Abanye abacwangcisi beziganeko banomuvo wokukhulula ngeli nqanaba, ekugqibeleni baqatshelwa okanye bakhuthazwa kwiindima eziphezulu zengqesho zabo.
Kodwa kwiimeko ezininzi, akwanele ukucwangcisa kunye nokuqhuba isiganeko esikhulu soshishino. Iziganeko zoshishino zihlala zijongwa njengotyalo-mali ngenjongo enikwe, kwaye abacwangcisi bomcimbi kufuneka baqonde indlela yokulinganisa ixabiso leenkqubo zabo.
Isilinganiselo somcimbi wokubuyela kumali-mali (ROI) okanye ukubuyela kwiinjongo (ROO) ingaba yintsimi entsha kubacebisi abathile, kodwa luhlobo lomzamo oya kunceda ukwandisa ukubandakanyeka kwabo kunye negalelo elipheleleyo kwintlangano, ichaza uTony Lorenz, owayekade e-CMM, umongameli we-Chicago-Based ProActive, Inc., i-Freeman Inkampani. I-ProActive yinkampani yeqhinga kunye neemeko ezijolise kwiinkonzo zentengiso. U-Lorenz ngoku u-CEO kwi-AlliedPRA.
Isiseko soMlinganiselo weSigqeba
Uninzi lwabafundi bezehlakalo ziyabona ukuba ukulinganisa iinkqubo zabo kuyahlukahluka ukusuka kumbutho ukuya kwintlangano. Esinye sezizathu kukuba le mizekelo yoshishino ihluke kakhulu phakathi kwamashishini, imibutho, inzuzo kunye nabanye.
Ngoko ke ziphi ezinye iindlela abacwangcisi bemicimbi kulindeleke ukuba balinganise imicimbi yabo?
Ukuba isiganeko soogqirha sisebenza kwinqanaba lezemali lombutho, unokulindela ukulinganisa isiganeko esekelwe ekugcinweni kwemali. Ngokomzekelo, yiyiphi imali egciniweyo yokulondolozwa kwamagumbi ehotele, indawo yokuhlangana, ukutya, njl?
Ukuba isiganeko soogqirha sisebenza kwicala loshishino lombutho, unokulindeleka ukuba alinganise isiganeko esekelwe kwingenelo yenkqubo kwiplani yeshishini jikelele. Umzekelo, ukulungelelanisa i- semina njengenxalenye yokuveliswa kwemveliso jikelele equka iiyunithi zamashishini amaninzi.
Kwaye phantse bonke abacwangcisi beziganeko baya kuthathela ingqwalasela ebalulekileyo kwizinto ezihamba kakuhle kwaye oko kuphuculwe kwikamva. Ingaba eso siganeko sifike kwisabhajethi ? Ingaba umxhasi wayekholiswa yiphumo?
Kwaye nangona indlela nganye ichanekileyo yendlela yokulinganisa, bathambekele ekugxininiseni kuphela kwimilinganiselo kumanqanaba amaninzi. Iingcali zengqesho namhlanje kufuneka zikhangele ukuseka iindlela zokwenza igalelo labo libonelele ngakumbi.
Isicwangciso seSicwangciso soBuchule
U-Lorenz uchaza ukuba intlanganiso ye-ROI ingabonwa ngamanqanaba amabini ahlukeneyo: kumbutho kunye namanqanaba athatha inxaxheba:
- Umbutho unokujonga i-ROI ngokuhlanganisa zonke iindleko nokuthelekisa oku kuxabiso eliqikelelwa yintlangano. Emva koko ufumana iingeniso zemali zesiganeko. kwinqanaba lombutho nakwizinga lokuthatha inxaxheba.
- I-ROI kwinqanaba lesithatha inxaxheba linokulinganiswa kumgangatho ngamnye kwaye liqikelele ixabiso ngothathi-nxaxheba ngamnye.
I-ProActive icebisa abaxhasi ukuba balandele inkqubo, icebo lokudala ukuchaphazela iziganeko, kwaye uLornz uncoma ukugxila ekujongeni isimo sengqondo. Kusebenza ngokukodwa kwiziganeko ezinkulu:
- Ukufumanisa. Ukufumanisa kufuneka kuvele kwangoko kwenkqubo ukwenzela ukuba abacwangcisi bangabandakanyeka abachaphazelekayo abakhulu ekugqibeleni ukuba bachaze umxholo weentlanganiso, izithethi, njl njl. Abacwangcisi kufuneka babandakanye abachaphazelekayo abachaphazelekayo abangachaza iinjongo ezicwangcisekileyo zombini umbutho obamba isiganeko kunye nabadibeneyo kwiintlanganiso. Inokufezekiswa ngokubacela ukuba bazalise imibuzo emfutshane, ezintandathu ukuya kwezibhozo ezivulekile.
- I-Sur-Event Survey. Eli lixesha apho intlanganiso okanye umcwangcisi wesiganeko angachaza imilinganiselo enokuthi i-ROI ne-ROO. Ukuphonononga isampula ebanzi yabamenywa ukuchonga imiba yabo, ukukhathazeka kunye neemfuno kumanqanaba amaninzi. Oku kuya kunceda umcebisi ukuba achaze amanqaku okulinganisa amanani abemi beentlanganiso.
- I-Pre-Meeting Core-7 Isiseko. Eli nyathelo linika umlinganiselo kwimibono yengqondo yomfundi kunye neendlela zokuziphatha malunga nezinto ezichongwe ngexesha lokufumanisa.
- Ulwazi / ukuqonda ("Ndiyazi")
- Iingcamango / imbono / iinkolelo ("Ndiyavuma")
- Imvakalelo / izimo zengqondo ("Ndifuna")
- Amakhono / izakhono ("Ndiyakwazi")
- Iinjongo / ukuzibophezela ("Ndiza")
- Uthando ("Ndiya kwenza")
- Iziphumo zoshishino / iimpembelelo - I-ROI ("Ndihambisa ixabiso")
- Uyilo loMbutho. Ngokuqonda kweenjongo zabathathi-nxaxheba kunye nemibono yokubakho, abacebisi bangachaza iinjongo eziphambili zeentlanganiso ngokwayo kunye nendlela ezo myalezo eziza kuboniswa ngayo. Ziziphi iintetho? Ngaba inkqubo kufuneka ifake iiworkshop zokusebenzisana? Ngaba umgangatho wezobugcisa uza kuba luncedo ekufundiseni abahambileyo? Ziziphi izixhobo ozakuzisebenzisa ukuze udlulisele kwaye uqinise umyalezo wakho? Ngubani omele akhonze njengetetho?
- Ubambe iHlangano okanye iSiganeko.
- I-Post-Event Survey / iBhenmarkmarks. Emva kwesiganeko, kubalulekile ukulinganisa indlela inkqubo eyenziwe ngayo kwiimpawu zokubeka ezichazwe ngokusekelwe kwiziphumo zokufumanisa kunye nokuhlola kwangaphambili. Ingaba le nkqubo yenze ukuba utshintsho kwisimo sengqondo, imbono, iinkolelo, njl. Ngaba abaza kubakho benza ezo zinguqu?
- Impembelelo yeBusiness Follow. Isilinganiselo sobuchule sidinga ukugxila kwifuthe elide kwixesha lokufikelela kwiintlanganiso zokuziphatha. Eli lixesha elifanelekileyo lokufumanisa impembelelo yezemali kunye neyeyona mali yeprogram.
Iingcebiso zokuPhakamisa iNkqubo yokuHlola iNkqubo
U-Lorenz unikeza izikhokelo ezithandathu zokunceda abacwangcisi beintlanganiso ukuphucula ukubuyela kwabo kwiziganeko:
- Faka isicelo sokuqala komhlangano / inkqubo yokuqala.
- Ukulinganisa iingqondo zengqondo, ukuziphatha kunye nemali.
- Sebenzisa umlinganiselo we-ROI kwiintlanganiso ezinkulu, ezibalulekileyo
- Ukulinganisa nokulandelela iziphumo ngonyaka.
- Ukuseka imigangatho yoqeqesho kunye nezakhono zabasebenzi.
- Ukuphuculwa kwexesha
Iziphakamiso zokulinganisa iZenzo ezincinci ezincinci
Ukuqinisekiswa, inkqubo yokumisela inkqubo yenkqubo nganye iya kuba luncedo kwiziganeko ezinkulu, ezibizayo. Kuthekani malunga nazo zonke ezinye iziganeko zoshishino ezicwangciselwe kulo lonke unyaka - ngaba kunokwenzeka ukusebenzisa izilinganiso zentshukumo kumakhulu emicimbi emincinci ecwangcisiweyo kulo nyaka?
Kanjalo.
U-Lorenz ubonisa ukuba imibutho ichonga imibuzo emihlanu okanye emithandathu yebhenkethi ebaluleke kakhulu kumbutho. Emva koko, ulinganise imicimbi eyahlukileyo ukuze ubone ukuba ngaba iinqununu zeziganeko zenza ingqondo yengqondo, yokuziphatha okanye yemali.
Hlanganisa iziphumo. Ngokomzekelo, ukuba umbutho ubambe iziganeko ezifanayo ezingama-30 kulo nyaka kwiimarike ezahlukeneyo kunye neendlela zokulinganisa ezifanayo, oku kuya kunika ngokuqinisekileyo amanyathelo okulinganisa nokulinganisela.
"Hlulela impumelelo kwaye ukhethe amanyathelo avela khona," u-Lorenz weluleka.
Abathathi-nxaxheba abaphambili kwintlangano baya kuba neyokugqibela ekuthethwa ngabo abachaphazelekayo kwisiganeko okanye iqela leziganeko eziza kubonelela ukuba kufuneka banikwe ingxowa eninzi kulabo abancedisayo ukucwangcisa iziganeko.