelwe yi-Alliance ye-Arizona-Nonprofits, isetyenziselwa inkqubo yenkxaso ephakathi kuyo yonke inxaxheba engenzi nzuzo.
Oku kwenza kube lula nakwintlangano encinci ukuthatha inxaxheba kwaye ujabulele zonke iintsimbi kunye neengcingo zesimiso esinobuchule. Ngomnye umbutho obandakanyekayo udala iphepha lokunikela ngegama lomhlaba kwi-platform enkulu.
Qinisekisa ukuba uyayiqonda indlela inkqubo yokunikela ngayo isebenza kakuhle phambi kweshedyuli kwaye uyivavanye. Funda indlela yokufumana iingxelo ezivela kwinkqubo, kwaye uphucule izinto zakho zokubhenca eziza kubonakala kwiphepha lakho lomnikelo othile.
Ukuba uthatha inxaxheba kwiNational Day Giving Day, njenge-#GivingTuesday, uya kufuneka uphathe umnikelo wakho. Ungasebenzisa inkqubo yesithathu, njengoRazoo, iNethwekhi yeZilungileyo, okanye nayiphina inombolo yezinye iziza ezixhamlayo .
Ukuba sele usenakho ukukwazi ukuhlawula iintlawulo zekhadi lesikweletu ngokusebenzisa i-akhawunti yakho yomthengisi, vele ulungelelanise loo nto ukujongana nokunikezelwa kwakho kweMini yokuSondeza.
Kodwa musa ukudala. Yenza ngokwezifiso iphepha lokuhlawula kunye namaphepha enikezelo ngokukhethekileyo kwiphankaso yakho yokunika usuku olunye.
Yenze icace, ilula, kwaye ikhawuleze ukwenza umnikelo. Yilungise ikhasi le-post-donation umniki-mpahla ubona ngokukhawuleza emva kokunika. Kungaba lula, njengomfanekiso obalaseleyo kunye nombulelo.
Iiplatifti zenkxaso zenkampani yesithathu zinobuhlobo obuhambayo. Kwaye oko kubaluleke kunanini ngaphambili. I-Network for Good iphakamisa ukuba malunga neepesenti ezingama-30 zabaxhasi bakho baya kwenza iminikelo yabo ngeefowuni zabo. Ukuba usebenzisa inkqubo yakho, qinisekisa ukuba yonke into isebenza kakuhle kwiselula.
6. Lungiselela ikhalenda enxibelelwano enzulu
Cinga ngoxa ufuna ukuphawula abaxhasi bakho ukuba uSuku lokuPhumela luza.
Misela uluhlu lwee-imeyile ukudala ulwazi kunye nomdla kwixesha elikhethekileyo. Usenokukwazi ukukhuthaza abantu ukuba banikele ngokukhawuleza kwaye bahlalutye umnikelo oza kwenzeka kwiSuku lokuBanika.
Iibhenyile zeBen eTucson zithumele i-imeyile malunga neentsuku ezilishumi ngaphambi kokuba iArizona ibone imini. Abaxhasi banokunikela kunye nokutshintsha umhla kwiphepha lesibonelelo ukuya kwixesha elikhethekileyo.
7. Thola amabali akho amnandi kunye
Qala ukwakhiwa kwesiqalo kunye neendaba zonke kunye ne-imeyile oyithumelayo. Tshela amabali azakuhambisa iintliziyo zabanikeli bakho.
Abantu baphendule kakuhle xa befunda ibali lomntu omnye, intsapho enye, isilwanyana esinye kunamabali malunga namaqela abantu okanye izilwanyana. Ngoko gxininisa kumxhamli omnye ngexesha kwaye usebenzise imifanekiso yakho engcono. Ukuba unabantu abakhubazekile, fumana iindlela zokukhusela ubungqina babo xa uxelela amabali abo .
Ngaphandle kwamabali abo, sebenzisa amanqaku ngendlela ekhangayo yokubonisa umphumo weedola zabaxhasi bakho. Sebenzisa iigrafu ezilula okanye i-infographics ukubonisa indlela eninzi imali eya kuyenza ngayo kwaye ngubani.
8. Lungiselela umbulelo wakho imiyalezo
Siyabonga ngokunikezela ngeentsuku ziquka irisidi e-imeyli ngokuzenzekelayo ithunyelwa ngokukhawuleza emva kokuba umrhumo we-intanethi ugqiba. Qinisekisa ukuba oku kubulela akukona nje kuphela. Yenza imfudumalo, ngokukhethekileyo kwiSuku lokuPhala, kwaye ufake iinkcukacha malunga nendlela oza kusebenzisa ngayo umnikelo.
Kodwa musa ukuyeka okokuqala kukubonga / ukufumana. Landela ngokubulela kumajelo asekuhlaleni, kwiwebhusayithi yakho, kwaye, ngokukhawuleza xa unakho, nge -imeyile okanye incwadi .
Khawucinge ukwenza ividiyo yesigxina sezokuhlaziya uthi kubonga okanye i-imeyile ibonise abaxumi bakho bethi babonge. Ndamthanda lo ovela nge-imeyili evela kwiBell Bells.
Cinga ngaphandle kwebhokisi kwaye ungakhathazeki ngokubulela kakhulu. Awukwazi ukuya kude kakhulu ngokubonga abaxhasi.
Cwangcisa ngoku ukubuyela kubanikeli bakho malunga neliphi iqela lakho elifezekileyo. Ingxelo malunga nokuba unyukile kangakanani, bangaphi abaxhasi abancedisayo, kunye nempembelelo yale minikelo.
Bika iziphumo zingakapheli iintsuku ezingama-30 ekupheleni kwephulo. Ingenziwa ngeendlela ezahlukeneyo, kubandakanywa i-imeyile ekhethekileyo, kwiphepha leendaba elilandelayo, kumajelo asekuhlaleni, nakwiwebhusayithi yakho kunye nebhulogi.
9. Yintoni enokuyenza ngosuku lokunika
Yiba neqela labantu ekusebenzeni yonke imini kuze kube sekupheleni koSuku lokuNika.
Uza kufuna umntu woluntu woluntu osebenzayo ekusakazweni kwakho kwe-Twitter, ukuthumela kwi-Page yakho ye-Facebook, kunye nakweyiphi enye imidiya yoluntu apho abaxhasi bakho banokuba khona.
Yenza i-blogg pump yakho iveze umxholo kunye nokuhlaziywa kwiphulo. Yazi iHayhtag yeSuku sakho sokuSinika, kwaye uyisebenzise ngokukhululekile.
Ngaba umntu ulungele ukuphendula imibuzo ngefowuni, uze wenze umnxeba kubathunywa bakho ukuba babone indlela imini ehamba ngayo.
Cinga ukuhlanganisa ndawonye amavolontiya ambalwa ukukhumbuza iifowuni zeefowuni kubanikeli bexesha elide okanye ukubonga abanye kubantu abanikezele namhlanje kwi-intanethi.
Qaphela ukuba ufikelela njani kwiinjongo zakho kwaye ugubha ngokufanelekileyo. Khumbula, nje ukuba yingxenye yomdlalo kwaye ufunde oko kusebenzayo noko kungabalulekanga nje ngokuwina umvuzo okanye ukufikelela kwinjongo ethile.
Ungaze uvumele igama elithi "ukungaphumeleli" kwigumbi. Akukho nanye xa kuziwa ekunikezeni iiNtsuku. Kukhona nje ukwenza, ukufunda nokubhiyozela.
Yenza umcimbi ngaphandle kweSuku lokuBanika. Yiba nokutya kunye neziphuzo ezikhoyo kwaye uyihombise iofisi kunye namabhanki kunye neebhaluni. Bhiyozela iimpumelelo zakho.
10. Landela, landela, landela
Ngaphandle kokubulela abaxhasi kunye nokubuyisela ingxelo kubo, hlalutya iimetriki zakho.
Umzekelo, bangaphi abantu abanikezelayo? Bangaphi abanikeli abatsha? Yiyiphi ipesenti yabaxhasi ababengaphambili?
Yintoni eyayiyiminikelo emiselweyo, kubantu ngabanye kunye namaqela okuxhaswa ngemali? Ziziphi iingongoma eziphakamileyo, zeziphi ubuthathaka? Unini na iminikelo?
Ukuqokelela idatha yeendaba zoluntu. Zingaphi iikopi ozithumele? Zingaphi ezabelwana ngazo? Zingaphi iintetho ozifumanayo?
Khangela i-Facebook analytics yakho ukubona ukuba zingaphi iindidi ezikhoyo, zingaphi i-clickthroughs kwikhasi lakho lewebhu okanye iphepha lomnikelo. Wayi fi kelela ntoni?
Ngaba ugcine umkhondo weefowuni ngexesha lephulo? Yimiphi imibuzo ebuzwayo? Ngubani? Zingaphi izikhalazo? Ngaba kukho umntu okhononda ngobunzima bezobuchwepheshe?
Zonke ezi nkcukacha ziya kunceda xa uqala ukucwangcisa kunyaka ozayo.
Ngaphezu kwakho konke, gcina konke okulungileyo. Khumbula, impumelelo ngokunikezela kweentsuku akuyi kufezeka ekuqaleni.
Funda izifundo, zisebenzise ngexesha elizayo, kwaye ekugqibeleni ufanele ubone ukubaluleka kokungeza enye okanye ezimbini Ukunika iintsuku kwikhalenda yakho yokuxhasa imali.