Ufuna ukuza negama elikhulu kwi shishini lakho? Namhlanje kufuneka ukhathazeke ngamacala okugweba, i-SEO, nokuba ingaba i-Instagram iphatha okanye ayikho. Nazi iindlela ezinhlanu ezibalulekileyo zokwenza okulungileyo.
01 - Ikhonkco lokukhethwa kwezinto - I-LOT Yabo
Qala ukucinga! Cinga ngegama elifanayo kunye nemibandela ephakamisa iimvakalelo ozifunayo. Hamba i-thesaurus uze ufumane zonke iimpawu eziqhelekileyo zamagama akho kunye namazwi.
Fumana inguqulelo yesiGrike neLatini yamazwi akho. Ukubonisa ukuba imbala, izigodo, izityalo, izilwanyana, njl, zihambelana namazwi akho.
Qala ukudlala kunye neentlobo zamagama akho ahlukeneyo namagama athile. Musa ukugweba ngoku - yenza nje uluhlu.
Oku ngakumbi malunga nokucamngca igama elikhulu lebhizinisi.
02 - Yenza uphando lwakho
Ingxabano yaqhuma ngokukhawuleza kwaye ngokukhawuleza yayiquka amakhulu amaTweets ukusuka kulo lonke uhlanga. Ngelixa abaqashi beenkampani bebhikisha ukuba babengazange bathethekise ngegama, abagxeki babhekisela kwingoma eyaziwa yiBillie Holiday, iStange Fruit, ukubonakaliswa okungabonakali kwelifa elibuhlungu lobugqila kunye nobuhlanga e-United States. Kwingoma, igama elithi "isiqhamo esingaqhelekanga" lithetha ngokuthe ngqo kumadoda amnyama kunye nabasetyhini abaye baxhamla eMzantsi.
NgeSonto, ngoDisemba 7, inkampani yayivale i-website yayo, ukondla kwe-Twitter, iphepha le-Facebook ne-Instagram. Kodwa ukubizwa kwabo ngegriffe kugxininisa imiba eninzi ekufuneka ibe yinkxalabo kubo bonke abashishini.
Ukukhetha igama elikhulu lebhizinisi lingaphezu kokufumana into evelayo kuwe. Nantsi indlela yokuphepha ezinye zeengqungquthela ezinkulu xa kuziwa ukubiza igama lakho ishishini.
03 - Cinga ngeGoogle
Ihlabathi ledijithali ngokuqinisekileyo linzima inkqubo yokufumana igama lebhizinisi.
Khawucinge ukuba ufuna ukuvula i-shop sandwich ebalulekileyo kwaye ucinga ukuba iTyuwa kunye nePepper yiyona nto ibhetele. Zama nje u- Googling . Kukho iziphumo ezingapheliyo, kunye neqela elidumile lomculo. Amathuba akho wokubeka uluhlu olunjalo lwamazwi lukhulu kakhulu, ngoko ngamanye amaxesha uhlawulela ukucinga ngegama elikhethekileyo kwishishini lakho.
04 - Fumana igama elihle le-Domain
Kufuneka uqale ufumane i-domain evumelekileyo, ngoko igama lakho ishishini, kunjalo?
Ewe, mhlawumbi akunjalo. Ngaphambi kokuba uchithe ixesha elide uzama ukuza kunye negama lakho kwi-shishini lakho, qwalasela ukuba ininzi iingcali ze- SEO zibonisa ukuba i-studding domain yakho ngegama elingundoqo unakho ukuhlawula.
Khawucinge ukuba uqhube usebenziso lwezityalo ezibizwa ngokuba ngu-Eve's Floral. Ngelixa i-evesfloral.com inokuthathwa, kungenangqiqo ukuba ukhethe amagama angundoqo kwi shishini lakho endaweni efana ne "fastfloristdelivery.com" okanye "creativefloraldesigns.com." Ngale ndlela, uya kubamba ingqalelo kubantu abafuna iinkonzo zakho. Unokufuna ukuthenga iindidi ezininzi (kuquka iinguqu ezingekho phantsi kwegama lakho lebhizinisi), ukuqinisekisa ukuba uthabatha zonke izithuthi.
Ukuba kunokwenzeka, sebenzela ukuthola i-.com domain. Ngexesha .net kunye .org zindlela ezamkelekileyo, zingabonisa izithintelo kumthengi wakho ekhumbula igama lakho lesizinda. Ngaloo mqondiso, thintela abalinganiswa obungavamile njengama-hyphens. Gwema amagama anzima ukuthetha okanye ukupela, okanye udideke kalula ngenye into.
05 - Zikhusele
Bamba ibango lakho!
Kukho isidlo esincinci se-gourmet yokutya kwindawo yam esabizwa ngokuthi iBlue Apron Foods. Bathengisa ushizi, i-charcuterie kunye neeholethi ezintle. Kwakhona banekhasi laseYelp apho abantu bekhalaza malunga nokuthunyelwa kwexesha elide kunye nezidlo ezinganelisekiyo. Yiyiphi eyinqaba, ekubeni iBlue Apron Food ayiniki ukutya okanye ukunikezelwa. Isiqalo esisekelwe ngokuxhaswa ngemali esiseSan Francisco esibizwa ngokuba yiBlue Apron, esinikela iikiti zokupheka ekhaya ukuba zixakeke, ziqhuba ishishini ngeli gama elifanayo.
Ngoko yintoni i-Blue Apron Foods eya kwenza ngokungafaniyo ukuphepha loo mpikiswano? Baye bathatha amanyathelo okukhusela igama labo.
Bhalisa igama lakho elibizwa ngokuba nguwe okanye ufake ifayile yakho yokufakela ngokukhawuleza. Kwakhona, qalisa ukusebenzisa i-TM (uphawu lokuthengisa) okanye i-SM (uphawu lweenkonzo). Awufanele ubabhalise ukuba uwasebenzise.